Modern Podiatry

What Modern Podiatry does

Modern Podiatry P.C. is a privately held, single-location podiatry practice based at 1075 Ocean Parkway, Brooklyn, NY, founded in 2003 by Dr. Inna Verzub, DPM, a board-certified podiatrist with over 20 years of clinical experience. The practice delivers general podiatric medical care to adults and children, addressing conditions of the skin, nails, soft tissues, bones, and joints of the foot and ankle, including bunions, plantar fasciitis, heel pain, hammertoes, Achilles tendonitis, Morton's neuroma, osteoarthritis, and nail fungus. Specialized in-office treatments include laser therapy for onychomycosis (3 sessions, $500–$700 total) and Radial Extracorporeal Shock Wave Therapy (rESWT) using Zimmer's enPuls Pro device ($700 total for 3–6 sessions, not covered by insurance).

The practice supplements clinical services with an in-office retail product line that includes proprietary formulations such as Dr. V's Advanced Foot Cream and Formula-7 Antifungal Solution, alongside third-party branded items like Topricin cream, gel socks, deodorant and antifungal sprays, and pre-fabricated orthotics. Revenue is generated through a mix of insurance reimbursement (in-network with 11+ major carriers including AARP, Aetna, Cigna, United Healthcare, and Medicare Advantage), cash-pay specialized procedures, and ancillary product sales. The firm operates roughly 3.5 days per week and staffs 2–10 employees, with no disclosed funding, no partnerships, and no AI/ML or digital platform components.

Name

Modern Podiatry

Legal name

Modern Podiatry P.C.

Website

https://modernpodiatry.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern Podiatry P.C. is a Brooklyn-based podiatry practice led by Dr. Inna Verzub, DPM, delivering general and specialized foot care to adults and children, including laser toenail fungus treatment and shockwave therapy, plus a proprietary in-office product line.

Ownership category

akta.pro rank

Product category

Podiatry Medical Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL), Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

Keywords

• Podiatric medical services
• Foot and ankle care
• Laser nail fungus treatment
• Shockwave therapy
• Diabetic foot care

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Consultations and Treatments: Revenue generated from podiatric medical consultations, examinations, and treatment procedures. Services include care for bunions, Achilles tendonitis, flatfoot, hammertoes, heel pain, Mortons neuroma, osteoarthritis, nail fungus, plantar fasciitis, and other foot conditions.
2. Specialized Procedures: Revenue from specialized treatments including laser therapy for toenail fungus ($350-$700 per treatment course) and ESWT for soft tissue pain ($700 total, payable in installments).
3. Insurance Reimbursement: Revenue through insurance billing for covered medical services. The practice accepts multiple insurance plans and verifies eligibility before appointments.
4. Medical Products Sales: Sale of foot care products including Dr. V's Advanced Foot Cream, Formula-7 Antifungal Solution, TOPRICIN cream, moisturizing gel socks, foot deodorant spray, anti-fungal shoe spray, and pre-fabricated orthotics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Modern Podiatry is a Brooklyn-based podiatry medical practice delivering in-person diagnosis and treatment of foot and ankle conditions in adults and children. Core offerings include general podiatric consultations, specialized Laser Treatment of Toe Nail Fungus and Radial Extracorporeal Shock Wave Therapy (rESWT) using the Zimmer enPuls Pro device, and an in-office retail line of foot care products such as Dr V's Advanced Foot Cream, Formula-7 Antifungal Solution, Topricin Cream, and pre-fabricated orthotics.

Product overview

Modern Podiatry PC is a Brooklyn-based podiatry practice led by Dr. Inna Verzub, DPM, offering comprehensive foot care services for adults and children. The practice provides medical treatments including Laser Treatment of Toe Nail Fungus and rESWT (Radial Extracorporeal Shock Wave Therapy) using Zimmer's enPuls Pro device. The practice also offers a portfolio of over-the-counter foot care products including Dr V's Advanced Foot Cream, Formula-7 Antifungal Solution, Glycylic Solution for plantar warts, Topricin Cream for diabetic neuropathy and arthritis pain, Moisturizing Gel Socks, Foot Deodorant Spray, Anti-Fungal Shoe Spray, and Pre-fabricated Orthotics. The practice specializes in treating conditions affecting the skin, nails, soft tissues, bones, and joints of the foot and ankle, with particular expertise in pediatric and diabetic foot care.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Treatment of Toe Nail Fungus

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• PediFix: Specialty foot care products company offering OTC therapeutic items including cushions, separators, and treatments sold through podiatry offices and retail. Directly comparable product categories to Modern Podiatry's in-office OTC foot care line.

Broad incumbents

• Dr. Scholl's: Bayer-owned consumer foot care brand offering OTC insoles, foot creams, and treatment products at mass retail scale. Comparable in product categories sold by Modern Podiatry (foot creams, antifungal treatments, insoles), but operates as a global consumer brand rather than through a clinical practice.

Direct peers

• Weil Foot & Ankle Care: Multi-location podiatry practice offering comprehensive foot and ankle care including surgical, diabetic, and sports medicine services. Directly comparable service mix and clinical practice operating model to Modern Podiatry, though at significantly greater scale.
• Village Podiatry Centers: Established multi-location podiatry group practice with comparable service offerings including foot surgery, diabetic foot care, orthotics, and general podiatric medicine. Similar independent group practice structure serving a metropolitan market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/modern-podiatry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Podiatry