MOMus - Metropolitan Organisation of Museums of Visual Arts of Thessaloniki

What MOMus - Metropolitan Organisation of Museums of Visual Arts of Thessaloniki does

MOMus - Metropolitan Organisation of Museums of Visual Arts of Thessaloniki is a Greek public cultural organization established in November 2018 under Law 4495/2017 through the merger of four museums in Thessaloniki and one in Athens. It operates MOMus-Museum of Modern Art-Costakis Collection (housing the internationally significant Costakis Collection of Russian avant-garde art), MOMus-Museum of Contemporary Art (with the Iola, Xydi, and Apergi permanent donations), the Thessaloniki Museum of Photography (custodian of approximately 120,000 photographic objects from 1890-2024 including the Fred Boissonnas archive), the Experimental Center for the Arts, and the Museum Alex Mylona in Athens. The organization also runs MOMUS Air, a satellite exhibition space at Thessaloniki Airport 'Macedonia' in partnership with Fraport Greece, and the 9th Thessaloniki Biennale of Contemporary Art (May-July 2026), Greece's major recurring international art event.

The organization generates revenue through tiered museum admissions (€5-€24), educational programs and workshops (€25-€70), the unified myMOMus 6-month cross-museum subscription card, branded merchandise via MOMUS Shop physical retail and shop.momus.gr e-commerce (300+ SKUs), co-branded product licensing (MOMUS Contemporary Ale with MARMITA Microbrewery), and material EU co-financing through EPAnEK and ESPA programs. Digital infrastructure includes the MuseumPlus collections platform, the ComeTogether ticketing integration, and the Digital Metropolitan Museum program (360° virtual exhibitions, virtual tours, digital documentaries) developed with PostScriptum. Target audiences span general public visitors and cultural tourists, school groups, arts professionals (Biennale), and vulnerable populations served through therapeutic workshop partnerships with healthcare institutions.

MOMus is governed as a public entity under Greek government jurisdiction (no parent company, no private equity ownership), with a President of the Board of Directors and separate Artistic Directors leading each constituent museum. Strategic partnerships span international museum networks (Fotografiska, Moholy-Nagy Estate), cultural commons initiatives (Heinrich Böll Foundation, Another Football), municipal and regional government (Municipality of Thessaloniki, DETh-HELEXPO), and philanthropic funders (John S. Latsis Public Benefit Foundation, Hellenic Cancer Federation). No AI/ML capabilities are disclosed; technology deployment focuses on digital preservation, virtual access, and online ticketing rather than artificial intelligence.

Name

MOMus - Metropolitan Organisation of Museums of Visual Arts of Thessaloniki

Legal name

MOMus - Metropolitan Organisation of Museums of Visual Arts of Thessaloniki

Website

https://momus.gr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MOMus is a Greek public cultural organization operating five modern and contemporary art museums across Thessaloniki and Athens, plus an airport satellite. It serves general visitors, tourists, school groups, and arts professionals through exhibitions, the Thessaloniki Biennale, educational workshops, retail, and EU-funded digital museum programs.

Ownership category

akta.pro rank

Product category

Visual Arts Museums & Cultural Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJADAA

Art Museums

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYTHAJADAJ

Cultural Centers & Multidisciplinary Arts Institutions

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYTHAJADAF

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYTHAJADAH

Art Galleries & Exhibition Spaces (Commercial & Nonprofit)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

Keywords

• Visual arts museums
• Museum exhibitions
• Cultural heritage collections
• Museum educational programs
• Contemporary art biennales

