Hruška
Hruška is a privately held Czech grocery retail chain founded in 1991, operating 430+ neighborhood stores across the Czech Republic with ~4,500 employees. It serves everyday shoppers directly and supplies independent franchise partners via three regional wholesale warehouses, an in-house bakery, and a loyalty program.
- Company typePrivate
- Founded1991
- HeadquartersOstrava, Czechia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Hruška does
Hruška, spol. s r.o. is a privately held Czech grocery retail chain founded in 1991 and headquartered in Ostrava (Na Hrázi 3228/2), operating a network of more than 430 retail stores across the Czech Republic with a workforce of approximately 4,500 people. The company serves everyday grocery shoppers in towns and neighborhoods with populations of 1,500+ as well as franchise partners operating stores under the Hruška brand; its core product is the physical retail footprint supplemented by the Pekárna Hruška in-house bakery (operating since 2006) and the Hruška Klub loyalty program, which includes a free mobile application (Android/iOS), digital and plastic membership cards, and a points system (1 point per 100 CZK spent, valid 183 days).
The underlying technology stack comprises a proprietary POS (pokladní systém) system deployed to franchise partners, a wholesale distribution platform operating from three regional VO (wholesale) warehouses in Ostrava Martinov, Uherský Brod, and Hradec Králové, and a central logistics center that supplies franchise stores. The company is GDPR-compliant and maintains a digital presence across the Moje Hruška website, email newsletters, Facebook, Instagram, and YouTube.
Hruška makes money through three primary streams: direct retail sales at owned stores, wholesale distribution to franchise partners at advantageous terms, and franchise-network fees. It also negotiates preferential commercial terms (bonuses, invoice discounts) with direct-delivery suppliers of meat, sausages, and bakery products on behalf of franchisees. The company is part of an undisclosed international financial group and reports ongoing expansion of its retail and franchise footprint within the Czech Republic.
Hruška firmographics
Firmographics- Name
- Hruška
- Legal name
- Hruška, spol. s r.o.
- Website
- https://mojehruska.cz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hruška is a privately held Czech grocery retail chain founded in 1991, operating 430+ neighborhood stores across the Czech Republic with ~4,500 employees. It serves everyday shoppers directly and supplies independent franchise partners via three regional wholesale warehouses, an in-house bakery, and a loyalty program.
- Ownership category
- akta.pro rank
Where Hruška is headquartered
LocationHeadquarters
- HQ city
- Ostrava
- HQ country
- Czechia
- HQ region
- Europe
Offices6 records
Markets served
Hruška business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Revenue generated from direct sales of groceries and consumer goods through Hruška branded retail stores across Czech Republic
- Wholesale Distribution: VO (wholesale) warehouse supplies merchandise to franchise partners at advantageous prices
- Franchise Fees: Revenue from franchise network partnerships with independent store operators
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free loyalty membership with digital or plastic card |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hruška product offering
Product offeringCore offering
Hruška operates a Czech grocery retail chain of 430+ stores across the Czech Republic, selling groceries and daily consumer necessities through both company-owned and franchise-operated neighborhood stores (from mini corner shops to larger supermarket formats). The offering is supplemented by the Pekárna Hruška in-house bakery brand (fresh baked goods) and the Hruška Klub free loyalty program with mobile app, points, and discount coupons.
Product overview
Hruška is a Czech grocery retail chain operating since 1991 with a network of 430+ stores across the Czech Republic. The company offers a multi-product portfolio centered on its core retail store network, supplemented by the Hruška klub loyalty program (with both mobile app and plastic card options), the Pekárna Hruška bakery sub-brand established in 2006, and operational services including a POS system for franchise partners and an owned logistics center. The digital presence is anchored by the Moje Hruška website, which serves as the hub for weekly promotional catalogs, store information, and customer communications including newsletters and competitions.
Differentiator
Problem solved
Functional benefit
Brands
- Hruška Klub: Loyalty program offering customers savings of up to 50 Kč per purchase, with digital and plastic membership cards, mobile application, point accumulation, personalized offers, competitions, and exclusive deals.
- Pekárna Hruška
Products and services
- Hruška Retail Store Network
- Hruška Klub Loyalty Program
- Pekárna Hruška (Hruška Bakery)
- Hruška Franchise Partnership Program
Quantifiable outcome
- Savings up to 50 Kč per purchase with loyalty program
Companies that use Hruška
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Hruška technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hruška partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- MattoniminorMattoni non-alcoholic cocktail promotional competition running from July 1-28, 2026. Customers buying 3+ bottles can register receipts to win prizes including Apple Watch Ultra 3.
