Mooney Mooney Club

What Mooney Mooney Club does

Mooney Mooney Club is a single-site, membership-based registered club located on the Hawkesbury River at Mooney Mooney, New South Wales, one hour north of Sydney. Founded in 1971, the club was placed into voluntary administration in February 2003 and amalgamated with the Revesby Workers' Group on 1 April 2004 following member approval. The venue operates two distinct dining concepts — Coastal Dining (an award-winning full-service restaurant) and Hawkes (an outdoor lakeside brunch/café) — alongside gaming facilities, lawn bowls (The Mudcrabs and The Pearls clubs), a kids playground, and a courtesy bus. Membership is priced at A$10 annually and confers reciprocal access to Revesby Workers' Club and Revesby Workers' Sports Club, the R Ultimate Points loyalty program, holiday accommodation at three coastal locations, and a birthday gift at 3- and 10-year membership milestones.

The club's technology stack is modest and consumer-facing rather than AI-enabled. Members receive a digital membership card (Apple/Google Wallet integration via the Cherry Hub/Odma Platform) showing real-time R Ultimate Reward Level and Points Balance, with point redemption at point of sale. Points can be converted into the Ultimate Prepaid eftpos Card, usable at 325,000 retailers across Australia without credit checks or bank account linkage. Table reservations are managed through NowBookIt. There is no disclosed AI/ML capability, proprietary model, or data flywheel.

The revenue model is anchored on food and beverage and gaming transactions (the dominant streams), with a low-friction subscription layer (A$10 annual membership) that grants access to the loyalty ecosystem and drives recurring engagement. The club targets two primary segments: local community members in the Canterbury-Bankstown LGA and surrounding areas, and the Hawkesbury boating community (which accesses the venue via the club's own wharf). Distribution is purely physical — a single venue with boat access, courtesy bus, and in-venue POS — supported by community-driven marketing (events, trivia, raffles, Purple Fridays DV-awareness initiative) and a basic website with booking integration.

Name

Mooney Mooney Club

Legal name

Mooney Mooney Club

Website

https://mooneymooneyclub.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Mooney Mooney Club is a single-site, membership-based registered club on the Hawkesbury River in NSW, Australia, serving local community members and boaters with dining, gaming, lawn bowls, and holiday accommodation via the Revesby Workers' Group ecosystem.

Ownership category

akta.pro rank

Product category

Hospitality & Club Services

NAICS

Golf Courses and Country Clubs (71391), Full-Service Restaurants (722511)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Membership Organizations (8600)

akta.pro primary industry

E-commerce & Digital Membership Clubs (CRAEADAF)

akta.pro secondary industry

Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• Social club hospitality
• Riverside dining venue
• Club membership services
• Lawn bowls recreation
• Loyalty rewards program

Headquarters

HQ city

Mooney Mooney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Annual membership fee of $10, providing access to exclusive member discounts on food and beverage, Ultimate rewards program, automatic membership to Revesby Workers' Club & Revesby Workers' Sports Club, holiday accommodation access, and birthday gifts.
2. Food and Beverage Sales: Restaurant and bar sales through Coastal Dining, Hawkes restaurant, lounge area with bar meals and snacks. Revenue from dine-in customers and takeaway supplies for boaters.
3. Ultimate Rewards Program: Points-based loyalty program where members earn R Ultimate Points through Revesby Workers Club spending, convertible to the Ultimate Prepaid eftpos Card for spending at 325,000 retailers nationwide.
4. Gaming: Club gaming facilities with responsible gambling practices, player activity statements available monthly, and gaming conditions posted as per NSW regulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Mooney Mooney Club is a members-only riverside social and hospitality club operating two dining venues (Coastal Dining and Hawkes), a gaming floor, lawn bowls facilities, and a calendar of social events, anchored by a $10 annual membership. Members receive discounts on food and beverage, automatic membership to other Revesby Workers' Group clubs, holiday accommodation access, and access to the R Ultimate Rewards loyalty program with points convertible via the Ultimate Prepaid eftpos Card.

Product overview

Mooney Mooney Club is a riverside hospitality venue consisting of two distinct dining offerings: Coastal Dining (award-winning restaurant) and Hawkes (casual café/brunch venue). The club operates a membership model ($10 annual fee) with a loyalty program (R Ultimate Points) that integrates with physical and digital membership cards, plus a prepaid eftpos card for point redemption. Additional facilities include lawn bowls, kids playground, gaming, and courtesy bus service. The club is part of the Revesby Workers' Group.