Headquarters

HQ city

Thessaloniki

HQ country

Greece

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Museum admissions and myMOMus card: Ticket sales across five museums with tiered pricing (general €5–€24, reduced €4–€12, school groups €3). The unified myMOMus card grants access to all MOMus venues for 6 months after first use. A combined ticket for the Photography Museum and Experimental Center is priced at €8 (€5 reduced). Private guided tours are available at €150 per group of 1–20 persons.
2. Educational programs and workshops: Revenue from paid workshops such as summer art programs for children (Artivity MOMUS Summer Edition, €70/child), adult workshops (e.g., €50 for the full series of the 'Bring your work' workshop), and specialized programs. School group admission is priced at €3 per student, with free entry for accompanying teachers.
3. MOMUS Shop and merchandise: The MOMUS Shop retails over 300 products across all museum locations, including publications, art books, children's artbooks, collage booklets, and branded merchandise. Revenue supports museum operations and exhibition programming.
4. Co-branded product licensing — MOMUS Contemporary Ale: A licensed craft beer (MOMUS Contemporary Ale, New Age Pale Ale 4.5–4.7% ABV) produced by MARMITA Microbrewery (Kavala). Sold at MOMUS shops and cafes, with proceeds supporting museum operations and exhibition programming.
5. European Union co-financing: Major digital and cultural programs (e.g., Ψηφιακό Μητροπολιτικό Μουσείο, MOMus-PHOTO-VR) are co-financed by the European Regional Development Fund and national resources through EPAnEK 2014-2020. The 9th Thessaloniki Biennale is co-financed by the European Union (ESPA – Operational Programme Central Macedonia).

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

MOMus operates a network of five museums dedicated to visual arts in Thessaloniki and Athens, presenting permanent collections, temporary exhibitions, and educational programs. The organisation also runs a digital museum, virtual exhibitions, art biennales, and ancillary hospitality and retail offerings including a shop, art café, and craft brewery.

Differentiator

Problem solved

Functional benefit

Brands

• MOMus-Museum of Modern Art: Museum housing the Costakis Collection of Russian avant-garde art
• MOMus-Museum of Contemporary Art
• MOMus-Thessaloniki Museum of Photography
• MOMus-Experimental Center for the Arts
• MOMus-Museum Alex Mylona

Quantifiable outcome

• Free admission on 18 May (International Museum Day), first Sunday of each month, European Heritage Days, and 6 March (Melina Mercouri Memorial Day)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

22 partnerships are on record, tiered minor, flagship and core.

