Money 2 Me Finance Pvt. Ltd.

What Money 2 Me Finance Pvt. Ltd. does

Money2Me Finance Private Limited is an RBI-registered Non-Banking Finance Company (NBFC) founded in 2016 by Nayan Kambli in Mumbai, Maharashtra. The company focuses on secured lending—primarily gold loans—and serves retail individuals, small business owners/MSMEs, women entrepreneurs, and agricultural borrowers who need short-term liquidity against pledged gold jewellery. According to its home page, it has served 17,000+ customers and disbursed ₹900 Cr+ in cumulative loans through a network of 30+ branches across Maharashtra (Mumbai Western, Mumbai Central, Pune, Kolhapur, Sangli regions) and a registered office in Ludhiana, Punjab.

The core product portfolio comprises standard Gold Loans, the Ghar Baithe Gold Loan (a doorstep variant), SME Loans (term loans and overdrafts), Loan Against Property (LAP), and Insurance advisory services. The Ghar Baithe Gold Loan service, launched in 2020, is the primary service differentiator: certified valuers visit the customer's home, evaluate gold using in-house machines, and pick up the collateral with GPS tracking for 30-minute disbursal. Underlying technology is operationally focused—certified-valuation hardware, GPS tracking, a multi-language Android app, and a secure payment gateway—rather than data- or AI-driven. Pricing is usage-based: 0.87%–1% per month interest on gold loans (3–6 month tenures), 0.15% per day on small business loans with 2% + GST processing fee, and zero prepayment/foreclosure penalties.

The business model is interest-income driven, with daily interest calculation on outstanding balances, supplemented by processing fees and insurance distribution commissions. Gold pledged as collateral is insured at no cost to the borrower through a partnership with United India Insurance Company. The go-to-market is hybrid: physical branches serve as primary acquisition and valuation hubs, supplemented by the doorstep service, an Android mobile app, a website portal with a gold loan calculator, and a multi-channel marketing mix (content marketing, social media, community events like Krishi Ratna Awards with News18 Lokmat, and earned media in regional press). The company is privately held, founder-controlled (Nayan Kambli as CEO and Promoter, Gunjan Kambli as COO), has no disclosed external equity funding, and has not undergone any acquisition or restructuring.

Name

Money 2 Me Finance Pvt. Ltd.

Legal name

Money2Me Finance Private Limited

Website

https://money2me.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Money2Me Finance Private Limited is an RBI-registered Indian NBFC founded in 2016, offering gold loans, SME loans, and LAP to retail and small business borrowers across Maharashtra through 30+ branches and a doorstep service.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai, Maharashtra

HQ country

India

HQ region

Asia

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Gold Loan Interest: Primary revenue stream from interest charged on gold loans. Interest rates start at 0.87% per month for small business gold loans and 1% per month for standard gold loans. Interest is calculated on daily basis based on outstanding loan amount.
2. SME and Business Loans: Revenue from term loans and overdraft facilities for small and medium enterprises with loan tenures of 24-60 months and competitive interest rates.
3. Loan Against Property (LAP): Mortgage loans where customers pledge property as collateral for business expansion, debt consolidation, or personal requirements.
4. Insurance Services: Revenue from insurance product distribution including life, health, and general insurance advisory services. Gold loans are insured through United India Insurance.
5. Processing Fees: Processing fees charged on small business loans at 2% + GST. Gold loans offer up to 75% discount on processing fees during promotional periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Money2Me Finance is a Non-Banking Finance Company (NBFC) that provides secured lending products anchored by gold loans, where customers pledge gold jewellery as collateral for instant cash. Its flagship offering includes the Ghar Baithe Gold Loan doorstep service with 30-minute disbursal, supplemented by SME loans, Loan Against Property (LAP), and insurance advisory. The company targets retail borrowers, small businesses, farmers, women entrepreneurs, and property owners across Maharashtra and parts of Karnataka with flexible repayment, free insurance, and bank-grade vault storage.

