Ajuntament de Mont-roig del Camp

What Ajuntament de Mont-roig del Camp does

Ajuntament de Mont-roig del Camp is the municipal government (Ajuntament) administering the municipality of Mont-roig del Camp and its coastal district Miami Platja, located in the Baix Camp comarca of Tarragona, Catalonia, Spain. The entity delivers comprehensive public services through departmental areas covering Culture, Education, Sports, Economic Development, Social Services, Youth, Environment, and Citizen Attention, supported by two wholly-owned municipal entities: Nostraigua (water services) and Nostreserveis (maintenance, sports facilities, summer camps). Its core product surface includes the OMAC citizen attention office, the Electronic Headquarters (Seu Electrònica on eadministracio.cat), prior appointment booking systems, municipal sports facilities, cultural venues, libraries, nursery schools, a music school, youth programs (K.dat, Tok'l2), beach services with lifeguards, tourism services, and an Ecoespai business accommodation facility for entrepreneurs.

The technology stack is built on a WordPress-based municipal website (mont-roig.cat), an electronic administrative platform, transparency portals, and a digital water quality visualization tool, with third-party integrations including Google Analytics and social media channels (Facebook, YouTube, Instagram, LinkedIn, Flickr). The website follows W3C Web Accessibility Initiative (WAI) standards and operates under full GDPR compliance. The municipality holds the Smart Tourist Destination (DTI) certification from SEGITTUR renewed until 2027, the Segell AO Open Government Seal, and the Segell Infoparticipa 2025 transparency recognition.

As a public administration, revenue is generated through municipal taxation (IBI, IVTM, IAE), service fees, and intergovernmental transfers from Generalitat de Catalunya and Diputació de Tarragona. The entity is governed by an elected mayor (Alcalde Fran Morancho) and municipal council (Ple Municipal), with no equity capital structure. Recent strategic activity includes the formation of ADESCAMP (a camping-tourism municipal alliance), the launch of the ATURA outdoor tourism fair, partnership with ADIF for the Via Verda greenway project, and the renewal of municipal sports infrastructure, signaling an active posture toward tourism product diversification and digital service modernization within fiscal constraints.

Name

Ajuntament de Mont-roig del Camp

Legal name

Ajuntament de Mont-roig del Camp

Website

https://mont-roig.cat

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ajuntament de Mont-roig del Camp is the municipal government of Mont-roig del Camp and Miami Platja in Catalonia, Spain, providing public services including citizen attention, education, sports, culture, tourism, beach safety, and water services to residents, local businesses, and visitors.

Ownership category

akta.pro rank

Product category

Public Administration / Municipal Government Services

NAICS

Public Administration (92), Administration of Urban Planning and Community and Rural Development (92512), Administration of Environmental Quality Programs (9241)

SIC

Services-Facilities Support Management Services (8744), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYBPAIACAI

Parks, Recreation & Cultural Services

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYBPAIAMAH

Parks, Recreation & Protected Areas Administration

Business & Public Services/Public Sector & Government Administration/Environmental Protection & Natural Resources Administration

SECONDARYBPAIANAH

Land Administration & Cadastral Services (Public Land Records, Parcel Management)

Business & Public Services/Public Sector & Government Administration/Housing, Urban Planning & Community Development

Keywords

• Municipal public administration
• Citizen services delivery
• Local government services
• Public sector governance
• Municipal community services

Headquarters

HQ city

Mont-roig del Camp

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Municipal taxation and fees: As a public administration, the municipality generates revenue through local taxes (IBI, IVTM, IAE), fees for municipal services, and administrative charges. Revenue supports public services, infrastructure, and municipal operations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Ajuntament de Mont-roig del Camp is the municipal government of Mont-roig del Camp and Miami Platja (Tarragona, Catalonia, Spain). It delivers public administrative and community services to residents and visitors through the OMAC citizen attention office, electronic administration platform, prior appointment system, and dedicated municipal departments covering culture, education, sports, youth, social services, beaches, economic development, and tourism. Operational delivery is supported by two wholly-owned municipal entities — Nostraigua (water service) and Nostreserveis (general municipal maintenance, summer camps, sports facility management).

