Moonlight Pizza

What Moonlight Pizza does

Moonlight Pizza & Brewpub is a privately held, single-location restaurant and brewpub operating at 242 F Street in downtown Salida, Colorado, founded with its signature community giving program in 2009. The business serves the Salida and Chaffee County community as well as visitors to the Arkansas River Valley through dine-in service, online pickup and delivery via the Toast Tab platform, walk-in takeout, catering, and private event bookings. Its menu centers on fresh-made pizzas, hot sandwiches, salads, and appetizers, complemented by 16 rotating house-brewed craft beers on tap and a limited-time specialty cocktail program.

The core operating differentiators are operational rather than technological: fresh dough prepared daily in-house, locally sourced ingredients, 16 rotating house-brewed beers, and a large seasonal patio in the heart of downtown Salida. The technology footprint is limited to standard restaurant infrastructure, including the Toast Tab online ordering platform and organic social media presence on Facebook and Instagram, with no proprietary software, mobile applications, AI/ML features, or documented third-party integrations beyond standard restaurant POS.

The revenue model is transactional food and beverage sales across dine-in, takeout, delivery, catering, and private events, supplemented by gift cards and the Toast Tab loyalty program. Customer acquisition is driven primarily by community engagement, including the long-running Moonlight Monday nonprofit fundraising program, the Summer Music Series, weekly Kids Night promotions, and the Moonlight Kids Club loyalty program. The business is owned and operated by Kyle Buskist and Brenna Eaker with approximately 10 employees, no institutional investment, no parent company, and no franchise or multi-unit structure.

Name

Moonlight Pizza

Legal name

Moonlight Pizza & Brewpub

Website

https://moonlightpizza.biz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Moonlight Pizza & Brewpub is a privately held, single-location restaurant and brewpub in Salida, Colorado, serving fresh-made pizza, 16 rotating house-brewed craft beers, and casual dining to local families and Arkansas River Valley visitors.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant & Brewpub

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Craft brewery
• Pizza restaurant
• Brewpub dining
• Casual family dining
• Community fundraising

Headquarters

HQ city

Salida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue generated from selling pizza, hot sandwiches, salads, appetizers, craft beers on tap, specialty cocktails, and non-alcoholic beverages. Operates with dine-in, takeout, and delivery options. Additional revenue from catering and event bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Moonlight Pizza & Brewpub operates a single-location restaurant and brewpub in downtown Salida, Colorado, serving fresh-made pizzas, hot sandwiches, salads, and appetizers alongside 16 rotating house-brewed craft beers and specialty cocktails. The business emphasizes dine-in service with a seasonal patio, supplemented by online ordering for pickup and delivery, plus private event and catering bookings. Beyond food and beverage, the restaurant anchors its identity around community programs such as Moonlight Mondays (donating 10% of sales to local nonprofits), a kids loyalty club, and a Summer Music Series.

Product overview

Moonlight Pizza & Brewpub is a single-location restaurant offering a unified dining experience centered on fresh-made pizzas, house-brewed beers, and a rotating menu of hot sandwiches, salads, and appetizers. The core products include their food menu and house-brewed beer selection, supplemented by value-add programs like Kids Night and the Moonlight Kids Club loyalty program, seasonal Summer Music Series live performances, and community-focused fundraising initiatives through Moonlight Mondays and Summer Youth Fundraising. Additional offerings include Full Moon promotional specials, online ordering via Toast Tab, and private event booking services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza & Food Menu Fresh-made pizzas, hot sandwiches, salads, and appetizers crafted with fresh ingredients and house-made dough prepared daily in-house, available for dine-in, pickup, or delivery through the Toast Tab ordering platform.
• House-Brewed Craft Beer Sixteen rotating house-brewed craft beers available on tap seasonally, including craft ales and lagers brewed on-site at the brewpub.
• Specialty Cocktails Limited-time specialty cocktails offered alongside the in-house craft beer selection to provide varied beverage options for dine-in guests.
• Moonlight Kids Club Membership Membership program for children ages 10 and under that provides birthday perks, Moonlight Bucks rewards, exclusive events, and a swag bag to encourage repeat family visits.
• Online Ordering for Pickup and Delivery Direct online ordering service via the Toast Tab platform that allows customers to place pickup and delivery orders for food and beverages from the Moonlight Pizza menu.
• Private Event and Catering Booking Booking service for private parties, group events, and venue rentals that allows customers to reserve the restaurant space for catered gatherings and entertainment.

Quantifiable outcome

• Over $500,000 raised for local nonprofits since 2009
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Local Farmers and ProducersminorStrategic or Co-development PartnerPartnerships with local farmers to source grains for brewery operations and donate spent grains for livestock feed, creating a sustainable circular economy approach.
• Various Local NonprofitscoreGTM or Marketing PartnerMoonlight Monday program partners with dozens of local 501(c) nonprofits including schools, youth programs, animal welfare organizations, environmental groups, arts and music organizations, and community services. The Summer Fundraising program focuses on youth organizations and school clubs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Local Slice Pizza: Independently operated regional pizza delivery and casual dining operator. Comparable as an independent pizza operator with online ordering, though without the brewpub/brewing component that defines Moonlight's differentiation.

Direct peers

• Mountain Sun Pub & Brewery: Long-running brewpub in Boulder, CO with in-house brewing and casual pub menu. Comparable as an independent Colorado brewpub combining house-brewed beer with full casual-food service and community/event programming.
• Bonfire Brewing: Craft brewery and taproom in Eagle, CO serving pizza and casual food. Closely comparable as a small, independently-owned Colorado mountain-town brewpub combining on-site brewing with casual family dining.
• Woods Walk Restaurant and Brewery: Local Salida, CO casual dining and brewery concept. Directly comparable as a competing downtown Salida restaurant with craft beer and casual fare serving the same primary customer base.
• Elevation Beer Company: Independent craft brewery in Poncha Springs (Chaffee County, CO), only ~25 miles from Salida. Highly comparable geography, independent ownership, and craft-beer-forward positioning targeting the same Arkansas River Valley visitor base.
• Aspen Brewing Company: Independently owned Colorado mountain-town craft brewery with a taproom serving food. Comparable independent-ownership model and mountain-destination customer base, though at a different price point.

Emerging players

• Hopdoddy Burger Bar: Craft-beer-forward casual dining concept emphasizing fresh, house-made ingredients and local community ties. Comparable positioning around craft beer pairing with made-from-scratch food in a casual full-service environment.

Broad incumbents

• BJ's Restaurant Brewhouse: National casual-dining chain with on-site brewing of craft beer and deep pizza menu. Comparable as a scaled brewpub-plus-pizza concept, though broader footprint and corporate-owned versus Moonlight's independent model.
• Mod Pizza: Large fast-casual pizza chain competing for the same pizza-with-beverage occasion. Comparable product category but different service model (fast-casual counter vs. full-service brewpub) and broader geographic reach.

Regional players

• Cosmo's Pizza Lounge: Casual pizza and bar concept in Salida/BV region, directly competitive in the same Arkansas River Valley trade area. Highly comparable product mix (pizza + bar) and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MoonlightPizzaBrewpub
• Instagraminstagram.com/moonlightpizzabrewpub
• LinkedInlinkedin.com/company/moonlight-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonlight Pizza