Cornell Cooperative Extension of Monroe County

What Cornell Cooperative Extension of Monroe County does

Cornell Cooperative Extension of Monroe County (CCE Monroe) is a 501(c)(3) non-profit educational association established in 1913 and headquartered at 2449 St. Paul Blvd, Rochester, NY. It is the designated Monroe County node of the federal Cooperative Extension land-grant system administered in New York State through Cornell University, with primary cooperating partners being the County of Monroe, New York State, the SUNY land-grant colleges at Cornell University, and the U.S. Department of Agriculture. The organization delivers research-based education to Monroe County residents in four program areas: 4-H Youth Development (community clubs, school-based programming, and events), the Nutrition Program (County Nutrition classes, food preservation training, and the now-paused FVRx produce-prescription program), Agriculture and Horticulture (Master Gardeners, the Diagnostic Clinic for soil pH and plant/insect identification, and a Gardening Helpline), and the Local Food Guide directory of farms, farmers' markets, CSAs, and U-pick operations.

CCE Monroe employs roughly 20 staff including an Executive Director, 4-H educators and team lead, registered-dietitian County Nutrition Educators, an Agriculture and Food System Educator, an Urban Garden Specialist (Harvest NY), and a Finance and Operations Administrator. Core delivery is human-driven: trained volunteers (Master Gardeners staffing a Mon-Fri phone/email helpline, Master Food Preservation Volunteer Educators) and credentialed staff conduct workshops, in-school programming, diagnostic sampling, community classes, and applied research collaborations.

CCE Monroe's revenue mechanics are diversified across four streams rather than commercial pricing: (1) public appropriations from Monroe County, New York State, and the USDA (including SNAP-Ed); (2) donations and endowment income managed through the affiliated Friends of Extension Foundation, a separate 501(c)(3) formed in 1983 that works in alliance with the Rochester Area Community Foundation and holds named endowments such as the Jerry & Karen Kral Youth & Young Adult Endowment; (3) United Way of Greater Rochester payroll deductions and pledges (ID #2206); and (4) fee-for-service and collaborative contracts with schools, healthcare agencies, housing developments, employers, and community organizations under a published "Partner With Us" intake form. Most public programming is free; program-specific pricing is not publicly disclosed.

Name

Cornell Cooperative Extension of Monroe County

Legal name

Cornell Cooperative Extension of Monroe County

Website

https://monroe.cce.cornell.edu

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

Cornell Cooperative Extension of Monroe County is a 501(c)(3) non-profit, founded in 1913 and based in Rochester, NY, that delivers research-based education in 4-H youth development, nutrition, agriculture, horticulture, and food systems to Monroe County residents, funded by public appropriations, donations via its Friends of Extension Foundation, and fee-for-service contracts.

Ownership category

akta.pro rank

Product category

Community Extension and Education Services

NAICS

Educational Support Services (6117), Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Community Center Education Programs (EDAAAFAB)

akta.pro secondary industries

Workforce Development & Continuing Education Divisions (Noncredit) (EDAHADAG), Work-Based Learning Programs (Internships, Apprenticeships, Community-Based Instruction) (EDAKANAF)

Keywords

• Cooperative extension services
• Youth development programs
• Nutrition education
• Agricultural extension
• Community horticulture

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Funding: CCE Monroe is supported by public funding from Monroe County, State of New York, and the U.S. Department of Agriculture, as part of the Cooperative Extension land grant system administered through Cornell University.
2. Donations and Fundraising: The Friends of Extension Foundation (501(c)(3) formed in 1983) serves as the primary fundraising and development agent for CCE Monroe. They conduct annual campaigns and manage endowments, including the Jerry & Karen Kral Youth & Young Adult Endowment.
3. Fee-for-Service and Contracts: Programs are offered through collaborative grants, contracts, or fee-for-service arrangements customized to meet the needs of partner organizations and participants.
4. United Way Donations: Accepts United Way payroll deduction or one-time pledges designated to ID # 2206.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Cornell Cooperative Extension of Monroe County delivers research-based educational programming and community services in four core areas: 4-H Youth Development, Nutrition Education (including the County Nutrition Program and food preservation training), Agriculture and Horticulture (Master Gardeners, Diagnostic Clinic, Gardening Helpline), and the Local Food Guide. Programs are developed in direct response to community input and delivered by trained staff and volunteers using research from Cornell University and other Land Grant universities.

