MOEV Vlaanderen

What MOEV Vlaanderen does

MOEV Vlaanderen is a Belgian public utility foundation (vzw/Stichting van Openbaar Nut) founded in 1984 that serves as the central coordinating body for school sport across Flanders and the Brussels-Capital Region. The organization operates five provincial offices (Antwerpen, Limburg, Oost-Vlaanderen, West-Vlaanderen, and Vlaams-Brabant & Brussel) and reaches approximately 9 of 10 schools in Flanders through its integrated 'menukaart schoolsport' (school sport menu). MOEV's mandate targets primary, secondary, special-needs, and kindergarten education, with secondary stakeholder relationships across Flemish municipalities and at least eight sport federations (Hockey, Badminton, Basketball, Football, Athletics, Tennis/Padel, Swimming).

The core product is a thematically organized catalog spanning 12 themes and more than 1,152 scheduled activities, supplemented by sports equipment lending, educational materials, teacher training programs, and policy advisory tools. Notable sub-products include Kronkeldiedoe (14-station movement landscape for first-grade primary students), Rollebolle met Doki (14-corner movement landscape for kindergarteners), and the Sport Na School (SNS) Pas (after-school sports pass with bundled accident and travel insurance). The digital infrastructure runs on Odoo SA's platform, which provides the website (moev.be), ERP, webshop, event registration, and email marketing, supplemented by Microsoft 365, Mollie, and Stripe for payments.

MOEV's revenue model is dominated by Flemish government subsidies, primarily from the Departement Onderwijs en Vorming, supplemented by per-learner activity fees ranging from €3.50 to €25, training day fees (e.g., €40 per participant for the 'Bewegingsvriendelijk Lesgeven' inspiration day), and hardware lending. As a Stichting van Openbaar Nut, the organization's activities are VAT-exempt under Article 44 of the Belgian VAT code. MOEV is led by Algemeen Manager Olaf Moens and reports a Leen Van Looy as Data Protection Officer; headcount is ambiguously listed as 21 in firmographic data versus 51-200 on LinkedIn.

Name

MOEV Vlaanderen

Legal name

MOEV vzw

Website

https://moev.be

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

MOEV Vlaanderen is a Belgian public utility foundation (est. 1984) coordinating school sport across Flanders, reaching approximately 9 in 10 schools. It operates five provincial offices and delivers an integrated 'menukaart schoolsport' catalog of 1,152+ activities, equipment lending, and teacher training.

Ownership category

akta.pro rank

Product category

School Sports Services

NAICS

Sports and Recreation Instruction (611620), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (6117)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAFAG

University/School Sport Governing Bodies (Collegiate/Scholastic Associations)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAKAJ

Sports Community Relations & Grassroots Program Management

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• School sports programs
• Physical education services
• Youth sports activities
• Teacher training programs
• Sports equipment lending

Headquarters

HQ city

Heverlee

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Subsidies and Public Funding: As a 'Stichting van Openbaar Nut' (Foundation of Public Utility), MOEV is primarily funded through government subsidies, primarily from the Flemish Community (Departement Onderwijs en Vorming). These subsidies fund the majority of activities and services offered to schools at no or low cost.
2. Activity Registration Fees: Schools and participants pay registration fees for certain activities. Prices range from free to approximately €25 per student depending on the activity type. Discounts are available for schools with a high percentage of indicator students (35%+ receive 10% discount; 75%+ receive 20% discount). As a non-profit, activities are VAT-exempt under Belgian tax law Article 44.
3. Sports Equipment and Material Lending: MOEV provides educational materials and lends movement/sports equipment to schools as part of its support services. This includes materials for active breaks, cycling skills, and playground equipment.
4. Training and Professional Development: MOEV offers training days (vormingsdagen) and professional development programs for teachers, school teams, and directors, including events such as the MOEV-Apotheose annual conference. Some training programs have a fee (e.g., €40 including lunch for the 'Bewegingsvriendelijk Lesgeven' inspiration day).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MOEV Vlaanderen is a Flemish public utility foundation that delivers school sports services to schools, local governments, and sport federations across Flanders. Its core offering is the "menukaart schoolsport" (school sport menu), an integrated, thematically organized catalog spanning 12 focus areas (e.g., in-school movement, cycling skills, active breaks, playground design, swimming skills, active learning) with over 1,152 scheduled sports activities, educational materials, sports equipment lending, and teacher training programs. The organization coordinates these services through five provincial offices and a network of local school sport networks, reaching approximately 9 out of 10 schools in Flanders.

Product overview

MOEV vzw is a Flemish public utility foundation supporting schools, local governments, and sports federations in promoting physical activity among students. The organization operates through an integrated "menukaart schoolsport" (school sports menu) that combines 12 thematic focus areas with a portfolio of products and services: over 1152 sports activities for primary and secondary education, sports equipment lending, training programs, educational materials, policy tools, and local school sports networks across Belgium's five provinces. The core offering is the digital activity catalog accessible via moev.be, complemented by on-site programs like Kronkeldiedoe and Rollebolle met Doki for early childhood, equipment loans for schools, and professional development for teachers. MOEV reaches approximately 9 out of 10 schools in Flanders through its coordinated approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Menukaart Schoolsport (School Sport Menu) An integrated, thematically organized catalog of sports activities (within and outside class hours), materials, equipment lending, training programs, and policy tools that schools, local governments, and sport federations can use to promote movement and sport in education. The menu covers 12 thematic areas including in-school movement, cycling skills, active breaks, playground design, swimming skills, movement as didactic method, and reduced sitting during lessons. Reaches approximately 9 out of 10 schools in Flanders.
• Sportactiviteiten (Sports Activities) Over 1,152 sports activities offered across Flanders for primary and secondary education, including activities such as kayaking, cycling, rock climbing, adventure sports, running events, team sports, and swimming lessons. Activities are categorized by education level, target group, theme, province, and compensation type. Schools and teachers register for activities through moev.be.
• Vormingsaanbod (Professional Training Programs) Professional development and training offerings for teachers, school teams, and local government staff to integrate movement and sport into educational practice. Includes workshops, inspiration days (e.g., 'Bewegingsvriendelijk Lesgeven' at €40 per participant including lunch), and the annual MOEV-Apotheose conference. Topics include active learning, playground design, and cycling skills.
• Bewegings- en sportmaterialen (Sports Equipment Lending) Lending service for movement and sports equipment to support schools in implementing physical activity programs. Includes materials for active breaks, cycling skills, and playground equipment. Part of MOEV's integrated approach to help schools develop into movement-friendly environments.
• Lokale Schoolsportnetwerken (Local School Sport Networks) Regional networks connecting schools, local governments, and sports clubs to coordinate school sport initiatives across Belgium. Includes networks in Antwerp, Limburg, East Flanders, Flemish Brabant, and West Flanders provinces. Facilitates coordination, shared programming, and community-building for school sport at the municipal level.
• Kronkeldiedoe A movement landscape activity where classes explore 14 play stations in a sports hall over a half-day, including scooters, blazepods, climbing obstacles, balance games, giant balls, and wheeled activities. Targeted at first grade primary school students. Free for schools with discounts for disadvantaged student populations.
• Rollebolle met Doki A movement landscape inviting preschoolers to experiment, imitate, and discover new skills through 14 play corners in a sports hall. Targeted at second and third kindergarten classes. Pricing at €3.50 per learner.
• Sport Na School (SNS) Pas A pass system for after-school sports activities with individual enrollment options, including accident insurance coverage and travel insurance for participants. Offers discounted access to after-school sports activities across Flanders.

