Hruška

What Hruška does

Hruška, spol. s r.o. is a privately held Czech grocery retail chain founded in 1991 and headquartered in Ostrava (Na Hrázi 3228/2), operating a network of more than 430 retail stores across the Czech Republic with a workforce of approximately 4,500 people. The company serves everyday grocery shoppers in towns and neighborhoods with populations of 1,500+ as well as franchise partners operating stores under the Hruška brand; its core product is the physical retail footprint supplemented by the Pekárna Hruška in-house bakery (operating since 2006) and the Hruška Klub loyalty program, which includes a free mobile application (Android/iOS), digital and plastic membership cards, and a points system (1 point per 100 CZK spent, valid 183 days).

The underlying technology stack comprises a proprietary POS (pokladní systém) system deployed to franchise partners, a wholesale distribution platform operating from three regional VO (wholesale) warehouses in Ostrava Martinov, Uherský Brod, and Hradec Králové, and a central logistics center that supplies franchise stores. The company is GDPR-compliant and maintains a digital presence across the Moje Hruška website, email newsletters, Facebook, Instagram, and YouTube.

Hruška makes money through three primary streams: direct retail sales at owned stores, wholesale distribution to franchise partners at advantageous terms, and franchise-network fees. It also negotiates preferential commercial terms (bonuses, invoice discounts) with direct-delivery suppliers of meat, sausages, and bakery products on behalf of franchisees. The company is part of an undisclosed international financial group and reports ongoing expansion of its retail and franchise footprint within the Czech Republic.

Name

Hruška

Legal name

Hruška, spol. s r.o.

Website

https://mojehruska.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Hruška is a privately held Czech grocery retail chain founded in 1991, operating 430+ neighborhood stores across the Czech Republic with ~4,500 employees. It serves everyday shoppers directly and supplies independent franchise partners via three regional wholesale warehouses, an in-house bakery, and a loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Ostrava

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Revenue generated from direct sales of groceries and consumer goods through Hruška branded retail stores across Czech Republic
2. Wholesale Distribution: VO (wholesale) warehouse supplies merchandise to franchise partners at advantageous prices
3. Franchise Fees: Revenue from franchise network partnerships with independent store operators

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hruška operates a Czech grocery retail chain of 430+ stores across the Czech Republic, selling groceries and daily consumer necessities through both company-owned and franchise-operated neighborhood stores (from mini corner shops to larger supermarket formats). The offering is supplemented by the Pekárna Hruška in-house bakery brand (fresh baked goods) and the Hruška Klub free loyalty program with mobile app, points, and discount coupons.

Product overview

Hruška is a Czech grocery retail chain operating since 1991 with a network of 430+ stores across the Czech Republic. The company offers a multi-product portfolio centered on its core retail store network, supplemented by the Hruška klub loyalty program (with both mobile app and plastic card options), the Pekárna Hruška bakery sub-brand established in 2006, and operational services including a POS system for franchise partners and an owned logistics center. The digital presence is anchored by the Moje Hruška website, which serves as the hub for weekly promotional catalogs, store information, and customer communications including newsletters and competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Hruška Klub: Loyalty program offering customers savings of up to 50 Kč per purchase, with digital and plastic membership cards, mobile application, point accumulation, personalized offers, competitions, and exclusive deals.
• Pekárna Hruška

Products and services

• Hruška Retail Store Network
• Hruška Klub Loyalty Program
• Pekárna Hruška (Hruška Bakery)
• Hruška Franchise Partnership Program

Quantifiable outcome

• Savings up to 50 Kč per purchase with loyalty program

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MattoniminorGTM or Marketing Partner · 1 July 2026Mattoni non-alcoholic cocktail promotional competition running from July 1-28, 2026. Customers buying 3+ bottles can register receipts to win prizes including Apple Watch Ultra 3.
• Franchise Partners (Independent Store Owners)coreChannel Partner/ Reseller/ DistributorNetwork of independent retailers operating under the Hruška brand. Partners receive weekly promotional flyers, marketing materials, POS supplies, advantageous commercial terms with direct suppliers, and wholesale supply from Hruška VO warehouses. Locations include stores across Czech Republic such as ZD Agroholding (Bernartice), Potraviny Hruška (Blansko), and many others.
• ZD AgroholdingminorChannel Partner/ Reseller/ DistributorAgricultural holding company operating prodejna (store) at Bernartice 111 and Staré město pod Sněžníkem locations as franchise partner.
• FLOSMAN s.r.o.minorChannel Partner/ Reseller/ DistributorFranchise partner operating store at Chýnovská 1917/9, Tábor.
• Direct Delivery Suppliers (Meat, Sausages, Bakery)minorOthersSuppliers of direct deliveries for meat, sausages, and bakery products with advantageous commercial terms, bonuses, and invoice discounts negotiated for franchise partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flop Potraviny: Czech small-format grocery chain explicitly linked from Hruška's website (Dinosaurování promotion). Comparable in neighborhood grocery positioning and likely operates in overlapping Czech regional markets.
• Albert: Czech supermarket chain operated by Ahold Delhaize with hundreds of stores nationwide. Direct competitor serving everyday grocery shoppers with similar format mix, loyalty programs, and weekly promotional flyers.
• COOP Jednota: Czech consumer cooperative operating the largest network of small-format grocery stores across the country. Most directly comparable peer in neighborhood-store positioning and rural/small-town customer base.
• Billa: Austrian-founded supermarket chain (REWE Group subsidiary) operating ~200 stores in Czech Republic. Direct competitor in grocery retail with overlapping target customers in Czech towns and cities, providing comparable scale, format, and product mix benchmarks.
• Penny Market: German discount grocery chain (Rewe Group) operating hundreds of stores in Czech Republic. Direct competitor in small-to-medium format grocery retail with similar small-town targeting.
• Lidl: German hard-discount chain with deep Czech penetration and aggressive store rollout. Direct competitor representing the discount-grocery threat most likely to compress Hruška's neighborhood-store economics.
• Kaufland: German hypermarket chain (Schwarz Group) with extensive Czech footprint. Direct competitor in grocery retail, particularly relevant for price competition and supplier negotiation leverage comparisons.

Emerging players

• Rohlik.cz: Czech online grocery delivery company with rapid expansion across Czech Republic. Comparable in Czech grocery market but represents the e-commerce/digital channel threat that traditional physical chains like Hruška must defend against.

Regional players

• Żabka (Žabka): Polish convenience store chain (10,000+ small-format stores) operating a franchise model analogous to Hruška's structure. Comparable in small-store convenience format, franchise economics, and Central European neighborhood retail approach.

Broad incumbents

• Tesco Stores CR: UK-origin grocery and hypermarket chain with significant Czech operations including online grocery. Comparable in grocery retail but with hypermarket format and broader scale than Hruška's neighborhood focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVjGsnzdvqKR-1_slFECY2A
• Facebookfacebook.com/HruskaMaloobchodniSit
• Instagraminstagram.com/mo_hruska
• LinkedInlinkedin.com/company/hruska

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hruška