The Montgomerie Maxx Royal Golf

What The Montgomerie Maxx Royal Golf does

The Montgomerie Maxx Royal Golf operates an 18-hole, par-72 championship golf course in Belek, Antalya, on the Turkish Mediterranean coast, designed by Ryder Cup legend Colin Montgomerie in partnership with European Golf Design and opened on September 1, 2008. The course spans 6,522 meters across 104 hectares of Mediterranean pine forest and sandy ridges, featuring a floodlit back nine (holes 10-18) that enables night play. The property is operated by two Turkish hospitality entities, Voyag Turizm Otelcilik İşletmesi ve İnş. San. Ticaret A.Ş. and MRA Turizm ve Otel İşletmeciliği A.Ş., which together form the Maxx Royal Resorts group.

The business serves three core customer segments: elite professional golfers (the course hosted the Turkish Airlines Open, a European Tour Rolex Series event, in 2013, 2014, 2015, and 2019, featuring Tiger Woods, Brooks Koepka, Rory McIlroy, Tyrrell Hatton, and others), amateur golf enthusiasts (the Maxx Royal Cup series has drawn 10,000+ golfers from 53 nations since 2016), and international golf travelers seeking integrated resort-and-sport holidays through affiliated Maxx Royal Belek Golf Resort, Voyage Belek Resort, and Leading Hotels of the World villa accommodations. Revenue streams include green fees, golf academy lessons, Pro Shop retail (equipment, apparel, branded merchandise), food and beverage (Golf Club Restaurant, Bueno Steak House, Ryder Bar), tournament hosting and event fees, and resort-integrated packages. Supporting infrastructure includes a Golf Academy with 25 driving-range bays and multilingual instructors, a two-floor clubhouse with a 30-meter viewing tower, and year-round greenkeeping operations that pioneered hybrid engine fairway mowers and intelligent irrigation in Türkiye. The course has been ranked Türkiye's #1 golf course on Leading Courses every year from 2016 to 2023.

Name

The Montgomerie Maxx Royal Golf

Legal name

Voyag Turizm Otelcilik İşletmesi ve İnş. San. Ticaret A.Ş. and MRA Turizm ve Otel İşletmeciliği A.Ş.

Website

https://montgomeriemaxxroyal.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Montgomerie Maxx Royal Golf operates an 18-hole championship golf course in Belek, Antalya, Türkiye, designed by Colin Montgomerie, serving professional golfers, amateur enthusiasts, and international golf travelers through tournament hosting, academy instruction, and resort-integrated packages within the Maxx Royal Resorts hospitality ecosystem.

Ownership category

akta.pro rank

Product category

Golf Resort & Course Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Tours & Professional Circuits (MPAKAAAK), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Championship golf course
• Golf academy lessons
• Golf tournament hosting
• Luxury golf resort
• Golf club amenities

Headquarters

HQ city

Belek, Serik

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees: Green fee revenue from individual golf rounds on the 18-hole championship course. Course available for play with tee times, golf buggies, pull trolleys, and club rentals available.
2. Golf Academy & Lessons: Revenue from golf lessons including private instruction, group sessions, and on-course playing lessons offered 7 days a week by multilingual teaching professionals.
3. Pro Shop Sales: Pro Shop sales of golf equipment, apparel, accessories, and Montgomerie Maxx Royal branded merchandise including logo t-shirts and souvenirs. Also offers premium rental equipment from top brands.
4. Food & Beverage: Restaurant and bar services including Golf Club Restaurant, Bueno Steak House, and Ryder Bar. Lounge and bar overlooking the course with terrace dining.
5. Tournament Fees & Events: Revenue from hosting tournaments including the Turkish Airlines Open (European Tour Rolex Series) and Maxx Royal Cup amateur series. Includes tournament entry fees and associated hospitality services.
6. Resort Integration & Membership: Affiliation with Maxx Royal Belek Golf Resort and The Leading Hotels of the World membership for villas. Revenue from golf-inclusive resort packages and Royalty membership privileges including CIP Lounge access and transfer options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Montgomerie Maxx Royal Golf is a championship 18-hole, par-72 golf course located in Belek, Antalya, Türkiye, designed by Ryder Cup legend Colin Montgomerie in partnership with European Golf Design. The resort offers green fee play, a Golf Academy, a Pro Shop, clubhouse dining, tournament hosting (including the Turkish Airlines Open), and luxury villa accommodations affiliated with The Leading Hotels of the World.

Product overview

Montgomerie Maxx Royal Golf is a premier golf resort centered around an 18-hole championship course designed by Colin Montgomerie in partnership with European Golf Design. The portfolio comprises the championship course (the core product), supplemented by a Golf Academy for instruction and training, a full-service Clubhouse with dining venues (Golf Club Restaurant, Bueno Steak House, Ryder Bar) and Pro Shop, comprehensive Greenkeeping operations using sustainable hybrid technology, tournament programs (Maxx Royal Cup and Turkish Airlines Open), floodlit night golf on the back nine, and luxury villa accommodations affiliated with The Leading Hotels of the World. The resort also offers equipment rental, private lessons, and membership privileges through the Royalty by Maxx Royal program.

