moc

What moc does

moc.co is the personal portfolio website of Joen Asmussen, a product designer and Creative Team Lead at Automattic based in Denmark. The site functions as a professional showcase and personal publishing platform rather than a commercial business, displaying his design work, journal writings on topics including design, craft, leadership, and open source, and a "wall" of visual experiments. It is built on WordPress and there are no commercial products, services, or pricing associated with the domain.

The notable technical contributions surfaced through the portfolio include WordPress Notes, a block-level collaborative commenting feature shipped as part of WordPress 6.9 in which Asmussen served as design lead, and Nima, an audiovisual generative AI art experiment published on a subdomain. The site also hosts a curated European Tech Alternatives resource cataloguing privacy-first technology substitutes for major US platforms. Marketing footprint is limited to organic channels: the portfolio itself, LinkedIn, and GitHub, with journal articles serving as the primary content vehicle.

The entity has no revenue model, no customers, no funding history, and no parent company or ownership structure outside of Asmussen himself. Distribution is purely reputational, relying on the individual's standing within the WordPress open source community and his design leadership role at Automattic. The portfolio's strategic value is therefore as a personal brand asset and a vehicle for thought leadership rather than as a standalone investment-grade business.

Name

moc

Legal name

moc (Personal Portfolio - Joen Asmussen)

Website

https://moc.co

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

moc.co is the personal portfolio website of Joen Asmussen, a Denmark-based product designer and Creative Team Lead at Automattic, showcasing WordPress design contributions, journal writings, and experimental projects for the open source and design communities.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Marketing channels3 records

Core offering

moc.co is the personal portfolio website of Joen Asmussen, a product designer and Creative Team Lead at Automattic. It publishes design work, journal writings, and creative projects, and documents contributions to WordPress, including block-level collaborative commenting for WordPress 6.9. The site does not offer commercial products or services and produces no revenue.

Product overview

moc is the personal portfolio website of Joen Asmussen, a product designer and creative team lead at Automattic with 15+ years of experience building WordPress. The site showcases his contributions to open source software (notably WordPress Notes in WordPress 6.9), journal writings on design and technology topics, and artwork/poster designs. The portfolio does not offer commercial products or services but rather demonstrates professional work and creative projects including Nima (an AI-generated audiovisual art experiment) and various WordPress contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• Nima An audiovisual generative AI art experiment that pairs an audio modality with a Danish-language text poem to explore the creative limits of human-AI collaboration. Aimed at the design and creative community; released as a personal project with open source code.
• WordPress Notes Block-level collaborative commenting feature shipped in WordPress 6.9, allowing users to attach comments to specific blocks within the WordPress block editor. Designed for the WordPress open source community and end users of the WordPress editor.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Automattic: The commercial steward of WordPress.com and the employer of moc.co's principal; comparable in that the open-source contributions showcased on moc.co ship into Automattic's product surface, while Automattic is the broader commercial incumbent in the same ecosystem.

Others

• Brad Frost: An independent product designer with a personal portfolio and writing practice focused on design systems and open craft, structurally similar to moc.co as a single-author design portfolio and journal.
• WordPress.org: The open-source project where moc.co's principal contributes design leadership; comparable as the platform context for the design work, terminology, and contributor reputation referenced throughout moc.co's portfolio.
• A List Apart: A long-form web design and content publication covering craft, process, and open web themes that overlap with moc.co's journal topics (design, craft, collaboration, process).

Emerging players

• CSS-Tricks: A long-running web-design publication covering editor workflows and WordPress-adjacent content; comparable to moc.co in subject overlap (design craft, tools, collaboration) rather than direct competition.
• Smashing Magazine: A design-and-web-publishing publication with strong overlap on themes such as craft, collaboration, and open source tooling, sharing an audience of product designers and front-end professionals with moc.co.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• GitHubgithub.com/jasmussen
• LinkedInlinkedin.com/company/moc-moc-moc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about moc