Misión de Observación Electoral MOE

What Misión de Observación Electoral MOE does

Misión de Observación Electoral MOE is a Colombian civil society organization founded in 2006 (operating continuously for 18 years) and headquartered in Bogotá, with the legal status of a non-profit entity (ESAL). It functions as an independent, non-partisan platform that mobilizes a national network of over 66,000 domestic observers and 2,000+ international observers across 35 regional coordinations and 500+ partner NGOs. Over its operating history, MOE has observed 141 electoral processes spanning presidential, congressional, local, youth council, participatory budget, victims' table, school government, and coffee growers' elections across all 32 Colombian departments and 980 municipalities.

MOE delivers its observation mandate through an integrated digital platform comprising four specialized observatories (Political-Electoral, Media and Democracy, Electoral Justice, and Inclusion and Diversity) and several public-facing tools: Datos Electorales (a geo-referenced electoral information system), Pilas con el Voto (a citizen-reporting tool for electoral irregularities that routes reports to URIEL at the Registraduría Nacional), Lupa Legislativa (legislative tracking for political-electoral and anti-corruption bills), Lupa Contractual Electoral (electoral procurement monitoring), Mapas de Riesgo Electoral (annual risk maps), Bitácora de Contratación Electoral, and eMonitor+ (a digital conversation monitoring system co-developed with UNDP focused on gender-based political violence). It also operates a Media Observatory jointly with 13 Colombian universities and leads the GIREPO legislative advocacy coalition of 18 civil society organizations.

MOE's business model is that of a grant-funded non-profit: all observation services, data platforms, and publications are provided free of charge, with revenue sourced from international development cooperation partners — including the European Union, Sweden (Sida), Germany/IFA, Open Society Foundations, and Konrad Adenauer Stiftung — and supplemented by formal institutional relationships with Colombian electoral authorities (Registraduría Nacional, Consejo Nacional Electoral, Ministry of Interior). The organization operates without paid products or services, distributes outputs through digital platforms, its 35 regional coordinations, and direct engagement with electoral authorities via the Comisiones de Seguimiento Electoral. Revenue is not publicly disclosed.

Name

Misión de Observación Electoral MOE

Legal name

Misión de Observación Electoral MOE

Website

https://moe.org.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Misión de Observación Electoral MOE is a Colombian non-partisan civil society organization that mobilizes over 66,000 observers across all 32 departments to conduct independent electoral observation, maintain electoral data platforms, and deliver pre-, during-, and post-electoral analysis to electoral authorities and citizens.

Ownership category

akta.pro rank

Product category

Electoral Observation Services

NAICS

Public Administration (92), Legislative Bodies (92112), Executive, Legislative, and Other General Government Support (921)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

akta.pro secondary industry

Democratic Governance & Public Administration Reform (BPADAGAJ)

Keywords

• Electoral observation
• Democratic governance monitoring
• Civic technology platforms
• Voter transparency tools
• Electoral risk assessment

Headquarters

HQ city

Bogotá, D.C.

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. International Cooperation Funding: MOE is primarily funded by international development cooperation agencies and foreign governments. Its published partner logos include the European Union, Sweden (Embassy of Sweden), Germany/IFA, Open Society Foundations, and Konrad Adenauer Stiftung (KAS). These funders provide grants and donations to support MOE's electoral observation, research, and advocacy programs.
2. Institutional Partnerships and Contracts: MOE receives institutional support through formal agreements with Colombian state bodies, including participation in official Electoral Follow-up Commissions (Comisiones de Seguimiento Electoral) led by the Ministry of Interior, and technical collaboration with the Registraduría Nacional and Consejo Nacional Electoral.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Misión de Observación Electoral (MOE) is an independent Colombian civil society platform that conducts non-partisan electoral observation, monitors electoral integrity, and mobilizes a national network of over 66,000 domestic observers across 32 departments and 980 municipalities. It operates digital data platforms (electoral information system, citizen reporting tool, legislative tracker, and contracting monitor) and four specialized observatories covering political-electoral analysis, media monitoring, electoral justice, and inclusion/diversity. All outputs are delivered as public goods funded by international development cooperation.

