Monaco Rugby Sevens

What Monaco Rugby Sevens does

Monaco Rugby Sevens (MR7) is a Principality of Monaco-based professional rugby sevens club founded circa 2021 under the patronage of S.A.S. Prince Albert II of Monaco and initiated by Frédéric Michalak. The club fields a men's professional team in the French In Extenso Supersevens championship organized by the Ligue Nationale de Rugby (LNR) and FFR, and operates a development team that was promoted to the Élite circuit for 2025-2026 after finishing vice-champion of the Accession circuit. With a 10-person staff, the organization is structured as a non-profit sporting entity with stated Olympic ambitions to field a Monégasque rugby sevens team at the Games.

The core product is sporting performance in the In Extenso Supersevens (2022 French champion, 2024 league-leader with 58 points, 2 of 3 stage wins in 2025), supplemented by a youth development program and detection camps held in Monaco, Nice, and Soustons. The commercial layer consists of a DTC e-commerce store on monacorugby7s.mc selling Nike-supplied replica jerseys (€19-€120), lifestyle apparel, and accessories, plus an authenticated-memorabilia auction channel via BiddingSport (launched August 2025). Technology is conventional: a WordPress-based CMS storefront, social media channels, and standard CRM-free fan engagement; no proprietary data, AI, or platform technology is disclosed.

Revenue is generated primarily through corporate sponsorship (Groupe Altrad as major sponsor, with a secondary roster including Besins Healthcare, Cipriani, APM Terminals, Monte Carlo Distribution, SwissCourtage, Segond Immobilier, Monte Carlo SBM, and Monaco Telecom), DTC merchandise sales, competition prizemoney, and memorabilia auctions. Customers are fans/individual supporters (merchandise), corporate sponsors (sponsorship revenue), and aspiring youth players (development pipeline). Pricing is unit-based per merchandise item with no subscription layer, and the GTM is event-driven around the summer Supersevens tournament series (Mont-de-Marsan, Dax, Pau, Paris La Défense Arena final).

Name

Monaco Rugby Sevens

Legal name

Monaco Rugby Sevens

Website

https://monacorugby7s.mc

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Monaco Rugby Sevens is a professional rugby sevens club competing in France's In Extenso Supersevens, developing Monegasque and Azur-region talent under the patronage of Prince Albert II, and monetizing through sponsorships, DTC merchandise, and memorabilia auctions.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional rugby club
• Rugby sevens team
• Sports merchandise
• Team apparel retail
• Youth rugby development

Headquarters

HQ city

Monaco

HQ country

Monaco

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Competition Prize Money: Revenue generated from participating in the In Extenso Supersevens professional championship and other rugby sevens tournaments across France.
2. Merchandise Sales: Online store selling official merchandise including jerseys, accessories, lifestyle products, and memorabilia directly to consumers through the club's e-commerce platform.
3. Sponsorship: Corporate sponsorship from major partners including Groupe Altrad (major sponsor), and various other sponsors such as Besins Healthcare, Cipriani, APM Terminals, Monte Carlo SBM, and others displayed on the website.
4. Auction Revenue: Collaboration with BiddingSport for auctioning match-worn jerseys and unique sporting memorabilia to fans and collectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Monaco Rugby Sevens is a professional rugby sevens club based in the Principality of Monaco that competes in the French In Extenso Supersevens championship. The club sells official merchandise including replica match jerseys, lifestyle apparel, and accessories via its own e-commerce storefront, and operates a development team program to nurture local Monegasque and Azur-region talent. Revenue is supplemented by corporate sponsorships (led by Groupe Altrad) and a memorabilia auction partnership with BiddingSport.

