Möbel Kempf GmbH & Co. KG

What Möbel Kempf GmbH & Co. KG does

Möbel Kempf GmbH & Co. KG is a privately held, family-owned German furniture and home goods retailer founded in 1959, headquartered in Aschaffenburg, Bavaria, and operating a second full-format showroom in Bad König, Hesse. The company sells furniture, kitchens, garden furniture, lighting, textiles, carpets, decor, and household goods to German consumers through both large-format brick-and-mortar stores and a transactional e-commerce shop launched in November 2021, with a real-time inventory display, Click&Collect service, and online order tracking. The technology stack is conventional retail/e-commerce: a responsive storefront with standard payment integrations (PayPal, Visa, Mastercard, Lastschrift, Rechnung, Ratenkauf, prepayment) and shipping integrations with DHL, GLS, Hermes, and DPD, complemented by the digi·smartPlugin from digi·access GmbH for WCAG 2.2 AA accessibility compliance. The business model combines direct-to-consumer retail of stocked and custom-ordered merchandise, professional kitchen planning delivered through in-store studios and at-home field consultations (via subsidiary Kempf Küchen), paid delivery and assembly services, installment financing (Ratenkauf with 0% promotional offers up to 30 months), and the PREMIUMCard loyalty program. Ancillary revenue is generated by the in-house HEINRICHS restaurant concept, the discount-format Mobile Wohnspass take-away furniture markets, and event-driven sales through seasonal markets (Frühling, Herbst, Oktoberfest) and manufacturer specialist days with brands such as TEMPUR, HIMOLLA, and Stressless. Pricing is unit-based retail with promotional discounting (up to 25% off furniture, up to 50% off custom kitchens), and the company operates a multi-channel marketing mix spanning website, email newsletter, Facebook, Instagram, YouTube, printed catalogs, and local community sponsorships.

Name

Möbel Kempf GmbH & Co. KG

Legal name

Möbel Kempf GmbH & Co. KG

Website

https://moebel-kempf.de

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Möbel Kempf is a family-owned German furniture and home goods retailer founded in 1959, operating two large-format showrooms in Aschaffenburg and Bad König alongside an online shop, serving German consumers with furniture, kitchens, and home accessories plus in-house kitchen planning, delivery, and financing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Aschaffenburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Home Goods Retail: Core revenue stream from selling furniture, kitchens, garden furniture, living accessories, textiles, rugs, decor, and household items through both physical stores and online shop. Sales include both stocked items (immediately available) and custom-ordered pieces.
2. Kitchen Planning and Custom Sales: Specialized kitchen sales with professional planning services, including in-store kitchen studios and at-home consultation visits by field sales representatives.
3. Delivery and Assembly Services: Paid logistics services including home delivery and professional furniture assembly.
4. Financing and Installment Plans: Ratenkauf (installment purchasing) and financing options for furniture and kitchen purchases, offering 0% financing promotions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Möbel Kempf is a German furniture retailer that sells furniture, kitchens, garden furniture, lamps, textiles, carpets, decor, and household goods through two large-format brick-and-mortar showrooms in Aschaffenburg (Bavaria) and Bad König (Hesse), plus an online shop. The company complements its product sales with professional kitchen planning services (in-store studios and at-home consultation), delivery and assembly, installment financing, a PREMIUMCard loyalty program, Click&Collect pickup, and on-site restaurants (HEINRICHS by Möbel Kempf).

Product overview

Möbel Kempf GmbH & Co. KG is a German furniture retailer operating as a brick-and-mortar and e-commerce business with two main store locations in Aschaffenburg and Bad König. The company offers a unified product portfolio combining physical retail showrooms with an online shop launched in November 2021. The core offering centers on furniture (Möbel), kitchen systems (Küchen), garden furniture (Garten), lamps (Lampen), textiles (Textilien), carpets (Teppiche), decor (Deko), and household goods (Haushalt & Kochen), organized into browsable categories including Neuheiten (new arrivals), Abverkauf (clearance), and Marken (brands). The product ecosystem is complemented by services including the PREMIUMCard loyalty program, Click&Collect pickup service, professional kitchen planning at dedicated studios, delivery and assembly services, and financing options. The company also operates the Restaurant Heinrichs as an ancillary amenity at its stores and recently launched the HEINRICHS by Möbel Kempf sub-brand in Bad König.

