Monarch Wealth Advisors
Monarch Wealth Advisors is a Wayzata, MN-based wealth management firm, affiliated with Wells Fargo Advisors Financial Network, serving affluent individuals and families in 28 U.S. states with investment management, retirement, estate, education, and insurance planning delivered through a small team-based advisory model.
- Company typePrivate
- Founded2000
- HeadquartersWayzata, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Monarch Wealth Advisors does
Monarch Wealth Advisors is a privately held wealth management firm headquartered at 315 Manitoba Ave, Suite 300, Wayzata, MN 55391, operating as part of the Wells Fargo Advisors Financial Network (WFAFN), a separate registered broker-dealer and SIPC member. The firm traces its origins to the early 2000s when Tim Baltzer and Chris Stewart established what was then Baltzer Wealth Management; after more than 25 years of serving clients, the practice rebranded to Monarch Wealth Advisors in 2025. It serves affluent individuals and families across various life stages, including retirement, estate, education savings, and life-transition planning, and is licensed to serve residents of 28 U.S. states spanning the Midwest, Southeast, Northeast, Southwest, West Coast, and Mountain regions.
The firm offers an integrated suite of advisory services: investment portfolio management (including PIM Portfolio Manager-delivered portfolio administration, client reporting, trading, and research-driven strategy development), personalized financial planning, retirement income and 401(k) distribution strategies, estate planning coordination with external attorneys, education savings guidance, and insurance products offered through non-bank Wells Fargo insurance affiliates underwritten by unaffiliated carriers. The team of seven named professionals carries more than 140 years of combined wealth management experience and credentials including CFP, CRPC, CMT, CEPA, and PIM Portfolio Manager designations. No proprietary technology platform is disclosed, and services are delivered through a consultative, relationship-based model.
Monarch generates revenue through advisory fees tied to assets under management, consistent with standard wealth management practice, with billing conducted on an annual cadence and pricing set on a quote basis per client. Its go-to-market is sales-led and trust-based, driven by referrals, organic social, website content, and direct inquiry rather than broad digital acquisition. The firm was recognized as a 2026 Forbes Best-in-State Wealth Management Team in Minnesota, an award granted to 48% of the 12,787 teams SHOOK Research considered based on experience, compliance, AUM, revenue, and other criteria.
Monarch Wealth Advisors firmographics
Firmographics- Name
- Monarch Wealth Advisors
- Legal name
- Monarch Wealth Advisors
- Website
- https://monarchwa.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Monarch Wealth Advisors is a Wayzata, MN-based wealth management firm, affiliated with Wells Fargo Advisors Financial Network, serving affluent individuals and families in 28 U.S. states with investment management, retirement, estate, education, and insurance planning delivered through a small team-based advisory model.
- Ownership category
- akta.pro rank
Monarch Wealth Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)
- akta.pro secondary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
Keywords
Where Monarch Wealth Advisors is headquartered
LocationHeadquarters
- HQ city
- Wayzata
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Monarch Wealth Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Wealth Management Advisory Services: The firm provides comprehensive wealth management services including estate planning, retirement planning, investment management, and related advisory services. Revenue is generated through advisory fees, likely charged as a percentage of assets under management (AUM) based on industry standard practices for wealth management firms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized wealth management services - pricing not publicly listed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Monarch Wealth Advisors product offering
Product offeringCore offering
Monarch Wealth Advisors provides fee-based wealth management services to affluent individuals and families, including investment portfolio management, retirement and income planning, estate planning strategies, education savings planning, and insurance solutions. The practice operates as an independent firm affiliated with Wells Fargo Advisors Financial Network (WFAFN), which supplies the broker-dealer, custody, and back-office infrastructure.
Product overview
Monarch Wealth Advisors is a wealth management firm that offers a unified suite of financial advisory services. The core offering combines investment portfolio management (including PIM Portfolio Manager services, trading, and client reporting) with comprehensive financial planning, retirement income strategies, estate planning, education savings, and insurance services. The firm, formerly known as Baltzer Wealth Management Group, has evolved over 25+ years to serve clients across different stages of their financial journey through a team-based approach with partners holding CFP, CMT, CEPA, and CRPC designations.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Portfolio Management Discretionary and non-discretionary portfolio management for client households, with PIM Portfolio Manager oversight (Chris Stewart) and CMT-informed investment strategy (Ryan Voxland). Designed for affluent individuals and families seeking professionally managed, risk-aware portfolios aligned to their goals.
