MOB

What MOB does

MOB Agency is a Porto-based, full-service creative and digital agency founded in 2021 that delivers branding, design, web and app development, content marketing, and digital advertising to a hybrid of startups, SMBs, and Portuguese multinationals. The firm operates a 360-degree model spanning strategy through execution, with campaign deployment across Facebook, Google, TikTok, LinkedIn, Pinterest, Reddit, and Twitter. Its core platform is its own service delivery stack rather than a software product; technology differentiation rests on integrated brand-to-performance execution plus bespoke motion and digital content assets for emerging-tech clients (e.g., blockchain real-estate marketplace ProprHome, AI football prediction platform Betty). A dedicated Exo Ventures line extends the model into equity and partnership arrangements with startup clients alongside standard project fees.

Revenue mechanics combine professional-services project fees across publicly disclosed budget tiers (<€1k, €1k–5k, €5k–10k, €10k–20k, €20k–50k, >€50k) with the Exo Ventures equity-partnership model. The GTM motion is sales-led (website contact forms, direct email outreach to [email protected]) supplemented by event-driven activity including the Lusophone Creativity Awards, CCP Awards, and the Web Summit ecosystem. The client base spans real estate, education, food and beverage, healthcare, hospitality, fashion, sex-tech, agriculture, automotive, cryptocurrency, and deathcare, with enterprise anchors including ByBit, Sonae, and Universidade da Maia alongside SMB and startup accounts such as Brites, Porthys, Intrigo, and CRE-MAR.

The team is anchored by co-founders Ivo Gomes (CEO) and João Lemos (CFO), with Sara Alves as Chief of Content & Copy Officer, supported by an art director, two digital designers, account/copywriter roles, a PPC manager, and an account manager — a 16-person core, plus the co-founders, organized internally as 'Mobsters' and 'Mob Rules'. Headcount in firmographic records is listed at 45, suggesting broader contractor or extended-network inclusion. The agency is privately held with no disclosed funding rounds, no parent company, and concentrated market presence in Portugal with growing international client engagements.

Name

MOB

Legal name

MOB Agency

Website

https://mobagency.pt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MOB Agency is a Porto-based, full-service creative and digital agency founded in 2021 delivering branding, web development, and digital advertising to startups, SMBs, and Portuguese multinationals across more than fifteen industries.

Ownership category

akta.pro rank

Product category

Creative and Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Creative agency services
• Brand identity design
• Digital advertising
• Web development services
• Content marketing

Headquarters

HQ city

São Mamede de Infesta

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Project Fees: One-time project fees for branding, web development, UI/UX design, social media, and digital advertising services across multiple budget tiers
2. Exo Ventures - Equity Partnerships: Equity or partnership model for launching new products and services with startups and established businesses

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MOB Agency is a full-service creative and digital agency that delivers branding, web design and development, digital advertising, content marketing, and social media management for businesses. It also operates Exo Ventures, an equity-partnership model for collaborating with startups on new product launches. Services are delivered directly by an in-house team of designers, copywriters, account managers, and PPC specialists across tiered project budgets from under €1k to over €50k.

Product overview

MOB Agency is a creative and digital agency that operates as a single unified service offering rather than a platform with separate modules. The agency provides strategic creative services organized around five core service categories: (1) Branding & Identity, (2) Design & Web Development, (3) Digital Advertising (Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads), (4) Content Marketing, and (5) Exo Ventures for startup partnerships. The agency develops client projects across diverse sectors including AI platforms (Betty for football predictions), blockchain-enabled real estate (ProprHome), e-commerce, and traditional branding. Notable named projects include Betty (AI prediction platform), ProprHome (blockchain real estate), Gina (female pleasure sex shop), Instituto Português de Fotografia (photography school rebranding), and various hospitality, food, fashion, and professional services brands. The agency's approach combines strategy, design, and digital execution with a Darwinist philosophy adapting services to client problems and target markets.

Differentiator

Problem solved

Functional benefit

Products and services

• MOB Agency Services Full-service creative and digital agency offering spanning branding, web design and development, digital advertising, content marketing, social media management, and Exo Ventures startup partnerships, delivered as a unified service suite for businesses.
• Branding & Identity Services Branding and visual identity services including brand strategy, naming, corporate identity design, and rebranding for businesses seeking distinctive brand identities.
• Web Design & Development Services UI/UX design, e-commerce development, and web/app design and development services for businesses needing digital platforms and online storefronts.
• Digital Advertising Services Performance-based digital advertising across Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Reddit Ads, and Twitter Ads with transparent ROI tracking for lead generation and sales conversion.
• Content Marketing & Social Media Services Content marketing strategy, social media management, copywriting, and thought-leadership content production for businesses building organic digital presence.
• Exo Ventures Startup Partnerships Equity or partnership model for launching new products and services with startups and established businesses, combining agency creative services with equity participation.

Quantifiable outcome

• Won 9 Lusophone Creativity Awards from 10 projects submitted
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• VMLY&R: VMLY&R is a global brand and customer experience agency (WPP) with European operations. It overlaps with MOB's branding, advertising, and digital work, particularly for enterprise clients, but as part of a much larger network portfolio.
• DDB Portugal: DDB is a long-established global creative network (Omnicom) with a Lisbon office. It competes with MOB for the same pool of Portuguese and pan-European brand work but operates with far broader resources and a more diversified service portfolio.
• Havas Portugal: Havas is a global advertising and communications group with a Portuguese presence. It offers integrated creative, media, and digital services comparable to MOB's full-stack offering, but with global infrastructure and significantly larger client rosters.
• Ogilvy Portugal: Ogilvy is one of the largest global full-service creative/advertising networks and operates an office in Portugal. Like MOB, it offers integrated brand strategy, advertising, and digital execution, but backed by WPP scale and serving multinational clients across all verticals.
• Publicis Portugal: Publicis Groupe operates creative, media, and digital agencies across Portugal, including Publicis and Leo Burnett. It overlaps directly with MOB's branding, advertising, and digital offerings but at much larger scale and with multinational client relationships.
• BBDO Portugal: BBDO is a global creative network (Omnicom) with operations in Portugal. Like MOB, it sells integrated advertising, branding, and digital services, but operates with the resources and account portfolio of a major holding company.
• Leo Burnett Portugal: Leo Burnett is a global creative network (Publicis Groupe) with a Portuguese presence. It delivers the same integrated advertising, branding, and digital services as MOB but at holding-company scale and with broader geographic capabilities.
• McCann Portugal: McCann is a global advertising network (IPG) with a Portuguese office providing brand, creative, and digital services. It competes with MOB for the same Portuguese brand-building RFPs but with significantly broader geographic reach and client base.
• Grey Portugal: Grey is a global creative agency network (WPP) operating in Portugal. It competes with MOB for branding and advertising mandates from Portuguese and multinational clients, offering similar services but with the backing of a global holding company.

Direct peers

• Brandia Central: Brandia Central is a Portuguese independent creative agency historically focused on integrated brand development and digital work for local and international clients. It is the closest size-and-model analogue to MOB Agency: independent, Portugal-based, full-service creative, and competing in similar RFPs for brands like Sonae.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mobcreativeagency
• LinkedInlinkedin.com/company/mobagency
• Instagraminstagram.com/mobagency.pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOB