Mofidteb

What Mofidteb does

Mofidteb (مفیدطب) is an Iranian online pharmacy headquartered in Mashhad, operating since 2017–2018 as the digital storefront of a physical pharmacy licensed to Dr. Javad Asili (Ph.D. in Pharmacognosy). The platform sells over-the-counter health and wellness products — dietary supplements, sports nutrition, mother & child care items, cosmetics, and herbal remedies — across a catalog of 3,000+ SKUs to consumers nationwide. It holds an operating license from Iran's Food and Drug Organization and displays E-Namad and Samandehi trust certifications on its website footer.

The core product is a consumer-facing e-commerce website (mofidteb.com) supplemented by an Android mobile application distributed via CafeBazaar and Myket, Iran's dominant Android app stores. The platform integrates SnapPay for 4-installment interest-free payments, offers free pharmacist consultation via chat, and ships orders nationwide through Iran's postal service (پست پیشتاز). Marketing is driven by a health content blog, SEO-optimized category pages, and heavy discount campaigns (25–79% off listed prices).

The business model is direct-to-consumer retail of OTC health products at unit prices ranging from approximately 50,000 Tomans to over 14 million Tomans, with free shipping thresholds between 450,000 and 2,000,000 Tomans. Revenue is generated entirely through one-time consumer purchases; no prescription medications are sold. The company operates as a private establishment with 14 employees, no disclosed funding rounds, and no public listing.

Name

Mofidteb

Legal name

داروخانه آنلاین مفیدطب (Mofidteb Online Pharmacy)

Website

https://mofidteb.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mofidteb is a Mashhad-based licensed online pharmacy selling 3,000+ OTC health, supplement, sports nutrition, and personal care products to Iranian consumers nationwide, with SnapPay installment payments, pharmacist consultation, and postal delivery.

Ownership category

akta.pro rank

Product category

Online Pharmacy Retail

NAICS

Pharmacies and Drug Retailers (456110), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Weight Management & Metabolic OTC (HLAIADAI)

akta.pro secondary industries

Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE), Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ), Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Online pharmacy
• OTC supplements
• Dietary supplements
• Sports nutrition
• Pharmacy retail

Headquarters

HQ city

Mashhad (مشهد)

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online retail of health and supplement products: Revenue is generated through direct consumer sales of OTC dietary supplements, sports nutrition products, cosmetics, mother & child care products, and herbal medicines. Products are sourced from FDA-approved Iranian and import brands and sold at listed prices with periodic discounts. No prescription medications are sold. The platform serves customers nationwide across Iran via postal delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mofidteb is the digital storefront of a licensed physical pharmacy in Mashhad, Iran, selling over-the-counter (OTC) health products direct to consumers across Iran. Its catalog of 3,000+ SKUs covers dietary supplements, vitamins and minerals, sports and bodybuilding supplements, mother and child health products, cosmetics and personal care, and herbal/traditional remedies — sourced from FDA-approved Iranian and imported brands. Orders are placed via the website or Android app, fulfilled through Iran's postal service, with free pharmacist consultation and interest-free installment payments via Snap Pay.

Product overview

Mofidteb (مفیدطب / Mofidteb.com) is an online pharmacy marketplace — an internet portal for a physical pharmacy (Dr. Osouli Pharmacy) in Mashhad, Iran — approved by Iran's Food and Drug Organization (سازمان غذا و دارو). The platform offers a comprehensive portfolio of health and wellness products across multiple categories, including: general dietary and nutritional supplements (multivitamins, minerals, herbal supplements, omega-3, ginseng, collagen, melatonin), sports and bodybuilding supplements (whey and plant-based proteins, creatine, BCAA, glutamine, mass gainers, L-carnitine, pre-workouts), mother and child health products (children's vitamins, pregnancy supplements, infant formula, growth and appetite syrups), cosmetics and personal care (sunscreen, skin care, hair care, dental care, sexual health), and assorted OTC health products (digestive health, cardiovascular, immune boosters, diabetes care, mental wellness). The platform differentiates itself through an installment payment feature powered by Snap Pay (اسنپ پی) enabling interest-free 4-installment purchases, a mobile app distributed via Cafe Bazaar and Myket, free pharmacist consultation, and product authenticity guarantees. Key product brands include Vitabiotics (UK) and Zist Arvan Darou (Iran).

