Moe’s Fresh Market

What Moe’s Fresh Market does

Moe's Fresh Market is a privately held gourmet grocery chain founded in 2014 and headquartered in St. Thomas, U.S. Virgin Islands. It operates five retail locations across the island — Red Hook, Yacht Haven Grande, Waterfront, Northside, and an upcoming Subbase store — staffed by approximately 175 employees. The business runs traditional physical grocery storefronts with departments spanning bakery, grocery, produce, fresh meats (Certified Angus Beef and dry-aged), fresh fish and seafood, deli (anchored by Boar's Head), dairy, frozen, salad bar, wine and spirits (including the Stone House Cellars destination at Yacht Haven Grande), and beer, alongside prepared food services such as breakfast, lunch, StoneHouse Subs, and a hot food bar.

The company monetizes primarily through in-store retail transactions across all departments, with supplementary revenue from a complimentary yacht, jet, hotel, and villa provisioning service that hand-selects and delivers orders, a catering cookout package business for events and corporate occasions, and limited advertising on its website. Pricing follows standard unit retail with periodic monthly specials; no membership or subscription tier is disclosed. Its go-to-market is direct-to-consumer through physical storefronts complemented by a recently launched online provisioning marketplace (moesmarketplacevi.com), with marketing centered on the company's website, blog content, community outreach, and word-of-mouth within the USVI.

Customer segments include local residents and families (primary), yacht crews and marina visitors, hotel guests and villa managers, tourists and vacationers, and corporate/event planners. Moe's has no disclosed parent company, no external equity investors, no public listing, and no proprietary technology platform or AI/ML capability; its competitive position rests on curated premium assortment, multi-location island coverage, marina-adjacent positioning, and the yacht/hospitality provisioning workflow.

Name

Moe’s Fresh Market

Legal name

Moe's Fresh Market

Website

https://moesvi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Moe's Fresh Market is a privately held gourmet grocery chain founded in 2014 that operates four retail stores plus an upcoming fifth across St. Thomas, USVI, serving local residents, yacht crews, hotel guests, tourists, and event planners via in-store retail, yacht and villa provisioning, catering, and an online provisioning marketplace.

Ownership category

akta.pro rank

Product category

Specialty Grocery Retail

NAICS

Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRAHAGAG

Gourmet & Fine Food Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYCRAHAGAM

Prepared Foods & Catering-Focused Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Gourmet grocery retail
• Fresh produce market
• Deli and prepared foods
• Yacht provisioning services
• Catering and specialty meats

Headquarters

HQ city

St. Thomas

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Grocery Sales: Traditional retail grocery revenue from in-store purchases across all departments including produce, meats, seafood, bakery, deli, dairy, frozen foods, wine & spirits, and beer. Customers shop at physical storefronts and purchase products at retail prices.
2. Prepared Foods & Hot Food Bar: Revenue from prepared ready-to-eat foods including breakfast items, hot lunch entrees, salads, soups, made-to-order StoneHouse Subs sandwiches, and chef-prepared sushi. These items are prepared fresh daily in-store.
3. Yacht Provisioning Services: Free personal shopping and provisioning service for yachts, jets, hotel guests, and private residences. Customers contact the store, place orders, and items are hand-selected and boxed for pickup or delivery to marine, aircraft, or estate locations.
4. Catering Services: Catering cookout packages offering expertly grilled meats, gourmet sides, and full party trays for birthdays, reunions, corporate beach events, and special occasions.
5. Website Advertising: Revenue from advertising on the Moe's Fresh Market website, reaching the USVI community and island visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Moe's Fresh Market operates multi-location gourmet grocery storefronts in St. Thomas, USVI selling fresh produce, premium meats (Certified Angus Beef, dry-aged beef), fresh local seafood, bakery items, dairy, frozen foods, Boar's Head deli selections, wine and spirits, and craft beer. The company layers on prepared food services (StoneHouse Subs, hot food bar, salad bar, breakfast, lunch, chef-prepared sushi), complimentary yacht and villa provisioning, and catering cookout packages.

Product overview

Moe's Fresh Market is a premier gourmet grocery store chain operating across five locations in St. Thomas, US Virgin Islands since 2014. The company offers a unified retail experience combining traditional grocery departments (Bakery, Grocery, Produce, Fresh Meats, Fresh Fish/Seafood, Deli, Dairy, Frozen) with prepared food services (Hot Food Bar, Breakfast, Lunch, StoneHouse Subs, Salad Bar) and beverage departments (Wine & Spirits, Beer). The business differentiates through premium offerings including Certified Angus Beef, Boar's Head deli products, and locally sourced seafood. Specialized services include yacht and villa provisioning, catering cookout packages, and an online marketplace at moesmarketplacevi.com. The company also operates Stone House Cellars wine destinations at select locations and maintains a community recycling center at the Northside store.

