MOOLOOLAH RIVER FISHERIES PTY LTD
Mooloolah River Fisheries Pty Ltd is an Australian wholesale foodservice distributor and subsidiary of Superior Food Group, supplying seafood, meat, frozen goods, beverages, and packaging to QSR chains, corporate caterers, healthcare, and hospitality operators through 17 national branches.
- Company typePrivate
- Founded1992
- HeadquartersMooloolaba, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MOOLOOLAH RIVER FISHERIES PTY LTD does
Mooloolah River Fisheries Pty Ltd is an Australian wholesale foodservice distributor headquartered in Mooloolaba, Queensland, operating as a wholly-owned subsidiary of Superior Food Group Pty Ltd. The company distributes seafood, meat, dairy, frozen foods, dry goods, beverages, cleaning supplies, and packaging to trade customers through 17 branches covering every Australian state and territory. Its customer base spans Quick Service Restaurant chains (Hungry Jack's, Domino's, Subway, Carl's Jr., Baskin-Robbins, Mrs. Fields, Cinnabon), corporate foodservice operators (Compass Group, Sodexo, TEEG, Catering Industries, RFG, CIVEO, The Coffee Club), healthcare facilities (Health Purchasing Victoria), and traditional restaurants, cafes, schools, and universities.
The core product range is anchored by proprietary MRF-branded seafood (barramundi, squid, whiting, calamari, mud crab) alongside battered and crumbed fish, frozen potatoes from major brands (Farm Frites, Lamb Weston, McCain, Lutosa, Mydibel, Safries, Big Country), chilled food, and ancillary foodservice categories. Customer engagement is conducted through dedicated account managers, scheduled branch delivery days, prepaid or credit trade accounts, an online ordering portal for registered trade customers, and the SAVE Rewards loyalty program. Pricing is quote-based and not publicly disclosed.
The business model is classic wholesale foodservice distribution: revenue is generated through product sales to trade customers at negotiated pricing, with the parent Superior Food Group operating since 1992. Distribution is asset-intensive, relying on a national cold-chain branch network for next-day or scheduled delivery rather than proprietary technology platforms; no AI, software products, or APIs are disclosed in the source material.
MOOLOOLAH RIVER FISHERIES PTY LTD firmographics
Firmographics- Name
- MOOLOOLAH RIVER FISHERIES PTY LTD
- Legal name
- Superior Food Group Pty Ltd
- Website
- https://mooloolahfish.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mooloolah River Fisheries Pty Ltd is an Australian wholesale foodservice distributor and subsidiary of Superior Food Group, supplying seafood, meat, frozen goods, beverages, and packaging to QSR chains, corporate caterers, healthcare, and hospitality operators through 17 national branches.
- Ownership category
- akta.pro rank
MOOLOOLAH RIVER FISHERIES PTY LTD industry classification
Industry- Product category
- Foodservice Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
- akta.pro secondary industry
- Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)
Keywords
Where MOOLOOLAH RIVER FISHERIES PTY LTD is headquartered
LocationHeadquarters
- HQ city
- Mooloolaba
- HQ country
- Australia
- HQ region
- Oceania
Offices17 records
Markets served
MOOLOOLAH RIVER FISHERIES PTY LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Foodservice Distribution: Operates as a wholesale foodservice distributor selling seafood, meat, dairy, frozen foods, dry goods, beverages, cleaning supplies, and packaging to trade customers including restaurants, cafes, QSR chains, and corporate foodservice operators. Revenue generated through product sales with optional credit terms for approved trade accounts.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
MOOLOOLAH RIVER FISHERIES PTY LTD product offering
Product offeringCore offering
Mooloolah River Fisheries is a wholesale foodservice distributor that supplies fresh and frozen seafood, meat and smallgoods, dairy, frozen foods, dry goods, beverages, cleaning supplies, and packaging to trade customers. It operates through a national network of 17 branches across Australia, serving restaurants, cafes, QSR chains, corporate caterers, schools, healthcare, and aged-care facilities under the Superior Food Group umbrella.
Product overview
Mooloolah River Fisheries Pty Ltd operates as a wholesale seafood and food service distribution business under the Superior Food Group umbrella. The company offers a comprehensive range of fresh, chilled, and frozen seafood products alongside broader food service supplies including meat, dairy, dry goods, beverages, cleaning, and packaging products. Their core product lines include proprietary MRF-branded seafood (barramundi, squid, whiting, calamari, crab), battered and crumbed fish products, frozen potatoes from major brands, and general food service categories. The company also operates the SAVE Rewards loyalty program for trade customers. Products are distributed through multiple branches across Australia with both retail and wholesale channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Seafood Product Range
- Mooloolah River Fisheries (MRF) House-Branded Seafood
- Battered and Crumbed Fish
- Frozen Potatoes and Fries
- Chilled Food Range
- Beverages
- Frozen Food Range
- Smallgoods and Meat
- Dry Food and Packaging
- Cleaning Supplies
- SAVE Rewards Loyalty Program
Companies that use MOOLOOLAH RIVER FISHERIES PTY LTD
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
MOOLOOLAH RIVER FISHERIES PTY LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MOOLOOLAH RIVER FISHERIES PTY LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Superior Food Group Pty LtdcoreMooloolah River Fisheries is a part of Superior Food Group Pty Ltd (ABN 15 607 519 737). Superior Food Group is the parent company controlling the wholesale foodservice distribution operations including Mooloolah River Fisheries and other branches across Australia. Superior Food Services has been operating since 1992 as an award-winning national foodservice distributor.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
MOOLOOLAH RIVER FISHERIES PTY LTD competitors and assessment
Company assessmentDirect peers
- Top Cut Foods: Australian foodservice distributor specializing in protein (meat, poultry, seafood) for QSR, restaurants, and retail. Comparable in seafood specialization, QSR customer focus, and protein-led category leadership to MRF's seafood-anchored proposition.
