Modulor GmbH

What Modulor GmbH does

Modulor GmbH is a Berlin-based specialty omnichannel retailer serving creative professionals, architects, model builders, artists, and DIY hobbyists. The company operates a flagship physical store in Berlin-Kreuzberg spanning over 3,000 m² across two floors alongside a comprehensive e-commerce platform (modulor.de) offering more than 30,000 articles across ten main product categories: materials and tools, furniture and lighting, picture frames, paper and stationery, storage, artist supplies, office and drawing, crafting, leisure, and themed collections. Its catalog combines proprietary branded furniture (E2, T Tisch, X Tisch, Y Workbench, and Modulor children's chairs) with curated third-party brands such as PLEXIGLAS®, Proxxon, Wagner, Faber-Castell, Lamy, Oracal, Staedtler, Copic, and Kaweco. Proprietary products include the E2 height-adjustable table frame (designed by Adam Wieland in 1965, trademarked 2009), the T Tisch with LINAK electric height adjustment and three programmable memory positions, and the Red Dot "Best of the Best"-awarded X Tisch.

Beyond transactional retail, Modulor monetizes through a stack of value-added services: a custom material cutting service (Zuschnitt-Service) for acrylic, PLEXIGLAS®, perforated plates, steel sheets, and aluminum sheets; online furniture configurators for customized tables and tops; a furniture assembly service (Möbel-Aufbauservice); object/project planning for professional customers (Objektplanung); CAD file downloads for architects and designers; an editorial content platform (Modulor Magazin); a material knowledge base (Materialwissen); and a separate workshops and events program hosted at modulor-events.de. The revenue model is product-led growth using unit-based pricing, with products ranging from approximately €3.90 (small steel sheets) to €829 (premium hot-wire cutters), free standard shipping within Germany from a €99 order threshold, same-day Berlin courier, and a 30-day return policy. Distribution is concentrated in Germany, with no disclosed international e-commerce localization and no signs of multi-country retail expansion.

The company is structured as a privately-held German limited liability company (GmbH) headquartered at Prinzenstr. 85, 10969 Berlin, with no disclosed funding rounds, parent company, external investors, or public listing. Marketing channels are predominantly organic and content-led (Modulor Magazin, Materialwissen, email newsletters, workshops), and the company maintains a positioning focused on inspiration, professional-grade products, and one-stop-shop convenience for creative professionals and hobbyists.

Name

Modulor GmbH

Legal name

Modulor GmbH

Website

https://modulor.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Modulor GmbH is a Berlin-based specialty omnichannel retailer serving creative professionals, architects, and hobbyists with 30,000+ SKUs of materials, tools, furniture, and art supplies, combined with custom cutting, furniture configuration, and workshop services across a flagship 3,000+ m² showroom and e-commerce platform.

Ownership category

akta.pro rank

Product category

Specialty Retail of Creative and Architectural Materials

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Creative supplies retail
• Architectural model materials
• Custom material cutting
• Ergonomic office furniture
• Artist and craft materials

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (B2C/B2B): Direct sales of materials, tools, furniture, picture frames, and office supplies through e-commerce platform and physical retail store. Unit pricing model with products ranging from low-cost items (e.g., steel sheet 3.90€) to premium furniture (e.g., E2 table 497.00€). Target customers include creative professionals, architects, model builders, artists, and hobbyists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Modulor is an omnichannel specialty retailer selling more than 30,000 articles of materials, tools, picture frames, office and artist supplies, craft/DIY items, and proprietary ergonomic furniture, complemented by a custom material cutting service (Zuschnitt-Service), furniture configurators, assembly and object-planning services, and educational workshops/events. The business serves creative professionals, architects, designers, model builders, artists, schools and hobbyists via a Berlin-Kreuzberg flagship store plus Germany-wide e-commerce (modulor.de).

Product overview

Modulor GmbH is a Berlin-based omnichannel retailer and manufacturer targeting creative professionals, architects, designers, artists, and hobbyists. The company operates a physical store in Berlin-Kreuzberg (2 floors, 3,000+ m²) alongside a comprehensive e-commerce platform offering over 30,000 SKU across ten main product categories: Material & Werkzeug (raw materials, tools, modelling supplies), Möbel & Leuchten (furniture and lighting including the E2, T, X, and Y table families, and children's furniture), Bilderrahmen (picture frames and custom framing), Papier & Stifte (paper and stationery), Lagern & Aufbewahren (storage), Künstlerbedarf (artist supplies), Büro & Zeichnen (office supplies and technical drawing), Basteln & DIY (crafting), Freizeit (leisure), and Themenwelten (themed collections such as school supplies). Beyond retail, Modulor provides value-added services including a custom cutting service (Zuschnitt-Service) for materials, furniture configuration and customisation tools, a furniture assembly service, object planning for professionals, CAD file downloads, a Modulor Magazine editorial content platform, workshops & events, and gift voucher products. The portfolio includes proprietary branded furniture products (E2 table, T Tisch, Modulor children's chairs, X Tisch) alongside curated third-party brands such as PLEXIGLAS®, Proxxon, Wagner, Ecobra, Faber-Castell, Lamy, Oracal, Staedtler, Copic, and Kaweco.

