What Monigram Coffee Roasters does

Monigram Coffee Roasters is a specialty coffee roaster and retail café founded in 2012 by Monica and Graham Braun in Cambridge, Ontario, with the company name derived from combining the founders' first names. The company roasts coffee on-site in a century-old building in the Galt neighborhood of Cambridge, sourcing green beans from Latin America, Africa, and other growing regions; head roaster Graham Braun's reputation is explicitly credited with providing access to specialty green coffee that competing regional roasters cannot obtain. The product portfolio spans signature blends (notably the MadCat Espresso, named after the founders' daughters Madison and Caitlin), rotating seasonal single origins organized by Core/Bridge/Fringe profiles, a Night Cat sugarcane-process decaf, a zero-waste Coffee Club bucket program, brewing gear (Hario, Chemex, Fellow, Aeropress), loose-leaf teas, 1883 syrups, barista oat and almond milks, chai concentrate, branded merchandise, and gift cards.

The business operates a hybrid distribution model combining one flagship physical café and retail location at 16 Ainslie St. S., Cambridge, ON, with a DTC e-commerce store at monigram.ca that ships across Canada and internationally to the US and Europe. A wholesale B2B channel supplies restaurants, cafés, and chefs with coffee, equipment support, barista training, and free local deliveries, while a corporate gifts program offers bulk discounts, custom labeling, and virtual group Zoom training. Pricing is in Canadian dollars with 340g bags from $22-$23, curated subscriptions at $40/month on 3/6/12-month terms, free shipping over $80 CAD domestically, and event space rental for gatherings up to 40 people.

The customer base is split across individual specialty coffee enthusiasts (retail and subscription), B2B foodservice operators (wholesale), corporate clients (gifting and training), and event renters. Marketing relies on the Monigram Insider email newsletter, a blog, YouTube content under "Monigram Roaster Minute," and direct outreach for wholesale. The firm is privately held with no disclosed institutional funding and operates with 8 employees, making it a deliberately small, founder-led specialty coffee operation.

Name

Monigram Coffee Roasters

Legal name

Monigram Coffee Roasters Corporation

Website

https://monigram.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Monigram Coffee Roasters is a privately held specialty coffee roaster and retail café founded in 2012 in Cambridge, Ontario, serving individual consumers, foodservice wholesale customers, and corporate gift clients across Canada and internationally through on-site roasting, e-commerce, and a wholesale channel.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roaster

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Wholesale coffee supply
• Brewing equipment retail
• Barista training programs

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Coffee Sales: Direct sale of roasted coffee beans in 340g, 2.5lb, and 5lb sizes across Core, Bridge, and Fringe profiles. Coffee sourced from Latin America, Africa, and abroad.
2. Coffee Subscriptions: Monthly curated coffee deliveries in 3, 6, or 12-month prepaid plans. Curated options deliver 2 bags monthly of selected style. Custom subscriptions allow building own delivery with 10% savings. Coffee Club offers 2.5lb reusable bucket refills.
3. Wholesale/B2B: Coffee and supplies wholesale to restaurants, cafés, and chefs. Includes training, equipment support, free local deliveries, and wholesale of alternative milks, syrups, chai concentrates, and brewing accessories.
4. Brewing Gear & Accessories: Sale of brewing equipment including pour over gear, immersion brewers, grinders, kettles, scales, filters, and specialty items like Cupping Spoons and Home Brewing Booklets.
5. Merchandise & Apparel: Sale of branded merchandise including MCR Hats ($25), MADCAT Sweatshirts ($45), gift cards ($20-$250), and sample boxes.
6. Event Space Rental: Rental of upstairs event space for private events (up to 40 people), offering full-day or hourly bookings with tables, chairs, dishware, and optional catering.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Monigram Coffee Roasters is a specialty coffee roaster that sources green coffee beans from Latin America, Africa, and other growing regions and roasts them on-site at its Cambridge, Ontario facility. The company sells freshly roasted coffee through a flagship café, a direct e-commerce store, subscription service, and B2B wholesale program. It also retails brewing gear, teas, syrups, barista-grade alternative milks, merchandise, gift cards, and offers private event space rental and corporate gift and training services.

Product overview

Monigram Coffee Roasters is a specialty coffee roaster and retail company founded in 2012, operating from Cambridge, Ontario. The company offers a diversified portfolio centered on specialty coffee products and brewing accessories. Their core offerings include signature espresso blends (MadCat Espresso, Eureka, The Dark Roast) and decaf options (Night Cat), complemented by rotating seasonal single-origin coffees categorized into Core, Bridge, and Fringe profiles. They provide coffee subscription services (3, 6, and 12 month terms) and a zero-waste Coffee Club bulk program. The product range extends to brewing gear from premium brands (Hario, Chemex, Fellow, Aeropress), loose-leaf teas and accessories, specialty syrups (1883) and barista-grade oat/almond milk, chai concentrates, and corporate gift programs. They also operate an event space and offer wholesale programs for restaurants and cafes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Subscribe & save 10%
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Restaurants, Cafés, and Chefs (Wholesale Partners)coreChannel Partner/ Reseller/ DistributorMonigram partners with chefs, restaurants and cafés to support their coffee and culinary programs. Services include wholesale coffee delivery, barista training, equipment decisions and sourcing, free local deliveries, and supply of alternative milks, syrups, chai concentrates, and brewing accessories. Partners receive processes put in place by Monigram and staff training to ensure equipment is well-kept and coffee is always excellent.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZC593qQ0o_6siplcHH8jiQ/videos
• LinkedInlinkedin.com/company/monigram-coffee-roasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monigram Coffee Roasters