What WWF-Mongolia does

WWF-Mongolia is a non-profit conservation organization and country programme office of WWF International (World Wide Fund for Nature), established in 1992 at the invitation of the Government of Mongolia and registered as a branch of the global WWF network. It is the largest conservation organization in Mongolia, employing 30+ staff across a head office in Ulaanbaatar and two regional field offices in Khovd (Altai-Sayan Ecoregion) and Dadal Soum of Khentii province (Amur-Heilong Ecoregion Complex). The organization operates across three priority landscapes — the Altai-Sayan Ecoregion in western Mongolia, the Amur-Heilong Ecoregion Complex in eastern Mongolia, and the Gobi Desert — targeting 12.5 million hectares under biodiversity and ecosystem services conservation by 2030.

Its core programs span endangered species conservation (snow leopard, Mongolian saiga, wild Bactrian camel, Gobi bear, takhi horse), habitat protection (freshwater, forest, steppe ecosystems), community-based wildlife management with 36,000 herders across 45 counties, and environmental education through 24 eco-clubs. Technology infrastructure includes BioSan (biodiversity monitoring software approved as mandatory nationwide by the Ministry of Environment), the Snow Leopard Information Management System (SLIMS) introduced in 1994, remote camera trapping systems, and a newly launched VR-based training module for environmental law enforcement. Notable outcomes include a Mongolian saiga population recovery from 750 in 2002 to 23,215 in 2024 (the highest ever recorded), a 2021 national snow leopard assessment estimating 953-1,127 adult individuals, and consecutive zero-poaching years for snow leopard in priority areas.

The business model is donation- and grant-funded, with no commercial product or service sales. Revenue streams include individual donations, corporate contributions, international grants (Global Environment Facility), WWF International network funding, and bilateral donor support. The organization operates under a sixth 5-year Strategic Plan (FY26-30) developed using WWF's Open Standards for Conservation planning, with programmatic accountability through a Planning, Monitoring, Evaluation, and Learning (PMEL) framework consolidated into the Panda Impact system. Marketing and outreach are conducted via documentary film production, eco-club networks, mini cinemas in schools and tourist camps, social media (Facebook), and a partnership with MIAT Mongolian Airlines for in-flight entertainment content distribution.

Name

WWF-Mongolia

Legal name

World Wide Fund for Nature (WWF)

Website

https://mongolia.panda.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

WWF-Mongolia is the Mongolia country office of WWF International, operating since 1992 as the country's largest conservation NGO. It runs species protection, habitat management, and community-based conservation programs across the Altai-Sayan, Amur-Heilong, and Gobi ecoregions, serving 36,000 herders and relying on donations and grants.

Ownership category

akta.pro rank

Product category

Conservation Services

NAICS

Nature Parks and Other Similar Institutions (712190)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG)

Keywords

• Wildlife conservation programs
• Biodiversity protection services
• Ecosystem conservation initiatives
• Endangered species protection
• Habitat preservation services

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: WWF-Mongolia receives donations from individual supporters and corporations to fund conservation activities. The organization states that donations are fully utilized for environmental protection.
2. International Grants and Funding: Funding from international organizations including Global Environment Facility (GEF), WWF International network, and bilateral donors for specific conservation projects

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

WWF-Mongolia is a non-profit conservation organization that delivers field-based biodiversity and ecosystem conservation programs across Mongolia's Altai-Sayan, Amur-Heilong, and Gobi landscapes. Its work protects endangered species (snow leopard, Mongolian saiga, wild Bactrian camel), manages protected areas, supports community-based wildlife management with 36,000 herders, and develops national conservation policy and standards. Revenue is generated through donations and international grants rather than product or service sales.

Product overview

WWF-Mongolia operates as a conservation organization rather than a software product company, implementing multiple interconnected conservation programs across three priority areas: Altai-Sayan Ecoregion (ASER), Amur-Heilong Ecoregion Complex (AHEC), and Gobi Desert. The organization offers conservation initiatives including the Gobi's Great Six species protection campaign, snow leopard conservation with VR-based training tools for law enforcement, youth eco-club education programs, and biodiversity monitoring technology (BioSan). The programs span freshwater, forests, steppes, wild cats, and migratory species conservation, unified under the PMEL framework for tracking impact against the WWF 2030 Roadmap.

