MobiDram
MobiDram is a Yerevan-based, Central Bank of Armenia–regulated electronic wallet and payment service provider founded in 2011, serving Armenian consumers and merchants through a digital wallet, JustQR payments, 25+ branches, and VIVA (MTS Armenia) terminal integration.
- Company typePrivate
- Founded-
- HeadquartersArmenia, Armenia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MobiDram does
MobiDram is an Armenian electronic wallet and payment service provider founded in 2011 and headquartered in Yerevan. The company operates as a regulated payment institution under the Central Bank of Armenia and holds ISO 27001 certification, positioning it within the formal Armenian fintech regulatory perimeter. Its functional scope covers domestic e-wallet issuance, person-to-person transfers, bill payments, merchant QR acceptance (JustQR), over-the-counter branch services, and access to international transfers via its Skrill partnership. The platform is multi-channel, combining a digital wallet with a physical footprint of more than 25 branches and integration into VIVA (MTS Armenia) telecom terminals — a hybrid distribution model designed to serve both banked and underbanked segments of the Armenian market.
The company's product architecture spans a mobile e-wallet, JustQR merchant payments, OTC branch services, payment terminals, and partner-integrated transfer services. Notable technical components include the VIVA/MTS terminal integration, which functions as the core channel partner, and integrations with Skrill (international remittances), Shipex (promotional), and FinnoWay Armenia (merchants/integrators). The underlying technology stack is not disclosed publicly; the product mix is conventional for a regulated payment institution rather than a technology-led platform.
MobiDram's revenue mechanics are not disclosed. The business model is presumed to combine per-transaction fees on payment and remittance flows, merchant discount or commission on QR-based acceptance, and fees from over-the-counter branch services. The customer base is concentrated in the domestic Armenian market, with end-users spanning consumers, small merchants, and partner-driven remittance senders. The company employs approximately 26 people, consistent with a small, regionally focused payment institution.
MobiDram firmographics
Firmographics- Name
- MobiDram
- Legal name
- ՄոբիԴրամ ՓԲԸ (MobiDram LLC)
- Website
- https://mobidram.mts.am
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MobiDram is a Yerevan-based, Central Bank of Armenia–regulated electronic wallet and payment service provider founded in 2011, serving Armenian consumers and merchants through a digital wallet, JustQR payments, 25+ branches, and VIVA (MTS Armenia) terminal integration.
- Ownership category
- akta.pro rank
MobiDram industry classification
Industry- Product category
- Mobile Payments / Digital Wallet
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Cash-in/Cash-out Agent Network Wallets (FSAMAEAJ)
Keywords
Where MobiDram is headquartered
LocationHeadquarters
- HQ city
- Armenia
- HQ country
- Armenia
- HQ region
- Asia
Offices13 records
Markets served
MobiDram business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Payment and Transfer Services: MobiDram generates revenue through transaction fees on money transfers, utility payments, budget payments (taxes, fines), and other financial services performed through its e-wallet, branches, and terminals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Customer Registration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
MobiDram product offering
Product offeringCore offering
MobiDram is a licensed Armenian payment service provider operating a multi-channel financial platform built around three core offerings: a mobile e-wallet (including JustQR QR-code payments, account refills, internal/bank/card transfers, utility and budget payments, and online/social network/messenger/satellite TV payments), over-the-counter (OTC) branch services (utility payments, money transfers, bank transfers, budget payments), and a network of self-service payment terminals. The service is regulated by the Central Bank of Armenia and is distributed through 25+ physical branches, the VIVA terminal network, and the MobiDram digital wallet.
Product overview
MobiDram is an Armenian financial services company offering a multi-channel financial platform consisting of three core offerings: an E-Wallet (mobile wallet app), Over-the-Counter (OTC) Branch Services, and Payment Terminals. The E-Wallet provides digital payment capabilities including JustQR payments, account refills via bank cards, internal transfers between MobiDram accounts, transfers to bank accounts and bank cards, loan repayments, utility payments, budget payments (taxes and fines), online payments, online games, social network payments, mobile payments, messenger services, international mobile operator payments, satellite TV payments, and online marketplace payments. OTC Branch Services offer in-person transactions including utility payments, money transfers, bank transfers, and budget payments at physical locations. Payment Terminals provide self-service options for utility payments, loan repayments, social networks, messengers, online games, insurance, bank account/card refills, internet/TV, and HDM services. The platform also differentiates between Standard, Premium, and Business client tiers.
Differentiator
Problem solved
Functional benefit
Companies that use MobiDram
Customer profileSegments3 records
Ideal customer profiles2 records
MobiDram technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MobiDram partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- FinnoWay ArmeniacoreMobiDram serves as a bronze partner of FinnoWay Armenia, a fintech/innovation ecosystem organization, indicating a marketing and business development partnership within the Armenian fintech community.