Differentiator

Problem solved

Functional benefit

Brands

• PREMIUMCard: Loyalty program for collecting and redeeming points.
• Click&Collect
• Mobile Wohnspass
• Kempf Küchen
• HEINRICHS by Möbel Kempf

Products and services

• Möbel Kempf Online Shop E-commerce platform offering furniture, kitchens, garden items, lamps, textiles, carpets, decor, and household goods for online purchase with home delivery or Click&Collect pickup.
• Kitchen Planning Services (Kempf Küchen) Professional kitchen design and planning services available at kitchen studios in Aschaffenburg and Bad König, including on-site consultation and at-home kitchen planning visits by field sales representatives for custom kitchen projects.
• PREMIUMCard Loyalty Program Customer loyalty card program allowing customers to collect points on purchases both in-store and online, redeemable for rewards, including special promotions and birthday bonuses.
• Click&Collect Pickup Service Online ordering service allowing customers to purchase in the online shop and pick up items at the Aschaffenburg or Bad König store, reducing wait times and shipping costs.
• Delivery and Assembly Service Home delivery and professional furniture assembly service for purchased furniture, fulfilled via logistics partners DHL, GLS, Hermes, DPD and the own Kempf Service Team for large items.
• Installment Financing (Ratenkauf) Installment payment and financing options for furniture and kitchen purchases, including 0% financing promotions up to 30 months during anniversary celebrations and special events.
• HEINRICHS by Möbel Kempf Restaurant On-site restaurant and café serving breakfast, lunch, and coffee/cake at the Aschaffenburg and Bad König locations, enhancing the in-store shopping experience.
• Mobile Wohnspass (Take-Away Furniture Markets) Discount furniture take-away markets (Mitnahmemärkte) operated as a subsidiary of Möbel Kempf, offering customers immediately available furniture without long lead times.

Quantifiable outcome

• Awarded Preis-Champions for 3 consecutive years (2024, 2025, 2026), demonstrating sustained customer satisfaction and price competitiveness

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TEMPURcoreChannel Partner/ Reseller/ Distributor · 1 January 2026TEMPUR specialist consultation days held regularly in stores, providing expert product advice and sales support for TEMPUR mattresses and sleep products.
• HIMOLLAcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Upholstery specialist with HIMOLLA Wellness-Truck visiting trade fairs, offering product demonstrations and expert consultations on upholstered furniture.
• HEINRICHS by Möbel KempfcoreStrategic or Co-development Partner · 1 January 2025Restaurant concept partnership operating in-house restaurants at both Aschaffenburg and Bad König locations, enhancing customer shopping experience with culinary offerings.
• DHL GoGreen PlusminorGTM or Marketing Partner · 1 January 2024DHL GoGreen Plus certificate holder, indicating use of sustainable logistics services with carbon offset for shipments. Certificate awarded for 2023 and 2024.
• StresslesscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Stressless relaxation furniture brand with Stressless-Truck tours visiting stores for product trials and expert sales support.
• MusterringminorChannel Partner/ Reseller/ Distributor · 1 January 2024New addition to furniture brand portfolio, offering Musterring furniture collections in stores.
• GROW MY TREEminorStrategic or Co-development Partner · 1 October 2021Partnership with Berlin-based organization for tree planting to offset CO2 emissions from customer purchases. For each completed purchase contract during promotional periods, Möbel Kempf planted trees. Successfully planted 1,600 trees in a single campaign, demonstrating commitment to sustainability.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Porta Möbel: German furniture retail chain with big-box stores and in-store kitchen studios, similarly priced assortment and value-added services (financing, delivery) — a close operating analogue to Möbel Kempf across multiple regions.
• home24: Major German online furniture and home accessories retailer with broad assortment and delivery network — directly competes with Möbel Kempf's online shop across furniture, kitchen and decor categories.
• Höffner Möbelgesellschaft: Large German furniture retail chain with big-box showrooms and kitchen planning services, mixing mid-market and premium brands — directly comparable to Möbel Kempf's multi-brand, multi-channel model but at significantly greater scale.
• Westwing Group: Germany-based curated online home and furniture retailer serving design-conscious consumers — a direct competitor to Möbel Kempf's online shop for the same German consumer base.
• Möbel Roller: Discount German furniture retailer with large showrooms and Click&Collect, omnichannel operations — overlapping assortment and customer value proposition with Möbel Kempf, particularly on the price-sensitive end of the market.
• Möbel Hardeck: Western German family-owned furniture retailer (Ruhr region) with large showrooms, kitchen studios, and omnichannel — a near analog to Möbel Kempf in size, family ownership structure, and consultation-driven selling model.

Broad incumbents

• IKEA Deutschland: Global furniture incumbent with major German store network and rapidly growing e-commerce — competes with Möbel Kempf across the same furniture and kitchen categories and sets the price benchmark for many categories.
• XXXLutz: One of Europe's largest furniture retailers with extensive German store coverage, full assortment (furniture, kitchens, mattresses) and omnichannel offering — comparable category but materially larger and broader than Möbel Kempf.

Regional players

• Möbel Segmüller: Southern German family-owned furniture retailer with large-format showrooms in Bayern/Baden-Württemberg, premium assortment and in-house kitchen planning — directly comparable to Möbel Kempf in geography and assortment focus.

Emerging players

• Butlers: German home accessories and lifestyle retailer with stores and online presence — overlaps with Möbel Kempf's Deko, Textilien and Wohnaccessoires categories rather than the core furniture business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MoebelKempf
• Facebookfacebook.com/moebel.kempf
• Instagraminstagram.com/moebelkempf
• LinkedInlinkedin.com/company/m%C3%B6bel-kempf-gmbh-&-co-kg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Möbel Kempf GmbH & Co. KG