Montres & Bijoux

What Montres & Bijoux does

Montres & Bijoux Srl is an authorized luxury watch and fine jewelry retailer founded in 1948, operating a single showroom at Via Roma 41 R inside the historic Palazzo dell'Accademia facing Piazza De Ferrari in central Genoa, Italy. The business sells curated timepieces from seven watch brands — Rolex, Tudor, Patek Philippe, Breitling, Nomos, Baume & Mercier, Gerald Charles, and Wyler Vetta — alongside Italian fine jewelry from Pomellato, Chantecler, Vhernier, Marco Bicego, Marco Gerbella, and Pippo Perez. It serves affluent retail customers seeking authenticated luxury products and operates an in-house watch repair workshop for after-sales service and warranty support, including Rolex's five-year international guarantee.

Revenue is generated through direct showroom sales of new watches and jewelry at brand-set prices, supplemented by watch maintenance services. The most visible price points are for Tudor, which ranges from €3,020 (Tudor Royal) to €7,170 (Tudor Black Bay Ceramic); Rolex, Patek Philippe, and individual jewelry pricing are not published and require direct inquiry. Distribution is entirely physical at the Genoa address — there is no e-commerce, no franchise network, no parent company, and no external institutional ownership disclosed.

The company has 7 employees and is privately held as an Italian Srl. Its competitive position rests on three durable assets: long-standing authorized-dealer allocations from Rolex, Tudor, and Patek Philippe; a 75+ year operational track record at a landmark Genoa location; and an in-house technical workshop supporting high-value timepieces. Recent activity is limited to stocking 2026 Rolex product introductions; there are no disclosed funding events, acquisitions, leadership changes, or geographic expansions in the available data.

Name

Montres & Bijoux

Legal name

Montres & Bijoux Srl

Website

https://montresbijoux.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Montres & Bijoux is an authorized luxury watch and fine jewelry retailer in Genoa, Italy, founded in 1948. It sells Rolex, Tudor, Patek Philippe, and other premium brands from a single historic showroom serving affluent retail clients.

Ownership category

akta.pro rank

Product category

Luxury Watch and Jewelry Retail

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

akta.pro secondary industries

Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM), Watch Repair, Servicing & Restoration (CRAKADAN), Watch & Timepiece Retail (CRAKAGAD)

Keywords

• Luxury watch retail
• Fine jewelry sales
• Authorized watch dealer
• Watch repair services
• Swiss timepieces

Headquarters

HQ city

Genoa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Montres & Bijoux operates an authorized luxury retail storefront in Genoa selling Swiss timepieces (Rolex, Tudor, Patek Philippe, Breitling, Nomos, Baume & Mercier, Gerald Charles, Wyler Vetta) and Italian fine jewelry (Pomellato, Chantecler, Vhernier, Marco Bicego, Marco Gerbella, Pippo Perez). The company also runs an in-house watch repair workshop providing maintenance and warranty-supported service for high-value timepieces. As an authorized dealer, it certifies authenticity and supports Rolex's five-year international guarantee.

Product overview

Montres & Bijoux is an authorized retailer of luxury Swiss watches and fine jewelry, operating since 1948 from Piazza De Ferrari in Genoa, Italy. The company offers a curated portfolio of timepieces and jewelry through two main categories: (1) Watch brands including Rolex, Tudor, Breitling, Nomos, Baume & Mercier, Gerald Charles, and Wyler Vetta, with Tudor featuring collections like Black Bay, Royal, and Monarch; (2) Jewelry brands including Pomellato, Chantecler, Vhernier, Marco Bicego, Marco Gerbella, and Pippo Perez. The company also operates an in-house watch repair workshop for maintenance services. As an authorized dealer, Montres & Bijoux certifies authenticity and provides the five-year international guarantee for Rolex watches.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Goldsmiths: UK-based luxury watch and jewelry retailer carrying Rolex, Tudor, and other premium brands. Comparable in mixing watch and jewelry retail under a heritage brand, though operating at significantly larger scale.
• Pisa Orologeria: Historic Italian family-run authorized Rolex and Patek Philippe dealer based in Milan. Direct competitor in the Italian multi-brand luxury watch retail segment, with a comparable authorized dealer model and multi-generational heritage.
• Tourneau: Long-standing US authorized dealer for Rolex, Patek Philippe, and other luxury Swiss brands, operating in luxury department stores and standalone boutiques. Comparable multi-brand luxury watch retail model.
• Broggian: Long-established Italian authorized dealer for Rolex and luxury Swiss watch brands based in Vicenza. Closely comparable boutique-format, authorized-dealer model serving Italian affluent clientele.
• Gioielleria Pennisi: Multi-generational Italian authorized luxury watch and jewelry retailer based in Sicily. Closely comparable in being a family-owned appointed agent for Rolex and other luxury brands serving a regional Italian clientele.

Emerging players

• Hodinkee: Digital-first luxury watch publication and authorized retailer focused on new and pre-owned timepieces. Represents a different channel reaching the same HNW watch enthusiast customer, often competing for the same primary/secondary market transactions.
• Chrono24: Global online marketplace for new and pre-owned luxury watches. An emerging channel that competes with authorized dealers for discoverability and access to constrained Rolex and Patek Philippe inventory.

Broad incumbents

• Bucherer: Europe's largest specialty watch and jewelry retailer, headquartered in Switzerland. Authorized dealer for the same luxury brands and a benchmark for the authorized boutique model globally.
• Watches of Switzerland Group: Publicly listed multi-brand luxury watch retailer operating large-format boutiques across the UK, US, and Europe. Offers the same brand portfolio (Rolex, Tudor, Patek Philippe, Breitling) but at significantly greater scale and geographic reach.

Others

• Pomellato (direct brand): Milan-based luxury jewelry maison owned by Kering. Operates its own branded boutiques and selectively distributes through authorized retailers like Montres & Bijoux; relevant as an overlapping channel and supplier relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/montres-bijoux

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montres & Bijoux