Monaliiku

What Monaliiku does

Monaliiku (legal name: Monikansallisten naisten hyvinvointi ja liikunta ry) is a Helsinki-registered Finnish non-profit association operating from Mäkelänkatu 54 B. Its core function is promoting the wellbeing and social inclusion of multicultural immigrant-background women and girls in Finland through sports, physical activity, and culturally adapted mentoring. The organization serves four primary segments: girls aged 9–18 with immigrant background (via SporttiStartti and Girls Can!), adult multicultural immigrant women (via Mentor on the Move, SwimPower, Elämäni kunnossa / Fit4Life), elderly multicultural women aged 55+ (via Ikä näiset liikkeelle), and member organizations supporting the mission. Programs are delivered at Monaliiku's own multifunctional premises, partner venues such as Herttoniemi Asukastalo Ankkuri, and outdoor sites like Laajasuon kenttä. A multilingual staff speaking 15+ languages supports low-threshold participation.

The product portfolio comprises ten core projects plus a layered offering of paid sports courses. Core projects include Mentor on the Move (Erasmus+ Sport Project No. 101185227, Nov 2024 – Oct 2027, with a 7-module online training course), Girls Can!, SporttiStartti, Elämäni kunnossa (Fit4Life), SwimPower, Ikä näiset liikkeelle, Kävellen Museoihin (Walk to Museums), Out4In, Liiku rasismia vastaan (Move Against Racism), and an EU-disseminated mentoring toolkit. Paid add-on courses include Zumba, Kevyt Jumppa (Light Workout), BASI Pilates, Fitness Boxing, Ashtanga Jooga, Kangoo Jump, Body & Cardio treeni, and Dance Fitness. The organization's proprietary intellectual property is the sport-based Mentor on the Move mentoring framework, developed through Erasmus+ Sport with seven European partner organizations.

Monaliiku's revenue model blends membership subscriptions (€15/year individual, €30/year organization), course fees (€15/course, billed annually), on-demand venue rental, government grants from the Ministry of Education and Culture (OKM), and EU project funding (Erasmus+ Sport). Participation in projects such as SporttiStartti and Girls Can! is free of charge, and payments are accepted via MobilePay or bank transfer. The organization reaches approximately 250 multicultural women and girls weekly and reported 4,199 participants in Spring 2024, achieving roughly 68% of an implied annual target by June. Distribution is community-led, supported by multilingual marketing across Instagram, Facebook, LinkedIn, a Finnish/English monthly newsletter, and the monaliiku.fi website, with international reach limited to the MOTM consortium countries (Finland, UK, Romania, Belgium, Spain, Greece).

Name

Monaliiku

Legal name

Monikansallisten naisten hyvinvointi ja liikunta ry

Website

https://monaliiku.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Monaliiku is a Helsinki-based Finnish non-profit association that promotes the wellbeing and social inclusion of multicultural immigrant-background women and girls through sports programs, culturally adapted mentoring, and community activities delivered across Helsinki and six European partner countries.

Ownership category

akta.pro rank

Product category

Community Sports & Wellbeing Services

NAICS

Sports and Recreation Instruction (61162), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Multicultural women's sports
• Sports mentoring programs
• Community fitness services
• Women's inclusion programs
• Senior wellness activities

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership fees: Annual membership fees: 15€ for individual members, 30€ for member organizations. Membership is required for participating in sports groups and courses.
2. Course fees: Course fees of 15€ per course for sports groups. Combined with membership, total participation cost is 30€.
3. Government funding (OKM): Funding from the Ministry of Education and Culture (Opetus- ja kulttuuriministeriö) for projects like SwimPower.
4. EU funding (Erasmus+ Sport): European Union funding through Erasmus+ Sport program for international projects like Mentor on the Move (Project No. 101185227, 36 months: Nov 2024 - Oct 2027).
5. Venue rental: On-demand rental of office space and training facilities at Monaliiku's premises.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Monaliiku is a Helsinki-based Finnish non-profit association that delivers sports, exercise, and wellbeing programmes for multicultural women and girls, including group fitness classes, mentor training, school-based girls' programmes, senior wellness activities, and cultural outings. It operates from its own premises on Mäkelänkatu in Helsinki and complements in-person activities with online training courses and capacity-building toolkits for local sports clubs. Funding is drawn from membership fees, course and facility rental fees, and grants from the Finnish state, STEA, EU Erasmus+ Sport, and foundations.

