William R. Moore College of Technology

What William R. Moore College of Technology does

William R. Moore College of Technology, operating as Moore Tech, is a private non-profit occupational education institution founded in 1930 in Memphis, Tennessee, when William R. Moore bequeathed his fortune to establish the school on Poplar Avenue. The institution delivers hands-on technical training across three Memphis campuses — the Main Campus at 1200 Poplar Avenue, the Auto Campus at 2785 S. Mendenhall, and the Welding Campus at 475 N. Bellevue Blvd — and offers twelve technical programs including automotive service technology, air conditioning/refrigeration/heating, industrial electricity and plant maintenance, machining, plumbing, property maintenance, welding (with advanced track), weatherization/retrofit installer, and high-pressure boiler/refrigeration license exam preparation. Programs are structured as Certificate, Diploma, and Associate of Applied Technology (AAT) tracks, typically completed within one to two years, and include employment placement services for graduates.

Moore Tech's revenue model is tuition-driven, with students applying online through the AMPEducator-powered admissions portal for general and automotive programs. The institution is accredited by the Commission of the Council on Occupational Education, enabling federal financial aid eligibility, and participates in the Tennessee Promise tuition-free program under oversight of the Tennessee Higher Education Commission. The go-to-market is admissions-led and locally focused, supported by a website (powered by SiteWrench CMS), organic social presence on Facebook, LinkedIn, Instagram, YouTube, and Twitter/X, and community events such as Founder's Day and graduation ceremonies. Customer segments are individual career-oriented students in the Memphis metropolitan area pursuing credentialed pathways into skilled trades, with no enterprise customers or B2B channels evident in the source material.

Name

William R. Moore College of Technology

Legal name

William R. Moore College of Technology

Website

https://mooretech.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

William R. Moore College of Technology (Moore Tech) is a private non-profit technical trade institution founded in 1930 in Memphis, Tennessee, offering Certificate, Diploma, and Associate of Applied Technology programs across three campuses serving students pursuing careers in skilled trades.

Ownership category

akta.pro rank

Product category

Vocational and Technical Trade Education

NAICS

Technical and Trade Schools (6115), Technical and Trade Schools (61151), Other Technical and Trade Schools (611519), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM)

akta.pro secondary industries

EPA 608 & Refrigerant Handling Compliance Training (EDAOACAN), Construction, Engineering & Skilled Trades Licensure Prep (EDAAANAL)

Keywords

• Technical trade education
• Vocational training programs
• Associate degree applied technology
• Automotive service training
• Welding technology training

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Fees: Students pay tuition for enrollment in certificate, diploma, and associate degree programs. Tuition policy and fee schedules are available through the institution's finance department and tuition pages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Moore Tech delivers career-focused technical trade education through Certificate, Diploma, and Associate of Applied Technology (AAT) degree programs in fields such as automotive service technology, HVAC, industrial electricity/plant maintenance, machining, plumbing, property maintenance, welding, weatherization, and boiler/refrigeration license exam preparation. Programs are designed for completion within one to two years and are delivered in person across three Memphis, Tennessee campuses, supplemented by a student portal, admissions advising, and employment placement services.

Product overview

William R. Moore College of Technology (Moore Tech) is a technical trade higher education institution offering vocational and technical training programs. The institution operates on a multi-track educational model providing Certificate, Diploma, and Associate of Applied Technology (AAT) degree programs. The portfolio includes twelve distinct technical programs covering trades such as automotive service technology, air conditioning/refrigeration/heating, industrial electricity/plant maintenance, machining technology, plumbing, property maintenance, welding, weatherization, and boiler/refrigeration license preparation. Students access these programs through a student portal for academic management. Programs are delivered across three campuses in Memphis, Tennessee: Main Campus (1200 Poplar Avenue), Auto Campus (2785 S. Mendenhall), and Welding Campus (475 N. Bellevue Blvd).

