Semob- Secretaria Municipal De Mobilidade

Name

Semob- Secretaria Municipal De Mobilidade

Legal name

Secretaria Municipal de Mobilidade de Salvador

Website

https://mobilidade.salvador.ba.gov.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

SEMOB is the municipal mobility secretariat of Salvador, Bahia, Brazil, responsible for planning, regulating, and operating all public transport across the city, including buses, BRT, taxis, motorcycle taxis, school transport, and historic vertical lifts.

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Municipal Government Budget: Funded through municipal government budget allocations from taxpayer revenue. No direct revenue generation as this is a public service department.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SEMOB is the municipal mobility department of Salvador, Brazil, responsible for planning, regulating, and operating the city's public transportation network. It manages a multi-modal system including collective buses (STCO via three concessionaires), BRT corridors (LAPA-LIP), special complementary transport (STEC), individual transport accreditation (SETAX taxis and STIPM motorcycle taxis), historic vertical mobility infrastructure (Elevador Lacerda, Elevador do Taboão, Planos Inclinados), the Plataforma-Ribeira maritime crossing, regulated school transport, and electric scooters.

Product overview

Semob (Secretaria Municipal de Mobilidade de Salvador) is a government mobility authority managing multiple interconnected transportation services and infrastructure across Salvador, Brazil. The portfolio operates as a multi-modal platform combining: (1) public bus transport systems including STCO (concession-based collective transport), STEC (special complementary transport), and BRT (Bus Rapid Transit corridors); (2) individual transport services via SETAX (taxis) and STIPM (motorcycle taxis); (3) historic vertical mobility infrastructure including Elevador Lacerda, Elevador do Taboão, and three Planos Inclinados (Gonçalves, Pilar, Liberdade-Calçada); (4) maritime crossing at Plataforma-Ribeira; (5) support services including trip planning tools (Kim, Cittamobi), UGPD passe-livre management, cycling infrastructure planning, regulated electric scooters, and school transport. The core system serves 200+ bus lines across three operational regions (Suburbio, Miolo, Orla), major transit terminals, and vertical mobility equipment dating to 1873.

Differentiator

Problem solved

Functional benefit

Products and services

• SETAX - Taxi Service Accreditation Credentialing and regulatory system for individual passenger taxi transportation in Salvador, with 600 authorized permits and mandatory annual vehicle inspections at licensed technical institutions.

Quantifiable outcome

• Electric scooter operation avoided approximately 203 tonnes of CO2 emissions
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Avaliar Técnica e Inspeção de Segurança VeicularminorOthersLicensed technical institution (ITL) authorized to conduct annual mandatory vehicle inspections for taxi system (SETAX). Located at Rod. BR 324, Km 9,5, Pirajá.
• Bahia Inspeção VeicularminorOthersLicensed technical institution (ITL) for vehicle inspections, located at Av. São Cristóvão, 47, São Cristóvão.
• Fit Inspeção VeicularminorOthersLicensed technical institution (ITL) with locations at Av. Luís Eduardo Magalhães, São Gonçalo and Estrada Velha Campinas, Pirajá for vehicle inspections.
• Inspeserv Inspeções VeicularesminorOthersLicensed technical institution (ITL) for vehicle inspections located at Rua Fernando de Araújo Góes, 152 A, Pernambués.
• Normatize Inspeção VeicularminorOthersLicensed technical institution (ITL) for vehicle inspections located at Av. Mario Leal Ferreira, 295, Cosme de Farias.
• Plataforma (Concessionária)coreOthersYellow-colored company responsible for Suburbio (Suburban Railway) region transportation under 25-year concession contract signed October 23, 2014. Currently operating along with OT Trans and managing redistributed lines from defunct Salvador Norte.
• OT TranscoreOthersGreen-colored company operating the Miolo region (Mussurunga, Pernambués, Cajazeiras, Pau da Lima) under new concession contract. One of three companies with standardized visual identity.
• Salvador NortecoreOthersBlue-colored company operating the Orla (coastal) region (Centro, Praça da Sé, Itapuã). Original concessionaire that underwent municipal intervention in June 2020, declared bankruptcy April 2021, and lines were redistributed.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BHTrans: Belo Horizonte's municipal mobility and traffic authority. Comparable to SEMOB in coordinating bus, BRT, taxi, and active mobility regulation within a single mid-sized Brazilian city.
• SPTrans: Municipal transit authority of São Paulo, managing bus, BRT corridors and concessionaire oversight at far larger scale. Direct functional peer to SEMOB in regulating and coordinating urban mobility, with overlapping product portfolio (BRT, bus concessions, terminals, taxi/micro-mobility regulation).
• EMDEC Campinas: Campinas municipal mobility and traffic authority coordinating bus, taxi and micromobility regulation. Same public-agency model as SEMOB, useful for cross-city benchmarking of municipal mobility governance.
• URBS (Curitiba): Urbanização de Curitiba S.A. manages Curitiba's integrated bus and BRT network under municipal authority. Directly comparable to SEMOB's role as a multimodal municipal transit coordinator, especially given BRT heritage.
• Manaus Mobilidade: Manaus municipal mobility authority handling bus, taxi and waterway transit in an Amazonian capital. Comparable in coordinating multi-modal municipal transport, with similar reliance on municipal budget.
• CTTU Recife: Recife's municipal traffic and urban transport authority. Comparable scope (bus, taxi, school transport regulation) for a mid-sized Brazilian coastal city, similar to Salvador's profile.
• SETRANS (Rio de Janeiro): Rio de Janeiro's municipal/secretariat-level mobility and transit authority, overseeing buses, BRT, taxis and infrastructure projects. Closely comparable in scope to SEMOB's regulation-plus-operations mandate.
• SMT Fortaleza: Fortaleza's Secretaria de Mobilidade, equivalent municipal mobility authority overseeing bus and BRT concessions in a comparable large Brazilian city.

Others

• Lime: Global e-scooter and micro-mobility operator that often operates under municipal concession frameworks similar to Salvador's regulated scooter regime. Ecosystem peer illustrating the regulatory model SEMOB applies.
• Cittamobi: Brazilian trip-planning app integrated with SEMOB's public transport information. Adjacent ecosystem peer — not a regulator but a direct technology partner enabling SEMOB's rider-facing digital layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/semobsalvador
• Instagraminstagram.com/semobsalvador
• LinkedInlinkedin.com/company/semob--secretaria-municipal-de-mobilidade

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semob- Secretaria Municipal De Mobilidade