Moodys Diner

What Moodys Diner does

Moody's Diner is a family-owned roadside hospitality business founded in 1927 by Percy (P.B.) and Bertha Moody in Waldoboro, Maine. The flagship location sits on US Route 1 between Portland, Maine and Acadia National Park and operates an integrated campus consisting of the original diner (open daily 6am-8pm), Moody's Motel & Cabins (17 cabins, May 15 - October 15), Moody's Gifts (physical and online gift shop), and A Twist of Moody's (ice cream stand). The business is operated by the founders' descendants across four generations, with roughly two dozen family members still involved or employed and seasonal headcount of 60-90 staff.

The company sells homestyle breakfast, lunch, and dinner with signature baked goods - donuts (50,000 fried annually), whoopie pies, and more than 55,000 pieces of pie per year - served to approximately 250,000 annual patrons. Underlying technology consists of Lightspeed for the Diner Online Store and Gift Shop Online Store (both shipping to continental US), ThinkReservations for motel bookings, Digital Gift Card Manager for electronic and physical gift cards up to $1,000, and Phoca Download for menus and forms. The proprietary differentiators are original Moody family recipes for pie, donuts, whoopie pies, and biscuits, now extended into frozen-shipped pie kits and biscuit mix.

The business model is direct-to-consumer across physical and digital channels, with no enterprise/B2B customers, no funding rounds, and no parent company. Revenue streams include one-time food service and gift purchases, seasonal motel rentals, and a growing e-commerce channel for shipped baked goods and branded merchandise. Marketing relies on Route 1 foot traffic, regional and national earned media (Down East Magazine Best Diner 2025, Yankee Magazine, WCVB 5 Boston, Phantom Gourmet), a content-heavy website, and organic social sharing. Geographic operations are concentrated at the single Waldoboro site, with online shipping limited to the continental US and exclusion of PO Boxes.

Name

Moodys Diner

Legal name

Moody's Diner

Website

https://moodysdiner.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Moody's Diner is a family-owned, four-generation roadside hospitality business in Waldoboro, Maine, founded in 1927. It operates a diner, 17-cabin motel, gift shop, and ice cream stand on Route 1, plus online stores shipping signature pies, donuts, and whoopie pies nationwide.

Ownership category

akta.pro rank

Product category

Roadside Diner and Hospitality Services

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Roadside diner service
• Motel cabin rentals
• Homestyle baked goods
• Online gift shop
• Ice cream stand

Headquarters

HQ city

Waldoboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Diner Food Service: Traditional diner serving breakfast, lunch, and dinner with famous pies, donuts, whoopie pies, and homestyle cooking. Annually serves approximately 250,000 patrons, fries 50,000 donuts, and sells more than 55,000 pieces of pie.
2. Motel & Cabins Accommodation: Seasonal motel and cabin rentals open May 15 - October 15. 17 cabins with amenities including screened porches, AC, heat, cable HDTV, wireless internet, coffee makers, microwaves, and fridges. Six cabins have kitchenettes.
3. Moody's Gifts: Physical and online gift shop selling apparel, ornaments, hats, books, mugs, home decor, and Moody merchandise. All motel and cabin guests receive 10% off at the gift shop.
4. Online Store - Shipped Products: Online store selling donuts, whoopie pies, blueberry and four berry pie kits, and biscuit mix shipped on Mondays and Wednesdays to continental US.
5. A Twist of Moody's Ice Cream Stand: Ice cream stand serving hard and soft serve, sundaes, frappe, banana splits, and signature Twisters combining pie and ice cream.
6. Gift Cards: Electronic and physical gift cards available up to $1000 value with SMS option and cart-based ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Moodys Diner is a family-owned roadside hospitality business in Waldoboro, Maine, operating since 1934. Its core offerings include the Diner serving breakfast, lunch, and dinner with signature homemade pies, donuts, and whoopie pies; a 17-cabin motel and cabin accommodations; a gift shop (Moody's Gifts) carrying branded apparel and Maine goods; an ice cream stand (A Twist of Moody's); plus online stores that ship baked goods and merchandise nationwide. The business serves approximately 250,000 patrons annually and is run by descendants of founders Percy and Bertha Moody.

Product overview

Moody's Diner is a family-owned roadside restaurant and hospitality business offering a unified multi-brand portfolio. The core offering is the Diner itself (operating since 1934), which serves breakfast, lunch, and dinner with signature baked goods including donuts, whoopie pies, and pie. Adjacent to the diner, the business operates Moody's Gifts (a physical and online gift shop), A Twist of Moody's (an ice cream stand), and Moody's Motel & Cabins (17 cabins). Two e-commerce channels — the Diner Online Store (shipping whoopie pies, donuts, pie kits, and biscuit mix) and the Gift Shop Online Store (selling branded apparel and merchandise) — extend the physical locations online. Online gift card purchasing is also available. The business employs 60–90 staff seasonally and serves approximately 250,000 patrons annually.