Differentiator

Problem solved

Functional benefit

Products and services

• Certificate Track Programs Focused education and training programs in technical fields of choice, typically completed within one to two years, leading to a certificate credential.
• Diploma Track Programs Focused education and training programs in technical fields of choice, typically completed within one to two years, leading to a diploma credential.
• Associate of Applied Technology (AAT) Degree Associate degree combining focused technical education with associate-level courses, allowing students to select a concentration of technical study, typically completed within one to two years.
• Air Conditioning, Refrigeration and Heating Program Technical training program in HVAC systems covering air conditioning, refrigeration, and heating technologies, offered to students seeking skilled trade credentials.
• Automotive Service Technology (AAT) Program Technical training program in automotive service and repair, available as an Associate of Applied Technology degree and delivered at the Auto Campus.
• Industrial Electricity and Plant Maintenance Program Technical training program in industrial electrical systems and plant maintenance operations for students pursuing electrical and maintenance trade careers.
• Machining Technology Program Technical training program in machining and machine shop operations for students entering precision manufacturing trades.
• Plumbing Program Technical training program in plumbing systems and practices for students pursuing plumbing trade careers.
• Property Maintenance Program Technical training program in property maintenance and maintenance technology, including advanced tracks, for students entering building and facilities maintenance trades.
• Welding and Welding - Advanced Program Technical training program in welding techniques with advanced coursework options, delivered at the Welding Campus.
• High Pressure Boiler and Refrigeration License Exam Preparation Preparation program for high pressure boiler and refrigeration license examinations for students pursuing trade licensing.
• Weatherization / Retrofit Installer Technician Program Technical training program for retrofit installer technicians specializing in weatherization for students entering energy-efficiency trades.
• Moore Tech Student Portal Online portal for enrolled students to access academic resources, registration, and student services.
• Employment Placement Services Career services support for students and graduates, including job placement assistance to connect program completers with employers in skilled trades.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Council on Occupational Education (COE)coreOthersThe institution holds accreditation from the Council on Occupational Education (COE), a regional accrediting agency recognized by the U.S. Department of Education. COE accreditation validates the institution's educational quality and enables student eligibility for federal financial aid.
• Tennessee PromisecoreOthersMoore Tech participates in the Tennessee Promise program, a state initiative providing tuition-free college attendance at eligible institutions for Tennessee students.
• State of Tennessee / Tennessee Higher Education CommissioncoreOthersThe institution operates under the oversight of the Tennessee Higher Education Commission (THEC), which coordinates and regulates post-secondary education in the state.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Universal Technical Institute (UTI): National, for-profit operator of multi-campus technical/trade colleges specializing in automotive, diesel, welding, HVAC, and industrial programs with associate-degree pathways. Comparable program mix (especially automotive services and welding) and AAT-style credentials make it the closest scaled analog to Moore Tech, though operating nationally and for-profit.
• ECPI University: For-profit multi-campus institution offering associate and bachelor's programs with significant technical/trade and technology tracks. Overlaps with Moore Tech on applied-technology and skilled-credential pathways, providing a benchmark for how larger private career colleges scale program portfolios.
• Lincoln Tech: Multi-campus for-profit career college offering HVAC, automotive, welding, electrical, and industrial technology programs with diploma and degree pathways. Overlaps with Moore Tech on several core trades (HVAC, automotive service, welding) and runs an analogous certificate-to-degree ladder, making it a strong structural peer.

Others

• Tennessee Higher Education Commission: State regulator overseeing Tennessee post-secondary institutions including Moore Tech. Not a competitor but a key ecosystem participant; Tennessee Promise funding and state-level workforce policy channeled through THEC materially shape Moore Tech's enrollment economics.

Direct peers

• MIAT College of Technology: Private technical college offering certificate, diploma, and associate programs in HVAC, industrial electricity, welding, and energy/weatherization fields. Significant program-level overlap with Moore Tech, including industrial electricity and weatherization-specific curriculum.
• New England Institute of Technology: Private, non-profit technical college offering associate and bachelor's degrees across trades-adjacent programs including HVAC, electrical, and machining with dedicated lab facilities. Comparable operating model (private non-profit technical college, multi-credential ladder) and overlapping program mix make it a strong direct institutional peer.
• WyoTech: Specialty trade school focused heavily on automotive, diesel, and welding programs with diploma and degree pathways. It is the closest specialty-trades analog to Moore Tech's automotive and welding dedicated campuses, particularly for welding program design and outcomes benchmarking.

Regional players

• Pellissippi State Community College: Tennessee community college outside Memphis that nonetheless competes in the same Tennessee trades-student pool via Tennessee Promise. Offers technical certificates and associate degrees in trades-like fields, providing a useful benchmark for public-institution competition against Moore Tech.
• Southwest Tennessee Community College: Memphis-area public community college that offers technical certificate and associate programs in skilled trades, including HVAC, welding, and industrial technologies. Its local presence, Tennessee Promise eligibility, and lower tuition make it a direct substitute for Moore Tech's core catchment.
• Tennessee College of Applied Technology: Tennessee's state-run network of technical/trade colleges offering certificates and diplomas across skilled trades statewide. Operates separately from Moore Tech's Memphis base but directly competes for the same Tennessee trades students via Tennessee Promise funding, making it the most direct like-for-like institutional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MooreTechMem
• YouTubeyoutube.com/channel/UCxFfa0lAx2OMJ3Fx6JujAcQ
• Facebookfacebook.com/MooreTechMemphis
• LinkedInlinkedin.com/school/william-moore-college-of-technology
• Instagraminstagram.com/moore.tech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about William R. Moore College of Technology