Product overview

Cornell Cooperative Extension of Monroe County is a 501(c)(3) non-profit educational organization established in 1913 as part of the Cooperative Extension land grant system administered through Cornell University. The organization offers a portfolio of community programs centered around four core areas: 4-H Youth Development (community clubs, school programming, and youth activities), the Nutrition Program (cooking classes, food preservation training, and the County Nutrition Program), Agriculture and Horticulture (Master Gardeners, Diagnostic Clinic, Gardening Helpline), and the Local Food Guide (farm directories, farmers markets, U-pick farms). The Friends of Extension Foundation provides fundraising and endowment management support. The organization serves Monroe County residents through research-based information and educational programming delivered by trained staff and volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• Friends of Extension Foundation: A separate 501(c)(3) organization that serves as the primary fundraising and long-term fund management entity for Cornell Cooperative Extension of Monroe County.

Products and services

• 4-H Youth Development Youth development program offering community clubs, school-based programming, volunteer opportunities, and events for youth in Monroe County under the national 4-H umbrella. Designed for youth participants and families seeking learn-by-doing projects and leadership skill development.
• County Nutrition Program Skill-based nutrition education classes for all Monroe County residents covering healthy eating, smart shopping for vegetables and fruit, meal planning, and cooking skills. Reaches residents across Monroe County from Hamlin to Webster, Greece to Rush, and every town in between, expanding beyond the traditional SNAP-Ed demographic.
• Food Preservation Home food preservation education covering canning, freezing, drying, fermenting, and safety guidelines, supported by guides, videos, and fact sheets. Delivered by Master Food Preservation Volunteer Educators to Monroe County residents and partners.
• FVRx Program (Fruit & Veggie Prescription Program) Produce prescription program under which participants received fresh food and attended cooking classes. Referred into the program by healthcare providers for patients with diet-related illnesses including diabetes, pre-diabetes, and hypertension. Currently unavailable due to changes in federal funding.
• Gardening Helpline Phone and email service staffed by trained Master Gardeners who answer gardening and pest questions using research-based information. Available Monday through Friday from 9am to noon at 585-753-2555 or [email protected].
• Diagnostic Clinic Soil pH testing and plant/insect problem identification service operated at the main Rochester office. Serves home gardeners and agricultural producers in Monroe County seeking research-based diagnostic answers.
• Local Food Guide Comprehensive directory resource listing local farms, farm stores, farmers markets, CSA programs, and U-pick operations throughout Monroe County, supporting residents seeking locally produced food.
• Friends of Extension Foundation Separate 501(c)(3) organization that serves as the primary fundraising and long-term fund management entity for CCE-Monroe, conducting annual campaigns and managing endowments including the Jerry & Karen Kral Youth & Young Adult Endowment.

