Money Mitra

What Money Mitra does

Money Mitra, operated by Ideapreneur Nepal from Kupondole, Lalitpur, is a Nepal-focused financial super app targeting Nepali retail investors and stock market participants. The platform bundles four core modules: Gurumantra (NEPSE stock market analytics with screeners, SWOT analysis, portfolio management, and virtual trading), Broker Chirfaar (comparison platform covering all 92 SEBON-licensed Nepali stock brokers with ratings and charges), Vriddhi (DIY personal finance planning with goal, debt, and insurance tools), and Ideapreneur Courses/Gyan (structured financial education content and articles). The company also offers a suite of standalone financial calculators (Tax 2083/84, Share, SIP, EMI, CAGR) and the NEPSE Journal news feed, distributed via web, native iOS and Android apps, and integrated payments through eSewa, Khalti, IME Pay, and connectIPS.

The business model is freemium product-led growth with three subscription tiers — Bull (Rs. 99/month, mobile-app only), Shark Without Signals (Rs. 349/month), and Shark With Signals (Rs. 899/month) — plus one-time course sales priced NPR 1,500 to NPR 6,250. Customer acquisition is driven by content marketing through the Ideapreneur Nepal YouTube channel, a TikTok presence, Facebook community engagement, and SEO via the calculator suite. The platform integrates with broker Trading Management Systems (Capital Max) for trading account onboarding and has launched an OpenAI/ChatGPT connector that returns user data to AI assistants.

Money Mitra is privately held by Ideapreneur Nepal, operates with an 8-person team, has no disclosed external funding or revenue, and serves only the Nepalese market. Competitive positioning rests on being the first comprehensive Nepali-language financial super app combining stock analytics, broker comparison, personal finance, and education — a stack that global incumbents and broker-direct tools do not replicate for the NEPSE ecosystem.

Name

Money Mitra

Legal name

Ideapreneur Nepal

Website

https://moneymitra.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Money Mitra, operated by Ideapreneur Nepal, is a Nepal-focused financial super app offering NEPSE stock analytics, broker comparison across 92 SEBON-licensed brokers, personal finance planning, and financial education courses for Nepali retail investors via freemium subscriptions and one-time course purchases.

Ownership category

akta.pro rank

Product category

Investment Research Platform

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Goal-Based & Micro-Investing Platforms (Round-ups, Fractional) (FSAGAEAG)

Keywords

• Stock market analytics
• Broker comparison platform
• Personal finance planning
• Financial education courses
• Investment research tools

Headquarters

HQ city

Lalitpur

HQ country

Nepal

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Gurumantra Subscription: Monthly and annual subscription plans for access to stock market analytics platform, providing tiered access to features including signal zone, technical charts, floor sheet data, market depth, stock watchlist, portfolio management, and company analysis tools.
2. Course Sales: One-time purchase courses on share market basics, technical analysis, fundamental analysis, trading psychology, Excel skills, and website development. Courses range from NPR 1,500 to NPR 6,250.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Money Mitra is Nepal's first financial super app that consolidates NEPSE stock market analytics, broker comparison, and personal finance planning into a single subscription platform. It provides Nepali retail investors with tools for stock analysis, portfolio management, SEBON-licensed broker side-by-side comparison, and goal-based personal finance planning, alongside paid financial literacy courses sold separately.

Product overview

Money Mitra is Nepal's first financial super app operated by Ideapreneur Nepal, offering a multi-module platform combining stock market analysis, personal finance management, broker comparison, and financial education. The core offering consists of Gurumantra for share market analytics, Broker Chirfaar for NEPSE broker comparison, Vriddhi for personal financial planning, and Ideapreneur Courses/Gyan for financial education. The platform also provides a suite of financial calculators (tax, share, SIP, EMI, CAGR) and the NEPSE Journal for market news. Available via web platform and native mobile apps for iOS and Android, the platform targets Nepali retail investors and traders seeking comprehensive financial tools.

