Modern Middle East International School

What Modern Middle East International School does

Modern Middle East International School (MMEIS) is a CBSE-affiliated K-12 private school established in April 2012 in the Rawdha-Naseem district of Riyadh, Saudi Arabia, operating under the management of Ataa Educational Company. It delivers the full CBSE curriculum from Nursery through Grade 12 across a 171-classroom campus with separate Boys' and Girls' Wings, multiple dedicated science and computer laboratories, a synthetic athletics track, an indoor multi-sport complex, courts and fields for football, basketball, badminton, volleyball, table tennis, and cricket, plus Bharath Scouts and Guides programming. The school also offers a non-academic extension through Karate and Basketball sports academies. Approximately 2,835 students are enrolled, served by a leadership team led by Principal Mrs. Shabana Parveen and operationally backed by founding Academic Director Mrs. Tabassum Farooqi's legacy.

The core product is a comprehensive CBSE academic program covering English, Mathematics, Science, Hindi, Social Science, Computer Science, Arabic, Islamic Studies, and Physical Education, with third-language options (Tamil, Malayalam, Kannada, Telugu, Urdu, Marathi, Arabic, French) and a documented vocational strand that includes Coding for Kids (Grades 3-5), Computational Thinking and AI (Grades 6-8), Artificial Intelligence as a Grade 10 skill subject, and Kaushal Bodh/Kaushal Vikas vocational subjects. Senior secondary streams (Grades 11-12) span Science (PCMC, PCMB combinations), Commerce, and Humanities, with skill subjects including AI, Marketing, and Health Care. Technology infrastructure is centered on interactive whiteboards and data projectors in classrooms, supported by well-resourced physics, chemistry, biology, computer, home science, mathematics, and composite laboratories.

The business model is direct-to-consumer tuition subscription, billed across three four-month academic terms per year (April-July, August-November, December-March). Term fees for the 2026-2027 academic year range from SR 3,220 for Nursery/LKG first child to SR 4,830 for Grades 11-12 first child, with sibling discounts of 10% for the second child and 20% for the third child, and a one-time placement/registration fee of SR 575 inclusive of 15% VAT. Payments are accepted only via debit/credit card between 7:30 a.m. and 12:00 noon, and the school operates Sunday through Thursday with sessions from 7:30 a.m. to 1:00 or 1:20 p.m. depending on grade. Admissions are funneled through a dedicated online registration portal at mmeis.ataa.edu.sa, supplemented by on-campus selection (parent-child meetings for Nursery/LKG, placement tests from UKG onward) and sibling-preference policy. The sole target customer segment is Indian expatriate families in Saudi Arabia, served entirely from a single Riyadh campus.

Name

Modern Middle East International School

Legal name

Modern Middle East International School

Website

https://mmeis.edu.sa

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Middle East International School is a CBSE-affiliated K-12 institution in Riyadh, Saudi Arabia, operated by Ataa Educational Company. It serves approximately 2,835 students, primarily from the Indian expatriate community, offering Nursery-through-Grade-12 education with sports and skill-based programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition Fees: Term-based tuition fees charged per academic term (each term spans 4 months: April-July, August-November, December-March). Fees are differentiated by grade level with sibling discounts: 10% for second child, 20% for third child. New fee structure effective April 2026.
2. Placement/Registration Fee: One-time placement fee of SR. 575 inclusive of 15% VAT charged during admission process.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Modern Middle East International School provides CBSE-affiliated K-12 education from Nursery through Grade 12 on a single Riyadh campus under Ataa Educational Company. Its core offering is structured academic instruction across English, Mathematics, Science, Hindi, Social Science, Computer Science, Arabic, Islamic Studies, and Physical Education, accompanied by science labs, sports facilities, and extracurricular programs. Families contract term-by-term tuition, supplemented by a one-time placement fee.

Product overview

Modern Middle East International School is a CBSE-affiliated K-12 institution in Riyadh, Saudi Arabia established in 2012 under Ataa Educational Company. The school offers comprehensive educational programs from Nursery to Grade 12, structured around the CBSE curriculum with core academic subjects and auxiliary offerings including technology education (Coding for Kids, AI), science laboratories, sports facilities, and the Bharath Scouts and Guides program. The school serves approximately 2,835 students with an online registration system for enrollment management.

Differentiator

Problem solved

Functional benefit

Products and services

• CBSE Curriculum Education (Nursery to Grade 12) Comprehensive CBSE-affiliated K-12 education covering Nursery through Grade 12 for children of Indian expatriate families in Riyadh, with structured curriculum across English, Mathematics, Science, Hindi, Social Science, Computer Science, Arabic, Islamic Studies, Physical Education, plus third-language options and skill/vocational subjects delivered on a single campus with separate Boys' and Girls' Wings.

Quantifiable outcome

• 2835 students enrolled across Nursery to Grade 12
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• International Schools Group (ISG): One of the largest K-12 operators in Saudi Arabia running American, British, and IB schools across multiple cities. Serves the same expatriate family segment and competes in the broader international K-12 market though not CBSE.
• American International School of Riyadh (AIS-R): Established American-curriculum K-12 school in Riyadh serving expatriate families. A benchmark premium international school that competes for the same upper-tier expatriate fee pool as MMEIS.
• British International School of Riyadh (BISR): Premium British-curriculum K-12 school in Riyadh competing for the Indian expatriate demographic that also values internationally recognized curricula. Alternative choice for families considering MMEIS.

Regional players

• Kingdom Schools (KFS): Premium K-12 international school in Riyadh operated by Taalibe Holding, offering multiple international programs. Comparable scale and campus footprint to MMEIS, serving upper-tier expatriate families.
• Dhahran International Schools (DIS): K-12 international school in the Eastern Province of Saudi Arabia serving expatriate families. Operates the same business model as MMEIS but in a different geography; useful comp for group-level expansion.

Emerging players

• New India International School (NIIS) Riyadh: CBSE-affiliated Indian school in Riyadh that competes at the same curriculum and price tier as MMEIS. Similar scale and target demographic, making it a useful head-to-head benchmark for enrollment and pricing.

Direct peers

• International Indian School Jeddah (IISJ): CBSE-affiliated Indian school in Jeddah offering the same curriculum framework and Indian-diaspora service model as MMEIS. Comparable in operating model and curriculum, though geographically separated.
• International Indian School Riyadh (IISR): Large CBSE-affiliated K-12 school in Riyadh serving the Indian expatriate community, offering Nursery through Grade 12 with comparable curriculum, fee positioning, and target demographic. The most direct head-to-head competitor for MMEIS in Rawdha-Naseem.
• Al-Hussan International Schools: Multi-camp K-12 operator in Saudi Arabia offering international curricula (British, American) to expatriate families in Riyadh. Competes for the same fee-paying parents who would otherwise choose a CBSE school like MMEIS.
• Manarat Al-Riyadh Private Schools: Large private K-12 institution in Riyadh with multiple curricula including international options, competing for the same fee-paying expatriate families with comparable breadth of facilities and extracurricular programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/modern-middle-east-international-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Middle East International School