Differentiator

Problem solved

Functional benefit

Brands

• Stone House Cellars: A climate-controlled wine and spirits cellar located at Moe's Yacht Haven Grande location, featuring a curated selection of wines with rustic stonework surroundings.
• Stone House Subs
• StoneHouse Subs

Products and services

• Yacht and Villa Provisioning Service A complimentary full-service personal shopping and provisioning offering that delivers curated grocery orders directly to yachts, jets, hotel guests, and private residences/villas across St. Thomas. Targeted at visiting yacht crews, charter operators, vacationers in villas, and hotel guests who need convenient stocking of provisions without leaving their marina slip or accommodation.
• Catering Cookout Packages Event catering packages that include expertly grilled meats, gourmet sides, and full party trays for corporate events, beach parties, birthdays, reunions, and other special occasions. Targeted at event planners, corporate clients, and group hosts in St. Thomas seeking reliable catering with premium ingredients.
• Hot Food Bar and Salad Bar Service In-store freshly prepared hot meals, soups, salads, and rotating comfort food classics available at the hot food bar and salad bar across all Moe's locations. Targeted at walk-in customers seeking ready-to-eat meal options without cooking at home or in their villa.
• StoneHouse Subs Custom-made-to-order submarine sandwiches built at the deli counter with fresh breads, Boar's Head premium meats and cheeses, vegetables, and spreads. Targeted at walk-in and takeaway customers seeking a premium deli sandwich across all Moe's locations.
• Moe's Breakfast Service In-store breakfast offerings of fresh pastries, croissants, hot breakfast sandwiches, quiches, artisan breads, bagels, and vegetarian/gluten-free options served at participating locations. Targeted at walk-in customers and visitors seeking a quality breakfast in the morning.
• Moe's Lunch Service Daily lunch offerings featuring handcrafted sandwiches, salads, hot entrees, rotisserie chicken, chef-prepared poke bowls, and rotating in-house soups. Targeted at walk-in customers, office workers, and visitors seeking a quality prepared lunch.
• Moe's Online Provisioning Marketplace An online marketplace platform that allows USVI customers to submit and manage provisioning requests for yachts, villas, and hotels, complementing the in-store and concierge provisioning service. Targeted at visiting yacht crews, vacation rental guests, and hotel concierges needing remote ordering.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Humane Society of St. ThomasminorOthersCommunity partner receiving donations and support from Moe's Fresh Market's community outreach program.
• Community Foundation of the Virgin Islands (CFVI)minorOthersNonprofit partner receiving support through Moe's Fresh Market's charitable giving and community initiatives.
• Make Kids Count USVI (MBW)minorOthersNonprofit organization supported by Moe's Fresh Market through donations and community programs.
• University of the Virgin Islands (UVI)minorOthersEducational institution partner receiving donations and support from Moe's Fresh Market.
• Local Schools (All Saints Cathedral School, St. Claire's School)minorOthersLocal schools receiving donations from Moe's Fresh Market's community outreach program.
• Boar's Head Provisions CompanycoreTechnology or IntegrationPremium deli meat and cheese brand featured exclusively in Moe's Fresh Market's full-service deli department across all locations.
• St. Thomas Yacht ClubminorOthersLocal yacht club partner supported through Moe's community outreach and yacht provisioning services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wegmans: Large U.S. specialty grocer widely regarded for prepared foods, hot bars, and in-store dining quality. Comparable in Moe's emphasis on prepared/hot food bar and sub-brand-style in-store destinations.
• Whole Foods Market: Largest U.S. specialty natural and gourmet grocer with strong prepared foods and premium meat/seafood programs. Comparable as the benchmark for premium grocery positioning Moe's mirrors at a smaller, island scale.
• The Fresh Market: U.S. specialty/gourmet grocer emphasizing fresh, premium, and local assortments with prepared food bars. Directly comparable in concept (gourmet + prepared foods + curated categories) to Moe's positioning, though operating at much greater scale on the mainland.
• Trader Joe's: Curated specialty grocer known for differentiated assortment and strong value-on-premium positioning. Conceptually comparable to Moe's curated gourmet model, especially in attracting value-conscious premium shoppers.
• Bristol Farms: Southern California premium grocery chain focused on gourmet, fresh, and specialty items with strong prepared foods. Comparable in offering mix (deli, hot bar, specialty meats and seafood) and aspirational positioning aimed at affluent shoppers and visitors.

Others

• Raley's: Family-owned regional grocer (Northern California) that has invested heavily in premium fresh, prepared foods, and private label. Comparable as a family/founder-controlled regional grocer pursuing upscale positioning similar to Moe's island footprint.

Emerging players

• Gourmet Garage: Toronto-based gourmet retailer focused on premium and international foods, fresh produce, meats, and prepared items. Conceptually comparable as a smaller gourmet-focused operator with strong specialty assortment.

Direct peers

• Pueblo Supermarkets: Long-established USVI grocery chain with locations on St. Thomas and St. Croix. Competes head-on with Moe's for local resident and tourist grocery spend across standard and premium categories.
• Plaza Extra: The largest supermarket chain in the U.S. Virgin Islands, operating multiple stores across St. Thomas and St. Croix. Directly comparable as the primary competing multi-department grocery operator in Moe's exact service area.
• Cost-U-Less: Caribbean warehouse-style grocery chain with a St. Thomas location, competing on value-priced grocery assortment. Comparable as another multi-format grocery alternative serving the same island consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moe%E2%80%99s-fresh-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moe’s Fresh Market