Differentiator

Problem solved

Functional benefit

Brands

• Coastal Dining: Award-winning restaurant featuring fresh produce and quality meat and seafood served in a relaxed, informal atmosphere with waterfront views.
• Hawkes

Products and services

• Coastal Dining Award-winning riverside restaurant at Mooney Mooney Club serving fresh produce, quality meat, and seafood in a relaxed informal atmosphere with open-air balconies overlooking the Hawkesbury River. Table bookings available for up to 20 people. Target audience: club members and their guests seeking full-service dining.
• Hawkes at Mooney Mooney Lakeside café and brunch venue on lush lawns overlooking the Hawkesbury River offering casual dining and drinks in a family-friendly setting. Open Thursday to Sunday. Target audience: members, families, and casual visitors seeking relaxed brunch/café fare.
• Club Membership Annual club membership for $10 providing member discounts on food and beverage, access to the R Ultimate rewards program, automatic membership to Revesby Workers' Club and Revesby Workers' Sports Club, and holiday accommodation access at Urunga, Fingal Bay, and Sussex Inlet. Target audience: individual adult consumers in the Canterbury-Bankstown LGA and surrounding areas.
• Lawn Bowls Lawn bowls facility operating men's (The Mudcrabs) and women's (The Pearls) bowling clubs with regular games, inter-club competitions, tournaments, dinners, barbecues, and social events. Target audience: club members interested in social and competitive lawn bowls.
• Ultimate Prepaid eftpos Card Prepaid eftpos card enabling members to convert R Ultimate Points earned through Revesby Workers' Club spending into a spendable balance at any of 325,000 eftpos-accepting retailers across Australia. No credit checks, not linked to personal bank accounts; members can also load personal funds. Target audience: club members seeking everyday spending utility from loyalty points.

Quantifiable outcome

• Access to 325,000 retailers nationwide through Ultimate Prepaid eftpos Card
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Revesby Workers' GroupcoreStrategic or Co-development Partner · 1 April 2004Mooney Mooney Club became part of the Revesby Workers' Group following voluntary administration in 2003 and member vote in April 2003. Official amalgamation occurred on April 1, 2004. The group operates multiple clubs including Revesby Workers' Club and Revesby Workers' Sports Club. Members receive automatic membership to all group clubs.
• Biyani House - Revesby Women's SheltercoreStrategic or Co-development PartnerOngoing partnership through Purple Fridays initiative - a Club-wide program to raise awareness of domestic violence and promote respectful relationships. Staff wear purple polo shirts every Friday as visible support for survivors. Biyani House is the only refuge in the Canterbury-Bankstown LGA offering critical support to women and children fleeing abuse.
• Coastal Patrol HawkesburyminorOthersDedicated to assisting members of the boating community to educate and protect themselves, their passengers and their vessels. Provides safety information and support for waterway users.

Scale indicators1 record

Recent moves9 records

Expansion highlights5 records

Direct peers

• Wests Tigers League Club: Leagues club with similar membership-driven dining, gaming and entertainment model. Comparable mid-sized NSW registered club operations.
• Cabra-Vale Diggers Club: Workers/diggers-style registered club nearby in the Canterbury-Bankstown area with overlapping membership demographic, dining and gaming facilities.
• Revesby Workers' Club: Sister club within the Revesby Workers' Group, offering the same membership and Ultimate Rewards ecosystem. Members receive automatic access, so it is the most direct operational and commercial comparable.
• Canterbury-Hurlstone Park RSL Club: Adjacent registered club in Sydney's south-west with comparable membership, dining and gaming offerings. Competes for the same suburban community member base.
• Bankstown Sports Club: Large NSW registered club in the same Canterbury-Bankstown catchment offering dining, gaming, entertainment and events under a similar membership model. Closest geographic competitor for local members.

Broad incumbents

• Panthers Group: Major NSW registered club group with destination venues combining dining, gaming, sport and entertainment. Comparable in membership model and multi-format hospitality positioning.
• Twin Towns Services Club: Large regional NSW/QLD services club with comparable membership, dining, gaming, entertainment and accommodation offerings. Comparable at the multi-revenue-stream registered club level.
• Mounties Group: Large multi-venue NSW registered club group operating multiple hospitality, gaming and entertainment venues. Comparable at the group/portfolio level for member loyalty and F&B operations.

Others

• NowBookIt: Reservation platform integrated by Mooney Mooney Club for Coastal Dining bookings. Adjacent ecosystem partner, comparable as a hospitality-enabling SaaS used across similar Australian venues.

Regional players

• Hawkesbury River Marina / Brooklyn Marina businesses: Other Hawkesbury River waterfront hospitality operators that compete for the same boating segment. Not a registered club, but directly comparable for waterfront dining and wharf-access demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mooney-mooney-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mooney Mooney Club