Moorabbin Rugby Union Football Club

What Moorabbin Rugby Union Football Club does

Moorabbin Rugby Union Football Club is a community amateur rugby union club based at Harold Cattersson Reserve, 92 Keys Road, Cheltenham, Victoria, Australia. Founded in 1965 and competing under the nickname "The Rams," the club serves junior and senior rugby players, social members, and local participants in Melbourne's south-eastern suburbs. It has accumulated 15 First Grade Premierships over its six-decade history and currently operates with approximately 5 employees alongside a volunteer base typical of Australian community rugby clubs.

The club's revenue is generated principally through player memberships (junior and senior), social memberships, merchandise sales (e.g., junior memberships $20–$235, merchandise items $3–$87), and ancillary participation/event income via programs such as the Friday Night Touch Rugby competition (expanded to 24 teams) and community events such as the Junior Presentation Night, with ticketing handled through TryBooking. Go-to-market is local and community-driven — primarily registration-based sign-ups, in-person events at the club grounds, and social media presence on Facebook and Instagram.

Operationally, the technology stack is conventional community-sport tooling rather than a bespoke platform: Shopify for merchandise e-commerce, Rugby Xplorer and MySideline for competition and member management, Mailchimp for member communications, Sports In Focus for media, Facebook/Instagram for community engagement, and TryBooking for event ticketing. The club is privately held as a community sports entity, discloses no external funding, and has no disclosed revenue, partnerships, or sponsorships of scale.

Name

Moorabbin Rugby Union Football Club

Legal name

Moorabbin Rugby Union Football Club

Website

https://moorabbinrams.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Moorabbin Rugby Union Football Club is a community amateur rugby union club in Cheltenham, Victoria, Australia, founded in 1965, serving junior and senior players, social members, and local participants through membership programs, merchandise sales, and community competitions such as Friday Night Touch Rugby.

Ownership category

akta.pro rank

Product category

Community Sports Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Club Sports Programs (EDALAIAB)

Keywords

• Community rugby club
• Junior rugby programs
• Senior rugby memberships
• Rugby club merchandise
• Amateur sports club

Headquarters

HQ city

Moorabbin, Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Player Membership Fees: Seasonal membership fees collected through Rugby Xplorer platform for junior and senior player registrations. Includes referee fees, team fees, state fees, insurance fees, and club operational costs.
2. Merchandise Sales: Sale of club merchandise including jerseys, hoodies, training shirts, polo shirts, scarves, beanies, caps, track pants, shorts, keyrings, and stubby holders through the club's Shopify e-commerce store. Pickup available at the club or shipped.
3. Social Memberships: Non-playing supporter memberships offering benefits to families and supporters of the club.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Moorabbin Rugby Union Football Club ("The Rams") operates a community rugby union club at Harold Catersson Reserve in Cheltenham, Victoria, providing seasonal player memberships for junior (U4–U18) and senior men's and women's XVs and Colts, non-contact Friday Night Touch Rugby, social memberships for non-playing supporters, and an extensive branded apparel and merchandise line sold through the club's e-commerce store.

Product overview

Moorabbin Rugby Union Football Club (the Rams) operates as a community rugby club established in 1965, offering a unified portfolio of sports participation and merchandise products. The club's core offerings center on senior and junior rugby memberships (registered through Rugby Xplorer) and touch rugby programs, complemented by an extensive branded merchandise line sold via Shopify e-commerce. Merchandise includes apparel across multiple categories: performance wear (training shirts, gym shorts, track pants), supporter apparel (hoodies, polo shirts, t-shirts), accessories (beanies, scarves, caps, keyrings, stubby holders), and commemorative items (60th Anniversary and Vintage Jersey collections). The club also offers social memberships for non-playing supporters, creating a tiered participation model that serves players across all age groups (Under 6s to seniors) as well as the broader supporter community.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Player Memberships Seasonal rugby memberships for boys and girls from Under 4s to Under 18s, including Get Into Rugby (U4-U7), Pathways (U8-U10) at $205, Youth Boys (U11-U17) at $225, Youth Girls (U10-U18) at $185, and U18 Boys/U85kg at $235. A $20 training-only registration option is also available. Registration and fee payment handled through the Rugby Xplorer platform.
• Senior Player Memberships Seasonal rugby memberships for senior men's and women's XVs and Colts divisions. Players register and pay season fees through the Rugby Xplorer App, granting access to the club's senior rugby programs and competitions in Victoria.
• Social Memberships / Sponsorships Annual non-playing supporter memberships offering season-long benefits to families and community supporters of the Rams, without on-field participation. Various benefit tiers are available via the club's Social Sponsorship program.
• Friday Night Touch Rugby Weekly Friday night touch rugby competition with Mixed Open, Men's Open, and Mixed Youth (12-16 years) divisions. Accommodates up to 24 teams with individual player registration available. Team and individual registration handled through the MySideline platform.
• Official Club Apparel & Merchandise Club-branded merchandise line including training shirts, hoodies (adult and youth), track pants, gym shorts, polo shirts, T-shirts, beanies, scarves, caps, keyrings, stubby holders, and commemorative items such as the 60th Anniversary supporter player jersey ($87) and Vintage Rugby Jersey ($72). Sold through the club's Shopify e-commerce store with options for club pickup at Harold Catersson Reserve or delivery.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Rugby Australia: National governing body for rugby union in Australia; operates the Rugby Xplorer registration platform through which Moorabbin processes all player memberships.
• Rugby Victoria: The governing body for rugby union in Victoria; sets competition rules, manages the registration framework (Xplorer), and provides the structural ecosystem within which Moorabbin operates.

Direct peers

• Melbourne University Rugby Club: Historic Melbourne rugby club combining community and student participation; comparable Victorian rugby union offering with senior and pathway programs.
• Box Hill Rugby Club: Eastern Melbourne rugby union club offering senior and junior programs; directly comparable in scope, scale, and Victorian competition footprint.
• Power House Rugby Club: Melbourne-based community rugby club with comparable senior/junior programs and community-driven governance model.
• Harlequin Rugby Club Melbourne: Victorian rugby union club offering comparable community rugby programs across senior and junior tiers; competes directly for Melbourne-based player registrations and sponsorship.
• Endeavour Hills Rugby Club: Suburban Melbourne rugby club operating similar community rugby programs for junior and senior players in the Victorian competition structure.
• Melbourne Rugby Club: Direct competitor in Victorian rugby union competition; another historic Melbourne-based community rugby club fielding senior and junior teams, providing directly comparable membership, merchandise, and community programs.
• Footscray RUFC: Western Melbourne community rugby club with similar junior-to-senior pathway, grassroots recruitment model, and social/community orientation to Moorabbin.

Others

• Canterbury (rugby apparel brand): Major rugby apparel supplier; Moorabbin's merchandise program relies heavily on Canterbury-branded training wear, polos, and track pants, making it a key enabling partner.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moorabbinrams
• Instagraminstagram.com/moorabbinrams
• LinkedInlinkedin.com/company/moorabbin-rugby-union-football-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moorabbin Rugby Union Football Club