The M&M Group

What The M&M Group does

The M&M Group is a privately held talent buying and entertainment booking agency based in Huntington Beach, California, with approximately 10 employees and a claimed operating history of over 40 years. The company operates as an intermediary between performing artists and entertainment venues, serving casinos, arenas, corporate events, fairs, and festivals, with a stated focus on U.S. and Latin American markets. Its core customers are venue operators and event organizers that require programming across music, comedy, MMA, and speakers; on the supply side, the company exclusively represents a roster of artists that includes Pepe Aguilar, Chico & The Gypsies, and Yuridia, while also brokering non-exclusive talent across genres such as rock, pop, jazz, rap, R&B, blues, and tribute acts.

The M&M Group operates without any proprietary technology, mobile app, API, or AI/ML capabilities, and functions as a relationship-driven services business. Its core offerings are threefold: (1) talent buying services that match venues with performers, (2) exclusive artist representation across 14 sub-categories spanning music genres, comedy, MMA, speakers, and variety/family shows, and (3) full production services covering show production, venue management, and event coordination. Marketing is conducted through an organic social media presence on Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn, alongside a content blog on the company website.

The company earns revenue primarily through commissions on successful bookings between venues and performers. Its most significant disclosed commercial relationship is an exclusive talent buyer partnership with Gila River Resorts & Casinos covering multiple casino venues. The company has not raised external funding, has no disclosed parent company, no reported acquisitions, and no documented leadership changes; it remains a small, stable, founder-operated services business.

Name

The M&M Group

Legal name

M&M Group

Website

https://mm-group.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The M&M Group is a private Huntington Beach-based talent buying agency with 10 employees that books performers for casinos, arenas, corporate events, fairs, and festivals, and exclusively represents artists including Pepe Aguilar and Yuridia, with an exclusive talent buyer role for Gila River Resorts & Casinos.

Ownership category

akta.pro rank

Product category

Entertainment Booking and Talent Buying Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

Keywords

• Talent buying services
• Entertainment booking
• Artist representation
• Live event production
• Venue entertainment programming

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Booking Commission: The company acts as an intermediary between entertainment venues (casinos, arenas, corporate clients) and performing artists, earning commissions on successful bookings. They exclusively represent artists and connect them with clients needing entertainment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The M&M Group is a full-service talent buying agency that operates globally, connecting entertainment venues and corporate event buyers with performing artists across casinos, arenas, corporate events, fairs, and festivals. It exclusively represents notable artists including Pepe Aguilar, Chico & The Gypsies, and Yuridia, and delivers end-to-end show production covering artist selection, contracting, logistics, and event completion. The firm also serves as the exclusive talent buyer for Gila River Resorts & Casinos venues.

Product overview

The M&M Group is a full-service talent buying agency operating globally for over 40 years. The company's core offerings include: (1) Talent Buying services for booking artists across venues including casinos, arenas, corporate events, fairs, and festivals; (2) Exclusive Artists Representation for managing careers of performers such as Pepe Aguilar, Chico & The Gypsies, and Yuridia across 14 artist categories spanning Adult, Adult Contemporary, Asian, Comedy, Country, DJ, Latin, MMA, Production Shows, Speakers, Tribute, and Variety/Family Shows; and (3) Production Services providing full-service show production and event coordination. The company also maintains an available talent roster across 12 genre categories including Blues, Comedians, Jazz, Pop, Punk Rock, Rap, R&B, Rock, and Tribute acts.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Buying Full-service global talent buying agency handling artist booking processes for venues and events including casinos, arenas, corporate events, fairs, and festivals, with over 40 years of experience.
• Exclusive Artists Representation Exclusive representation of performing artists including Pepe Aguilar, Chico & The Gypsies, and Yuridia across genres such as Adult, Adult Contemporary, Asian, Comedy, Country, DJ, Latin, MMA, Production Shows, Speakers, Tribute, and Variety/Family Shows; handles bookings and career management for represented performers.
• Production Services Full-service event production for corporate events, casinos, arenas, fairs, and festivals, including show production, venue management, and event coordination from booking through show completion.
• Available Talent Roster (Non-Exclusive) Curated roster of bookable (non-exclusive) talent across genre categories including Blues, Comedians, Jazz, Pop, Punk Rock, Rap, R&B, Rock, Tribute, and additional Adult Contemporary, Country, and Latin acts maintained for venue and event booking.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gila River Resorts & CasinoscoreStrategic or Co-development PartnerThe M&M Group serves as the exclusive talent buyers for Gila River Resorts & Casinos, handling all entertainment booking for their casino venues including Wild Horse Pass Resort Casino, Lone Butte Casino, and Vee Quiva Casino. This is a key strategic partnership that represents a significant portion of their venue client base.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Latin World Entertainment: Talent management and booking agency focused on Latin music artists for US and Latin American markets. Directly comparable to M&M Group's Latin artist roster and dedicated Latin American markets segment.
• Concert Logic: Talent buying and event production firm specializing in casino and resort entertainment. Comparable in target market and service offering, with a smaller roster and emerging presence in the same niche as M&M Group.

Broad incumbents

• WME (William Morris Endeavor): Global entertainment and talent agency representing artists across music, comedy, and live performance. A much larger incumbent offering comparable talent booking services but as part of a wider portfolio spanning sports, film, and media.
• CAA (Creative Artists Agency): Premier global talent agency with a large music touring division. Comparable to M&M Group in talent booking and artist representation, but operates at significantly larger scale across multiple entertainment verticals.

Direct peers

• Agency for the Performing Arts (APA): One of the largest talent booking agencies in the US representing musicians, comedians, and speakers for live events. Directly comparable to M&M Group as a full-service talent buying firm serving venues, corporations, and festivals.
• Universal Attractions Agency: Talent booking agency representing artists across genres for corporate events, casinos, fairs, and festivals. Comparable in service mix and target customer segments to M&M Group's talent buying business.
• Buddy Lee Attractions: Long-standing talent booking agency for fairs, festivals, and corporate events. Comparable to M&M Group in the fairs and festivals segment and in offering exclusive artist representation.
• International Music Consulting (IMC): Talent buying and entertainment booking agency specializing in casino, resort, and corporate event entertainment. Closely comparable niche focus on casino and resort venues like M&M Group's Gila River partnership.
• Soul Cause Entertainment: Boutique talent buying and entertainment booking agency serving casinos, corporate events, and fairs. Comparable in scale and operating model to M&M Group, including exclusive artist representation.
• 28 Entertainment: Talent buying agency focused on casino, resort, and corporate entertainment with exclusive artist representation. Highly comparable operating model to M&M Group, including Latin music roster and venue-exclusive deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AgencyMMGROUP
• YouTubeyoutube.com/user/MMGROUPAGENCY
• Facebookfacebook.com/mmgroupentertainment
• LinkedInlinkedin.com/company/the-m&m-group
• Instagraminstagram.com/mmgroupentertainment
• Pinterestpinterest.com/themmgroup/company-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The M&M Group