Quantifiable outcome
- 12,787 wealth management teams were considered for Forbes Best-in-State recognition; only 6,149 (48%) were named
Companies that use Monarch Wealth Advisors
Customer profileSegments1 record
Ideal customer profiles1 record
Monarch Wealth Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Monarch Wealth Advisors partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Monarch Wealth Advisors competitors and assessment
Company assessmentBroad incumbents
- Creative Planning: Large independent RIA offering comprehensive wealth management, tax, estate, and retirement planning to HNW households. Comparable comprehensive service stack and HNW target market, though operating at significantly greater scale through advisor acquisitions.
- Raymond James Financial: Diversified financial services holding company with a large independent advisor channel (Raymond James Financial Services) closely comparable to Monarch's WFAFN-affiliated model. Both serve HNW clients through affiliated advisor practices with shared back-office infrastructure.
- Robert W. Baird: Midwest-rooted (Milwaukee) wealth management and investment firm with strong HNW and private wealth offerings. Comparable as a regional broker-dealer serving HNW households with comprehensive financial planning and investment management.
- Ameriprise Financial: Minneapolis-headquartered diversified financial services firm with a large captive and franchise advisor channel serving mass-affluent and HNW clients. Comparable as a large incumbent offering comprehensive wealth advisory, retirement, and insurance services in the same Minnesota market where Monarch operates.
- Mariner Wealth Advisors: Large national RIA providing comprehensive wealth advisory, retirement plan, and tax services to HNW and ultra-HNW clients. Comparable as a scaled advisor consolidator competing for the same affluent client base, though much larger and fully independent rather than broker-dealer affiliated.
- Mercer Advisors: National RIA providing wealth management, tax, estate, and financial planning to HNW clients, with significant growth via advisor team acquisitions. Comparable comprehensive advisory model and HNW focus, though operating as a fully independent consolidator rather than within a broker-dealer network.
- Edward Jones: National broker-dealer with thousands of branch-based advisors serving mass-affluent and HNW clients. Operates a similar relationship-led, regional-advisor model to Monarch's WFAFN-affiliated approach, with comparable fee structures and life-stage planning focus.
- Northwestern Mutual: Insurance-rooted financial services firm with a captive advisor network offering wealth management, retirement, and estate planning. Comparable as a relationship-based advisor channel bundling insurance, investment, and planning services for HNW households, similar to Monarch's full-stack offering.
Direct peers
- Steward Partners Global Advisory: Employee-owned, fully independent partnership affiliated with Raymond James Financial Services. Directly comparable hybrid model: independent advisor teams offering comprehensive wealth management under a major broker-dealer umbrella, serving HNW clients across multiple states.
- HighTower Advisors: Independent RIA platform built by recruiting breakaway advisors and teams from wirehouses and broker-dealers. Directly comparable to Monarch as a wealth advisory practice serving HNW clients with comprehensive planning, though structured as an independent RIA rather than a WFAFN affiliate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Monarch Wealth Advisors social profiles
Digital presenceMonarch Wealth Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monarch Wealth Advisors leadership team
Management profileNumber of profiles
Profiles7 records
Monarch Wealth Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monarch Wealth Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monarch Wealth Advisors
What does Monarch Wealth Advisors do?
Monarch Wealth Advisors provides fee-based wealth management services to affluent individuals and families, including investment portfolio management, retirement and income planning, estate planning strategies, education savings planning, and insurance solutions. The practice operates as an independent firm affiliated with Wells Fargo Advisors Financial Network (WFAFN), which supplies the broker-dealer, custody, and back-office infrastructure.
Is Monarch Wealth Advisors a public or private company?
Monarch Wealth Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monarch Wealth Advisors founded?
Monarch Wealth Advisors was founded in 2000. It employs 1 to 10 people.
Where is Monarch Wealth Advisors based?
Monarch Wealth Advisors is headquartered in Wayzata, United States, in the North America region.
How does Monarch Wealth Advisors make money?
One revenue line is on record: wealth Management Advisory Services.
Who are Monarch Wealth Advisors's main competitors?
Broad incumbents on record are Creative Planning, Raymond James Financial, Robert W. Baird, Ameriprise Financial, Mariner Wealth Advisors, Mercer Advisors, Edward Jones and Northwestern Mutual. Direct peers are Steward Partners Global Advisory and HighTower Advisors.
Does Monarch Wealth Advisors have an API?
No public API is recorded for Monarch Wealth Advisors.
What industry is Monarch Wealth Advisors in?
Monarch Wealth Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAB, Broker-Dealer Affiliated Wealth Advisory, with a secondary code of FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 523940 and its SIC code is 6282.