Monkey Papas
Monkey Papas is a Mexican fast-food franchise chain (MULTIRES, S.A. de C.V.) selling cone-format potato and boneless chicken meals with 14 house sauces, serving individual consumers and families across 180+ branches in Mexico and expanding into Europe and the United States.
- Company typePrivate
- Founded-
- HeadquartersMonterrey, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Monkey Papas does
Monkey Papas is a Mexican fast-food franchise chain, legally operated by MULTIRES, S.A. DE C.V. and headquartered in Monterrey, Nuevo León, Mexico. The company sells cone-format meals built around potatoes and boneless chicken drenched in 14 proprietary house sauces, with the core menu covering Conos (Original, Supremo, Changón, Bites, King Cong), Cajas (boxes), Extras (cheese fingers, onion rings, jalapeño pops), Bebidas, Postre, and Upgrades. Serving primarily individual consumers and families in the Mexican quick-service segment, Monkey Papas drives traffic through a structured weekly promotional calendar (Promo Lunes, Promo Martes, Promo Miércoles, Happy Hour, Jueves Estudiante) and a loyalty program (Monkey Coins) operated by partner PROGRAMA LEAL DE MÉXICO S.A.P.I. DE C.V.
The business is structured as a franchise network with three franchise format packages (Primate, Kong Prime, and additional packages) priced in Mexican pesos plus VAT, with prospective franchisee budgets starting from $100,000 MXN. As of 2025, the company reports over 180 operative branches across Mexico and is opening its first locations in Europe and the United States. Revenue mechanics combine one-time franchise license fees (multi-year contracts), ongoing royalties tied to franchisee sales, and supply-side economics to franchisees. The company has no mobile app, no public API, no proprietary AI/ML capabilities, and no disclosed funding rounds; supporting marketing assets live on a Spanish/English corporate website, Facebook, and YouTube.
Monkey Papas firmographics
Firmographics- Name
- Monkey Papas
- Legal name
- MULTIRES, S.A. DE C.V.
- Website
- https://monkeypapas.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Monkey Papas is a Mexican fast-food franchise chain (MULTIRES, S.A. de C.V.) selling cone-format potato and boneless chicken meals with 14 house sauces, serving individual consumers and families across 180+ branches in Mexico and expanding into Europe and the United States.
- Ownership category
- akta.pro rank
Monkey Papas industry classification
Industry- Product category
- Quick Service Restaurant
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where Monkey Papas is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Monkey Papas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Franchise Fees: Revenue generated from franchise partners who pay for the right to open and operate Monkey Papas locations. Three franchise format packages are offered with different investment levels and pricing.
- Direct Food Sales: Revenue from direct food and beverage sales at company-owned and franchise locations. Products include cones (Original, Supremo, Changón, Bites), boxes, extras, beverages, and upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise format packages (Primate, Kong Prime, and additional models) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Monkey Papas product offering
Product offeringCore offering
Monkey Papas sells quick-service Mexican fast food centered on cones (Conos) and boxes (Cajas) filled with potatoes and boneless chicken bathed in 14 original house sauces, alongside extras such as cheese fingers, onion rings, and jalapeño pops, plus beverages, desserts, and upgrade options. The brand monetizes the concept by selling franchise rights (Primate, Kong Prime and additional format packages) to operators who run the restaurants across Mexico and abroad.
Product overview
Monkey Papas is a Mexican fast-food franchise chain specializing in cones filled with potatoes and boneless chicken bathed in 14 original house sauces, complemented by famous cheese fingers (Dedos de Queso Monkey). The core product offering consists of Conos (cones) available in multiple variants (Original, Supremo, Changón, Bites, King Cong) and Cajas (boxes), along with add-on extras including drinks, desserts, and upgrades. The company operates a loyalty program called Monkey Coins, operated by PROGRAMA LEAL DE MÉXICO S.A.P.I. DE C.V., and runs periodic promotional programs like Menu Changón with cash prizes.
Differentiator
Problem solved
Functional benefit
Products and services
- Conos (Cones) The flagship menu format: cones filled with potatoes and boneless chicken bathed in 14 original house sauces. Available in Original, Supremo, Changón, Bites, and King Cong variants. Sold to individual consumers for dine-in or takeout across Monkey Papas franchise branches.
- Cajas (Boxes) Box-format menu items containing potatoes and boneless chicken with house sauces, offered as an alternative to the cone format for individual consumer purchases.
- Extras (Dedos de Queso, Aros de Cebolla, Jalapeños Pops) Supplementary menu items including the signature cheese fingers (Dedos de Queso Monkey), onion rings (Aros de Cebolla), and Jalapeños Pops, sold as standalone add-ons to consumers.
- Bebidas (Drinks) Beverage options including refreshments and specialty drinks from the menu, sold as standalone menu items.
- Postre (Dessert) Dessert menu items sold as standalone add-on selections to consumers.
- Upgrade options Upgrade menu items that allow consumers to enhance cone or box orders with additional ingredients or premium options.
- Monkey Coins Loyalty Program Customer loyalty program operated by PROGRAMA LEAL DE MÉXICO S.A.P.I. DE C.V. that rewards consumers with points (Monkey Coins) redeemable for free products (cheese fingers, drinks, cones) and special prizes at participating Monkey Papas branches.
- Monkey Papas Franchise Program (Primate, Kong Prime formats) Franchise offering sold to entrepreneurs and investors, with three format packages (Primate, Kong Prime, and additional models) at different investment levels, multi-year contract terms, and support for operating Monkey Papas quick-service restaurant branches in Mexico and abroad.
Companies that use Monkey Papas
Customer profileSegments1 record
Ideal customer profiles2 records
Monkey Papas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Monkey Papas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PROGRAMA LEAL DE MÉXICO S.A.P.I. DE C.V.coreThe Monkey Coins loyalty program is operated by PROGRAMA LEAL DE MÉXICO S.A.P.I. DE C.V. This partnership enables the digital loyalty infrastructure for customer rewards and engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Monkey Papas competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Customer concentration
Monkey Papas social profiles
Digital presenceMonkey Papas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monkey Papas leadership team
Management profileNumber of profiles
Monkey Papas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monkey Papas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monkey Papas
What does Monkey Papas do?
Monkey Papas sells quick-service Mexican fast food centered on cones (Conos) and boxes (Cajas) filled with potatoes and boneless chicken bathed in 14 original house sauces, alongside extras such as cheese fingers, onion rings, and jalapeño pops, plus beverages, desserts, and upgrade options. The brand monetizes the concept by selling franchise rights (Primate, Kong Prime and additional format packages) to operators who run the restaurants across Mexico and abroad.
Is Monkey Papas a public or private company?
Monkey Papas is a private company. It is classified as unknown and is currently operating.
When was Monkey Papas founded?
Monkey Papas was founded in -1. It employs 51 to 100 people.
Where is Monkey Papas based?
Monkey Papas is headquartered in Monterrey, Mexico, in the Latin America region.
How does Monkey Papas make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are direct Food Sales.
Does Monkey Papas have an API?
No public API is recorded for Monkey Papas.
What industry is Monkey Papas in?
Monkey Papas's product category is Quick Service Restaurant. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its SIC code is 5812.