What Molly Rose Brewing does

Molly Rose Brewing is a privately held craft brewery and neighborhood beer hall founded in 2019 by Nic Sandery in Collingwood, Melbourne, Australia. The company operates from a single venue at 279-285 Wellington Street that combines a brewery, taproom, dining hall, beer garden, and private dining room, with a stated full-venue capacity of up to 250 standing guests. Its product portfolio spans core range craft beers (lager, IPA, stout, farmhouse, sour, dark lagers), rotating limited-edition releases, a no & low alcohol range, and a house-distilled spirits line under the Véraison brand covering gin, pastis, martini, and liqueurs. Following a March 2026 relaunch, the company added an in-house pizza program built on slow-fermented dough, repositioning as a full hospitality venue rather than brewery-only.

The business operates a vertically integrated direct-to-consumer model. Revenue is generated across on-premise venue sales (beers AUD $5-$9 per can, $10 pints, $8 schooners during happy hour, spirits $60-$78 per 500ml bottle), DTC e-commerce shipping Australia-wide with free delivery over AUD $120, and a multi-tier subscription and membership stack including the Can Club (themed boxes AUD $66.50-$87.50 every 2-8 weeks), Cornerstone (premium bi-monthly box at AUD $130 with cooler), and No Mugs Club (annual membership AUD $102-$202 with personalized glassware). Secondary revenue streams include merchandise, gift vouchers (AUD $25-$250), and venue hire for functions and corporate events. Distribution is concentrated on a single physical location supported by SevenRooms-powered reservations and Shopify-powered e-commerce, with no wholesale or third-party distribution channels disclosed.

The company serves a primarily consumer and SMB customer base drawn from the Collingwood and broader Melbourne local community, individual craft beer enthusiasts across Australia (via subscriptions and e-commerce), and ad-hoc corporate/event hosts for private functions. There is no enterprise customer concentration, no parent company, no institutional investment disclosed, and no subsidiary structure. The company was bootstrapped through The Foundation Series subscription crowdfunding at founding, operated roller-door pop-ups during the 2020 COVID lockdown, and remains independently operated by founder Nic Sandery as a 6-person operation.

Name

Molly Rose Brewing

Legal name

Molly Rose Brewing Company

Website

https://mollyrosebrewing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Molly Rose Brewing is a privately held craft brewery and neighborhood beer hall founded in 2019 in Collingwood, Melbourne. It brews and serves a diverse range of craft beers, house-distilled spirits under the Véraison brand, and in-house slow-fermented pizza, selling via a single venue, DTC e-commerce, and multi-tier subscription boxes to Melbourne locals and Australian craft beer enthusiasts.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Neighbourhood beer hall
• House-distilled spirits
• Beer subscription service
• Craft brewpub hospitality

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. On-Premise Venue Sales: Beer hall serving cold beer, hot pizza, house-made spirits, cocktails, wine across Beer Garden, Dining Hall, Taproom and Private Dining Room; open Wed-Sun with Happy Hour promotions
2. Direct Retail - Off Premises: Cans and bottles sold online and for takeaway; individual beers priced $5-$9; mixed cases; 10% discount for pickup orders
3. Beer Subscriptions: Can Club (16 beers, 2-weekly to 8-weekly delivery, $66.50-$87.50); Cornerstone (12 beers every 2 months with cooler box, $130); No Mugs Club (annual membership with perks, $102-$202)
4. Merchandise: Branded apparel (teesh, crewnecks), accessories (pins, patches), and hats; merchandise sold online and on-premise
5. Functions and Events Hire: Private dining room (up to 50 standing/30 seated), Taproom (90 guests), Beer Garden (100 standing/80 seated), full venue buyout (250 standing); corporate events, birthdays, weddings
6. Gift Vouchers: Physical and e-gift vouchers redeemable for drinks, cocktails, beers, food, merch at premise

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Molly Rose Brewing is a craft brewery and neighbourhood beer hall in Collingwood, Melbourne, that manufactures and sells a diverse core range and rotating limited-edition craft beers (lager, IPA, stout, sour, farmhouse), house-distilled spirits under the Véraison brand (gin, pastis, martini, liqueurs), and slow-fermented pizza through its on-premise venue and direct-to-consumer e-commerce. The company runs subscription beer clubs (Can Club, Cornerstone, No Mugs Club), hosts private functions and events, and ships nationwide across Australia.

