Moll Gruppe | Autohaus Adelbert Moll

What Moll Gruppe | Autohaus Adelbert Moll does

Moll Gruppe, operating under the Autohaus Adelbert Moll brand, is a privately held German multi-brand automotive dealership group headquartered in Düsseldorf, North Rhine-Westphalia. The company was established in 1932 and operates approximately 133 employees across 12+ showroom and service locations spanning five German cities (Düsseldorf, Kaarst, Köln, Bochum, Hannover), with the heaviest concentration in the Düsseldorf metro area. Moll represents 16 vehicle brands spanning mass-market (Volkswagen, Skoda, Opel), premium (Audi, Volvo, Land Rover), luxury/exotic (Ferrari, Bentley, Lamborghini, McLaren), and new-energy (BYD, Polestar, XPENG), plus the Flexxdrive car-subscription service.

The underlying technology stack is a conventional web-based vehicle inventory management system with online search, brand/model/price/mileage filtering, and integrated inquiry forms; no proprietary AI/ML systems, patents, or APIs are evidenced. The business operates a hybrid physical-and-digital go-to-market: customers browse and inquire online but complete transactions through physical showrooms with on-site sales consultants and test drives. Revenue is generated through four streams: one-time new and used vehicle sales, recurring leasing through financial partners (Arval Deutschland, Deutsche Leasing AG, Audi Leasing GmbH, Volkswagen Bank), vehicle financing, and workshop/maintenance services. Customers are segmented into private individuals (personal transportation, family vehicles) and business/commercial fleet operators (company cars, commercial fleets), with dedicated Gewerbe (commercial) sales tracks and an Audi Großkundenleistungszentrum (large-customer service center) anchoring fleet operations.

Distribution is hybrid: 12+ physical showrooms across five cities plus an online vehicle search platform reaching regional consumers and SMEs, with leasing and financing distributed through OEM-captive and independent financial partners. Marketing is multi-channel, combining the company's website, organic social presence (Facebook, Instagram, LinkedIn), and the #WEAREMOLL employer-brand campaign. The company actively pursues e-mobility positioning through EV brand representation (BYD, Polestar, XPENG) and promotion of the German government E-Auto-Prämie of up to €6,000, alongside the Flexxdrive subscription-based mobility offering.

Name

Moll Gruppe | Autohaus Adelbert Moll

Legal name

Moll Gruppe

Website

https://moll.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Moll Gruppe is a privately held, family-founded (1932) German multi-brand automotive dealership group operating 12+ showrooms across Düsseldorf, Kaarst, Köln, Bochum, and Hannover, representing 16 OEMs (VW, Audi, Ferrari, Bentley, BYD, Polestar, XPENG, etc.) and serving both private consumers and commercial fleet customers through sales, leasing, financing, and workshop services.

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new, demonstration, and used vehicles across multiple premium and mainstream automotive brands. Revenue generated from outright vehicle purchases at listed prices.
2. Leasing: Vehicle leasing programs through financial partners (Arval Deutschland GmbH, Deutsche Leasing AG, Audi Leasing GmbH, Volkswagen Bank GmbH) offering both private and commercial customer lease options with monthly payments.
3. Financing: Vehicle financing options enabling customers to purchase vehicles through installment payments rather than full upfront payment.
4. Workshop/Service: Automotive service and maintenance including workshop appointments, wheel changes, and service packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Moll Gruppe operates a multi-brand automotive dealership business selling new, demonstration, and used vehicles across 16 brands spanning ultra-luxury (Ferrari, Bentley, Lamborghini, McLaren), premium (Audi, Land Rover, Volvo), mass-market (VW, Skoda, Opel), commercial vehicles (Opel Nutzfahrzeuge, VW Nutzfahrzeuge), and electric vehicles (Polestar, BYD, XPeng). The offering is supplemented by workshop and maintenance services, vehicle leasing through financial partners, financing arrangements, vehicle purchase/buy-back, e-mobility consulting with government subsidy support (up to €6,000 E-Auto-Prämie), and car subscription via the Flexxdrive partnership.

