MyEntreprise

What MyEntreprise does

The Ministère de la Transition Numérique et de la Réforme de l'Administration (MTNRA), commonly known in the input as 'MyEntreprise', is a sovereign government ministry of the Kingdom of Morocco responsible for overseeing the country's digital transformation and administrative reform agenda. Headquartered in Rabat under Minister Amal El Fallah Seghrouchni, the ministry operates a portfolio of national digital portals serving citizens and government employees, including Idarati (administrative procedures), Chikaya (citizen complaints), Chafafiya (transparency and information access), IDARATI X.0 (national intelligent digital wallet), the public employment portal, an administrative contact center, a public services geolocation portal, and HR/salary/pension simulators. Underneath the ministry sit two wholly state-owned agencies: the Agence de Développement Digital (ADD) for digital development policy execution and the Agence Nationale de Règlementation des Télécommunications (ANRT) for telecom regulation.

The ministry's core technology stack centers on integrated national portal infrastructure spanning e-government services, open government partnership participation, anti-corruption platforms, and shared HR reference systems across all public administrations. Recent product launches include IDARATI X.0 (Feb 2026), the D4SD Digital Pole for Sustainable Development (Sep 2025), and the renewed Idarati national portal (Feb 2025). The ministry maintains strategic partnerships with global technology and consulting firms (Capgemini, Oracle, Huawei, PwC) and multilateral bodies (UN Women, CAFRAD, ESCWA, USTDA), and is positioning Morocco as a regional convener on AI governance and digital administration across Africa and the Arab world.

The ministry operates as a non-commercial public sector entity funded entirely by Morocco's annual state budget allocations and provides services to citizens at no direct cost. Its 'customers' are the Moroccan population, public administrations, government employees, and digital enterprises/startups operating within Morocco. The entity's reported scale metrics pertain to Morocco's broader outsourcing sector rather than ministry operations: 17.9 billion MAD in service exports (2023), 141,000+ outsourcing jobs, 1,200+ companies, and a ranking of 2nd in Africa and 28th globally on the 2023 Kearney Global Services Location Index.

Name

MyEntreprise

Legal name

Ministère de la Transition Numérique et de la Réforme de l'Administration

Website

https://mmsp.gov.ma

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

The Ministère de la Transition Numérique et de la Réforme de l'Administration (MTNRA) is the Moroccan government ministry that operates national e-government portals — Idarati, Chikaya, Chafafiya, and IDARATI X.0 — serving citizens, public administrations, and government employees with digital administrative, transparency, and complaint services funded by the state budget.

Ownership category

akta.pro rank

Product category

Government Digital Services / Public Administration Technology

NAICS

Executive, Legislative, and Other General Government Support (921), Other General Government Support (92119), Public Administration (92), Public Finance Activities (92113)

SIC

Services-Management Services (8741), Services-Computer Programming Services (7371)

akta.pro primary industry

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE)

akta.pro secondary industries

Public Communications, Transparency & Open Government (BPAIAAAH), Executive Office / Cabinet Secretariat (BPAIAAAA), Democratic Governance & Public Administration Reform (BPADAGAJ), Governance, Public Financial Management & Service Delivery Reform (BPADAEAD)

Keywords

• Digital public services
• Government digital portals
• Administrative reform
• E-government platforms
• Public sector transformation

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Government Budget: Ministry operates as a government department funded by annual state budget allocations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ministère de la Transition Numérique et de la Réforme de l'Administration is the Moroccan government ministry responsible for digitizing public administration and simplifying administrative procedures for citizens, businesses, and government entities. It operates a portfolio of national web portals (Idarati for administrative procedures, Chikaya for complaints, Chafafiya for transparency and integrity, and Khadamaty for public employment) and develops supporting software such as the Jadidati360 HR management tool. The Ministry also publishes national digital strategy (Maroc Digital), runs training and awareness programs (e.g., TechUp), and leads administrative-reform initiatives in coordination with public, private, and international partners.

Product overview

The Ministry of Digital Transition and Administrative Reform (MTNRA) of Morocco operates a comprehensive e-government platform comprising multiple citizen-facing digital services. The core offering includes Idarati (national administrative procedures portal), Chikaya (national complaints portal), Chafafiya (transparency and information access portal), public employment portal, administrative call center, geolocation services, legal databases, and HR management tools. These services are organized around four strategic pillars: digital transition, administrative reform, public function, and Amazigh language development. The platform also includes internal government coordination networks, shared digital platforms, and support services for digital enterprises including outsourcing and cloud services.