Differentiator

Problem solved

Functional benefit

Brands

• Turkish Airlines Open: European Tour tournament hosted at the championship course, part of the Rolex Series, featuring top professional golfers.
• Maxx Royal Cup

Quantifiable outcome

• Türkiye's #1 golf course ranking
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship, major and minor.

• European Golf DesigncoreStrategic or Co-development PartnerEuropean Golf Design collaborated with Colin Montgomerie to design the 18-hole championship course. The partnership created the distinctive parkland-forest layout spanning 104 hectares with strategic water features and challenging hole designs.
• European TourcoreStrategic or Co-development PartnerEuropean Tour selected Montgomerie Maxx Royal to host Turkish Airlines Open as part of the Rolex Series (2013, 2014, 2015, 2019). Course hosted top 70 Race to Dubai players, creating prestigious professional tournament atmosphere.
• The Leading Hotels of the WorldflagshipStrategic or Co-development PartnerVillas within Maxx Royal Belek's golf course are members of The Leading Hotels of the World, recognized as The Montgomerie Golf Club by Maxx Royal Resorts. Membership requires meeting highest standards of excellence.
• Turkish AirlinescoreStrategic or Co-development PartnerTurkish Airlines Open tournament partnership with European Tour at Montgomerie Maxx Royal. Tournament debuted in European Tour's Final Series in 2013, showcasing star-studded lineups including Tiger Woods.
• Maxx Royal Cup Partner Golf ClubsmajorChannel Partner/ Reseller/ Distributor25 select golf clubs across Europe, USA, and Asia serve as tournament stages for the Maxx Royal Cup amateur series. Stages take place throughout the year, culminating in grand final at Montgomerie Maxx Royal.
• Maxx Royal Belek Golf ResortflagshipStrategic or Co-development PartnerIntegrated resort partnership offering golf-inclusive holiday packages. Resort guests have access to championship golf course, with seamless booking and transfer coordination between properties.
• Voyage Belek ResortminorChannel Partner/ Reseller/ DistributorAffiliated resort property offering golf experiences and cross-promotional packages for guests seeking combined beach and golf holidays.
• ISO/IEC 27001 CertificationcoreOthersInformation Security Management System certification for Voyag Tourism and MRA Tourism. Internal and external audits conducted under ISO/IEC 27001 to manage information security processes for guest data protection.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Montgomerie at The Celtic Manor: Colin Montgomerie-designed course at the Celtic Manor Resort in Wales (host of the 2010 Ryder Cup). Shares the Montgomerie designer brand, championship pedigree, and integrated resort/villa positioning.
• Regnum Carya Golf & Spa Resort: Luxury all-suite resort in Belek with its own championship golf course (Carya Golf Club) and integrated villa/hotel offerings. Direct competitor for international golf tourists and corporate tournament business in the same Belek micro-market.
• Cornelia Golf Club (Cornelia Resorts): Sir Nick Faldo-designed 27-hole championship course within Cornelia De Luxe Resort in Belek. Competes head-to-head for the same European golf-tourist segment and tournament hosting slots in the Belek cluster.
• The Montgomerie Dubai: Colin Montgomerie-designed course at Emirates Hills, Dubai. Sister Montgomerie-branded property in a competing international golf-tourism hub, targeting the same affluent amateur and corporate golf traveler.
• Gloria Golf Club (Gloria Verde Resort): Adjacent Belek championship course operated by the Gloria Hotels & Resorts group. Direct regional peer competing for the same international golf-traveler and tournament business.
• Antalya Golf Club (The PGA Sultan and The Pasha courses): Two championship courses (PGA Sultan, Pasha) integrated with Kempinski Hotel The Dome in Belek. Closest head-to-head peer for high-end golf-inclusive resort packages and corporate event hosting in the same region.

Broad incumbents

• Pebble Beach Resorts: Iconic US luxury golf resort with championship pedigree (multiple US Opens), integrated lodging, and tournament-hosting capability. Comparable archetype for premium positioning, villa/lodge integration, and event-driven revenue.
• Trump Turnberry (Ailsa Course): Championship links venue in Scotland hosting The Open and Senior Open. Comparable luxury resort-golf hybrid with elite tournament heritage and resort integration.
• Jumeirah Golf Estates (Earth & Fire courses): Luxury integrated golf and villa community in Dubai hosting the DP World Tour Championship. Comparable high-end tournament-hosting championship venue with villa/luxury hospitality mix.

Regional players

• European Tour Destinations (e.g., Dubai Hills, Yas Links): Network of branded championship venues under the DP World Tour/European Tour umbrella. While not Belek-based, they compete for the same tournament calendar slots, sponsor budgets, and global golf-tourist attention as Montgomerie Maxx Royal.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/montgomeriemaxxroyal
• LinkedInlinkedin.com/company/the-montgomerie-maxx-royal-golf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Montgomerie Maxx Royal Golf