MobilityPlaza
MobilityPlaza (com-a-tec GmbH) is a German B2B digital media platform, founded 1998 as PetrolPlaza, that publishes news, podcasts, supplier directories, and a weekly newsletter for retailers and suppliers across the global mobility, fueling, charging, foodservice, and convenience retail sectors.
- Company typePrivate
- Founded1998
- HeadquartersVillingen-Schwenningen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MobilityPlaza does
MobilityPlaza (legal entity: com-a-tec GmbH) is a privately held, German B2B digital media and information platform that has served the global mobility, fueling, charging, foodservice, and convenience retail industries since 1998 under its former name PetrolPlaza, rebranding to MobilityPlaza in 2026. The company operates an online news platform, a supplier directory, an events calendar, a knowledge base, and a free weekly newsletter distributed to over 17,000 industry professionals worldwide, available in English and Spanish. Its product surface is built around a personalized news application that lets readers filter by topic and geography, supplemented by podcasts, video reports, PR and publishing services for suppliers, and editorial coverage of major trade fairs such as UNITI expo.
The platform serves two distinct customer segments: retailers and mobility experts (the audience) and equipment manufacturers, service providers, and technology suppliers (the revenue base). Monetization is driven primarily by digital advertising across the website and newsletter, supplemented by supplier PR/publishing services through which the in-house editorial team drafts and distributes articles on behalf of paying suppliers. Distribution is fully digital via website, mobile application, and email, with no disclosed API, SDK, or platform integrations beyond content syndication.
MobilityPlaza is led by co-CEOs Bruno Boroewitsch and Ben Boroewitsch, supported by a small team of approximately 6-8 staff across editorial, sales, and leadership functions based primarily in Villingen-Schwenningen, Germany, with personnel using Spanish-speaking phone numbers (Iberia/Latin America coverage). The company is founder-led, has no disclosed external investors, parent, or subsidiary entities, and has accumulated over 25 years of editorial, directory, and event data specific to the roadside retail industry.
MobilityPlaza firmographics
Firmographics- Name
- MobilityPlaza
- Legal name
- com-a-tec GmbH
- Website
- https://mobilityplaza.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MobilityPlaza (com-a-tec GmbH) is a German B2B digital media platform, founded 1998 as PetrolPlaza, that publishes news, podcasts, supplier directories, and a weekly newsletter for retailers and suppliers across the global mobility, fueling, charging, foodservice, and convenience retail sectors.
- Ownership category
- akta.pro rank
MobilityPlaza industry classification
Industry- Product category
- Trade media and B2B publishing
- NAICS
- Information (51)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Corporate Mobility & Ground Transport Management (THALANAI)
Keywords
Where MobilityPlaza is headquartered
LocationHeadquarters
- HQ city
- Villingen-Schwenningen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MobilityPlaza business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Digital Advertising: The platform displays advertisements from industry suppliers including banner ads, sponsored content sections, and promotional placements throughout the website and newsletters
- Newsletter Subscription: Weekly newsletter distributed to over 17,000 industry professionals, with subscription offered free of charge to readers while monetizing through advertising reach
- Supplier PR and Publishing Services: PR team assists suppliers in drafting impactful articles; publishing on the platform and in newsletters ensures wide reach for industry announcements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Weekly Newsletter |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MobilityPlaza product offering
Product offeringCore offering
MobilityPlaza is a global B2B digital media platform that publishes news articles, video reports, podcasts, supplier profiles, an industry events calendar, and a weekly personalized newsletter covering fueling, EV charging, foodservice, mobility, and convenience retail. It offers supplier listing services in its Supplier Directory and assists suppliers with PR and publishing to reach decision-makers across the mobility industry.
Product overview
MobilityPlaza is a B2B digital media and information platform for the global mobility, convenience, and roadside retail industry. Formerly known as PetrolPlaza, it operates as a unified platform offering news content delivery through its News Platform, a Supplier Directory showcasing equipment manufacturers, an Events calendar for industry trade fairs, a Weekly Newsletter for personalized industry updates, and a Knowledge Base with articles and case studies. The platform serves over 17,000 industry professionals and has operated since 1998, providing comprehensive coverage of fueling, EV charging, foodservice, and convenience retail developments.
Differentiator
Problem solved
Functional benefit
Products and services
- MobilityPlaza News Platform A global digital B2B publication platform delivering industry news articles, video reports, and podcasts covering fueling, EV charging, foodservice, mobility, and convenience retail sectors for industry decision-makers.
- Supplier Directory A curated directory of supplier and equipment manufacturer profiles in the mobility, fueling, and roadside retail industry, including companies such as Dover Fueling Solutions, Gilbarco Veeder-Root, OPW, and Fibrelite.
- Events Platform A directory and calendar of industry events and trade fairs for the mobility, fueling, and convenience retail sectors, including event listings and editorial coverage of major gatherings.
- Weekly Newsletter A personalized weekly email newsletter delivering industry news and updates to over 17,000 professionals worldwide, customizable by topic and geographic interest, offered free of charge to readers.
- Knowledge Base Articles, case studies, and supplier profiles providing insights on industry trends, technology developments, and product information for retailers and mobility experts.