Differentiator

Problem solved

Functional benefit

Products and services

• Online Pharmacy Platform (داروخانه آنلاین مفیدطب) The flagship Mofidteb online pharmacy platform offering OTC dietary supplements, sports nutrition, mother & child products, cosmetics, and herbal remedies, with nationwide shipping via Iranian postal service, installment payments via Snap Pay, and free pharmacist consultation.
• Dietary and Nutritional Supplements (مکمل غذایی) General dietary and nutritional supplements including multivitamins, single-nutrient supplements, herbal supplements, beauty supplements, slimming/weight management products, and sexual health supplements for adult consumers in Iran.
• Vitamins, Minerals and Multivitamins Broad category of vitamin and mineral supplements including vitamins A, B-complex, C, D, E, iron, zinc, calcium, magnesium, selenium, Omega-3, CoQ10, folic acid, and collagen tablets addressing general wellness and targeted deficiencies.
• Sports and Bodybuilding Supplements Bodybuilding and sports nutrition products including whey, casein and plant-based protein powders, creatine, BCAAs, glutamine, beta-alanine, pre-workouts, L-carnitine, mass gainers, HMB, and CLA, available with installment payment options.
• Mother and Child Health Products Products for maternal and child health including children's vitamins and minerals, pregnancy and breastfeeding supplements, infant hygiene items, baby formula, child-specific iron drops, and growth-supporting syrups and supplements.
• Cosmetic and Personal Care Products Cosmetic and personal care items including sunscreen, deodorants, dental care, makeup, medicated skin and hair care products, nail care, men's personal care products, and sexual health products.
• Herbal and Traditional Medicine Products Herbal and traditional medicine supplements based on traditional Persian medicine formulations, sold without prescription for digestive health, cold and flu, herbal sedatives, and topical herbal remedies.
• Children's Constipation Relief Products Laxatives and constipation relief products specifically formulated for infants and children, including fig-based syrups, herbal laxatives with violet and Ziziphus, laxative powders, and infant-grade drops.
• Children's Growth and Appetite Supplements Specialized syrups and supplements for children's growth, appetite enhancement, and nutritional support, including products with vitamins, minerals, herbal extracts (e.g., fenugreek, chicory), and L-lysine for children with poor appetite or nutritional deficiencies.
• Installment Payment via Snap Pay Interest-free installment payment feature enabling customers to buy health products in 4 installments — one-quarter upfront and the remaining 3 monthly — without guarantor or collateral, accessible via Snap Pay credit.
• Vitabiotics Imported Supplement Line Vitabiotics UK nutritional supplements including multivitamins, prenatal supplements, skin and hair supplements, children's vitamin syrups, iron supplements, and immunity support products distributed through Mofidteb.
• Pharmacist Consultation Chat Free online consultation with a licensed pharmacist to advise consumers on OTC product selection, dosage, and safety.

Quantifiable outcome

• Free shipping for orders above 450,000 Tomans
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• SnapPay (اسنپ پی)coreChannel Partner/ Reseller/ DistributorMofidteb partnered with SnapPay (a major Iranian fintech/ride-hailing company's financial services arm) to enable installment purchasing. Customers can buy products and pay in 4 interest-free installments without collateral or guarantor. This partnership is central to Mofidteb's competitive positioning, particularly for higher-priced sports supplements and multi-product orders.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Amazon Pharmacy: Amazon's online pharmacy business selling prescription and OTC medicines, supplements, and health products. Comparable as a digital-first pharmacy retailer, though operates at incomparable scale.
• Walgreens: Major US drugstore chain with online pharmacy selling supplements, OTC products, and personal care. Comparable product categories and consumer pharmacy focus, but operates at vastly larger scale with physical retail.
• CVS Pharmacy: Largest US pharmacy retailer offering OTC supplements, personal care, and health products via online storefront. Comparable as a multi-category pharmacy retailer, though broader in scope and includes prescription drugs.
• Boots: UK-based pharmacy and health retailer with extensive OTC supplements, beauty, and personal care assortment on its online platform. Comparable as a drugstore retailer with strong supplement/OTC focus.

Direct peers

• PharmEasy: Indian online pharmacy and diagnostics platform selling OTC health products, supplements, and personal care items. Similar digital-first DTC model with broad supplement catalog and consumer health focus.
• Tata 1mg: Leading Indian online pharmacy offering OTC medicines, supplements, and health products with e-consultation. Comparable as an online-only pharmacy retailer serving consumers with pharmacist consultation and broad supplement assortments.
• Netmeds: Online pharmacy selling prescription and OTC medicines, supplements, and wellness products. Comparable in operating model (online pharmacy marketplace) and supplement/OTC product focus.
• Darukala: Iranian online pharmacy also offering OTC supplements, mother & child, and personal care products nationwide. Directly comparable in product mix, channel (online pharmacy), and target customer base within Iran.
• iHerb: Global online retailer specializing in dietary supplements, vitamins, sports nutrition, and personal care. Comparable in product mix (heavy emphasis on supplements and sports nutrition) and DTC e-commerce model.

Regional players

• Watsons: Asia-focused health, beauty, and pharmacy retailer with extensive OTC supplements and personal care assortment. Comparable product mix (supplements, OTC, personal care) but operates physical stores across Asia rather than in Iran.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mofidteb

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mofidteb