Quantifiable outcome

• Master Gardeners available Mon-Fri 9am-noon at 585-753-2555 or [email protected]
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• United Way of Greater RochesterminorGTM or Marketing Partner · 1 January 2020CCE Monroe accepts United Way payroll deduction or one-time pledges designated to ID # 2206 for donations.
• Rochester Area Community FoundationcoreStrategic or Co-development Partner · 1 January 1983Alliance to manage funds and help build an endowment that will ensure Extension remains a valuable community resource well into the future.
• County of MonroecoreStrategic or Co-development Partner · 1 January 1913Primary cooperating partner providing funding and support as part of the Cooperative Extension land grant system.
• State of New YorkcoreStrategic or Co-development Partner · 1 January 1913Primary cooperating partner providing funding and support as part of the New York State Cooperative Extension system administered through Cornell University.
• Cornell University (SUNY Land Grant Colleges)coreStrategic or Co-development Partner · 1 January 1913Administering institution for the Cooperative Extension land grant system in New York State, providing research-based resources and curriculum.
• U.S. Department of Agriculture (USDA)coreStrategic or Co-development Partner · 1 January 1913Federal partner supporting the land grant system and providing funding through USDA programs including SNAP-Ed.
• Local Food BanksminorStrategic or Co-development PartnerPartnership with local food banks for County Nutrition program delivery and food assistance coordination.
• Farmers' MarketsminorStrategic or Co-development PartnerPartnership with farmers' markets for food displays, tastings, and local food promotion during growing season.
• SchoolsminorStrategic or Co-development PartnerSchool-based nutrition education programming and educational institution partnerships.
• Health OrganizationsminorStrategic or Co-development PartnerPartnership with health organizations for County Nutrition program delivery and FVRx healthcare provider referrals.
• Community OrganizationsminorStrategic or Co-development PartnerPartnerships with various community organizations for nutrition education and program delivery throughout Monroe County.
• Healthcare AgenciesminorStrategic or Co-development PartnerPartnerships with healthcare agencies for FVRx program referrals and nutrition education tailored to organizational needs.
• Housing DevelopmentsminorStrategic or Co-development PartnerPartnerships with housing developments to provide nutrition education programming for residents.
• Workplace Wellness ProgramsminorStrategic or Co-development PartnerPartnerships with employers for workplace nutrition and wellness education programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National 4-H Council: National umbrella and development organization for the 4-H youth development system that CCE Monroe delivers locally; sets curriculum, standards, and brand while CCE Monroe executes at the county level.
• OSU Extension (Ohio State University Extension): Another state-wide Land-Grant cooperative extension delivering comparable 4-H, agriculture, horticulture, and community nutrition programming with a larger operational footprint, providing a useful scale benchmark for CCE Monroe.
• Penn State Extension: Land-grant cooperative extension serving Pennsylvania with research-based programming in agriculture, nutrition, 4-H youth development, and horticulture; a much larger regional incumbent operating the same model CCE Monroe executes locally.

Direct peers

• Cornell Cooperative Extension of Erie County: Sibling county association within the same Cornell Cooperative Extension system in New York, delivering the same 4-H, nutrition, horticulture, and Master Gardener programming under the same land-grant research backbone — the closest structural and operational peer.
• Boys & Girls Clubs of Rochester: Local Rochester youth-development nonprofit competing for the same donor and participant pool as CCE Monroe's 4-H programming, with similar after-school and youth-engagement activities.
• Master Gardeners of Ontario County (CCE): Sibling Master Gardener volunteer program within the same CCE system, providing directly comparable horticulture helpline, diagnostic, and community education services to a neighboring NY county.
• Cornell Cooperative Extension of Onondaga County: Another county-level CCE association operating with the same funding model (county/state/USDA), programming mix (4-H, nutrition, agriculture), and Cornell research pipeline — directly comparable in mission and scale.

Others

• Rochester Area Community Foundation: Custodian and alliance partner for CCE Monroe's Friends of Extension endowment; a regional philanthropic infrastructure peer that shares the same donor and grantmaking ecosystem in the Rochester area.
• American Community Garden Association: National nonprofit advancing community gardening and urban horticulture education — overlapping thematically with CCE Monroe's Master Gardener, Urban Garden Specialist, and horticulture programming, though operating as an enabling association rather than a direct service provider.

Regional players

• Foodlink (Rochester Regional Food Bank): Regional food bank serving the same Rochester/Monroe County geography with overlapping food-access and nutrition goals; a partner in CCE Monroe's nutrition programming but with a distinct food-distribution operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ccemonroe
• Facebookfacebook.com/CCEMonroe
• LinkedInlinkedin.com/company/cornell-cooperative-extension-of-monroe-county
• Instagraminstagram.com/monroeccextension

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornell Cooperative Extension of Monroe County