- Supplier PR and Publishing Services A service in which MobilityPlaza's PR team assists industry suppliers in drafting articles and announcements, publishing them on the MobilityPlaza platform and newsletter to reach over 17,000 industry professionals.
Companies that use MobilityPlaza
Customer profileSegments2 records
Ideal customer profiles2 records
MobilityPlaza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MobilityPlaza partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Scheidt & Bachmann Energy Retail SolutionscoreJörg M. Heilingbrunner, CEO of Scheidt & Bachmann Energy Retail Solutions, was named as a MobilityPlaza Ambassador, representing a strategic relationship between the publication and a major industry supplier
- Q8 (Kuwait Petroleum International)coreMobilityPlaza produced a podcast episode titled 'The connected hub with Q8 and Scheidt & Bachmann' featuring collaboration discussions
- OLACDEminorMobilityPlaza produced a podcast episode featuring Fitzgerald Cantero, Director of Studies, Projects and Information at OLACDE, discussing Latin America's energy shift
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
MobilityPlaza competitors and assessment
Company assessmentBroad incumbents
- Wood Mackenzie: Global research and consultancy covering energy, renewables, and mobility. Comparable as a B2B information and advisory business serving upstream and downstream energy buyers, with growing coverage of mobility and charging that overlaps MobilityPlaza's audience.
- S&P Global Commodity Insights (Platts): Global energy and commodities intelligence business with extensive pricing, news, and conference products across mobility, refining, and retail. Comparable as a B2B information provider in adjacent fuel and mobility segments, though broader in scope than MobilityPlaza's niche.
- Reuters Events (Energy / Mobility): Events and editorial arm organizing energy, mobility, and supply-chain conferences and content. Comparable to MobilityPlaza's UNITI expo and podcast media business at a broader incumbent scale.
Direct peers
- NACS (National Association of Convenience Stores): Operates NACS Magazine, NACS Show, and a supplier-focused media ecosystem for convenience and fuel retail. Directly comparable because it sells advertising, events, and content to the same retailer and supplier audience MobilityPlaza serves.
- Winsight (CSP, Convenience Store Products): B2B media, research, and events company covering convenience retail, foodservice, and grocery. Closely comparable as a B2B publisher and event operator serving c-store retailers and suppliers — exactly MobilityPlaza's vertical.
- Hart Energy: B2B media and events company focused on the global oil and gas / energy industry. Comparable as a niche B2B publisher monetizing content, events, and supplier marketing to fuel-and-mobility sector buyers.
- Convenience Store News: Long-running trade publication and digital media brand for the convenience store industry. Directly comparable as a B2B news and advertising platform serving c-store operators and suppliers, the same core readers MobilityPlaza targets.
- National Petroleum News (NPN) / Endeavor Business Media: Long-standing U.S. trade publication for petroleum marketers and convenience retailers. Directly comparable as the legacy counterpart to MobilityPlaza's PetrolPlaza brand, covering the same downstream-fuel-and-c-store buyer base.
- Energy Intelligence Group: Subscription-based B2B intelligence, research, and conferences for the fuels and energy value chain. Comparable to MobilityPlaza as an information and events business targeting fuel retail and refining decision-makers.
Emerging players
- ChargePoint News / industry EV-charging trade media: Emerging EV-charging-focused B2B publications and newsletters. Comparable as a thematic media outlet competing for the same EV-charging supplier and operator advertising dollars that MobilityPlaza is now pursuing via its rebrand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MobilityPlaza social profiles
Digital presenceMobilityPlaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobilityPlaza leadership team
Management profileNumber of profiles
Profiles7 records
MobilityPlaza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobilityPlaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobilityPlaza
What does MobilityPlaza do?
MobilityPlaza is a global B2B digital media platform that publishes news articles, video reports, podcasts, supplier profiles, an industry events calendar, and a weekly personalized newsletter covering fueling, EV charging, foodservice, mobility, and convenience retail. It offers supplier listing services in its Supplier Directory and assists suppliers with PR and publishing to reach decision-makers across the mobility industry.
Is MobilityPlaza a public or private company?
MobilityPlaza is a private company. It is classified as family owned and is currently operating.
When was MobilityPlaza founded?
MobilityPlaza was founded in 1998. It employs 1 to 10 people.
Where is MobilityPlaza based?
MobilityPlaza is headquartered in Villingen-Schwenningen, Germany, in the Europe region.
How does MobilityPlaza make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are newsletter Subscription and supplier PR and Publishing Services.
Who are MobilityPlaza's main competitors?
Broad incumbents on record are Wood Mackenzie, S&P Global Commodity Insights (Platts) and Reuters Events (Energy / Mobility). Direct peers are NACS (National Association of Convenience Stores), Winsight (CSP, Convenience Store Products), Hart Energy, Convenience Store News, National Petroleum News (NPN) / Endeavor Business Media and Energy Intelligence Group. ChargePoint News / industry EV-charging trade media is listed as an emerging player.
Does MobilityPlaza have an API?
No public API is recorded for MobilityPlaza.
What industry is MobilityPlaza in?
MobilityPlaza's product category is Trade media and B2B publishing. Its primary akta.pro industry code is THALANAI, Corporate Mobility & Ground Transport Management. Its NAICS code is 51 and its SIC code is 4700.