Hotel Zlatibor Mona

What Hotel Zlatibor Mona does

Hotel Zlatibor Mona is a 120-unit hotel property located in Zlatibor, Serbia, operated under the legal entity Mona Hotel Management doo Beograd (Stari Grad). The property has been operating since 2005 and functions as the flagship asset of a multi-property Mona-branded hospitality group that also includes Mona Plaza Belgrade and Mona Playa. The hotel targets both leisure tourists visiting the Zlatibor mountain resort and corporate/event clients, with a vertically integrated product offering that extends well beyond rooms.

The core product mix comprises standard rooms and apartments (rack rates roughly €91–€125 per night for standard rooms and up to €325 for apartments), a 1,200 m² Fit Plaza wellness center, a congress center, and dedicated event infrastructure for team-building, weddings, and corporate functions. F&B operations span two restaurants (Restoran Perun and Restoran Vila) plus the Lada Bar, alongside a children's playroom for family segment capture. Distribution is delivered through a combination of the property's direct website, third-party OTAs, and social media channels.

The business model is a classic full-service hospitality operation: per-night room revenue augmented by F&B, wellness, and event spend across B2C leisure guests and B2B corporate/MICE clients. No disclosed AI, technology platform, or capital-raising activity is present in the available data, and the company appears privately held with no public funding or M&A signals.

Name

Hotel Zlatibor Mona

Legal name

Mona hotel Management doo Beograd (Stari Grad)

Website

https://monazlatibor.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Zlatibor Mona is a 120-unit full-service hotel in Zlatibor, Serbia, operated by Mona Hotel Management, serving leisure tourists and corporate/event clients with rooms, wellness, congress, and F&B offerings.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Hotel accommodation
• Wellness spa services
• Conference event hosting
• Resort dining services
• Mountain resort hospitality

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Hotel Zlatibor Mona is a 120-unit mountain resort hotel in Zlatibor, Serbia offering accommodation (Standard, Comfort, Superior, Family rooms, Classic and Mona apartments), a 1,200 m² Fit Plaza wellness center, two restaurants (Restoran Perun with traditional Zlatibor slow-food cuisine and Restoran Vila serving buffet/pension meals), the Lada Bar, a Congress Center, and event hosting for weddings, corporate celebrations, and team-building activities. The property is operated by Mona hotel Management doo Beograd (Stari Grad) and uses the PHOBS reservation platform for bookings.

Product overview

Hotel Zlatibor Mona is a hotel offering comprising 120 accommodation units and multiple service modules. The core product includes accommodation (rooms and apartments ranging from Standard to Mona Apartment categories), food and beverage services (Restoran Perun featuring traditional Zlatibor cuisine, Restoran Vila as a buffet-style pension restaurant, and Lada Bar), and wellness facilities (Fit Plaza spanning 1200m2). Additional service modules encompass event hosting including a Congress Center, Team Building activities, Weddings, Corporate Celebrations, and Private Celebrations. The property also features a children's playroom (Igraonica Monica) and promotional packages including gift vouchers. The hotel's booking system uses PHOBS for online reservations.

Differentiator

Problem solved

Functional benefit

Brands

• Fit Plaza: Wellness center featuring Inspirium spa with 1200 m2 of space including saunas, steam bath, swimming pool, warm relaxation pools, fitness center, and massage/treatment rooms
• Restoran Perun
• Lada Bar
• Restoran Vila
• Kongresni centar
• Team building