• MARMITA Microbrewery (Kavala)minorGTM or Marketing Partner · 12 June 2026MARMITA Microbrewery of Kavala produced the MOMUS Contemporary Ale (New Age Pale Ale, 4.5–4.7% ABV) in collaboration with MOMus. The beer combines MOMus's philosophy and aesthetics with Greek craft brewing culture. Available at MOMus shops and food service outlets, with proceeds supporting museum operations and exhibition programming.
• FotografiskaflagshipStrategic or Co-development PartnerFotografiska is a global organization with museums in Stockholm, Berlin, Shanghai, and Tallinn (with Oslo forthcoming), dedicated to photography and contemporary art. MOMus-Thessaloniki Museum of Photography co-organizes the László Moholy-Nagy 'Light Play' exhibition (June–November 2026) with Fotografiska and The Moholy-Nagy Estate, marking the first presentation of this exhibition in Greece. Fotografiska provides curatorial oversight and institutional partnership, bringing international standards and cross-border exhibition networks to MOMus.
• DETh-HELEXPOcoreStrategic or Co-development PartnerDETh-HELEXPO (International Exhibition of Thessaloniki) is the co-organizer of the 9th Thessaloniki Biennale of Contemporary Art (May–July 2026). The Biennale utilizes HELEXPO pavilions 2 and 3 as primary exhibition venues, alongside MOMus-Museum of Contemporary Art within the HELEXPO complex, and the Kalamaria Lagoon in the Axios Delta National Park.
• Municipality of ThessalonikicoreStrategic or Co-development PartnerCo-organizer of the 9th Thessaloniki Biennale of Contemporary Art (May–July 2026), contributing municipal support and resources to Greece's flagship international art event.
• Thessaloniki Film FestivalminorStrategic or Co-development PartnerCreative partner in the 9th Thessaloniki Biennale of Contemporary Art, contributing to the Moving in Riot film and video program, including collaborations with the Thessaloniki Documentary Festival and the Film Archive of Greece.
• Heinrich Böll Foundation – Thessaloniki OfficeminorStrategic or Co-development PartnerCreative partner in the 9th Thessaloniki Biennale, collaborating on the 'Playing Otherwise' project featuring three-sided football and cultural commons programming, in partnership with Another Football platform.
• Another FootballminorStrategic or Co-development PartnerCultural platform collaborating with the 9th Thessaloniki Biennale on the 'Playing Otherwise' project, exploring the revolutionary possibilities of play through three-sided football and sporting commons, hosted by the Municipality of Thermi — European Capital of Youth 2026.
• Fraport GreeceminorStrategic or Co-development PartnerFraport Greece partnered with MOMus to establish MOMUS Air — an educational exhibition space in the departures area of Thessaloniki 'Macedonia' Airport, featuring works by Alecos Alexandrakis, Lena Athanassopoulou, Steven Antonakos, and Vladimir Tatlin. The space opened on International Museum Day 2026 (18 May) with an educational program 'Imagination in Motion' for primary and secondary school children.
• Hellenic Cancer Federation (ELL.O.K.)minorStrategic or Co-development PartnerPartnership with the Hellenic Cancer Federation and the Thaneio Anticancer Hospital of Thessaloniki to deliver the 'Hop(e) Art' pop-up art workshops for oncology patients and companions at the 'Nikos Kourkulos' Day Hospital Unit. Supported by the John S. Latsis Public Benefit Foundation.
• Thaneio Anticancer Hospital of ThessalonikiminorStrategic or Co-development PartnerCo-host of the 'Hop(e) Art' therapeutic art program for oncology patients and companions at the 'Nikos Kourkulos' Day Hospital Unit, held every Wednesday 10:00–12:00, May 2025 – June 2026.
• John S. Latsis Public Benefit FoundationminorOthersFunder supporting the 'Hop(e) Art' therapeutic art workshops for oncology patients at the 'Nikos Kourkulos' Day Hospital Unit in Thessaloniki. The program is planned to expand to Athens in 2026.
• EPAPSY 'Franco Basaglia' Day CenterminorStrategic or Co-development PartnerEPAPSY (Psychosocial Rehabilitation Non-Profit Company) 'Franco Basaglia' Day Center co-designed and co-implements the 'Hey Nanas!' therapeutic visual arts workshop program for mental health service users at MOMus-Museum Alex Mylona in Athens. The program draws inspiration from Niki de Saint Phalle's Nanas, with five sessions culminating in a collective sculpture.
• Talks & Crafts (Marina Tsirwni voluntary initiative)minorStrategic or Co-development PartnerVoluntary artistic initiative by Marina Tsirwni co-designs the 'Hey Nanas!' program with MOMus-Museum Alex Mylona and EPAPSY, contributing visual arts facilitation expertise to the mental health workshop series.
• PostScriptum - Πληροφορική Επικοινωνίας Ε.Π.Ε.coreTechnology or IntegrationTechnology partner responsible for the digitization, documentation, design, and development of the 'Ψηφιακό Μητροπολιτικό Μουσείο' (Digital Metropolitan Museum) program, including 360° virtual exhibitions, interactive applications, virtual tours, digital documentaries, educational videos, and the MuseumPlus digital collection platform. Deliverables were documented according to national and Europeana standards.
• Greenpeace GreeceminorStrategic or Co-development PartnerPartner in the 9th Thessaloniki Biennale's 'Wayward Waters' event series, collaborating on public water installations and performances across the HELEXPO area and the Kalamaria Lagoon area, in conjunction with the Axios Delta National Park.
• Macedonian Center for Contemporary Art — Friends of MOMusminorStrategic or Co-development PartnerSupporter of the MOMUS Air airport exhibition space and the broader strategic cooperation between Fraport Greece and MOMus, contributing to the mission of extending cultural access beyond traditional museum settings.
• The Moholy-Nagy EstateflagshipStrategic or Co-development PartnerCo-organizer of the 'László Moholy-Nagy. Light Play' exhibition (June–November 2026) at MOMus-Thessaloniki Museum of Photography, in partnership with Fotografiska and The Moholy-Nagy Estate. This is the first presentation of this exhibition in Greece.
• Yuri Albert Estate / Marianne D漫天minorStrategic or Co-development PartnerConceptual artist Yuri Albert assembled the collection of Soviet satirical cartoons (1930–1970) featured in the exhibition 'Ridiculing Modernism: Soviet Cartoons on Art from the Yuri Albert Collection' at MOMus-Museum of Modern Art (June 2026 – January 2027). Catalog texts by Sandra Frimmel and Yuri Albert.
• Tanya Rubinstein-HorowitzminorOthersGranddaughter of collector Yakov Rubinstein, whose collection is featured alongside the Costakis Collection in the exhibition 'Behind the Doors: Kostakis Meets Rubinstein' (June 2026 – January 2027) at MOMus-Museum of Modern Art. Her organic and supportive stewardship made the exhibition possible.
• SNFCC — Stavros Niarchos Foundation Culture CenterminorStrategic or Co-development PartnerCo-organizer with MOMus-Museum of Photography of the 'Together, Visible' photo exhibition at SNFCC as part of the WOW Athens 2026 festival, featuring works by twelve contemporary photographers from the permanent collection of MOMus-Thessaloniki Museum of Photography.
• XenoVisual Studies Collective (XVS)coreStrategic or Co-development PartnerCollaborative collective of artists and researchers studying how new technologies redefine aesthetics, reality, identity, and society. Co-curated the 'Wait…How did we get here?' exhibition and program (February–August 2026) at MOMus-Experimental Center for the Arts, exploring themes of technological dissonance, systemic inequalities, and digital surveillance.
• NeMe (Nicosia)minorStrategic or Co-development PartnerCo-funder of the presentation of Marisa Satsia's 'Open Source Body – [Meta]fluidic gems and apparatus series' (2023) at the 'Wait…How did we get here?' exhibition at MOMus-Experimental Center for the Arts. Originally produced through the European Platform for Media Art residency at the Kersnikova Institute, co-funded by the European Union.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• International Center of Photography (ICP): ICP in New York is dedicated to photography as a curatorial and educational medium. It is directly comparable to MOMus-Thessaloniki Museum of Photography in programming focus, exhibition model, and educational offerings for photography.
• National Museum of Contemporary Art (EMST): EMST is Greece's flagship contemporary art museum in Athens, operating under Greek government jurisdiction with a comparable mission to MOMus-Museum of Contemporary Art. Both institutions curate Greek and international contemporary art, hold significant collections, and run major exhibitions and educational programming.
• Fotografiska: Fotografiska operates contemporary photography museums in Stockholm, Berlin, Shanghai, Tallinn, and Oslo, and is a current curatorial partner of MOMus-Thessaloniki Museum of Photography. Both organizations focus on photography as core programming, operate museum-shop retail, and host traveling international exhibitions.
• Museum of Cycladic Art: The Museum of Cycladic Art is a private Athens museum operating in the visual-arts space with similar retail, ticketing, and education programs. It is comparable to MOMus as a Greek museum operator focused on art collection, exhibitions, and museum-shop revenue.
• Benaki Museum: The Benaki Museum is a major Athens-based private nonprofit museum with multiple branches covering Greek culture, Islamic art, and modern art. It is comparable to MOMus as a multi-location Greek museum organization offering cross-discipline visual-arts programming and ticketed exhibitions.

