Moorgate Andrology Clinic

What Moorgate Andrology Clinic does

Moorgate Andrology Clinic, trading as Moorgate Andrology and Gynaecology under the legal entity Mills Medical Services Ltd, is a UK-based specialist clinic focused on male urology, andrology, and increasingly women's intimate health procedures. Founded circa 2009 with more than 15 years of operational history and 15,000+ procedures performed, the clinic operates from six UK locations including a flagship site on Harley Street, London, plus regional clinics in Sheffield, Essex, Preston, Altrincham, and Glasgow. Service offerings span penis enlargement surgery, penile fillers, Peyronie's disease treatment, erectile dysfunction therapies, and women's procedures such as labial puff filler and vaginoplasty. The clinic markets a proprietary tissue interposition technique (Ligamentosis Surgery) attributed to Dr Nenad Djakovic and Dr Gerasimos Fragkoulis as a differentiated clinical method.

The business is built around a direct-to-consumer model: patients initiate contact via video consultations, bypass traditional GP referral, and pay privately for elective procedures. Pricing is published and ranges from £350 for entry-level filler treatments to £11,995 for vaginoplasty, with a Hybrid Enhancement Programme that bundles multiple procedures into a single package. Patient finance partnerships allow consumers to spread the cost of higher-value procedures, lowering the upfront price barrier. Headcount is lean at six employees, with clinical delivery likely supported by surgeons operating as independent practitioners using the clinic's facilities and patient pipeline.

Revenue mechanics are volume-driven across a long tail of individual elective procedures, with no disclosed enterprise or B2B contracts. Geographic breadth and the Harley Street address serve as primary patient acquisition assets, complemented by the international patient packages targeting overseas demand. The company is privately held with no external funding disclosed, indicating founder ownership and self-financed growth. Operational data (headcount, fixed multi-site footprint, published pricing, and finance partnerships) points to a mature, cash-generative small business rather than a venture-backed scale-up.

Name

Moorgate Andrology Clinic

Legal name

Mills Medical Services Ltd

Website

https://moorgateandrology.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Moorgate Andrology Clinic is a UK private clinic offering male andrology and women's intimate health procedures across six locations including Harley Street, London, serving individual direct-to-consumer patients on a self-pay basis with published pricing and finance options.

Ownership category

akta.pro rank

Product category

Urology and Andrology Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAKAOAD

Male Reproductive & Sexual Medicine (Andrology)

Healthcare & Life Sciences/Specialist Medical Practice/Urology

SECONDARYHLAKAOAC

Female Pelvic Medicine & Reconstructive Surgery (Urogynecology)

Healthcare & Life Sciences/Specialist Medical Practice/Urology

SECONDARYHLAKAOAA

General Urology

Healthcare & Life Sciences/Specialist Medical Practice/Urology

Keywords

• Urological surgery services
• Male enhancement procedures
• Genital cosmetic surgery
• Erectile dysfunction treatment
• Sexual health clinic

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Surgical Procedures: One-time surgical procedures including penis enlargement surgery (length, girth, or combined), Peyronie's disease surgery, and other genital surgeries. Revenue recognized at point of service delivery.
2. Non-Surgical Treatments: Penis filler treatments using hyaluronic acid (Essential, Signature, Elite tiers) and other injectable procedures. Temporary treatments requiring repeat sessions every 12-24 months.
3. Finance Facilitation: The clinic facilitates patient financing through third-party lenders (afforditNOW/PayBreak and Ideal4finance), earning revenue through referral arrangements on financed procedures.
4. International Patient Packages: All-inclusive packages (Bronze, Silver, Gold) for overseas patients bundling surgery fees, accommodation, and aftercare into tiered pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Moorgate Andrology Clinic is a specialist urology and andrology clinic offering surgical and non-surgical procedures including penis enlargement surgery, penile fillers, Peyronie's disease treatment, erectile dysfunction therapies, and select female genital procedures. The clinic operates as a non-clinical introducer coordinating care delivered by GMC-registered specialist urologists across multiple UK locations.