Product overview

Molly Rose Brewing is a craft brewery and neighbourhood beer hall in Collingwood, Melbourne, led by founder and brewer Nic Sandery. The company operates a vertically integrated offering centered on its core craft beer production (core range spanning lager to IPA to stout, plus rotating limited editions and no/low alcohol options), house-distilled spirits under the Véraison brand (gin, pastis, martini, liqueurs), and a hospitality venue serving slow-fermented pizza alongside its beverages. The product portfolio is organized around: (1) Beer — Core Range Beers (Skylight IPA, Lager #3, etc.), Limited Edition/Seasonal Beers, and No & Low Alcohol Beers; (2) Spirits — Véraison-distilled Gin, Pastis, Martini, Gin Lime & Soda, plus specialty gins (Ocean Girl, Pepperberry) and Banana Bread Liqueur; (3) Subscriptions — Cornerstone (premium bimonthly box), Can Club (4 themed fortnightly/monthly boxes), and No Mugs Club (yearly membership with personalized glass and perks); (4) Venue & Events — Beer Garden, Dining Hall, Taproom, Private Dining Room, and function hire with dining specials; (5) Merchandise — apparel, accessories, and gift vouchers.

Differentiator

Problem solved

Functional benefit

Brands

• Véraison: House-made spirits brand including gin, pastis, martini, and liqueurs produced at the brewery.
• Can Club
• Cornerstone
• No Mugs Club

Products and services

• Core Range Beers A core range of craft beers brewed by Nic Sandery, spanning lager to farmhouse, IPA to stout. Includes Skylight IPA, Refined Rabble Red IPA, Lager #3 German Helles, Flash American Pale Ale, Holdfast Steam Beer, Little Hazy Low Carb Ale, Schwarzbier, Rye Irish Stout and others, sold as single cans, 4-packs and 24-can cases online and on-premise.
• Limited Edition Beers Rotating limited-edition and seasonal beers featuring creative collaborations, eclectic ingredients, contemporary takes on traditional styles and innovative brewing techniques. Includes the Carrot Man Carrot Cake Amber Ale (2025 Beer of the Burbs winner), Nelson Shines NZ Hazy IPA, Kuro Japanese Dark Lager, Gorn Fishin' Dank IPA, Here Fishy Fishy IPA, Penalty Lap Rice Lager and Summer Holidays Apricot Sour.
• No & Low Alcohol Beers Non-alcoholic and low-alcohol craft beer options including Citra Citra Citrus IPA (0.5%), Strawberry Sublime Strawberry Lime Gose (0.5%), Strawberry Kisses Strawberry Sour (1.0%), Little Hazy (4.0%), Lager with Lime and Jalapeño Radler (3.5%), Lager with Heaps of Mandarin Radler (3.5%) and Evolution Saison Non-Alc (0.5%).
• Véraison House-Made Spirits House-distilled spirits produced at the brewery under the Véraison brand: Our Gin (London Dry Gin, 40.5%), Our Pastis (blend of 14 botanicals, 48%), Our Martini (35%), Véraison Gin Lime & Soda (4.0%), Buckets of Love Cacao Husk Pastis (46.4%) and Banana Bread Liqueur (24%).
• Ocean Girl Gin Collaboration gin (500ML, 45.2%) distilled with Emily Tankly from Better Together Brewing using a rotovap machine, infused with savory kombu to deliver briny depth suited for dirty martinis.
• Pepperberry Gin Native Australian gin (500ML, 42.7%) with delicate floral notes from young pepperberries and candied blossoms, suited for G&T with blood orange or grapefruit garnish.
• Cornerstone Subscription Box Bi-monthly curated subscription delivering approximately 12 cans and bottles of limited-edition Molly Rose beers in an environmentally friendly cooler box, plus exclusive brewing stories, food pairings and home brew recipes, with a limited-edition Cornerstone tulip glass for subscribers. $130 every 2 months with free shipping Australia-wide.
• Can Club Beer Subscription Bi-weekly to bi-monthly subscription delivering 16 beers across themed boxes: Bold & Courageous ($87.50), Crisp & Clean ($82.50), No & Low ($66.50) and Seasonal ($82.50), with one-time purchase option from $66.50. 10% off pickup orders.
• No Mugs Club Membership Annual membership program offering a personalized 480ml Willi Becher club glass with member number, 5% off beers poured into the club glass, 50% off one day monthly, yearly community brewday invite with 4-pack, free birthday main meal, loyalty stamps (10th beer free) and beer updates. Starting at $102 for member number 102.
• Neighbourhood Beer Hall Venue On-premise beer hall at 279-285 Wellington St, Collingwood serving cold beer and hot pizza made in-house with slow-fermented dough. Spaces include Beer Garden (up to 100 standing/80 seated), Dining Hall (up to 16 people), Taproom (up to 90 guests with 11 beers on tap) and Private Dining Room (up to 50 standing/30 seated). Open Wed-Sun with Happy Hour Wed-Fri 4pm-6pm.
• Functions & Private Events Event hosting services including Private Dining Room, Taproom buyouts, Beer Garden hire and full venue buyouts (up to 250 standing). Includes brewery tastings, group masterclasses, corporate team building and workshops for local creatives.
• Merchandise Branded merchandise including Thoughtful Fermentation Tees ($45), Get Louche Pastis Hats ($40), MR Can Pins ($9), MR Patches ($7), Mo Ro Hemp Tees ($55) and MR Crew Hoodies ($80), sold online and on-premise.
• Gift Vouchers Physical or eGift vouchers redeemable for drinks, cocktails, beers, food, merch and Chef's Table experiences at Molly Rose, available in $25, $50, $100, $200 and $250 denominations.