Differentiator

Problem solved

Functional benefit

Brands

• A Twist of Moody's: Ice cream stand offering hard and soft serve ice cream, Twisters (soft serve with pie and whipped cream), sundaes, banana splits, frappes, and Gifford's Ice Cream. Located next to Moody's Gifts with playground and outdoor seating.
• Moody's Gifts

Products and services

• Moody's Diner Family-owned roadside diner in Waldoboro, Maine, operating daily 6am-8pm, serving breakfast, lunch, and dinner with signature baked goods including homemade donuts, whoopie pies, and pie. The diner serves approximately 250,000 patrons annually and fries 50,000 donuts per year, for individual travelers, families, and tourists on US Route 1 between Portland, Maine and Acadia National Park.
• Moody's Motel & Cabins Seasonal 17-cabin motel off US Route 1 open mid-May to mid-October, serving vacationing families in mid-coast Maine. Each cabin includes a screened porch, AC, heat, cable HDTV, wireless internet, coffee maker, microwave, and fridge; six cabins have kitchenettes. The property hosts more than 5,000 guests per season and provides online reservations via ThinkReservations.
• Moody's Gifts Physical gift shop at the flagship location (open daily 8am-7pm) and a separate online store, offering Moody's branded apparel, home decor, mugs, ornaments, hats, books, locally sourced Maine items, jams, jellies, artisan goods, puzzles, and pet treats. All motel and cabin guests receive 10% off at the gift shop.
• A Twist of Moody's Seasonal ice cream stand open Mon-Fri 2pm-8pm and Sat-Sun 12pm-8pm, offering hard and soft serve ice cream (Gifford's), signature Twisters combining soft serve with pieces of Moody's pie and freshly made whipped cream, sundaes, banana splits, and frappes. Located next to Moody's Gifts with separate parking, a playground, and picnic seating.
• Diner Online Store Lightspeed-powered online store shipping signature Moody's baked goods to the continental US on Mondays and Wednesdays, including six-pack or twelve-pack whoopie pies (Chocolate or Pumpkin), a dozen homemade donuts (Chocolate, Cinnamon, or Plain), blueberry and four berry pie kits, and Moody's Biscuit Mix. Pie kits include homemade pie dough, berries, dry mix, and pie pan shipped frozen. Promo code piekit10 provides $10 off. Designed for out-of-state Moody's fans and gift purchasers nationwide.
• Gift Shop Online Store Lightspeed-powered online store carrying 25 items across 10 categories, including apparel, hats, books, mugs, ornaments, stickers, keychains, magnets, patches, and home and kitchen items. Available with nationwide shipping for Moody's loyalists and gifting customers in the continental US.
• Online Gift Cards Electronic and physical gift cards up to $1,000 in value, available via Digital Gift Card Manager with cart-based ordering, SMS delivery option, and balance checking. Designed for gifting across dine-in, motel, gift shop, and ice cream stand usage.

Quantifiable outcome

• 250,000 annual patrons served
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators7 records

Recent moves13 records

Expansion highlights5 records

Others

• Gifford's Ice Cream: Skowhegan, Maine-based ice cream manufacturer and parlor chain that supplies A Twist of Moody's ice cream stand. An enabling partner with deep Maine brand equity rather than a direct competitor.
• Wyman's of Maine: Family-owned Maine food company selling jams, pies, frozen berries, and baked goods through retail and online channels. Comparable as a Maine heritage food brand extending beyond its on-site origin via shipped products.

Regional players

• Portland Pie Company: Maine-based casual dining and bakery concept centered on savory pies and desserts. Comparable product category (pies, baked goods) and Maine regional footprint, though operates a multi-unit model.

Direct peers

• The Maine Diner: Iconic family-owned Maine roadside diner in Wells, serving homestyle breakfast and lunch with a famous blueberry pie. Operates on a similar model — single location, family ownership, baked-goods-led reputation, and tourist-driven traffic.
• Red's Eats: Family-owned Wiscasset, Maine roadside lobster shack on Route 1, famous for a single signature item and heavy tourist traffic. Comparable in family ownership, Route 1 tourist-corridor placement, and destination-food economics.
• Becky's Diner: Family-run Portland, Maine diner serving breakfast, lunch, and dinner with a classic roadside aesthetic. Closest comparable in terms of family ownership, homestyle menu, and tourist clientele on the Maine coast.
• Dysart's Restaurant: Family-owned Maine diner and truck stop in Bangor and Hermon, offering classic American comfort food and bakery items. Comparable in family ownership, single-state footprint, and diner-plus-ancillary format.
• Jordan Pond House: Historic restaurant and tea room inside Acadia National Park, Maine, famous for its popovers and scenic setting. Comparable as a destination dining experience tied to mid-coast Maine tourism at the end of Moody's Route 1 corridor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Moodys-Diner
• LinkedInlinkedin.com/company/moodys-diner

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moodys Diner