- PFD Food Services: One of Australia's largest national broadline foodservice distributors, supplying restaurants, QSR chains, hotels, and institutional kitchens across the country. Directly comparable in customer segments, multi-branch distribution model, and product breadth to MRF/Superior Food Group.
- Beak & Johnston: Australian seafood wholesaler and distributor supplying fresh and frozen seafood to restaurants, retailers, and foodservice operators. Directly comparable as a seafood-specialist wholesale distributor serving similar trade customers.
- Bidfood Australia: Australian arm of the global Bidfood group, a major foodservice distributor serving QSR, hospitality, and institutional customers with broad frozen, chilled, dry, and seafood ranges. Closely comparable in scale, customer mix, and broadline product portfolio.
- Countrywide Foodservice: Australian broadline foodservice distributor supplying restaurants, cafes, hotels, and clubs with frozen, chilled, dry, and beverage products. Direct peer in foodservice distribution category with national reach and overlapping QSR/institutional customer base.
Broad incumbents
- Metcash: Major Australian grocery and food wholesaler (IGA, Campbells, Foodland supply) with national distribution capability. Overlaps in wholesale food distribution to trade customers but operates at much larger scale across grocery retail supply.
Emerging players
- Simon Johnson Premium Foods: Premium foodservice supplier in Australia focused on high-quality ingredients for chefs and restaurants. Comparable trade-customer base and broadline foodservice distribution, though positioned in a more premium category than MRF.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MOOLOOLAH RIVER FISHERIES PTY LTD social profiles
Digital presenceMOOLOOLAH RIVER FISHERIES PTY LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOOLOOLAH RIVER FISHERIES PTY LTD leadership team
Management profileNumber of profiles
MOOLOOLAH RIVER FISHERIES PTY LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOOLOOLAH RIVER FISHERIES PTY LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOOLOOLAH RIVER FISHERIES PTY LTD
What does MOOLOOLAH RIVER FISHERIES PTY LTD do?
Mooloolah River Fisheries is a wholesale foodservice distributor that supplies fresh and frozen seafood, meat and smallgoods, dairy, frozen foods, dry goods, beverages, cleaning supplies, and packaging to trade customers. It operates through a national network of 17 branches across Australia, serving restaurants, cafes, QSR chains, corporate caterers, schools, healthcare, and aged-care facilities under the Superior Food Group umbrella.
Is MOOLOOLAH RIVER FISHERIES PTY LTD a public or private company?
MOOLOOLAH RIVER FISHERIES PTY LTD is a private company. It is classified as corporate owned and is currently operating.
When was MOOLOOLAH RIVER FISHERIES PTY LTD founded?
MOOLOOLAH RIVER FISHERIES PTY LTD was founded in 1992. It employs 1 to 10 people.
Where is MOOLOOLAH RIVER FISHERIES PTY LTD based?
MOOLOOLAH RIVER FISHERIES PTY LTD is headquartered in Mooloolaba, Australia, in the Oceania region.
How does MOOLOOLAH RIVER FISHERIES PTY LTD make money?
One revenue line is on record: wholesale Foodservice Distribution.
Who are MOOLOOLAH RIVER FISHERIES PTY LTD's main competitors?
Direct peers on record are Top Cut Foods, PFD Food Services, Beak & Johnston, Bidfood Australia and Countrywide Foodservice. Metcash is listed as a broad incumbent. Simon Johnson Premium Foods is listed as an emerging player.
Does MOOLOOLAH RIVER FISHERIES PTY LTD have an API?
No public API is recorded for MOOLOOLAH RIVER FISHERIES PTY LTD.
What industry is MOOLOOLAH RIVER FISHERIES PTY LTD in?
MOOLOOLAH RIVER FISHERIES PTY LTD's product category is Foodservice Distribution. Its primary akta.pro industry code is AFAIADAD, Seafood Wholesale (Fresh & Frozen), with a secondary code of AFAIADAF, Shellfish Wholesale (Crustaceans & Mollusks). Its NAICS code is 42446 and its SIC code is 5140.