Differentiator

Problem solved

Functional benefit

Brands

• Idarati: National portal for administrative procedures and formalities - a digital platform enabling citizens to access and complete administrative procedures online
• Chikaya
• Chafafiya
• EMTAZ Prize
• FOMAP
• e-TAMKEEN

Products and services

• Idarati National portal providing Moroccan citizens with simplified online access to administrative procedures, information about required documents, and digital interaction with public administrations. Aimed at individuals and businesses needing to navigate Moroccan administrative processes.
• Chikaya Online platform for citizens to submit complaints and feedback regarding public services and to monitor their handling by the relevant administrations. Targets Moroccan citizens engaging with public bodies.
• Chafafiya Online platform promoting transparency and integrity in public services, providing citizens access to public-sector information and integrity-related disclosures. Geared toward Moroccan citizens demanding greater accountability from public institutions.
• Khadamaty Public-employment services portal where Moroccan job seekers and exam candidates can find public-sector job openings, exam announcements, and recruitment information. Targeted at Moroccan job seekers and public-sector candidates.
• Jadidati360 HR management application intended to modernize and digitize human-resources processes within Moroccan public administrations, supporting personnel record management and HR workflows across ministries.
• TechUp Capacity-building and training program delivering skills development and digital upskilling to public-sector employees and partner ecosystem participants.
• Maroc Digital (National Digital Strategy) National strategy and reform framework defining the Moroccan government's digital transformation agenda, including administrative simplification, digital public services, and emerging-technology adoption across the state.
• Digital Awareness Campaign Program Awareness campaigns delivered through the Ministry's social-media channels, designed to inform Moroccan citizens and institutions about digital public services, reforms, and administrative changes.

Quantifiable outcome

• 17.9 billion MAD in service exports
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CapgeminicoreStrategic or Co-development Partner · 17 July 2026Memorandum of Understanding signed between the Ministry of Digital Transition and Administrative Reform and Capgemini for strategic cooperation in digital transformation and AI initiatives.
• PwCminorStrategic or Co-development Partner · 16 July 2026Partnership with PwC for the AUSIMètre 2026 cybersecurity barometer project.
• UN Women (ONU Femmes)coreStrategic or Co-development Partner · 3 July 2026Partnership agreement signed with UN Women for promoting gender equality in the public service sector.
• Keiretsu Forum MENAcoreStrategic or Co-development Partner · 7 May 2026Agreement to energize the startup ecosystem through support and collaboration with Keiretsu Forum MENA.
• USTDA (U.S. Trade and Development Agency)minorStrategic or Co-development Partner · 23 January 2026Meeting with USTDA regional representative for Middle East and North Africa to discuss cooperation opportunities.
• OraclecoreTechnology or Integration · 2 December 2025Partnership for Cloud Week 2025, organized in collaboration with Oracle for cloud computing initiatives.
• AUSIM (Moroccan IT Users Association)minorStrategic or Co-development PartnerCollaboration on the white paper AUSIMètre 2026: Cybersecurity Barometer in Morocco.
• CAFRAD (African Training and Research Center in Administration)coreStrategic or Co-development PartnerMinistry heads CAFRAD as President, leading the Executive Committee and 61st session of the Administrative Council, organizing the 17th Pan-African Ministerial Forum.
• Republic of GhanaminorStrategic or Co-development PartnerIntention declaration signed for strengthening cooperation in digital transformation, administration modernization, and public service quality improvement.
• ENSA-ENA Portugal PartnershipminorStrategic or Co-development PartnerJoint study day on responsible AI for inclusive governance in partnership between Moroccan National School of Administration (ENSA) and Portuguese ENA.
• ESCWA (Economic and Social Commission for Western Asia)minorStrategic or Co-development PartnerPartnership with ESCWA for the 3rd Arab Forum on Public Administration.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 18F (U.S. General Services Administration): 18F builds and modernizes federal digital services for U.S. government agencies — closely matching MTNRA's role modernizing administrative procedures and citizen-facing portals for public servants and citizens.
• GovTech Singapore: GovTech Singapore builds and delivers whole-of-government digital services and platforms for the Singapore public sector — a near-equivalent mandate to MTNRA's oversight of Morocco's national digital services stack.
• Saudi Digital Government Authority: Saudi Arabia's DGA oversees national digital government strategy, platforms, and citizen services — closely comparable to MTNRA's ministry-level coordination of digital government across the Kingdom of Morocco.
• e-Governance Academy (e-Estonia): Estonia's e-Governance Academy develops and exports digital government frameworks globally, much like MTNRA's role leading CAFRAD and shaping Arab/African public administration reform.
• Digital Dubai: Digital Dubai (formerly Smart Dubai) drives the emirate's digital transformation and citizen-facing services, paralleling MTNRA's mandate to digitalize public administration and citizen engagement for Morocco.
• National Information Technology Development Agency (NITDA) Nigeria: NITDA drives Nigeria's IT policy, digital inclusion, and digital services infrastructure — a direct regional analogue to MTNRA's digital transition and administrative reform mandate.
• Government Digital Service (GDS) UK: GDS is the UK government's dedicated digital service agency that builds and runs GOV.UK and shared platforms — directly comparable to MTNRA's role building Idarati, Chikaya, and Chafafiya national portals for citizen-facing services.

Regional players

• Smart Tunisia / e-Gov Tunisia: Tunisia's Smart Tunisia initiative promotes digital outsourcing and e-government services — a regional counterpart to Morocco's outsourcing and digital services ecosystem overseen by MTNRA.
• Direction Générale de la Digitalisation (DGDI) Senegal: DGDI leads Senegal's national digital transformation and e-government strategy — a regional peer operating in the same West African / Francophone African digital governance space as MTNRA.

Others

• Capgemini (Government Services): Capgemini is a global consulting partner with a public-sector digital transformation practice, and a current MTNRA MOU partner. It is adjacent rather than directly competitive, but operates in the same digital government services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mmsp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyEntreprise