ASSOCIATION MON BONNET ROSE
Association Mon Bonnet Rose is a French non-profit that supports women with cancer through La Maison wellness services, a volunteer-driven chemotherapy beanie initiative, post-cancer retreats, and a corporate walking challenge.
- Company typePrivate
- Founded2018
- HeadquartersRoncq, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ASSOCIATION MON BONNET ROSE does
Association Mon Bonnet Rose is a French non-profit (Association loi 1901), founded in March 2018 by Maureen Govart following her own breast cancer diagnosis in 2017, that supports women affected by cancer across France, primarily in the Hauts-de-France region. The association operates an integrated support ecosystem anchored by La Maison, a physical welcome center in Roncq (relocated from Marcq-en-Baroeul in July 2024) offering physical activities, wellness services, coaching, socio-esthetics, and community programming to women during and after treatment. Complementary pillars include the Challenge Couture (an annual volunteer-driven initiative that has produced over 250,000 free chemotherapy beanies from recycled t-shirts since 2019), the Challenge Act'Rose (a corporate walking challenge via the Kiplin app that engaged 4,500+ participants and 22+ enterprise sponsors in 2025), and a portfolio of post-cancer retreats covering sailing, pilgrimage, cycling, and nutrition.
The organization runs no proprietary technology; its stack is composed of commodity SaaS including WordPress for content and the dedicated challenge site, iOz Booking for appointment scheduling at La Maison, HelloAsso for donations and memberships, and Kiplin, Lilo, and Tribee for challenge, search-based giving, and crowdfunding respectively. Products and services comprise both free distributed items (chemotherapy beanies, Coussin Cœur post-surgery cushions) and revenue-generating offerings: an annual La Maison membership at €25, an income-based sliding scale for activity credits (1% of taxable income, €15–€45), and a Boutique Solidaire with unit-priced items such as beanies at €5, cushions at €5, and the Box Repousse beauty box at €27.50. A planned 800 m² expansion called La Maison Rêvée is targeted for 2026 to broaden the on-site ecosystem with balneo, restaurant, and practitioner offices.
ASSOCIATION MON BONNET ROSE firmographics
Firmographics- Name
- ASSOCIATION MON BONNET ROSE
- Legal name
- Association Mon Bonnet Rose
- Website
- https://monbonnetrose.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Association Mon Bonnet Rose is a French non-profit that supports women with cancer through La Maison wellness services, a volunteer-driven chemotherapy beanie initiative, post-cancer retreats, and a corporate walking challenge.
- Ownership category
- akta.pro rank
ASSOCIATION MON BONNET ROSE industry classification
Industry- Product category
- Cancer Support and Community Health Services
- NAICS
- Voluntary Health Organizations (813212)
- akta.pro primary industry
- Community Health, Prevention & Health Education (BPAGACAC)
- akta.pro secondary industry
- Employer Wellness & Population Health Programs (HLAEAAAH)
Keywords
Where ASSOCIATION MON BONNET ROSE is headquartered
LocationHeadquarters
- HQ city
- Roncq
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ASSOCIATION MON BONNET ROSE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Membership and Credits: Annual membership to La Maison costs 25€ per year. Individual credits for activities (Accompagnement, Détente) are priced at 1% of taxable income, capped between 15€ and 45€ minimum.
- Product Sales (Boutique Solidaire): The online boutique sells chemotherapy beanies (5€), heart cushions (5€), Box Repousse (27.50€), goodies, and donation collection boxes. Products are sold as new or second-hand items.
- Donations and Sponsorship: Individual donations are accepted year-round and for specific projects. Corporate sponsors (e.g., 1000€ + donations for Act'Rose challenge) provide significant funding. Lilo search engine donations and Tribee cagnotte partnerships (5% contribution) also generate revenue.
- Corporate Challenge Partnerships: Enterprise sponsorship of Act'Rose challenge provides 1000€ contribution plus individual donations, with unlimited employee participation. Companies gain brand visibility on website and social media during the challenge period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership to La Maison |
| Other | Pay-as-you-go | Income-based activity credits |
| Unit Pricing | Pay-as-you-go | Chemotherapy beanies and heart cushions |
| Unit Pricing | Pay-as-you-go | Box Repousse beauty box |
| Other | Multi-year contract | Corporate Act'Rose Challenge sponsorship |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
ASSOCIATION MON BONNET ROSE product offering
Product offeringCore offering
Association Mon Bonnet Rose is a French non-profit that supports women during and after cancer through a dedicated physical activity and wellness center (La Maison in Roncq), the annual Challenge Couture that produces chemotherapy beanies from recycled t-shirts, multi-day post-cancer retreats (sailing, pilgrimage, cycling, hiking), and an online solidarity boutique selling beanies, heart cushions, and care boxes. All services are delivered in France with a community- and volunteer-driven model, funded by memberships, donations, corporate sponsorships, and product sales.
Product overview
Association Mon Bonnet Rose operates as a comprehensive support ecosystem for women with breast cancer, comprising four main pillars: La Maison (physical activity and support center), Challenge Couture (solidarity sewing initiative), post-cancer wellness retreats (sailing, hiking, cycling, nutrition), and a solidarity boutique. The association also plans La Maison Rêvée, a larger wellness center for 2026. The offerings are interconnected: La Maison provides ongoing local support through activities and care, the Challenge Couture mobilizes communities to produce beanies distributed via the boutique, and the post-cancer stays offer transformative out-of-town experiences. The Challenge Act'Rose engages corporate partners in fitness challenges to fund these initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- La Maison: A warm, friendly space in Roncq offering physical activities, well-being services, and support for women during and after cancer treatment. Includes sports classes, beauty care, coaching, and relaxation activities.
- La Maison Rêvée
- Team Voile Rose
- Le Challenge (Challenge Couture)
- Challenge Act'Rose
- La Boutique Solidaire
Products and services
- La Maison (Roncq) Physical welcoming space in Roncq offering physical activities, well-being care, psychological and social support for women undergoing or having completed cancer treatment; includes yoga, Pilates, physiotherapy, massages, naturopathy, hypnosis, osteopathy, reflexology, socio-esthetics, and coaching.
- Challenge Couture Annual volunteer-led sewing initiative producing chemotherapy beanies from recycled soft fabrics, distributed free of charge to women undergoing cancer treatment across France.
- Séjours Voile (Sailing Retreats) Five-day post-cancer sailing retreats in Larmor-Plage offering gentle navigation, nautical activities, and relaxation experiences for women in cancer remission; organized with Team Voile Rose and skipper Laurent Bourguès.
- Séjours Compostelle (Pilgrimage Retreats) Six-day pilgrimage walks along the Camino de Santiago designed as a transformative physical and spiritual journey for women post-cancer treatment; 157 km undertaken in the 2024 edition.
- Séjours Vélo (Cycling Retreats) Two-day 150 km cycling relay from Roncq to Wissant undertaken in pairs (adherent and caregiver) to symbolize solidarity through the cancer journey.
- Séjours Rando-nutrition (Hiking and Nutrition Retreats) Five-day retreats combining gentle hiking, nutrition workshops with a naturopath, meditation, and gentle yoga for post-cancer recovery.
- Challenge Act'Rose Corporate walking challenge delivered through the Kiplin app that promotes physical activity to reduce cancer risk and raise funds for the association; 4,500+ participants across France in 2025.
- Boutique Solidaire Online solidarity shop offering essential chemotherapy beanies (new and second-hand), heart cushions, beauty boxes, and care products at affordable prices for women during and after cancer treatment.
- Coussin Cœur (Heart Cushion) Comfort heart-shaped cushion designed for post-surgery comfort, sold at €5 through the solidarity boutique to support women after breast cancer surgery.
- Box Bonnets et Beauté / Box Repousse Package offering essential beauty and care products at reduced prices through partnerships for women during chemotherapy; Box Repousse priced at €27.50.
Quantifiable outcome
- Physical activity reduces breast cancer recurrence risk by 2x at 5 years
- +2 more outcomes
Companies that use ASSOCIATION MON BONNET ROSE
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
ASSOCIATION MON BONNET ROSE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
ASSOCIATION MON BONNET ROSE partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- DécathloncoreNicolas Louveau, Director of Real Estate Projects at Décathlon, is part of the expert group advising on the La Maison Rêvée project. Provides strategic real estate development expertise for the planned 800m² wellness center.
- Rouge-GorgecoreAmélie, RSE (Corporate Social Responsibility) representative from Rouge-Gorge, participates in the expert committee for La Maison Rêvée project. Rouge-Gorge is also part of the Octobre Rose en Nord collective.
- Octobre Rose en Nord (Rouge-Gorge, Publicis Lille, CIC Nord Ouest)coreCollective of 3 companies (Rouge-Gorge, Publicis Lille, CIC Nord Ouest) that organizes annual October events to raise funds for breast cancer projects. Has supported Mon Bonnet Rose since 2021.
- KiplincoreApplication provider for the Act'Rose challenge. Kiplin helps companies improve employee quality of life through physical activity, offering personalized programs and team-based competitions.
- LilominorSolidarity search engine that generates donations for Mon Bonnet Rose. Every internet search through Lilo generates a 'water drop' donation, contributing to financing La Maison Rêvée project.
- TribeeminorOnline cagnotte (collective fundraising) platform. For individual users, 5% of the collected amount goes to Mon Bonnet Rose. For companies like Nocibé, creates leveraged donation effects.
- LA VIE KINTSUGIcoreAssociation providing individual coaching and personal development workshops for La Maison members. Offers health coaching sessions supporting women during and after cancer treatment.
- Association EmeraudeminorOther cancer support association recommended to members for additional resources and activities beyond what La Maison offers.
- Perles & CominorSponsor for the 2024 Compostelle pilgrimage project. Provides support for the journey undertaken by women in cancer remission.
- StellantisminorSponsor for the 2024 Compostelle pilgrimage project, supporting women affected by cancer.
- Hôtel de la Plage (Wissant)minorSponsor providing accommodation for the Compostelle and cycling challenge projects.
- Team Voile Mon Bonnet Rose (Laurent Bourguès)coreSailing team led by skipper Laurent Bourguès, who operates Ocean Fifty racing trimarans. Provides sailing retreats for women post-cancer and represents the association in competitive sailing events (Route du Rhum, Med Max). Maureen Govart co-organizes these retreats.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
ASSOCIATION MON BONNET ROSE competitors and assessment
Company assessmentBroad incumbents
- Institut Curie: Major French cancer research and treatment center with a foundation supporting patient well-being programs. Comparable care-program ecosystem covering research, treatment, and patient support services, but at institutional scale.
- Ligue contre le cancer: France's largest cancer charity with a national network of 103 departmental committees. Directly comparable as a cancer-focused nonprofit offering patient support services, fundraising, and awareness campaigns, but at vastly greater scale and broader mission than Mon Bonnet Rose's breast cancer focus.
- Ruban Rose: Leading French breast cancer awareness organization founded in 1994. Comparable mission (breast cancer support and awareness) with strong brand recognition and corporate partnerships, but focused on awareness/screening rather than integrated wellness services.
Direct peers
- A Chacun son Everest: French nonprofit running post-cancer retreats for children and women, including the Chamonix program that inspired Mon Bonnet Rose's founder. Directly comparable as a peer nonprofit offering physical and psychological recovery programs for cancer survivors in France.
- Vivre Comme Avant: French breast cancer volunteer support association where former patients visit current patients in hospitals. Comparable as a volunteer-powered breast cancer support nonprofit with a national footprint and complementary service model to Mon Bonnet Rose's community programming.
- Look Good Feel Better: International nonprofit providing beauty and care support to women in cancer treatment. Comparable to Mon Bonnet Rose's Boutique Solidaire and Box Bonnets et Beauté offering, focused on tangible care products and socio-esthetic services for women undergoing chemotherapy.
- Étincelle: French association supporting women with breast cancer through wellness activities, beauty care, and psychological support. Closely comparable operating model to Mon Bonnet Rose's La Maison — physical welcome spaces, well-being activities, and complementary care for women during and after cancer treatment.
Others
- ASCO (Association Francophone pour les Soins Oncologiques de Support): French-language professional association for supportive care in oncology. Comparable mission alignment on cancer patient quality of life and supportive care, but operates as a professional network rather than direct service provider.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ASSOCIATION MON BONNET ROSE social profiles
Digital presenceASSOCIATION MON BONNET ROSE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASSOCIATION MON BONNET ROSE leadership team
Management profileNumber of profiles
Profiles1 record
ASSOCIATION MON BONNET ROSE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASSOCIATION MON BONNET ROSE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASSOCIATION MON BONNET ROSE
What does ASSOCIATION MON BONNET ROSE do?
Association Mon Bonnet Rose is a French non-profit that supports women during and after cancer through a dedicated physical activity and wellness center (La Maison in Roncq), the annual Challenge Couture that produces chemotherapy beanies from recycled t-shirts, multi-day post-cancer retreats (sailing, pilgrimage, cycling, hiking), and an online solidarity boutique selling beanies, heart cushions, and care boxes. All services are delivered in France with a community- and volunteer-driven model, funded by memberships, donations, corporate sponsorships, and product sales.
Is ASSOCIATION MON BONNET ROSE a public or private company?
ASSOCIATION MON BONNET ROSE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ASSOCIATION MON BONNET ROSE founded?
ASSOCIATION MON BONNET ROSE was founded in 2018. It employs 1 to 10 people.
Where is ASSOCIATION MON BONNET ROSE based?
ASSOCIATION MON BONNET ROSE is headquartered in Roncq, France, in the Europe region.
How does ASSOCIATION MON BONNET ROSE make money?
Four revenue lines are on record. Membership and Credits are the primary driver. The others are product Sales (Boutique Solidaire), donations and Sponsorship and corporate Challenge Partnerships.
Who are ASSOCIATION MON BONNET ROSE's main competitors?
Broad incumbents on record are Institut Curie, Ligue contre le cancer and Ruban Rose. Direct peers are A Chacun son Everest, Vivre Comme Avant, Look Good Feel Better and Étincelle. ASCO (Association Francophone pour les Soins Oncologiques de Support) is listed as an others.
Does ASSOCIATION MON BONNET ROSE have an API?
No public API is recorded for ASSOCIATION MON BONNET ROSE.
What industry is ASSOCIATION MON BONNET ROSE in?
ASSOCIATION MON BONNET ROSE's product category is Cancer Support and Community Health Services. Its primary akta.pro industry code is BPAGACAC, Community Health, Prevention & Health Education, with a secondary code of HLAEAAAH, Employer Wellness & Population Health Programs. Its NAICS code is 813212.