Products and services

• Rooms and Apartments (Sobe i apartmani) Hotel accommodation comprising 120 units including Standard rooms (20 m²), Comfort rooms (26-30 m²), Superior rooms (30 m²), Family rooms (40 m²), Classic apartments (35-40 m²), and Mona apartments (45-50 m²), available with half-board or bed-and-breakfast options. Targeted at leisure travelers and families visiting the Zlatibor mountain resort.
• Congress Center (Kongresni centar) Conference and meeting facilities for business events, corporate meetings, and professional gatherings, including team-building and incentive programs. Targeted at corporate clients and event organizers.
• Team Building Activities Team-building activities organized by professional instructors specializing in nature, adventure, and sports programs. Targeted at corporate groups and event organizers.
• Weddings (Venčanja) Wedding celebration services and event planning for private ceremonies, including receptions and on-site accommodation for guests. Targeted at couples planning weddings.
• Corporate Celebrations (Korporativne proslave) Corporate event hosting services for business celebrations and gatherings, including venue, F&B, and accommodation. Targeted at companies organizing business events.
• Private Celebrations (Privatne proslave) Private celebration event hosting services for anniversaries, birthdays, and other private milestone events. Targeted at families and individuals hosting private events.
• Fit Plaza Wellness Center Wellness complex spanning 1,200 m² featuring saunas, steam baths, swimming pool, warm relaxation pools, fitness center, and massage/treatment rooms combining Eastern philosophy with Western techniques. Targeted at hotel guests and walk-in wellness visitors.
• Restoran Perun Restaurant and wine cellar featuring traditional Zlatibor cuisine with a slow food concept, using fresh locally-produced ingredients, styled in ethno decor with folk music atmosphere. Targeted at hotel guests and external diners.
• Restoran Vila Pension restaurant serving breakfast and dinner buffet-style featuring national and international cuisine, also available for private meals, lectures, formal dinners, and celebrations. Targeted at hotel guests on half-board and bed-and-breakfast plans.
• Lada Bar Central hotel bar with long counter and seating area offering alcoholic and non-alcoholic beverages and homemade desserts, named after Lada, the goddess of spring, love, and beauty. Targeted at hotel guests and walk-in visitors.
• Gift Vouchers (Plaza Poklon vaučeri) Gift vouchers available for purchase that can be redeemed for hotel services such as accommodation, dining, or wellness. Targeted at consumers seeking gifts for friends and family.
• Promotional Packages (Promotivni paketi) Special promotional packages bundling hotel services at discounted rates. Targeted at leisure travelers seeking value-added packages.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves3 records

Expansion highlights3 records

Regional players

• Hotel Serbia Tara: Historic mountain resort hotel on Tara Mountain in western Serbia; comparable mountain-resort full-service product and Serbian corporate event client base.
• Falkensteiner Hotels Serbia: Regional European hotel group with mountain/wellness properties; comparable full-service resort concept with stronger international distribution reach.
• Vrdnik Thermal Spa & Wellness Resort: Wellness-led resort in Vojvodina/Serbia; comparable wellness-and-spa resort product targeting a similar domestic Serbian wellness traveler segment.

Direct peers

• Mona Plaza Belgrade: Flagship Mona Hotel Management property in Belgrade; same chain, full-service hotel model with wellness and F&B, comparable service structure and management benchmarks.
• Hotel Palisad Zlatibor: Largest established hotel in Zlatibor with conference, wellness, and leisure offerings; directly competes for the same resort destination guests and corporate event business.
• Hotel Tornik Zlatibor: Newer full-service hotel in Zlatibor with ski-area adjacency; competes for both leisure and MICE segments in the same destination.

Broad incumbents

• Metropol Palace Belgrade: Established luxury full-service hotel in Belgrade with wellness and event facilities; comparable premium positioning within the Serbian corporate/leisure market.
• Hyatt Regency Belgrade: International full-service hotel in the same country; broader corporate and event franchise that competes for high-end domestic and inbound Serbian travel demand.

Emerging players

• Hotel Caramel Zlatibor: Boutique full-service hotel in Zlatibor competing for similar leisure and weekend guests; smaller scale and more focused amenity set.
• Buket Hotel Zlatibor: Newer boutique hotel in Zlatibor offering premium rooms and wellness; emerging competitor in the upper leisure segment of the same destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/hotelzlatibormona
• Facebookfacebook.com/monaplazazlatibor
• LinkedInlinkedin.com/company/hotel-zlatibor-mona
• Instagraminstagram.com/monaplazazlatibor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Zlatibor Mona