MODA (Malaysian Official Designers' Association)

What MODA (Malaysian Official Designers' Association) does

MODA (Malaysian Official Designers' Association) is a non-profit professional society registered in Malaysia (PPM-012-14-25091991), founded in 1990 and headquartered in Kuala Lumpur. It operates as a membership-based association serving Malaysian fashion designers, accessory designers, textile designers, emerging talent, and affiliate industry professionals across segments including Ready-to-Wear, Bridal, Menswear, Modestwear, Sportswear, Childwear, and Accessories. The organization is governed by an elected committee currently led by President Cyrus Chin (2025-current), with former long-serving President Gillian Hung serving as Chairman.

The association's core offerings are an annual membership program priced at RM250 per year (valid for 12 months from approval), plus a portfolio of events and platforms. These include the annual MODA Elevation flagship fashion festival (three days of runway shows, industry talks, and designer showcases), the Style Your Way MODA Bazaar pop-up retail series (hosted at venues such as Starhill KL and APW Bangsar), and themed community gatherings. Distribution of member visibility occurs through the MODA Online Directory and through curated showcase opportunities, most notably Asia's first LEGO Botanical Fashion Show at Pavilion KL in October 2025, the Malaysia Modest Fashion Show at MIHAS 2024, and regional participation in Jakarta Muslim Fashion Week 2025 and IN2MOTIONFEST 2025.

MODA generates revenue primarily through membership subscriptions (RM250/year), supplemented by event sponsorships from brand partners including LEGO, Nespresso, Estée Lauder Companies, and venue partners. The go-to-market motion is community-led, relying on member referrals, fashion showcases, bazaars, and earned media from event coverage. Technology infrastructure is limited to a standard website, online directory, and member dashboard portal — there is no proprietary software product, AI capability, or external funding. The operating team is lean at six employees, with all leadership roles filled by elected, volunteer committee members.

Name

MODA (Malaysian Official Designers' Association)

Legal name

Malaysia Official Designers' Association

Website

https://moda.com.my

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

MODA (Malaysian Official Designers' Association) is a Kuala Lumpur-based non-profit society, founded in 1990, that serves Malaysian fashion and accessory designers through an annual RM250 membership, the MODA Elevation fashion festival, bazaar retail events, and regional showcase partnerships across Southeast Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: MODA generates revenue through annual membership fees. The annual fee for MODA Membership is RM250, valid for 12 months from the date of approval. This provides access to networking, community, exclusive event participation, and profile listing on the MODA directory.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MODA is a nonprofit membership-based professional association that unites Malaysian fashion designers across disciplines. It sells an annual individual membership (RM250/year) granting networking access, profile listing on the MODA Online Directory, member-exclusive event participation, and AGM voting rights. Its offerings also include curated showcase platforms such as the annual MODA Elevation fashion festival and recurring Style Your Way MODA Bazaar pop-up retail events.

Product overview

MODA is a membership-based association for Malaysian fashion designers and creative professionals, not a technology product company. Its offerings consist of an annual membership program (RM250/year) providing networking, directory listing, and event access; the Style Your Way MODA Bazaar event platform for designer-to-public sales; the annual MODA Elevation fashion festival; and various regional collaboration events. The organization operates a member dashboard portal and revamped website as operational tools rather than standalone product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• MODA Membership

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• LEGOflagshipStrategic or Co-development Partner · 16 October 2025MODA partnered with LEGO in October 2025 for Asia's first LEGO Botanical Fashion Show at Pavilion KL. The event featured 23 couture looks by Malaysian designers who reimagined LEGO floral elements into wearable art, including gowns, structured pieces, and avant-garde accessories. The fashion creations remained on display until 26 October, celebrating creativity, innovation, and Malaysian design.
• MIHAS (Malaysia International Halal Showcase)flagshipStrategic or Co-development Partner · 24 September 2024MODA was appointed as the official strategic partner for the modest fashion segment at MIHAS 2024, the leading halal trade exhibition. The 20th edition spotlighted the rising prominence of modest fashion on the global stage, with MODA presenting the Malaysia Modest Fashion Show under the theme 'Global Influence, Defining Style' at MITEC in Kuala Lumpur.
• Estée Lauder CompaniescoreStrategic or Co-development Partner · 15 October 2020MODA partnered with Estée Lauder Companies for the annual Pink October breast cancer awareness campaign. MODA designers created special pink merchandise including brooches, scarves, and face masks, with proceeds donated to support breast cancer initiatives in Malaysia.
• NespressocoreStrategic or Co-development PartnerNespresso collaborated with MODA during the Elevation 2025 event, hosting a special collaboration event on the afternoon of Day 3 before the high-fashion runway showcase featuring 21 designers.
• FashionValetcoreStrategic or Co-development PartnerFashionValet partnered with MODA during the COVID-19 pandemic PPE initiative, working together to produce and distribute protective equipment to healthcare frontliners.
• IMARET (Islamic Medical Association of Malaysia Response and Relief Team)coreStrategic or Co-development PartnerIMARET collaborated with MODA during the PPE initiative, helping ensure efficient production and distribution of protective gear to frontliners during the early stages of the pandemic.
• Wardah and Make Over CosmeticsminorGTM or Marketing PartnerWardah and Make Over Cosmetics supported MODA Bazaar events by offering product giveaways to customers who made purchases, adding engagement to the shopping experience.
• APW BangsarminorGTM or Marketing PartnerAPW Bangsar provided venue space for the first Style Your Way MODA Bazaar weekend event, bringing the MODA community closer while celebrating creativity, craftsmanship, and Malaysian fashion.
• Jakarta Muslim Fashion Week (JMFW)coreStrategic or Co-development PartnerMODA was invited to participate in JMFW 2025 at ICE BSD City in Tangerang. Designers YULEZA and Justin Yap Atelier represented MODA Malaysian, presenting designs to a wider regional audience. The four-day event gathers hundreds of brands, runway shows, exhibitions, and business-matching opportunities.
• IN2MOTIONFESTcoreStrategic or Co-development PartnerMODA was honored to be invited to IN2MOTIONFEST 2025 in Jakarta, where FIZIWOO represented MODA and showcased creations on an international stage. The festival brought together 214 designers and 1,785 collections under the theme 'One Vision, One Movement: Advancing Modest Fashion Through Synergy & Collaboration.'

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Council of Fashion Designers of America (CFDA): US-based membership association for fashion designers that organizes New York Fashion Week, runs a member directory, and serves as the collective voice for American fashion designers — directly comparable in function to MODA's role for Malaysian designers.
• Fédération de la Haute Couture et de la Mode (FHCM): French federation governing haute couture, ready-to-wear, and men's fashion including Paris Fashion Week — the global benchmark for a national fashion designer association serving MODA's equivalent function at far larger scale.
• Singapore Fashion Council: Singapore's national trade association for the fashion industry, supporting designers and brands through showcases, business matching, and industry development — closely comparable in scale and Southeast Asian regional scope to MODA.
• British Fashion Council (BFC): Industry body supporting the UK fashion industry through London Fashion Week, the BFC Foundation, and designer development programs — a functionally equivalent national fashion designer association to MODA.
• Asosiasi Perancang Pengusaha Mode Indonesia (APPMI): Indonesia's national association of fashion designer-entrepreneurs, supporting Indonesian designers through runway events, business development, and industry advocacy — a direct regional peer to MODA in the Southeast Asian modest-fashion ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/modamalaysia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MODA (Malaysian Official Designers' Association)