Product overview

MOE operates as a unified platform of civil society organizations for electoral observation in Colombia, consisting of interconnected digital tools and specialized observatories. The core offering includes Datos Electorales (an electoral information system), Pilas con el Voto (citizen reporting tool), Lupa Legislativa (legislative tracking), and Lupa Contractual Electoral (contracting monitoring). These are complemented by four specialized observatories (Political-Electoral Observatory, Media Observatory, Electoral Justice Observatory, and Inclusion and Diversity Observatory) and research publications including Electoral Risk Maps. The platform coordinates 35 regional offices and a network of 500+ organizations nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Datos Electorales Comprehensive political-electoral information system for Colombia enabling capture, systematization, and publication of relevant electoral data processed by a network of regional researchers.
• Pilas con el Voto Digital citizen-reporting platform that allows individuals to flag electoral irregularities affecting transparency or normal electoral processes. Reports are reviewed and forwarded to URIEL of the Registraduría Nacional for legal action.
• Lupa Legislativa Interactive, open-access web tool for tracking legislative activity in Congress related to political-electoral topics and anti-corruption policy, simplifying public access to legislative information.
• Lupa Contractual Electoral Monitoring platform for electoral goods and services contracting for national elections, tracking procurement patterns ahead of each electoral cycle.
• Mapas de Riesgo Electoral Electoral risk assessment publications produced by MOE's Political-Electoral Observatory analyzing fraud and violence risks affecting elections, with geo-referenced visualization.
• eMonitor+ Digital Conversation Monitoring System Digital monitoring system co-developed with UNDP Colombia for analyzing trends, patterns, and narratives in digital conversation during electoral cycles, with focus on gender-based violence in politics.

Quantifiable outcome

• 435 acts of political violence against leaders documented during 2026 national election cycle (25.3% decrease from 2022)
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship, major and core.

• GNSEI – Global Network for Securing Electoral IntegrityflagshipStrategic or Co-development Partner · 1 January 2021GNSEI is a global platform of 30+ organizations advancing electoral integrity norms. MOE serves on the GNSEI Steering Committee. GNSEI was announced by President Biden at the first Summit for Democracy in 2021 and is facilitated by USAID. MOE co-developed key publications including Guidelines for Safeguarding EMB Independence and Principles for Democratic Electoral Reform.
• Red OIE – Red de Observación e Integridad Electoral (Acuerdo de Lima)flagshipStrategic or Co-development Partner · 1 January 2021MOE leads the Red OIE (formerly Red Acuerdo de Lima), a platform of 17 civil society organizations from Latin America and the Caribbean. MOE held the Red OIE General Secretariat from February 2023 until February 2025, when it transferred the secretariat to Alianza Cívica de México. Red OIE conducts joint electoral observation, publishes regional reports, and organizes the annual Seminar of Experts.
• GNDEM – Global Network of Domestic Election MonitorsflagshipStrategic or Co-development PartnerGNDEM is a global network of 245+ civil society election monitoring organizations. Red OIE (led by MOE) is a member. MOE was elected to the GNDEM Directing Committee in August 2018. The network advances systematic election monitoring methodologies and knowledge exchange among members.
• National Democratic Institute (NDI)majorStrategic or Co-development PartnerNDI, a US-based democracy assistance organization, collaborated with Red OIE (led by MOE) on the 2024 expert seminar series, specifically on the session about PRVT (Process and Results Verification for Transparency) methodology update.
• Instituto Interamericano de Derechos Humanos / CAPEL (IIDH)majorStrategic or Co-development PartnerIIDH/CAPEL co-organized the Red OIE expert seminar session on women's effective participation in politics (Session #5), bringing together electoral integrity and human rights expertise from across the Americas.
• 13 Colombian Universities (Media Observatory Platform)majorStrategic or Co-development PartnerMOE's Observatory of Media and Democracy is jointly operated with 13 Colombian universities: Universidad de Antioquia, Universidad Autónoma del Caribe, Universidad Jorge Tadeo Lozano, Universidad de la Sabana, Universidad del Rosario, Universidad de Manizales, Universidad Sergio Arboleda (Santa Marta), Universidad Autónoma de Bucaramanga, UNAD, Universidad del Atlántico, Universidad de Pamplona, and Universidad Francisco de Paula Santander.
• Programa de las Naciones Unidas para el Desarrollo (PNUD / UNDP Colombia)majorStrategic or Co-development PartnerUNDP Colombia co-developed with MOE the eMonitor+ digital monitoring system for analyzing digital conversation trends, patterns, and narratives during electoral cycles, with a focus on political violence against women.
• URIEL (Unidad Recepción Inmediata para la Transparencia Electoral)coreStrategic or Co-development PartnerURIEL is the immediate reception unit for electoral transparency of the Registraduría Nacional. MOE's Pilas con el Voto citizen reports are forwarded to URIEL, which then channels them to competent electoral authorities for legal action.
• GIREPO – Grupo de Interés de Reforma PolíticamajorStrategic or Co-development PartnerGIREPO is a legislative advocacy platform led by MOE that brings together 18 recognized Colombian civil society organizations and academic institutions to develop shared positions on political-electoral reforms and engage with Congress and judicial bodies.
• Registraduría Nacional del Estado CivilcoreStrategic or Co-development PartnerColombia's civil registry and electoral authority. MOE maintains a formal working relationship with the Registraduría, participating in official Electoral Follow-up Commissions and providing observation reports that support the Registraduría's electoral administration functions.
• GAAT – Grupo de Acción y Apoyo a Personas TransmajorStrategic or Co-development PartnerGAAT collaborated with MOE and Caribe Afirmativo to propose the Trans Vote Protocol (Resolución 3480 de 2020), which was adopted by the Consejo Nacional Electoral to guarantee trans persons' right to vote with their chosen name and identity.
• Caribe AfirmativomajorStrategic or Co-development PartnerLGBTQI+ rights organization that co-developed the Trans Vote Protocol with MOE and GAAT. Caribe Afirmativo also hosts MOE's specialized Trans Observation coordination, led by Johana Torres.
• Consejo Nacional Electoral (CNE)coreStrategic or Co-development PartnerColombia's National Electoral Council. MOE engages with the CNE on electoral justice matters, provides recommendations on electoral regulations, and co-developed the Trans Vote Protocol which was adopted by the CNE through Resolución 3480 de 2020.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ojo Electoral (Venezuela): Venezuelan civil society electoral observation organization and Red OIE member. Comparable as a domestic non-partisan observation platform operating under highly constrained civic-space conditions, with similar risk-mapping and citizen-reporting methodologies.
• Alianza Cívica: Mexican civil society organization that assumed the Red OIE Executive Secretariat from MOE in February 2025. Directly comparable as a Latin American non-partisan electoral observation platform with citizen mobilization networks and parallel observatory structures; operates in a similar regulatory and civic-space context.
• Transparencia (Asociación Civil): Peru's leading electoral observation NGO, a fellow Red OIE member. Directly comparable as a civil society platform conducting non-partisan observation, publishing risk maps, and engaging with national electoral authorities across Peruvian electoral cycles.
• Instituto Interamericano de Derechos Humanos / CAPEL: IIDH/CAPEL is a hemispheric center of excellence on human rights and electoral law that co-organizes Red OIE expert seminars with MOE. Directly comparable as a regional civil society/academic institution with parallel focus on electoral justice, women's political participation, and observer training.

