MUSIMATIC ELECTRONICS, INC.

What MUSIMATIC ELECTRONICS, INC. does

Musimatic Electronics, Inc., operating as MMI Rental, is a privately held Georgia corporation that rents audio-visual equipment for live events from a single warehouse at 6659 Tribble Street in Lithonia, GA, serving the Atlanta metropolitan area. Its catalog spans PA systems, stage monitors, amplifiers, wired and wireless microphones, lighting consoles, moving lights, LED and decor fixtures, video projectors, LED video walls in multiple indoor and outdoor sizes, audio consoles and mixers, truss and motors, fog and haze effects, DJ mixers and turntables, snake cables, and performance staging including custom-sized and mobile stages. The company also operates an FAA Part 107-certified drone pilot service for aerial event footage and offers delivery, pickup, and on-site setup labor.

The business operates on a usage-based, quote-driven rental model: customers request quotes via phone or an online form specifying event date, attendance band, location, and scope, and pricing is custom rather than publicly disclosed. Go-to-market is sales-led and direct, relying on the company website, organic search, phone inquiries, and an email newsletter; same-day rental availability and equipment delivery/pickup are emphasized. The customer base is horizontally distributed across event organizers, production companies, corporate clients, and community events such as concerts, festivals, marathons, grand openings, and corporate presentations, with Navicent Health identified as a named healthcare-sector client. No funding rounds, headcount, revenue figures, or ownership disclosures are present in the source data.

Name

MUSIMATIC ELECTRONICS, INC.

Legal name

MUSIMATIC ELECTRONICS, INC.

Website

https://mmirental.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MMI Rental (Musimatic Electronics, Inc.) is a privately held AV equipment rental company based in Lithonia, GA, serving event organizers, production companies, and corporate clients in the Atlanta metropolitan area with lighting, sound, LED video walls, staging, and drone footage services.

Ownership category

akta.pro rank

Product category

AV Equipment Rental and Event Production Services

NAICS

Consumer Electronics and Appliances Rental (53221)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

akta.pro secondary industries

Audio & Communications Equipment Rental (MPADAFAC), Soundstage & Stage Rental (Film/TV) (MPADAIAA), Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)

Keywords

• AV equipment rental
• Event production services
• Stage lighting rental
• Video wall rental
• Mobile stage rental

Headquarters

HQ city

Lithonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. AV Equipment Rental: The company generates revenue through rental of audio-visual equipment including lighting, sound systems, video walls, stages, and related AV gear. Customers pay for equipment rental on a per-event basis with options for delivery and pickup services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MUSIMATIC ELECTRONICS, INC. (DBA MMI Rental) rents professional audio, video, lighting, staging, and special effects equipment for live events in the Atlanta metropolitan area. The company bundles equipment rentals with delivery, pickup, setup/labor, and event production services such as drone footage. Its catalog spans PA systems, monitors, amplifiers, microphones, lighting fixtures and consoles, LED/video projection, video walls, truss/rigging, fog/haze effects, DJ mixers, cabling, staging, and mobile stages.

Product overview

MMI Rental offers a comprehensive AV equipment rental portfolio for live events in the Atlanta, GA area. The core offering centers on audio-visual equipment rentals including PA systems, speakers, microphones, lighting equipment (moving lights, LEDs, lighting consoles), video projection, and LED video walls. The company also provides stages and mobile stages in custom sizes with ADA-compliant accessories. Additional services include drone footage capture (FAA-certified pilot), equipment delivery/pickup, and on-site setup labor. The product line includes equipment from leading manufacturers, with options for same-day rentals and custom configurations for events of any size.

Differentiator

Problem solved

Functional benefit

Products and services

• Light & Sound Systems Rental Professional audio and lighting equipment rental for live events, including PA systems, stage monitors, power amplifiers, microphones, lighting fixtures, lighting consoles, LED par cans, moving-head fixtures, video and projection equipment, DJ mixers/turntables, audio snakes and cables, truss and motors, and fog/haze/effects machines. Designed for event organizers, production managers, DJs, churches, schools, and corporate function planners in the Atlanta area.
• Video Wall Rental Rental of modular video wall systems for live events, conferences, concerts, and corporate productions requiring large-scale visual displays. Targeted at event organizers and production companies in the Atlanta metropolitan area.
• Stage & Mobile Stage Rental Rental of staging platforms and mobile stages for concerts, festivals, corporate events, and outdoor productions. Targeted at event organizers, production companies, and venues in the Atlanta area.
• Equipment Delivery & Pickup Logistics service that delivers rental AV, lighting, staging, and effects equipment to event venues and picks up the equipment after the event. Targeted at event organizers using MMI Rental gear in the Atlanta metropolitan area.
• Setup & Labor Services On-site setup, operation, and teardown labor provided alongside equipment rentals. Includes stage crew, lighting technicians, and audio operators for live events. Targeted at event organizers requiring full-service production support.
• Drone Footage Services Aerial drone footage capture for live events, concerts, weddings, and corporate productions, provided as an add-on to equipment rental and event production engagements. Targeted at event organizers and production companies seeking aerial imagery of their events.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Event EQ: Event equipment rental company offering audio, lighting, video, staging, and backline for corporate and live events. Comparable catalog breadth and quote-based rental model with delivery, setup, and show services bundled in.
• Frost Productions: Event production and AV rental company providing audio, lighting, video, staging, and rigging for corporate events, galas, and concerts. Closely matches MMI's catalog and full-service rental + setup positioning for live event organizers.
• Bandit Lites: Lighting rental company specializing in moving lights, LED fixtures, lighting consoles, and rigging for concerts, tours, and corporate events. Comparable because lighting is a core product for both companies and the rental model and quote-based pricing are similar.
• Clair Brothers Audio Systems: Audio and lighting rental company serving tours, festivals, corporate events, and installations with PA systems, monitors, consoles, and moving lights. Comparable inventory overlap (PA speakers, monitors, amplifiers, lighting consoles) and rental-on-demand commercial model.
• Rentex Audio Visual & Computer Rentals: National AV rental company offering projectors, LED video walls, sound systems, lighting, and staging on a quote-based, per-event basis. Most direct comp on rental model, catalog breadth (including LED video walls), and delivery/service options, though with multi-region warehouses rather than a single metro footprint.
• LMG (Lighting & Media Group): National AV and video rental provider serving corporate events, concerts, and broadcast with LED video walls, lighting, audio, and staging. Highly comparable product line (especially LED video walls) and rental/event-services business model.

Regional players

• Alford Media Services: Regional event production and AV rental provider based in Texas serving corporate meetings, conferences, and live events with audio, lighting, video, and staging. Comparable mid-market event-AV rental positioning though operating in a different geographic region.

Others

• Chauvet Professional: Manufacturer of professional lighting fixtures (moving lights, LED fixtures, consoles, effects) used widely in event rental and production. Comparable because MMI's inventory references leading lighting manufacturers, and Chauvet is a common fixture supplier/indirect competitor via dealer networks.

Broad incumbents

• Encore Global (formerly PSAV): Largest global provider of event technology, AV production, and venue services for hotels, corporations, and associations. Comparable because it rents AV equipment (lighting, audio, video, staging) for live events, but operates at far greater scale, has a national sales force, and serves enterprise accounts with bundled production services.
• PRG (Production Resource Group): Global provider of entertainment and event production services including lighting, audio, video, and rigging rental. Comparable because its core rental business mirrors MMI's offering (lighting consoles, audio mixers, video walls, staging), though PRG serves large touring and broadcast clients with national account coverage.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/musimatic-electronics-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUSIMATIC ELECTRONICS, INC.