Product overview

Monaco Rugby Sevens operates as a professional rugby sevens club offering multiple product lines: (1) Official merchandise shop featuring match-day apparel (replica jerseys, shorts), lifestyle clothing (T-shirts, hoodies, tank tops), and accessories (caps, beanies, socks, rugby balls, gear bags); (2) Professional rugby sevens competition participation in the In Extenso Supersevens, France's premier sevens championship; (3) Development team (Équipe Développement) for youth talent development, recently promoted to the Élite circuit; (4) Development camps (Stages) for talent identification; and (5) BiddingSport auction partnership for match-worn memorabilia. The club's colors are red and white, and merchandise is primarily supplied by Nike.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Match Merchandise Shop Official match-day merchandise store featuring replica jerseys (home and away kits, e.g., Maillot Replica Match Homme 25/26 priced at €95), shorts, and performance wear for supporters. Jerseys are manufactured by Nike in club colors red and white with the Monaco Rugby Sevens crest.
• Lifestyle Apparel Casual fan apparel including T-shirts (€25), hoodies (€40), tank tops, and beanies (from €15.92) featuring Monaco Rugby Sevens branding for everyday supporter use.
• Sports Accessories Supporting sports items including caps (€20), beanies, socks, Gilbert replica rugby balls (€30), and gear bags (€19.90) branded with Monaco Rugby Sevens colors and crest.
• In Extenso Supersevens Professional Competition Participation in the French In Extenso Supersevens championship, the premier professional rugby sevens competition in France, featuring three summer stages (Mont-de-Marsan, Dax, Pau) and a grand final at Paris La Défense Arena across 16 teams.
• Équipe Développement (Development Team) Youth development rugby sevens team focused on nurturing local talent from Monaco and the French Riviera (Azur region), recently promoted to the Élite circuit for 2025-2026 after finishing as French vice-champion in the Accession circuit.
• BiddingSport Match-Worn Jersey Auction Online auction service in collaboration with BiddingSport that allows supporters and collectors to bid on authentic match-worn jerseys and unique sporting memorabilia from the team's In Extenso Supersevens tournaments.

Quantifiable outcome

• Won In Extenso SuperSevens 2022 championship
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• BiddingSportminorGTM or Marketing Partner · 1 August 2025BiddingSport is a specialized platform for auctioning unique sporting objects. Monaco Rugby Sevens partnered with BiddingSport to offer fans and collectors match-worn jerseys and memorabilia from their In Extenso Supersevens tournaments.
• S.A.S. Prince Albert II de MonacocoreStrategic or Co-development PartnerHis Serene Highness Prince Albert II of Monaco serves as Honorary President of the club, providing institutional support and patronage for the Monaco Rugby Sevens project encompassing sporting, social, and educational domains.
• Ligue Nationale de Rugby (LNR)coreStrategic or Co-development PartnerThe French National Rugby League organizes and operates the In Extenso Supersevens championship in which Monaco Rugby Sevens competes as a professional team.
• Fédération Française de Rugby (FFR)coreStrategic or Co-development PartnerThe French Rugby Federation co-created the Supersevens competition with the LNR, providing the framework for professional rugby sevens in France.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Section Paloise (Pau): Top 14 rugby club whose sevens program competes directly against MR7 in the In Extenso Supersevens and was defeated 24-14 by MR7 in the 2022 final. Most direct in-league competitor and recurring benchmark.
• Stade Français Paris: Paris-based Top 14 rugby club with a sevens program in the In Extenso Supersevens. Comparable as a fellow professional French sevens outfit targeting premium sponsor relationships and Parisian market visibility.
• Montpellier Hérault Rugby: Top 14 club with a sevens program in the In Extenso Supersevens. Highly comparable given the shared Groupe Altrad sponsorship relationship across both organizations.
• Racing 92: Paris-area Top 14 club that fields a team in the In Extenso Supersevens championship. Competes for the same pool of elite sevens talent and championship visibility as MR7.
• Stade Toulousain Rugby: France's most successful Top 14 club with an established sevens program in the In Extenso Supersevens. Comparable as a fellow French professional sevens team competing in the same championship.
• Lyon Olympique Universitaire Rugby: Top 14 club with a sevens program competing in the In Extenso Supersevens. Operates a similar professional-team-plus-academy structure as MR7 and competes for the same elite French sevens pool.

Broad incumbents

• Fiji Rugby Union: Dominant international rugby sevens program and Olympic medal contender. Reference for what a fully professionalized national rugby sevens program looks like at the elite tier.
• USA Rugby Sevens: National federation team that competes on the HSBC SVNS World Series and at the Olympics. Useful reference point for the international elite rugby sevens ecosystem MR7 aspires to enter via the Olympic project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/monaco-rugby-sevens

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monaco Rugby Sevens