Product overview

Moorgate Andrology Clinic is a UK-based specialist urology and andrology clinic offering a comprehensive portfolio of male and female genital procedures. The core offering comprises surgical and non-surgical treatments organized into men's health services (penis enlargement surgery, penile fillers, Peyronie's disease treatment, erectile dysfunction treatments, testicular procedures, foreskin treatments, and other andrology services) and women's health services (labiaplasty, labial puff treatment, clitoral hood reduction surgery, and vaginoplasty). The clinic operates a tiered product structure with standalone procedures (e.g., length-only or girth-only surgery) and combination programmes (e.g., Hybrid Enhancement Programme combining surgery with post-operative filler refinement). Additional services include international patient packages and finance options.

Differentiator

Problem solved

Functional benefit

Products and services

• Penis Enlargement Surgery
• Penis Filler Treatment (Essential, Signature, Elite tiers)
• Peyronie's Disease Treatment
• Erectile Dysfunction Treatments
• Testicular Enhancement Surgery
• Foreskin Treatments (Circumcision, Frenuloplasty, Preputioplasty)
• Labiaplasty
• Labial Puff Treatment
• Clitoral Hood Reduction Surgery
• Vaginoplasty
• Hybrid Enhancement Programme
• International Patient Packages

Quantifiable outcome

• 96% of patients report improvements in personal relationships
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The London Andrology Centre: London-based specialist urology clinic offering penile implant surgery, Peyronie's treatment, and men's sexual health procedures. Direct UK competitor in the same specialist-urology niche as Moorgate.
• International Andrology: International clinic group specialising in penis enlargement, penile implants, and men's sexual health. Directly comparable to Moorgate because both focus exclusively on andrology procedures with similar surgical and filler offerings, and compete for medical-tourism patients.
• MansMatters: UK men's health clinic offering non-surgical and surgical treatments for erectile dysfunction, Peyronie's disease, and male enhancement. Comparable specialist-andrology positioning targeting similar UK self-pay patients.

Broad incumbents

• HCA Healthcare UK: Operator of major UK private hospitals including The Harley Street Clinic and The Lister. Comparable as a London-anchored private hospital provider, with overlapping urology and cosmetic-surgery patient base.
• Spire Healthcare: Largest UK private hospital group offering a wide range of surgical specialties including urology. Comparable as a UK private-pay surgical provider and potential acquirer or partner, though not focused on cosmetic andrology.
• Transform Hospital Group: UK cosmetic surgery chain providing surgical and non-surgical aesthetic procedures across multiple sites. Comparable as a UK self-pay cosmetic surgery operator with overlapping patient acquisition model, though broader in scope.
• Circle Health Group: UK private hospital operator offering surgical specialties including urology. Comparable as a UK private-pay surgical provider with potential to scale specialist procedures, though broader than Moorgate's niche.
• Harley Medical Group: Established UK cosmetic surgery group with national clinic network. Comparable multi-site private-pay cosmetic provider with shared reliance on Harley Street-area brand positioning, though focused on mainstream cosmetic surgery rather than andrology.
• The Private Clinic: Large UK private cosmetic clinic group offering a broad portfolio including male and female intimate procedures. Comparable as a multi-site UK self-pay cosmetic provider, though not andrology-specialist.

Emerging players

• Avicenna International Andrology: International andrology clinic offering penis enlargement and men's sexual health procedures to medical-tourism patients. Comparable specialist-andrology positioning with overlapping international patient proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/login
• YouTubeyoutube.com/channel/UCVMjq3c1RcvMeXhD2yRVv-g
• Facebookfacebook.com/MoorgateAndrologyClinic
• LinkedInlinkedin.com/company/moorgate-andrology-clinic
• Instagraminstagram.com/moorgateandrology

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moorgate Andrology Clinic