Differentiator

Problem solved

Functional benefit

Brands

• Gurumantra: Share market data analytics platform with organized stock baskets, customized screeners, portfolio management tools, virtual trading platform, and integrated alert system.
• Broker Chirfaar
• Vriddhi
• Ideapreneur Courses
• Ideapreneur Gyan

Products and services

• Gurumantra Share market data analytics platform for Nepali retail investors that provides organized NEPSE stock baskets, customized screeners for filtering stocks, portfolio management, SWOT analysis and ratings, technical charts, floor sheet data, market depth, virtual trading, and price/news alerts.
• Broker Chirfaar NEPSE broker comparison and analysis platform that lists all 92 SEBON-licensed stock brokers operating in Nepal, enabling side-by-side comparison based on charges, services, ratings, location, and holding analysis with personalized accumulation/distribution notifications.
• Vriddhi DIY personal financial planning platform that helps users track spending, build emergency funds, analyze insurance and debt, set financial goals such as car, home, vacation, or retirement, and produce a 360-degree view of personal finances including risk profile assessment.
• Ideapreneur Courses Structured online learning platform offering paid courses on stock market investing, technical and fundamental analysis, trading psychology, Excel skills, and website development taught by industry professionals through video lectures; courses range from NPR 1,500 to NPR 6,250.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Nepal Stock Exchange (NEPSE)coreTechnology or IntegrationNEPSE serves as the primary data source for Money Mitra's Gurumantra platform. Company financial data is sourced from corporate announcements while price data is obtained from the Nepal Stock Exchange website. This data integration enables real-time market monitoring, company analysis, and investment research features.
• Securities Board of Nepal (SEBON)coreTechnology or IntegrationSEBON regulatory data informs broker licensing information and compliance details displayed in the Broker Chirfaar platform, ensuring users have access to official broker authorization status.
• eSewacoreTechnology or IntegrationPrimary payment gateway partner for processing subscription payments and course purchases within the Money Mitra platform, enabling convenient digital payments for Nepalese users.
• KhalticoreTechnology or IntegrationDigital wallet payment partner enabling users to complete transactions using Khalti for subscriptions, course purchases, and other platform payments.
• 92 NEPSE-licensed Stock BrokerscoreChannel Partner/ Reseller/ DistributorAll 92 SEBON-licensed stock brokers operating in Nepal are listed on the Broker Chirfaar platform, enabling users to compare brokers based on location, ratings, charges, and services. Brokers include Kumari Securities, Arun Securities, Infinity Securities, and others.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Investing.com: Global financial data, news, and analytics portal covering stocks, indices, and commodities. Comparable as a broad market-data and analytics destination that Nepali retail investors also use alongside Money Mitra.
• eToro: Global social-investing platform with copy-trading, community features, and educational content. Comparable to Money Mitra on community-driven investing platform and content-led acquisition.
• Trading 212: Global commission-free trading platform with educational content and investable-instrument breadth. Comparable on the combination of trading tools + educational content + freemium tier structure.
• Robinhood: Global commission-free trading super app investing in financial education and personalized insights. Indirect broad competitor on the 'financial super app for retail investors' positioning, though not active in Nepal.

Direct peers

• ShareSansar: Nepal's leading stock-market news, analysis, and community site covering NEPSE. Comparable to Money Mitra's NEPSE Journal plus community-building motion, with overlapping retail-investor audience.
• NepseAlpha: NEPSE-focused analytics platform providing stock screeners, technical analysis, and portfolio tracking. Direct competitor to Gurumantra's analytics and screener functionality among Nepali active traders.
• NayaPaisa: Nepal-based stock discussion, analysis, and IPO information platform serving retail investors. Overlaps with Money Mitra's content/community and broker-discovery offerings.
• MeroLagani: Nepal's most prominent retail-investor platform for NEPSE; offers share prices, company info, news, mutual-fund data, and IPO information. Closest direct competitor to Gurumantra in terms of target user and product surface.

Emerging players

• Tickertape: India-based stock analytics platform offering screeners, financial statements, peer comparison, and portfolio tools. Closest comparable in product UX for a single-market investor analytics platform, though India-only.
• Trendlyne: India-focused stock analytics provider offering screeners, technicals, fundamentals, and 'fair value' models. Comparable to Gurumantra's analytics-plus-ratings positioning for retail investors in a single national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moneymitra.np
• TikToktiktok.com/@ideapreneurnepal
• LinkedInlinkedin.com/company/money-mitra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Mitra