Product overview

Money2Me Finance operates as a Non-Banking Finance Company (NBFC) offering a portfolio of secured lending products centred on gold loans. The core product is the Gold Loan, complemented by the Ghar Baithe Gold Loan (doorstep service variant), SME Loan (including term loans and overdraft facilities), LAP (Loan Against Property), and Insurance advisory services. The company positions itself as a financial inclusion-focused lender targeting underserved and middle-class individuals across Maharashtra and parts of Karnataka, with products designed for quick disbursal (30-minute approvals), minimal documentation, and flexible repayment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Loan Secured loan product where customers pledge gold jewellery as collateral for instant cash access. Features maximum value per gram, daily interest calculation, flexible repayment options, no prepayment penalties, bank-grade vault storage, and damage-free gold return upon clearance. Special lower interest rates for women entrepreneurs and students.
• Ghar Baithe Gold Loan Doorstep gold loan service where certified valuers visit customer's home for gold evaluation and loan processing. Gold is picked up with GPS tracking, delivered to secure vault, and loan disbursed within 30 minutes. Includes zero penalties for prepayment/part-payment and minimal documentation.
• SME Loan Business loans for small and medium enterprises including Small Business Loans (term loans or overdrafts against fixed assets), Loan Against Property, and working capital solutions. Loan tenure of 24-60 months, 10-15 day turnaround time, doorstep service, and zero prepayment/foreclosure charges. Small Business Loans range ₹5,000 to ₹50,000 with tenure up to 90 days at 0.15% per day interest and 2% + GST processing fee.
• LAP (Loan Against Property) Mortgage loan product allowing customers to use existing residential or commercial property as collateral while continuing to occupy it. Supports business expansion, debt consolidation, working capital conversion, plant and machinery purchase, and personal requirements. Tenure of 24-60 months with competitive interest rates.
• Insurance Advisory Financial advisory and insurance product distribution including life, health, and general insurance. Provides guidance on investments, mutual funds, SIPs, banking, fixed deposits, debentures, and health insurance planning. Gold loans are insured through United India Insurance Company.

Quantifiable outcome

• 17,000+ satisfied customers served
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Moneywise (SMC Finance)coreStrategic or Co-development Partner · 1 July 2024Delhi-based NBFC partnership to redefine the financial sector in Maharashtra. Strategic collaboration to expand financial services reach and leverage combined expertise in gold lending and NBFC operations.
• United India Insurance Company Ltd.coreStrategic or Co-development PartnerPartnership provides free 100% insurance coverage on all gold loans processed through Money2Me. Gold pledged as collateral is insured against theft, damage, and other risks during the loan tenure. This partnership enhances customer trust and provides peace of mind regarding gold safety.
• News18 LokmatminorGTM or Marketing PartnerMedia partnership for community engagement events including Krishi Ratna Awards honoring farmers and Mangalagaur competition celebrating Maharashtra's heritage. Joint event hosting to build brand awareness in local communities.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IIFL Finance: Diversified Indian NBFC with a significant gold loan vertical (formerly IIFL Samman) overlapping directly with Money2Me's core product. Gunjan Kambli's prior tenure at IIFL further strengthens comparability.
• Muthoot Finance: India's largest gold loan NBFC with a nationwide branch network and gold loan-dominant portfolio. Most direct competitor in business model and customer segment, though vastly larger in scale and capital base.
• Manappuram Finance: Major Indian gold loan NBFC with diversified business including microfinance, vehicle finance, and home loans. Closest comparable in gold loan focus and operational model, with COO Gunjan Kambli's prior experience at Manappuram reinforcing the direct linkage.

Regional players

• Five Star Business Finance: South India-focused NBFC providing secured loans to small businesses and homeowners. Comparable in scale and regional NBFC positioning, though focused on housing/SME loans rather than gold.
• MAS Financial Services: Ahmedabad-based NBFC serving MSMEs, two-wheeler buyers, and commercial vehicle operators. Comparable in targeting underserved small-business borrowers in Tier 2/3 markets with a multi-product suite.
• Asirvad Microfinance: Chennai-headquartered microfinance institution serving the informal and small-business segment. Comparable in mission (financial inclusion) and customer base (micro-entrepreneurs), though funding model differs.

Emerging players

• Aye Finance: Gurgaon-based NBFC lending to small and micro enterprises in Tier 2/3 cities. Comparable in target customer (underbanked micro-entrepreneurs) and use of proprietary underwriting for thin-file borrowers.
• Rupeek: Digital-first gold loan platform competing for the same customer base with an asset-light, tech-led model. Represents the disruptive angle that could pressure traditional branch-heavy gold lenders like Money2Me.
• SBFC Finance: Mumbai-based NBFC focused on secured SME and MSME lending including loans against property. Comparable in regional focus and SME customer segment, with a similar scale profile.

Broad incumbents

• Bajaj Finance: India's largest non-bank lender with a diversified portfolio spanning consumer loans, SME loans, and mortgage products. Provides a benchmark for what a scaled Indian NBFC could look like, though gold loans are not a major focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/money2me_
• YouTubeyoutube.com/channel/UCr3jDu7kkYxUAInyuW9gMjA
• Facebookfacebook.com/Money2me.in
• LinkedInlinkedin.com/company/money2me-finance
• Instagraminstagram.com/money2me.in

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money 2 Me Finance Pvt. Ltd.