Product overview

Ajuntament de Mont-roig del Camp operates as a municipal government providing comprehensive public services to citizens of Mont-roig del Camp and Miami Platja. The municipal offering consists of core administrative services (OMAC citizen attention office, electronic administration/Seu Electrònica), essential utilities (Nostraigua water service, Nostreserveis municipal maintenance services), and community services including sports facilities (fitness gyms, swimming pool, sports parks), cultural services (libraries, Casa de Cultura, music events), education (nursery schools, music school), youth programs (K.dat, Tok'l2), tourism promotion (Smart Tourist Destination certified), and beach services. Key digital services include the prior appointment booking system, electronic administrative procedures, and Nostraigua water quality portal. The municipality also organizes signature events including the Sons de Nit music cycle and the new ATURA camping fair.

Differentiator

Problem solved

Functional benefit

Products and services

• OMAC (Oficina Municipal d'Atenció al Ciutadà) Municipal citizen attention office providing in-person administrative services including appointments, digital certificates, and DNI/passport issuance, including the OAC 360° comprehensive citizen assistance service. Open to residents and citizens of Mont-roig del Camp and Miami Platja.
• Electronic Administration (Seu Electrònica) Digital platform for electronic administrative procedures, public procurement (Perfil del Contractant), and online form submissions available to citizens and businesses.
• Prior Appointment System (Cita Prèvia) Online appointment booking system at citaprevia.mont-roig.cat enabling citizens to schedule in-person visits to OMAC and other municipal attention services.
• Cultural Services Municipal cultural services including the Biblioteca Joan Miró and Biblioteca Miramar libraries, Casa de Cultura Agustí Sardà, Centre Polivalent Sant Jaume, the Ruta històrica heritage walk, literary awards, and the Sons de Nit music cycle. Available to residents and visitors of the municipality.
• Municipal Sports Facilities Municipal sports infrastructure including the fitness gym (sala de fitness), the municipal swimming pool, the Parc Esportiu Lilí Álvarez sports park, and programmed activities such as aquagym, indoor cycling, pilates, and tennis for adults, seniors, and children.
• Education Services Municipal education services including the Llars d'Infants Petete and Mare de Déu de la Roca nursery schools, the OME (Oficina Municipal d'Escolarització), school transport, school meals, the Pla Educatiu d'Entorn, and the Escola de Música Baptista Nogués.
• Youth Services (K.dat, Tok'l2) Municipal youth programmes including K.dat and Tok'l2 activities, Salut Jove youth health services, and dedicated youth spaces for local young people.
• Beach Services Municipal beach management including lifeguard and rescue service, beach safety equipment, smoking-free beach zones, promenade improvements, and coastal ecosystem protection at the municipality's Mediterranean beaches.
• Nostraigua Water Service Municipal water supply and water quality service operated by the wholly-owned municipal entity Nostraigua, providing an interactive portal allowing citizens to check water quality indicators by zone.
• Nostreserveis Municipal Services Public municipal services company handling maintenance, gardening, festive brigade, summer camps (Casal d'Estiu), and sports facility management on behalf of the municipality.
• Ecoespai Business Accommodation Municipal business hosting facility providing office space, meeting rooms, and economic impulse services to entrepreneurs and local businesses, including the Ecoespai Connecta initiative for local business visibility.
• Tourism Services (Mont-roig Miami Platja) Municipal tourism services including tourist information, beach tourism, rural tourism around Mas Miró, and event promotion, certified under the Smart Tourist Destination (DTI) scheme by SEGITTUR.
• Sons de Nit Music Cycle Summer music festival programme with multiple open-air stages across Mont-roig del Camp and Miami Platja, presenting diverse musical genres for residents and visitors.
• ATURA Camping and Outdoor Tourism Fair First edition of a new camping and outdoor tourism fair with professional and public areas, exhibitors, family activities, gastronomy, concerts, workshops, and outdoor experiences. Available to residents, businesses, tourists, and outdoor-tourism operators.
• Jau-Meta Run New family race and walk event covering a 5km route from Via Marina Pool to Estany Gelat parking during the Sant Jaume festivals, open to all ages and publics.
• Cinema at Cala del Penyals Festival Free outdoor cinema festival at Cala del Penyals with seven Friday sessions in July and August screening current hits and family cinema.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• ADIF (Administrador de Infraestructuras Ferroviarias)coreStrategic or Co-development Partner · 1 January 2026Agreement for the Via Verda (Green Way) project covering non-urban land between Estany Gelat and Cambrils along the old railway line. The municipality approved the lease agreement unanimously to advance the Via Verda Vandellòs i l'Hospitalet de l'Infant - Cambrils project.
• Generalitat de CatalunyacoreStrategic or Co-development PartnerMultiple agreements including: Convention to guarantee 20 public places at Centre de Dia; Department of Roads land transfer for bike lane maintenance; Urban planning modifications; Nuclear Transition Fund programs; Educational quality initiatives.
• Fundació Mas MiróflagshipStrategic or Co-development PartnerStrategic partnership with the foundation dedicated to preserving and promoting Joan Miró's heritage at Mas Miró. The foundation operates independently with municipal support, representing a key cultural asset for the municipality.
• Tarragona RefugiaminorStrategic or Co-development PartnerMunicipal participation in the Tarragona Refugia project for historical memory and solidarity, recognizing the town's role in welcoming refugees during the Spanish Civil War.
• Diputació de TarragonaminorGTM or Marketing PartnerSupport for the ATURA camping and outdoor tourism fair organized by the municipality.
• ADESCAMPcoreStrategic or Co-development PartnerNew alliance of municipalities specialized in camping tourism, led by Ajuntament de Mont-roig del Camp. Formalized during the ATURA professional day.
• Centre d'Estudis Mont-rogencsminorStrategic or Co-development PartnerCollaboration on cultural heritage projects including the Ruta de Llegendes (Legend Route) theatrical heritage walks.
• Fundació Bofill (LECXIT program)minorStrategic or Co-development PartnerPartnership for the LECXIT reading program at municipal libraries, supporting youth literacy initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ajuntament de Vandellòs i l'Hospitalet de l'Infant: Adjacent municipality co-listed as terminus of the Via Verda Vandellòs–Cambrils project, sharing camping and coastal tourism dynamics. Comparable in scale and service mandate to Mont-roig del Camp.
• Ajuntament de Salou: Larger coastal tourism municipality on the Costa Daurada also pursuing Smart Destination positioning and beach-season services. Comparable in service portfolio (beach, tourism, citizen attention) and in competing for the same visitor pool.
• Ajuntament de l'Hospitalet de l'Infant i la Vall de Llors: Neighboring municipality on the same coastline with overlapping tourism and camping-sector exposure. Direct peer for camping-tourism strategy and Via Verda corridor integration.
• Ajuntament de Cambrils: Adjacent coastal municipality in Baix Camp, Tarragona, with a similar resident-plus-tourist service mix, beach management mandate, and Smart Destination profile. Highly comparable as a competing Catalan coastal municipality of similar scale.

