Montejo
- Company typePrivate
- Founded-
- HeadquartersSt. Louis, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Montejo firmographics
Firmographics- Name
- Montejo
- Legal name
- Anheuser-Busch, LLC
- Website
- https://montejo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Montejo industry classification
Industry- Product category
- Beer / Alcoholic Beverages
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Food & Beverage DTC (CRAFACAD)
Keywords
Where Montejo is headquartered
LocationHeadquarters
- HQ city
- St. Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Montejo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Beer Sales: Primary revenue generated through the sale of Cerveza Montejo beer products to consumers via retail distribution channels. Beer products are sold through physical retail stores and may include seasonal or promotional offerings.
- Merchandise Sales: Secondary revenue stream from branded merchandise sold through the Montejo Merch Shopify store, including apparel and promotional items.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Montejo product offering
Product offeringCore offering
Montejo (Cerveza Montejo) is a Mexican-style lager beer brand owned and distributed in the United States by Anheuser-Busch, LLC. The brand sells its signature lager through Anheuser-Busch's US retail distribution network and additionally operates a direct-to-consumer branded merchandise storefront (apparel and promotional items) on Shopify.
Product overview
Montejo is a beer brand offering a single core product line: Cerveza Montejo, a Mexican lager distributed in the United States. The brand operates a merchandise shop and maintains social media presence across major platforms. The company does not offer a technology product platform, AI capabilities, or API services.
Differentiator
Problem solved
Functional benefit
Products and services
- Cerveza Montejo A Mexican-style lager beer distributed in the United States by Anheuser-Busch, sold through retail stores, bars, and restaurants. Targeted at adult consumers (21+) seeking authentic Mexican beer options.
- Montejo Merchandise
Companies that use Montejo
Customer profileSegments1 record
Ideal customer profiles1 record
Montejo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Montejo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Anheuser-BuschcoreAnheuser-Busch LLC is the parent company and trademark owner of the Montejo brand. The platform (website) is owned and provided by Anheuser-Busch. All intellectual property rights, including content, trademarks, and brand names, belong to Anheuser-Busch and/or its Owners. Anheuser-Busch handles all legal terms, privacy policies, and platform operations for the Montejo brand.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Montejo competitors and assessment
Company assessmentDirect peers
- Corona Extra: Corona is the leading Mexican beer brand in the US and, like Montejo, is owned by Anheuser-Busch InBev. It directly competes for the same Hispanic-leaning, 21+ consumer, the same retail shelf space, and uses a similar beach/lifestyle cultural marketing playbook.
- Dos Equis: Dos Equis is a Mexican lager sold in the US by Heineken Mexico. It targets the same 21+ consumer seeking an authentic Mexican import, with comparable cultural/lifestyle marketing and a similar premium-import price tier to Montejo.
- Modelo Especial: Modelo Especial is the #2 Mexican import beer in the US and the most direct rival to Montejo on taste profile, cultural positioning, and target demo. It is brewed by AB InBev (and distributed by Constellation Brands in the US), making it both a portfolio peer and a direct competitor.
- Sol: Sol is a Mexican beer owned by Heineken and sold globally. It targets a similar lifestyle-oriented, 21+ import-beer consumer and competes with Montejo in off-premise retail and on-premise accounts in the US.
- Pacifico: Pacifico is a Mexican pilsner owned by AB InBev and sold in the US. It competes head-to-head with Montejo in the same on-premise and off-premise channels, with a coastal/lifestyle brand story and a similar mid-tier import price point.
- Tecate: Tecate is a Mexican beer brand owned by Heineken Mexico and sold in the US. It targets the same Hispanic-skewing consumer and competes in the same retail and on-premise channels as Montejo, with comparable cultural marketing.
- Estrella Jalisco: Estrella Jalisco is a Mexican lager owned by AB InBev. It is a sister brand to Montejo within the same parent portfolio and competes for the same US Hispanic consumer on authenticity and heritage positioning.
Broad incumbents
- Constellation Brands: Constellation Brands is the US distributor of Corona, Modelo, and Pacifico. It is a broad incumbent in the US beer import category and a relevant comparable for the go-to-market and trade-activation strategies that ultimately determine Montejo's success.
- Anheuser-Busch InBev (AB InBev): AB InBev is Montejo's ultimate parent company and the world's largest brewer. While not a competitor, it is the central platform through which Montejo reaches the US market and the relevant strategic benchmark for any portfolio-level decision making around the brand.
- Heineken: Heineken is one of the world's largest brewers and a broad incumbent in the US import beer space, owning Dos Equis, Tecate, and Sol. It competes with Montejo across multiple Mexican import brands at the portfolio level.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Montejo social profiles
Digital presenceMontejo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Montejo leadership team
Management profileNumber of profiles
Montejo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Montejo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Montejo
What does Montejo do?
Montejo (Cerveza Montejo) is a Mexican-style lager beer brand owned and distributed in the United States by Anheuser-Busch, LLC. The brand sells its signature lager through Anheuser-Busch's US retail distribution network and additionally operates a direct-to-consumer branded merchandise storefront (apparel and promotional items) on Shopify.
When was Montejo founded?
Montejo was founded in -1. It employs 1 to 10 people.
Where is Montejo based?
Montejo is headquartered in St. Louis, United States, in the North America region.
How does Montejo make money?
Two revenue lines are on record. Beer Sales are the primary driver. The others are merchandise Sales.
Who are Montejo's main competitors?
Direct peers on record are Corona Extra, Dos Equis, Modelo Especial, Sol, Pacifico, Tecate and Estrella Jalisco. Broad incumbents are Constellation Brands, Anheuser-Busch InBev (AB InBev) and Heineken.
Does Montejo have an API?
No public API is recorded for Montejo.
What industry is Montejo in?
Montejo's product category is Beer / Alcoholic Beverages. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of CRAFACAD, Food & Beverage DTC.