Möbel Heinrich

What Möbel Heinrich does

Möbel Heinrich is a family-owned German furniture retailer operating under the legal entity Möbel Heinrich GmbH & Co. KG, founded in 1958 in Rodenberg, Germany. The company sells household furniture — including kitchens, living room, bedroom, and garden furniture — to individual B2C consumers across northern Germany, distributing through a network of large physical showrooms supplemented by an e-commerce platform. It markets itself as the largest family-owned furniture retailer in northern Germany, with operations anchored by ~700 employees and multiple quality certifications including Goldenes M, GS Tested Safety, Climate-Neutral Furniture, and Pollutant-Tested Furniture.

The retail platform comprises four main showrooms in Bad Nenndorf, Hameln, Kirchlengern, and Steinheim, totaling over 110,000 m² of exhibition space, plus smaller locations under the clevva sub-brand. Its digital infrastructure includes an owned e-commerce site and a kitchen configurator tool, and the company operates in-house logistics to support fulfillment. The assortment is built around distribution partnerships with established third-party brands — Mondo, Musterring, Stressless, Tempur, Nolte Küchen, and Nobilia — rather than proprietary manufacturing.

The revenue model is direct retail: consumers purchase furniture through showrooms or the e-commerce channel, with a financing partnership with TARGOBANK AG providing customer credit services at the point of sale. Ancillary revenue lines include kitchen planning services and a 10-year warranty program on certain kitchen installations. Marketing is driven by showroom footfall, social media presence, and brand-partnership co-marketing, with no disclosed performance metrics. There is no public information on revenue, profitability, headcount trend, or any external funding.

Name

Möbel Heinrich

Legal name

Möbel Heinrich GmbH & Co. KG

Website

https://moebelheinrich.de

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Möbel Heinrich is a family-owned German furniture retailer founded in 1958, operating four anchor showrooms totaling over 110,000 m² across northern Germany and selling household furniture to B2C consumers through physical retail and e-commerce channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Nenndorf

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Furniture Retail: One-time furniture sales through physical showrooms and online store. Products include living room, bedroom, dining room, kitchen, garden, office, and bathroom furniture along with accessories.
2. Kitchen Planning Services: Professional kitchen planning and design services for custom kitchen installations, including delivery and assembly.
3. Financing Services: Partnership with TARGOBANK AG to offer consumer financing options ranging from 0% to 3.99% APR for purchases over €500.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Möbel Heinrich is a family-owned German furniture retailer (founded 1958) that sells room-by-room home furnishings — living, bedroom, dining, upholstered, kitchen, office, garden, hallway, bathroom, and kids/youth furniture — through four large physical showrooms and an online shop in North Germany. The company complements its product sales with professional kitchen planning, home delivery, professional assembly, and consumer installment financing through TARGOBANK AG.

Product overview

Möbel Heinrich is a family-owned German furniture retailer established in 1958, operating both physical retail locations and an e-commerce platform. The company offers a comprehensive furniture portfolio organized by room category: living room furniture (sofas, TV furniture, shelving, display units), bedroom furniture (box spring beds, upholstered beds, wardrobes, mattresses), dining room furniture (tables, chairs, benches), upholstered furniture (corner sofas, sleeper sofas, recliners), office furniture, bathroom furniture, hallway furniture, garden/outdoor furniture, and children's/youth furniture. The company also provides complete kitchen offerings through partnerships with Nolte Küchen and Nobilia, featuring appliances and planning services. The product portfolio includes both the company's own Möbel Heinrich brand offerings and featured brand partners including Mondo, Musterring, Stressless, Tempur, Siena Garden, and Weber. Supplementary services include professional assembly (free for orders over €2,000), financing options through Targobank, kitchen configuration tools, and a parallel retail brand called clevva. The company operates four physical stores (Bad Nenndorf, Hameln, Kirchlengern, Steinheim) plus the clevva sub-brand locations, with over 110,000 m² of showroom space and approximately 700 employees across multiple locations in northern Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture (Wohnzimmer) Living room furniture collection including sofas, armchairs, living room sets, TV furniture, display cabinets, highboards, sideboards, coffee tables, shelves, wall boards, and display units for individual consumers furnishing their living spaces.
• Bedroom Furniture (Schlafzimmer)
• Dining Room Furniture (Esszimmer)
• Upholstered Furniture (Polstermöbel)
• Kitchens (Küchen)
• Office Furniture (Büromöbel)
• Garden / Outdoor Furniture (Garten)
• Hallway Furniture (Flur)
• Bathroom Furniture (Badmöbel)
• Home Accessories (Wohnaccessoires)
• Kids & Youth Furniture (Kinder- & Jugendzimmer)
• Kitchen Planning Services
• Furniture Assembly Service (Montage-Service)
• Consumer Financing (Finanzierung via TARGOBANK AG)
• White-Glove Delivery Service
• Kitchen Configurator (Küchen-Konfigurator)
• clevva (Sub-Brand Stores)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Segmüller: Family-owned German furniture retailer with large-format showrooms, kitchen planning, and similar product/marketing mix. Direct competitor for North and West German consumers seeking full-room furnishings.
• Roller: German self-service furniture and home furnishings discounter with broad assortment and national footprint. Comparable on price-sensitive home and furniture retail, especially in the value segment.
• Home24: Berlin-headquartered pure-play online furniture retailer serving the German market with home and living assortment. Direct competitor in the e-commerce channel that Möbel Heinrich uses as a complement to showrooms.
• Mömax: German furniture retail chain (XXXLutz group) with comparable assortment across living, bedroom, kitchen, and dining, plus in-house delivery. Direct channel and pricing competitor in the German furniture market.
• Höffner: German full-line furniture retail chain with comparable multi-room showrooms, kitchen departments, and in-house delivery/assembly services. Closest direct competitor by format and category mix, though it operates at materially larger national scale.
• Poco: German discount furniture and home furnishings chain (part of XXXLutz group) competing on value-oriented furniture, kitchen, and household goods across the same regions Möbel Heinrich serves.
• Westwing: Munich-based online home and living retailer with curated furniture and decor assortment targeting German consumers. Comparable on brand mix, target demographic, and digital-first GTM.

Broad incumbents

• IKEA: Global furniture giant with German stores, online shop, and category-spanning catalog. Competes for the same household furnishing wallet via warehouse-format retail and DIY/flat-pack value positioning.
• XXXLutz: One of Europe's largest furniture retail groups (operating Mömax, Poco, and XXXLutz banners in Germany). Overlaps heavily on furniture assortment, kitchen, and omnichannel retail, but at substantially broader geographic scale and deeper supplier leverage.

Emerging players

• Wayfair: Global online furniture marketplace with dedicated German storefront. Competes primarily on e-commerce convenience and assortment breadth, increasingly squeezing regional omnichannel players' online share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcEIdbB79x5rXu4tuTp0iSA
• Facebookfacebook.com/moebel.heinrich
• Instagraminstagram.com/moebel_heinrich
• Pinterestpinterest.de/moebelheinrich
• TikToktiktok.com/@moebel.heinrich
• LinkedInlinkedin.com/company/m%C3%B6bel-heinrich-gmbh-co-kg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Möbel Heinrich