Broad incumbents

• Ajuntament de Reus: Larger inland municipality in Baix Camp with economic development services, Gaudí tourism, and Smart Destination ambitions. Broader incumbent with overlapping digital-government and tourism mandates.
• Ajuntament de Tarragona: Capital city of the province with a broader urban-services mandate and tourism portfolio (heritage, beaches, events). Larger incumbent operating at a different scale but in the same provincial public-administration ecosystem.
• Diputació de Tarragona: Provincial-level public administration providing broader tourism, infrastructure, and grant support across Tarragona municipalities. A larger incumbent that co-funds projects such as the ATURA fair and cultural initiatives.

Others

• Patronat de Turisme de la Diputació de Tarragona: Provincial tourism promotion body covering the Costa Daurada destination in which Mont-roig-Miami Platja sits. Indirect peer as an ecosystem partner shaping destination-level marketing and visitor flows.
• Red DTI (Red de Destinos Turísticos Inteligentes): National network under SEGITTUR that grants the Smart Tourist Destination certificate held by Mont-roig-Miami Platja until 2027. Relevant ecosystem node influencing the municipality's certification and benchmarking.
• Generalitat de Catalunya: Regional government providing grants, regulatory oversight, and partnerships (e.g., Centre de Dia convention, urban planning modifications, Nuclear Transition Fund programs). Key enabler of the municipality's funding and policy environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ0clv6JlulrdOvRXHjAgKA
• Facebookfacebook.com/ajuntamentmontroig
• LinkedInlinkedin.com/company/ajuntament-de-mont-roig-del-camp
• Instagraminstagram.com/ajmontroig

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajuntament de Mont-roig del Camp