Product overview

Monaliiku is a civil society organization (ry) that operates a multi-product portfolio focused on promoting multicultural women's wellbeing through sports and physical activity. The core offering consists of sports mentoring programs (Mentor on the Move with free online training course), targeted projects for different demographics (Girls Can! and SporttiStartti for girls 7-18, Elämäni kunnossa for general women's wellbeing, SwimPower for swimming, Ikänaiset liikkeelle for elderly women), cultural integration programs (Kävellen Museoihin), and EU-funded inclusion initiatives (Out4In, Liiku rasismia vastaan). These are supplemented by open sports groups (Zumba, Pilates, Fitness Boxing, Yoga, Kangoo Jump, Dance Fitness, Light Workout, Body & Cardio) offered for a fee (15€ membership + 15€ course), and on-demand facility rental services. The organization reaches approximately 250 multicultural women and girls weekly through its activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Mentor on the Move (MOTM) Structured sports mentoring programme that trains multicultural women to act as mentors introducing other multicultural women and girls to sports club activities in Helsinki.
• MOTM Online Training Course Free online training course that complements the in-person MOTM mentor programme, allowing trainees to complete mentor training at their own pace.
• Girls Can! School-based project that introduces multicultural girls to organised sports and physical activity, helping them take up hobby clubs in the Helsinki area.
• SporttiStartti Beginner-friendly sports club introduction programme for multicultural women and girls, delivered in cooperation with local sports clubs.
• Elämäni kunnossa (Fit4Life) Group fitness programme for elderly multicultural women, focused on mobility, strength, and social connection, run at partner community venues.
• SwimPower Swimming programme for senior multicultural women, supporting low-impact exercise and water-based mobility work.
• Ikäläiset liikkeelle Group exercise programme for elderly multicultural women, usually held at partner community venues to encourage regular low-impact activity.
• Kävelyllä Museoihin Guided cultural walking programme that combines low-impact outdoor exercise with visits to Helsinki museums, aimed at multicultural women.
• Out4In Capacity-building toolkit that helps Finnish sports clubs systematically include multicultural women and girls in their activities.
• Senior Wellness Group Group wellness activity for elderly multicultural women, covering stretching, balance, and social exercise routines.
• Sports and Hobby Classes (Zumba, Pilates, Fitness Boxing, etc.) Weekly paid group fitness and hobby classes — including Zumba, Pilates, Fitness Boxing, and other modalities — for multicultural women and girls at Monaliiku's premises and partner venues.
• Workplace Wellbeing Exercise Groups On-site exercise groups delivered at workplaces employing multicultural women, coordinated by Heidi Saarinen, extending Monaliiku's wellbeing offering beyond its own venue.
• Facility Rental at Mäkelänkatu 54 B On-demand rental of the multi-purpose hall at Mäkelänkatu 54 B, Helsinki, for events, classes, and community activities organised by external groups.
• Liiku rasismia vastaan (Move Against Racism) campaign Public campaign using sports and movement as a vehicle to counter racism, organised with EU and Finnish Olympic Committee support during the European Week of Sport.

Quantifiable outcome

• 4199 people participated in activities in Spring 2024
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Mentor on the Move Consortium PartnerscoreStrategic or Co-development Partner · 1 November 2024Seven partner organizations from six European countries (Finland, UK, Romania, Belgium, Spain, Greece) collaborating on the Erasmus+ Sport project to develop sports-based mentoring framework for women with migrant backgrounds.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MonaLiiku
• Facebookfacebook.com/Monaliiku
• LinkedInlinkedin.com/company/monaliiku-ry
• Instagraminstagram.com/monaliiku_ry

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monaliiku