Differentiator

Problem solved

Functional benefit

Products and services

• Zuschnitt-Service (Custom Material Cutting) Service that cuts customer-specified materials including acrylic glass, PLEXIGLAS® (PMMA) sheets, plastic sheets, perforated sheet metal, steel sheet, and aluminium sheet into desired dimensions, with same-store pickup or delivery. Targeted at professionals and hobbyists needing precise, small-batch material preparation without owning industrial tools.
• E2 Tisch Proprietary height-adjustable, disassemblable table with steel tube frame and cross braces, available in adult and children's versions (e.g., E2 Kindertisch), with beech-edged tabletop options. Targeted at architects, designers, and home-office users seeking an iconic, modular workspace table.
• T Tisch Telescopic, electric height-adjustable desk with T-shaped frame profile, LINAK® motor with memory function for three saved heights, configurable tabletop material, and 10-year warranty. Targeted at professional offices, studios and home offices needing sit-stand ergonomics.
• X Tisch Red Dot Award: Best of the Best winning table series with a distinctive X-shaped leg, configurable through the online Tisch X configurator with surface material, dimensions and edge options. Targeted at premium office and design-conscious buyers.
• Y Workbench Versatile workbench that functions as both a workshop work island and a conference table. Targeted at studios, creative teams, and hybrid office/workshop spaces.
• Modulor Schülerdrehstuhl Height-adjustable student swivel chair made of 8-ply laminated beech wood with five-star aluminium base and castors, fully adjustable seat (34–44 cm) and backrest (34–40 cm) heights; suitable for users 120–175 cm tall with a 5-year warranty. Targeted at schools, students, and home study setups.
• Modulor Kinderstuhl mit Netzrückenlehne Growing child's chair with a mesh backrest, glass-fibre-reinforced polyamide base, soft castors, and height/depth-adjustable seat and backrest; supports body heights 120–159 cm with a 60 kg max load and 3-year warranty. Targeted at families and schools needing ergonomic, adjustable seating for children.
• Kinderstuhl 118, stapelbar Stackable children's chair with steel tube cross-base frame and 3D-shaped 9-ply beech veneer seat and backrest, finished with environmentally friendly DD lacquer; stackable up to four units with a 3.5 kg unit weight. Targeted at schools, daycare and family use requiring compact, durable seating.
• Kinderstuhl Comeback 041, stapelbar DDR-classic chair in children's format with a steel tube frame, 10-ply laminated beech seat, 7-ply backrest, and powder-coated or chrome-plated frame; stackable up to six units with a 120 kg max load, produced by L&C Stendal. Targeted at schools, daycare and households seeking durable, design-heritage seating for children.
• Wagner Stehhocker W3-3D Standing/sitting stool with dynamic 3D rocking mechanism, gas-lift height adjustment (570–790 mm), honeycomb-profile thermoplastic sole and weighted foot, designed by Rainer Bachschmid (rabadesign, Switzerland), with a 10-year spare parts guarantee. Targeted at sit-stand desk users and ergonomic workspaces.
• Proxxon Thermosäge Thermocut (27080) Proxxon hot-wire foam cutter (model 27080) with 140 mm cutting height, adjustable temperature and 30 m wire spool plus guide, designed for precision cutting of styrofoam and polystyrene in architectural model making. Targeted at professional model builders and architecture students.
• Styrocut 3 Thermosäge Professional hot-wire foam cutter by Styrocut (Johannes Scherfig) offering 205 mm cutting height, 460 mm cutting width, ball-bearing angle stop, adjustable fan cooling, foot switch and variable temperature control with horizontal cutter connection. Targeted at professional model-building studios and architecture/design firms.
• Bilderrahmen / Picture Frames and Custom Framing Picture frame category offering ready-made frames by type/size/colour/material, custom-made frames, frame-building supplies, and passepartouts. Targeted at consumers, photographers, artists and offices needing presentation or wall framing.
• Material & Werkzeug (Materials and Tools Catalog) Broad catalogue of raw and semi-finished materials (wood, metals including steel, aluminium, copper, brass, stainless steel, plastics, profiles, rods, bars, tubes, sheets, films, foams, fabrics, adhesives, material samples) alongside modelling materials and tools (cutting, hand, measuring, power tools, work safety). Targeted at professionals and hobbyists needing a one-stop source for creative raw materials.
• Möbel & Leuchten (Furniture and Lighting Range) Furniture and lighting range covering tables (E2, M2, T-series, conference, dining), table legs, seating (office chairs, children's chairs, stacking chairs, stools), shelves, office accessories, sound absorbers, lamps and children's furniture. Targeted at professional offices, design studios, schools and households furnishing creative workspaces.
• Meterware (By-the-Metre Material Sales) By-the-metre fabric and material sales offering offcuts as required. Targeted at small-project buyers, hobbyists and professionals who only need limited material quantities.
• Individualisierung (Custom Material Processing) Broader customisation service covering material cutting (Zuschnitt), drilling, edge bending (Abkantung), and bespoke picture frame and passepartout production. Targeted at professionals and DIY buyers needing ready-to-install finished parts.
• Möbel konfigurieren (Furniture Configuration Service) Online furniture configurator service enabling customers to design and order made-to-measure tables (Tisch X, T Tisch, E2) by selecting surface material, dimensions, edge treatment and accessories. Targeted at professional offices, design studios and discerning home buyers needing bespoke furniture.
• Möbel-Aufbauservice (Furniture Assembly Service) On-site furniture assembly service for professional customers ordering Modulor furniture. Targeted at corporate buyers and design professionals needing installation at their premises.
• Objektplanung (Project Planning Service) Project planning (Objektplanung) service supporting professional customers with larger interior and construction projects. Targeted at architects, interior designers, studios and corporate buyers undertaking complex fit-outs.
• CAD File Downloads Download service offering CAD files to support professional object planning and furniture specification. Targeted at architects, interior designers and specifiers integrating Modulor furniture into their projects.
• Modulor Gutscheine (Gift Vouchers) Gift voucher programme redeemable across the Modulor assortment, offered in PDF or card format in fixed denominations of €10, €20, €50, €100, €200 and €500. Targeted at consumers and corporate buyers seeking gifts or stipends for creative professionals.
• Modulor Laden Berlin (Flagship Retail Store) Flagship physical retail store in Berlin-Kreuzberg spanning two floors and over 3,000 m², open Monday–Saturday 10:00–20:00, with on-site cutting service until 16:30 daily and order pickup. Targeted at Berlin-area creative professionals, hobbyists, schools and families.
• Workshops & Events (modulor-events.de) Educational workshops and events programme hosted at the Berlin store and through modulor-events.de, covering creative techniques and material know-how. Targeted at creative professionals, hobbyists, teachers and students seeking hands-on training.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Etsy: Global online marketplace for handmade, custom, and craft goods including custom framing, fabrics, and maker materials. Functionally adjacent to Modulor's custom-cutting/framing services and DIY/craft audience, but as a marketplace rather than a vertically integrated retailer.