Differentiator

Problem solved

Functional benefit

Products and services

• VR Training Module for Environmental Law Enforcement Virtual Reality-based training module that strengthens the capacity of law enforcement officers to investigate and respond to environmental crimes, particularly illegal wildlife offences involving protected species such as the snow leopard; delivered to law enforcement trainees through the National University of Internal Affairs.
• Gobi's Great Six (GG-6) Conservation Initiative Public conservation campaign and program protecting six globally endangered species native to the Mongolian Gobi — Wild Bactrian camel, Gobi bear, Takhi horse, Khulan, Mongolian saiga, and Goitered gazelle — serving as flagship symbols for Gobi ecosystem protection.
• Snow Leopard Conservation Program Conservation initiative for the snow leopard and its habitat, including population assessment (953-1,127 adults across approximately 326,617 km²), satellite GPS collaring, the SLIMS methodology, and human-snow leopard conflict mitigation.
• BioSan Biodiversity Monitoring Software Biodiversity monitoring software developed and piloted by WWF-Mongolia that subsequently became a nationwide mandatory biodiversity monitoring tool approved by the Ministry of Environment.
• Eco-Club Youth Education Program Youth environmental education program supporting 24 eco-clubs across western (ASER) and eastern (AHEC) Mongolia, organizing events such as summer boot camps, field studies, IDEATHON/HACKATHON formats, and awareness-raising activities for children and youth.
• Mini Cinemas for Environmental Education Mini cinema facilities established for eco-club students and local communities, screening scientific and conservation documentaries about the Altai mountains ecosystem to improve environmental awareness and education among herders, children, and tourists.

Quantifiable outcome

• Mongolian saiga population recovered from 750 in 2002 to 23,215 in 2024
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• MIAT Mongolian AirlinescoreGTM or Marketing Partner · 7 July 2026Collaboration to promote awareness of Mongolia's rare and endangered wildlife among international and domestic travelers through in-flight entertainment. Three documentary films 'Queen of the Altai Mountains', 'Mongolian Saiga', 'Mongolian Steppe' featured on flights.
• WWF-SwitzerlandcoreStrategic or Co-development Partner · 6 July 2026WWF-Switzerland provided support for the development of Virtual Reality (VR) technology-based training module for environmental law enforcement education in Mongolia.
• National University of Internal Affairs (NUIA)coreStrategic or Co-development Partner · 6 July 2026Cooperation with NUIA to develop VR-based training module for law enforcement officers to investigate and respond to environmental crimes, particularly involving snow leopards. Over 400 students trained to date.
• Mongolian Government (Ministry of Environment, Provincial Governments)coreStrategic or Co-development PartnerLong-term partnerships with Ministry of Environment and provincial governments for protected area management, biodiversity conservation, and policy development. WWF-Mongolia supports management of protected areas including Khar Yamaat Nature Reserve.
• Mongolian National University (MNU), Mongolian Academy of Sciences (MAS), Mongolian National University of Education (MNUE)majorStrategic or Co-development PartnerCollaboration on Red List assessments and biodiversity research, including development of species identification guides and field manuals for mammals, amphibians, reptiles, and fish in Mongolia.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wildlife Conservation Society: Large international conservation NGO operating across Asia with field programs addressing wildlife trade, protected areas, and community engagement. Same NGO model and species/habitat remit at much larger scale, including Mongolia-adjacent work.
• The Nature Conservancy:
• Conservation International: Global conservation nonprofit working on biodiversity hotspots, freshwater, and climate with field offices across Asia. Comparable NGO structure, donor base, and conservation program portfolio.

Direct peers

• Snow Leopard Conservancy: US-based nonprofit focused on community-based snow leopard conservation with field programs in Central Asia, including Mongolia. Directly comparable community-led conservation model and species focus.
• Snow Leopard Trust: International NGO dedicated exclusively to snow leopard conservation across 12 range countries, including active programs in Mongolia's Altai-Sayan mountains. Most direct peer given WWF-Mongolia's flagship snow leopard work (953–1,127 population estimate, SLIMS methodology, conflict mitigation).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wwfmongolia
• LinkedInlinkedin.com/company/wwf-mongolia-po

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WWF-Mongolia