Quantifiable outcome

• Reaches approximately 9 out of 10 schools in Flanders
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Sport Vlaanderen (Flemish Sports Agency)coreStrategic or Co-development PartnerSport Vlaanderen is a key strategic partner of MOEV. The organizations collaborate on sports facilities and programs for schools, including activities hosted at Sport Vlaanderen domains and sports centers across Flanders. Sport Vlaanderen provides infrastructure (e.g., Sport Vlaanderen Herentals, Sport Vlaanderen Hazewinkel, Ijshal Sport Vlaanderen Hasselt) that hosts MOEV-organized school sport activities.
• Departement Onderwijs en Vorming (Flemish Department of Education)coreOthersThe Flemish Department of Education and Training is the primary government funder of MOEV. As a 'Stichting van Openbaar Nut' (Foundation of Public Utility), MOEV operates under the Flemish Community's mandate to promote school sport and physical activity among students.
• MOS Vlaanderen (Movement in Schools Flanders)coreStrategic or Co-development PartnerMOS Vlaanderen (Milieueducatie op School - Environmental Education in Schools) is a collaborative partner working with MOEV on shared initiatives such as the 'Speelplaats met Toekomst' (Playground with Future) inspiration days, which explore how outdoor spaces at schools can be used for learning, movement, and well-being.
• Flemish Sport Federations (Various)majorStrategic or Co-development PartnerMOEV partners with numerous Flemish sport federations including Hockey Vlaanderen, Badminton Vlaanderen, Basketbal Vlaanderen, Voetbal Vlaanderen, Atletiek Vlaanderen, Tennis en Padel Vlaanderen, Zwemfederatie Vlaanderen, and others. These federations contribute sport-technical expertise and provide activities through the MOEV menu for schools.
• Local Governments (Gemeentebesturen)majorStrategic or Co-development PartnerFlemish municipalities collaborate with MOEV through local school sport networks, providing local coordination, venues, and co-funding for school sport activities. Schools and sport clubs are connected at the local level through these networks coordinated by MOEV.
• Scherma AalstminorStrategic or Co-development PartnerScherma Aalst collaborates with MOEV on the 'Schermen-initiatie' (fencing initiation) activity offered to schools through the MOEV menu. This is an example of a local sport club providing activity delivery for MOEV's school sport catalog.
• Cowa-BungaminorChannel Partner/ Reseller/ DistributorCowa-Bunga is an activity provider listed on the MOEV menu, delivering the 'Take over your school | bouw- en creatiedag' (construction and creation day) activity for primary school students, in collaboration with MOEV Oost-Vlaanderen.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sport England: UK statutory body distributing National Lottery and government funding for grassroots sport. Comparable to MOEV as a public-sector body funding and coordinating sport, including significant school-focused physical activity programming.
• Sport Vlaanderen: The Flemish government agency for sports, providing infrastructure, programs, and policy support across Belgium. Comparable to MOEV as a public-sector body coordinating sports, with overlapping mandates in school-related activities and infrastructure hosting.
• SHAPE America: US national organization for health and physical education professionals. Comparable to MOEV in its mission to advance physical education and school sport, serving as a broader industry body rather than a direct regional coordinator.
• BuNT (Bundesnetzwerk Tagesschulen) / Deutscher Sportjugend: German Sports Youth organization promoting youth and school sport. Comparable to MOEV in its role as a national body supporting school-based sport programs and youth movement, with a similar advocacy and program coordination remit.
• ISF (International School Sport Federation): International federation for school sport. Comparable to MOEV as a coordinating body for school sport competitions and programs, with a federated model linking national school sport organizations across countries.

Direct peers

• Youth Sport Trust: UK charity that works with schools to deliver PE, sport, and physical activity for children. Closely comparable to MOEV as a non-profit organization focused on school sport programming, teacher training, and physical activity advocacy for young people.

Regional players

• KVLO (Koninklijke Vereniging voor Lichamelijke Opvoeding): Royal Dutch Association for Physical Education, supporting physical education and school sport in the Netherlands. Comparable to MOEV in its mission to advance school sport and movement, with a similar professional association and advocacy role in a neighboring country.
• School Sport Australia: Australian national body coordinating interschool sport. Comparable to MOEV as a coordinating organization for school sport across a federation of states, focused on participation, events, and pathways from school to club sport.
• ADEPS (Fédération Wallonie-Bruxelles Sport): Public service for sport in the French-speaking community of Belgium. Comparable to MOEV as a regional government-backed sport coordination body operating the school sport mandate for the other language community of Belgium.

Others

• MOS Vlaanderen: Flemish non-profit coordination body for environmental education in schools. Comparable to MOEV as a Flemish public utility foundation providing structured curriculum-support programs to schools, with overlapping school touchpoints and similar government-funder structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmdXX4vdeq7MsYgnoBEUk2A
• Facebookfacebook.com/moevschoolinbeweging
• LinkedInlinkedin.com/company/moev-vlaanderen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOEV Vlaanderen