Emerging players

• Urnas Abiertas: Regional electoral observation initiative focused on Latin America with a strong data and technology orientation. Comparable as a younger, tech-forward counterpart to MOE's data platforms (Datos Electorales, Pilas con el Voto, Lupa Legislativa).

Broad incumbents

• National Democratic Institute (NDI): US-based core institute working on democratic governance, political party support, and election observation globally. Comparable as a major incumbent in the same space; collaborates with MOE through Red OIE and the GNSEI Steering Committee on election integrity programs.
• International Republican Institute (IRI): US-based core institute working on political party training, civic participation, and election processes globally. Comparable as a major incumbent with overlapping observer methodologies and a parallel grant-maker role with overlapping donor ecosystems (USAID, NED, etc.).
• International IDEA: Intergovernmental organization supporting democratic institutions and electoral integrity worldwide. Comparable as a globally established player with overlapping focus on electoral design, voter turnout data, and constitutional reform support; cited as a MOE funding partner.
• The Carter Center: US-based NGO that conducts international election observation and democracy programs globally. Comparable as a long-established civil society actor in election observation, but operates at a global scale with a much larger budget and broader thematic portfolio than MOE.
• International Foundation for Electoral Systems (IFES): US-headquartered global organization providing technical assistance, election administration support, and inclusive political participation programs. Comparable as a larger, more established player in the same election integrity space, operating across Latin America and globally with a wider portfolio including EMB capacity-building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moecolombia
• YouTubeyoutube.com/channel/UCR6YtSuD-hgNvg8kBXkt4gg
• Facebookfacebook.com/moecolombia
• Instagraminstagram.com/moecolombia
• LinkedInlinkedin.com/company/misi%C3%B3n-de-observaci%C3%B3n-electoral-moe

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Misión de Observación Electoral MOE