Broad incumbents

• Tate Modern: Tate Modern in London is one of the world's leading modern and contemporary art museums. It is comparable to MOMus as a benchmark for institutional scale, programming of Russian avant-garde and contemporary works, biennial programming, and museum-shop/branded retail operations.
• Stedelijk Museum Amsterdam: The Stedelijk Museum is Amsterdam's leading museum of modern and contemporary art and design. It is comparable to MOMus on the combined focus of modern art, contemporary art, and design programming, and as a European reference point for MOMus's contemporary art positioning.
• Centre Pompidou: Centre Pompidou in Paris operates a major modern and contemporary art collection and has a long history of international touring exhibitions. Comparable to MOMus on the dimension of cross-border exhibition partnerships and modern/contemporary programming, though at vastly larger scale.

Others

• MARMITA Microbrewery: MARMITA Microbrewery in Kavala co-produces MOMUS Contemporary Ale, a licensed craft beer sold at MOMus shops and cafes. It is comparable as a brand-licensing partner that translates the museum brand into consumer packaged goods, an extension of MOMus's diversified revenue model.
• International Foundation for Art Research (IFAR): IFAR is a New York-based nonprofit focused on research, provenance, and ethical standards for art collections. It is comparable to MOMus in supporting the research, provenance, and stewardship infrastructure that underpins large art collections such as the Costakis Collection.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MOMusModern
• Instagraminstagram.com/momus_museums
• LinkedInlinkedin.com/company/momus-museums

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOMus - Metropolitan Organisation of Museums of Visual Arts of Thessaloniki