Quantifiable outcome

• Winner of 2025 Beer of the Burbs Competition with Carrot Man Carrot Cake Amber Ale
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor, notable and core.

• Pizza of the 'Burbs Festival ParticipantsminorGTM or Marketing Partner · 29 June 2026Part of Broadsheet Dine Out! 2026. Featured pizza makers: Good Pizza (Footscray 3011), Deep End Pizza (Fitzroy 3065), Porco Ciccio (Thornbury 3071), Chef Salim (Mordialloc 3195), plus Molly Rose (3066). Also Pinto Tiramisu dessert cart.
• Beer of the Breweries 2026notableGTM or Marketing Partner · 27 May 2026Community brewing competition grand final featuring 5 breweries: Kaiju! Beer, Stomping Ground Brewing Co, Rocky Ridge Brewing Co, Hop Nation Brewing Co, CBCo Brewing Co. Hosted at Molly Rose with tasting booklets and voting.
• The Catfish FitzroyminorGTM or Marketing Partner · 24 April 2026Beer of the Burbs 2025 winning venue where Carrot Man beer was released. Collaborative community brewing competition winner.
• Matéo Soda (Olie Ford)minorGTM or Marketing Partner · 3 December 2024Featured in Molly Rose podcast episode. Olie Ford discussed Maté drink journey from South America to Victorian countryside. Collaborated on beer creation.
• Minimum Wine (Mat Bate)minorGTM or Marketing Partner · 25 September 2024Featured in podcast episode discussing Kuro Japanese Dark Lager and seaweed. Minimum Wine crafts mindful wines made for humans.
• Porco CiccionotableStrategic or Co-development PartnerPizza collaboration partner; Porco Ciccio Thornbury Italian Bakehouse ran pizza van at Molly Rose every Friday in May, serving Roman-style 'al taglio' pizza with bold toppings. Part of Molly Rose's pizza testing phase that led to in-house pizza program.
• Home CampminorStrategic or Co-development PartnerCollaboration beer - Home Camp High Country Ale (4.8% American Amber Ale). Celebrates camping, campfire yarns, and starry nights. Molly Rose collaborated with Home Camp adventure gear brand.
• Hunted + GatheredminorStrategic or Co-development PartnerSupplier of second-use cacao husk for 'Buckets of Love' Cacao Husk Pastis (Not Wasted Series). Sustainability-focused ingredient sourcing partnership.
• CERES Merri CafeminorStrategic or Co-development PartnerSource of leftover banana bread ends and banana peel oleo for Banana Bread Liqueur (Not Wasted Series). Upcycling food waste into spirits.
• Better Together Brewing (Emily Tankly)minorStrategic or Co-development PartnerCollaboration on Ocean Girl Gin using rotovap machine. Emily Tankly infused gin with savory kombu for Better Together Naarm launch at Molly Rose.
• SevenRoomscoreTechnology or IntegrationReservations and bookings platform used for table reservations across Beer Garden, Dining Hall, Taproom, Private Dining; also used for trivia bookings, darts, and special events
• Das T-Shirt AutomatminorChannel Partner/ Reseller/ DistributorLocal screen printer for Mo Ro Tees sustainability-focused merchandise. Prints onto premium Koa Goods Hemp Tees.
• Dragonfly Screen PrintingminorChannel Partner/ Reseller/ DistributorLocal screen printer for MR Crew merchandise. Uses water-based inks, GOTS certified, Peta approved vegan, FAIR WEAR certified.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/molly-rose-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Molly Rose Brewing