Regional players

• Hobbycraft: UK's largest specialist arts, crafts, and hobby retailer with both online and multi-store presence. Comparable to Modulor's craft/DIY/hobby category breadth, although geographically UK-focused rather than German and with a more mass-market positioning.
• Paperchase: UK-based specialty stationery, greetings, and gift retailer with high street stores. Comparable to Modulor's Papier & Stifte (paper and stationery) and Künstlerbedarf (artist supplies) categories, though with a UK retail focus and gifting-led assortment.
• Bauhaus (Germany): Major German DIY/workshop/home-improvement retailer with broad materials, tools, and furniture assortment across physical stores. Overlaps with Modulor's materials-and-tools focus, but serves a broader DIY base rather than the architecture/design professional niche.

Direct peers

• Bolia: European design-led furniture brand with online configurators for customizable tables and seating. Comparable to Modulor's online furniture configurator approach (Tisch X, T, E2) and its emphasis on configurable, design-forward workspace furniture.
• Manufactum: German curated specialty retailer offering a broad catalog of high-quality materials, tools, and home goods under one roof with both online and physical stores. Highly comparable to Modulor's premium curation, broad catalog, and omnichannel model targeting discerning German customers.

Broad incumbents

• Depot (Dirk Rossmann Group): German lifestyle/home decor and craft retailer with physical stores across Germany offering curated design, hobby, and decorative goods. Comparable to Modulor's curated-creative positioning across crafts and design-led home/workshop products in the German market.
• MUJI: Global minimalist lifestyle retailer with curated stationery, storage, and furniture across stores worldwide. Comparable to Modulor on design-led curated assortment and own-label product philosophy, though at much larger international scale and without the custom-cutting differentiator.
• IKEA: Global mass-market furniture and home goods retailer with configurable desks, workbenches, and storage. Overlaps with Modulor's configurable furniture (T/E2/X tables) and materials/cutting-edge offerings, but at substantially different price point and scale.

Emerging players

• Cricut: Specialist in personal crafting machines and digital cut-design software for DIY/craft consumers. Comparable to Modulor's crafting-tools category (Proxxon Thermocut, Styrocut) and maker/DIY audience, though Cricut focuses on its own branded ecosystem of die-cutting machines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/modulor-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modulor GmbH