- Franchise Partners (Independent Store Owners)coreNetwork of independent retailers operating under the Hruška brand. Partners receive weekly promotional flyers, marketing materials, POS supplies, advantageous commercial terms with direct suppliers, and wholesale supply from Hruška VO warehouses. Locations include stores across Czech Republic such as ZD Agroholding (Bernartice), Potraviny Hruška (Blansko), and many others.
- ZD AgroholdingminorAgricultural holding company operating prodejna (store) at Bernartice 111 and Staré město pod Sněžníkem locations as franchise partner.
- FLOSMAN s.r.o.minorFranchise partner operating store at Chýnovská 1917/9, Tábor.
- Direct Delivery Suppliers (Meat, Sausages, Bakery)minorSuppliers of direct deliveries for meat, sausages, and bakery products with advantageous commercial terms, bonuses, and invoice discounts negotiated for franchise partners.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hruška competitors and assessment
Company assessmentDirect peers
- Flop Potraviny: Czech small-format grocery chain explicitly linked from Hruška's website (Dinosaurování promotion). Comparable in neighborhood grocery positioning and likely operates in overlapping Czech regional markets.
- Albert: Czech supermarket chain operated by Ahold Delhaize with hundreds of stores nationwide. Direct competitor serving everyday grocery shoppers with similar format mix, loyalty programs, and weekly promotional flyers.
- COOP Jednota: Czech consumer cooperative operating the largest network of small-format grocery stores across the country. Most directly comparable peer in neighborhood-store positioning and rural/small-town customer base.
- Billa: Austrian-founded supermarket chain (REWE Group subsidiary) operating ~200 stores in Czech Republic. Direct competitor in grocery retail with overlapping target customers in Czech towns and cities, providing comparable scale, format, and product mix benchmarks.
- Penny Market: German discount grocery chain (Rewe Group) operating hundreds of stores in Czech Republic. Direct competitor in small-to-medium format grocery retail with similar small-town targeting.
- Lidl: German hard-discount chain with deep Czech penetration and aggressive store rollout. Direct competitor representing the discount-grocery threat most likely to compress Hruška's neighborhood-store economics.
- Kaufland: German hypermarket chain (Schwarz Group) with extensive Czech footprint. Direct competitor in grocery retail, particularly relevant for price competition and supplier negotiation leverage comparisons.
Emerging players
- Rohlik.cz: Czech online grocery delivery company with rapid expansion across Czech Republic. Comparable in Czech grocery market but represents the e-commerce/digital channel threat that traditional physical chains like Hruška must defend against.
Regional players
- Żabka (Žabka): Polish convenience store chain (10,000+ small-format stores) operating a franchise model analogous to Hruška's structure. Comparable in small-store convenience format, franchise economics, and Central European neighborhood retail approach.
Broad incumbents
- Tesco Stores CR: UK-origin grocery and hypermarket chain with significant Czech operations including online grocery. Comparable in grocery retail but with hypermarket format and broader scale than Hruška's neighborhood focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hruška social profiles
Digital presenceHruška compliance and trust
Trust signalCompliance1 record
Hruška financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hruška leadership team
Management profileNumber of profiles
Hruška subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hruška funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hruška M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hruška
What does Hruška do?
Hruška operates a Czech grocery retail chain of 430+ stores across the Czech Republic, selling groceries and daily consumer necessities through both company-owned and franchise-operated neighborhood stores (from mini corner shops to larger supermarket formats). The offering is supplemented by the Pekárna Hruška in-house bakery brand (fresh baked goods) and the Hruška Klub free loyalty program with mobile app, points, and discount coupons.
Is Hruška a public or private company?
Hruška is a private company. It is classified as unknown and is currently operating.
When was Hruška founded?
Hruška was founded in 1991. It employs 51 to 100 people.
Where is Hruška based?
Hruška is headquartered in Ostrava, Czechia, in the Europe region.
How does Hruška make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are wholesale Distribution and franchise Fees.
Who are Hruška's main competitors?
Direct peers on record are Flop Potraviny, Albert, COOP Jednota, Billa, Penny Market, Lidl and Kaufland. Rohlik.cz is listed as an emerging player. Żabka (Žabka) is listed as a regional player. Tesco Stores CR is listed as a broad incumbent.
Does Hruška have an API?
No public API is recorded for Hruška.