Product overview

Moll Gruppe | Autohaus Adelbert Moll is a multi-brand automobile dealership and service provider operating across Germany with locations in Düsseldorf, Kaarst, Köln, Bochum, and Hannover. The company offers a diverse vehicle portfolio through 16 automotive brands (Audi, Bentley, BYD, Ferrari, Flexxdrive, Lamborghini, Land Rover, McLaren, Opel, Polestar, Skoda, Volkswagen, VW Nutzfahrzeuge, Volvo, Xpeng) spanning luxury, premium, and mass-market segments. Services include new and used vehicle sales, flexible car subscription through Flexxdrive, workshop/maintenance services, vehicle purchase programs, and e-mobility consulting with government subsidy support. The product offering combines physical vehicle sales with supporting services like financing, leasing, test drives, and commercial fleet management.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Vehicle Sales Sale of new vehicles, demonstration/year-old models, and used cars across all 16 represented brands (VW, Audi, Skoda, Land Rover, Volvo, Ferrari, Bentley, BYD, Lamborghini, McLaren, Opel, Polestar, XPeng, VW Nutzfahrzeuge, Opel Nutzfahrzeuge), available to both private and commercial customers via showroom visits and online browsing with pricing from approximately €17,000 to €604,900.
• Workshop and Maintenance Services Scheduled maintenance, repairs, tire/wheel change appointments, and technical service for all vehicle brands sold by the group, bookable online through the website's Werkstatttermin and Radwechseltermin tools.
• Vehicle Purchase (Buy-back) Service purchasing customers' existing vehicles at competitive prices, supporting trade-in and inventory replenishment across used car operations.
• Flexxdrive Car Subscription Flexible car subscription offering mobility at a monthly fixed price with no down payment, including insurance, maintenance, and taxes, distributed through partnership with Flexxdrive across multiple brands and models.
• Commercial Vehicle and Fleet Services Dedicated commercial vehicle offerings including Opel Nutzfahrzeuge and VW Nutzfahrzeuge lines, Audi Grosskundenleistungszentrum, and business-customer leasing programs through Arval, Deutsche Leasing, Audi Leasing, and Volkswagen Bank for company car and fleet operators.
• E-Mobility Consulting and EV Subsidy Service Consultation and sales support for electric vehicles (Polestar, BYD, XPeng, Audi e-tron) including guidance on government e-car subsidies (E-Auto-Prämie up to €6,000).

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FlexxdrivecoreChannel Partner/ Reseller/ DistributorFlexxdrive is an independent car subscription service partner. Moll offers Flexxdrive vehicles alongside traditional sales and leasing, enabling customers to access flexible subscription-based mobility without long-term commitment. Vehicles available through Flexxdrive include various brands and models at monthly fixed rates including insurance, maintenance, and taxes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beresa GmbH & Co. KG: German multi-brand automotive dealer group operating in the Münster/Westphalia region with similar premium and mainstream OEM franchises. Directly comparable in business model and target customer segments.
• AVAG Holding SE: German multi-brand automotive dealer group headquartered in Augsburg, representing many of the same premium and mainstream OEMs as Moll. Operates a similar mix of new/used vehicle sales, leasing, and workshop services across multiple German locations.
• Werner Senger Gruppe: German multi-brand dealer group with comparable brand mix (VW Group, plus other franchises) and a multi-location retail/service model. Closely comparable mid-sized German family-owned dealer to Moll.
• Rosier Group: German multi-brand dealer group with a comparable mix of premium and volume brands and a multi-location retail/service model. Operates several of the same OEM franchises as Moll.
• Autohaus Jacob Fleischhauer GmbH & Co. KG: Family-owned German multi-brand dealer group with a similar mix of premium and mainstream franchises and a comparable multi-location retail model. Directly comparable operating profile to Moll's.
• Emil Frey Group: Swiss-headquartered multi-brand automotive dealer group with significant German presence, operating franchises across premium and mainstream brands. Directly comparable in business model (multi-brand franchised retail, leasing, service) and scale to Moll Gruppe.
• DÜTTMANN & SCHULTZ Automobil AG: German multi-brand dealer with a comparable brand portfolio and multi-location retail model in NRW/Berlin region. Structurally similar family/regional dealer to Moll Gruppe.
• AsAuto Group: German multi-brand automotive dealer group operating across regional locations, offering similar new and used vehicle sales plus aftersales services. Comparable in structure and target market to Moll Gruppe.

Others

• AutoScout24: Leading German online automotive marketplace for new and used vehicles. Comparable in that it is part of the same German vehicle retail ecosystem that Moll depends on for lead generation, but does not directly operate franchised dealerships.

Broad incumbents

• Volkswagen Automobile Berlin GmbH: Large OEM-affiliated multi-brand retail group in Germany representing Volkswagen Group brands. Comparable in product/brand focus, though larger and more concentrated than Moll's diversified portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mollgruppe
• LinkedInlinkedin.com/company/moll-gruppe-autohaus-adelbert-moll
• Instagraminstagram.com/mollgruppe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moll Gruppe | Autohaus Adelbert Moll