- ShipexminorPromotional partnership offering 20% cashback when refilling Shipex account using MobiDram.
- VIVA (MTS Armenia)coreVIVA (operating as mobidram.viva.am) provides the platform infrastructure and terminal network for MobiDram services, distributing the mobile payment service through their retail and terminal channels.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
MobiDram competitors and assessment
Company assessmentBroad incumbents
- Ardshinbank: Ardshinbank is one of Armenia's largest banks and acquired TelCell (a domestic mobile payment service). Its Ardshinbank Mobile platform delivers transfers, utility payments, QR, and merchant acquiring—directly competing with MobiDram in the digital payments layer while leveraging a much larger deposit and lending base.
- Ameriabank: Ameriabank is a top-3 Armenian universal bank offering a mobile app with P2P transfers, utility payments, QR payments (AmeriaPay), and merchant acquiring. Its mobile and digital payment suite overlaps substantially with MobiDram but is bundled with deposits, cards, and lending, making it a broader incumbent competing on convenience.
- Converse Bank: Converse Bank is an Armenian universal bank whose mobile app provides transfers, utility/budget payments, and merchant services. It competes with MobiDram for consumer payment flows but as part of a broader banking franchise (cards, deposits, FX, corporate banking).
- Western Union: Western Union is a global money-transfer incumbent with deep penetration in the Armenian remittance corridor. It competes with MobiDram's international transfer capability via a much larger agent and digital network, but lacks MobiDram's local utility/budget payment integration.
- Skrill: Skrill is a global digital wallet and payment platform and is already a partner of MobiDram for international transfers. It overlaps on the cross-border P2P and online payment use cases but does not offer MobiDram's local utility/budget payment or domestic branch services.
- PayPal: PayPal is a global digital wallet and online payment network. It addresses the online-payment and cross-border use cases that overlap with MobiDram's online-payments and messenger/social top-ups but does not serve the local utility/budget or cash-in/cash-out segment that anchors MobiDram.
- MoneyGram: MoneyGram is a leading global money-transfer operator competing with MobiDram's Skrill-routed international transfers, particularly within the Armenian diaspora remittance corridor. It is more limited on local payments but well-established globally.
Emerging players
- Wise (TransferWise): Wise is a global multi-currency wallet and money transfer service. It competes with MobiDram's Skrill-routed international transfer proposition with significantly broader cross-border coverage and a strong brand among the Armenian diaspora—making it a direct threat on the remittance vertical.
Direct peers
- Fastbank (Armenia): Fastbank is an Armenian digital-first payment and wallet app offering P2P transfers, bill payments, and merchant acquiring. As a domestic non-bank payment wallet it overlaps directly with MobiDram's target audience and product surface.
- Idram: Idram is the leading competing mobile wallet and payment service in Armenia, offering individual and business e-wallets, money transfers, utility/budget payments, and QR-based transactions. It is the closest direct competitor to MobiDram within the same Armenian market, overlapping on virtually every product line (e-wallet, JustQR-style QR payments, bill pay, terminal network).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MobiDram social profiles
Digital presenceMobiDram compliance and trust
Trust signalCompliance1 record
MobiDram financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobiDram leadership team
Management profileNumber of profiles
MobiDram funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobiDram M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobiDram
What does MobiDram do?
MobiDram is a licensed Armenian payment service provider operating a multi-channel financial platform built around three core offerings: a mobile e-wallet (including JustQR QR-code payments, account refills, internal/bank/card transfers, utility and budget payments, and online/social network/messenger/satellite TV payments), over-the-counter (OTC) branch services (utility payments, money transfers, bank transfers, budget payments), and a network of self-service payment terminals. The service is regulated by the Central Bank of Armenia and is distributed through 25+ physical branches, the VIVA terminal network, and the MobiDram digital wallet.
Is MobiDram a public or private company?
MobiDram is a private company. It is classified as unknown and is currently operating.
When was MobiDram founded?
MobiDram was founded in -1. It employs 11 to 50 people.
Where is MobiDram based?
MobiDram is headquartered in Armenia, Armenia, in the Asia region.
How does MobiDram make money?
One revenue line is on record: payment and Transfer Services.
Who are MobiDram's main competitors?
Broad incumbents on record are Ardshinbank, Ameriabank, Converse Bank, Western Union, Skrill, PayPal and MoneyGram. Wise (TransferWise) is listed as an emerging player. Direct peers are Fastbank (Armenia) and Idram.
Does MobiDram have an API?
No public API is recorded for MobiDram.
What industry is MobiDram in?
MobiDram's product category is Mobile Payments / Digital Wallet. Its primary akta.pro industry code is FSAMAEAJ, Cash-in/Cash-out Agent Network Wallets. Its NAICS code is 522320.