Moorgen Smart Home
Moorgen Smart Home is a Germany-based luxury smart home hardware company offering 1,200+ design-collaborative wall panels, lighting, sensors, and biometric door locks to high-net-worth residential and premium hospitality customers via branded Experience Centers and a global distributor network.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moorgen Smart Home does
Moorgen Smart Home, operating as Moorgen Deutschland GmbH from Aichtal, Baden-Württemberg, Germany, is a private designer-led smart home hardware company serving the luxury residential and luxury hospitality segments. The company offers a unified ecosystem of over 1,200 products organized around four functional categories: smart control systems (wall panels, LCD panels, dimmer knobs, remote controls), smart lighting (decorative and architectural), smart sensors, and biometric smart door locks that combine fingerprint and vein scanning. All products are connected through a proprietary cloud platform that the company describes as AI-powered, exposing orchestration, remote access, and integration across the portfolio.
The core differentiator is design provenance rather than underlying technology. Moorgen has assembled a roster of more than ten named designer and architect collaborations, including Zaha Hadid Architects (Landmark Series), Philippe Starck (Rock'N Fire Series), Yabu Pushelberg (Modo Series), Kengo Kuma (Branch and Shadow), Ma Yansong (Sublime Series), Tino Kwan (Cloud 9 Series), Steve Leung (Supercar Series), Chi Wing Lo (Wall-Jewel, Minimalism), Neri & Hu (Tile Series), and Jorge Herrera (Crystal Lamp). The company has received Red Dot, iF Design, IDEA, and GOOD DESIGN awards, providing third-party validation of its design credentials.
The business model is hardware sales at premium price points, distributed through branded Experience Centers and a global authorized distributor network with localized websites in German, English, Romanian, and Italian. With 24 employees and no disclosed revenue or funding, Moorgen operates as a small, privately held niche player where the value proposition is the union of luxury aesthetics and connected home functionality rather than technology leadership. Customer relationships are project-based, tied to high-end residential builds and premium hotel deployments rather than recurring SaaS or subscription economics.
Moorgen Smart Home firmographics
Firmographics- Name
- Moorgen Smart Home
- Legal name
- Moorgen Deutschland GmbH
- Website
- https://moorgen.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moorgen Smart Home is a Germany-based luxury smart home hardware company offering 1,200+ design-collaborative wall panels, lighting, sensors, and biometric door locks to high-net-worth residential and premium hospitality customers via branded Experience Centers and a global distributor network.
- Ownership category
- akta.pro rank
Moorgen Smart Home industry classification
Industry- Product category
- Smart Home Devices
- NAICS
- Wiring Device Manufacturing (33593), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electric Lighting & Wiring Equipment (3640), Household Appliances (3630)
- akta.pro primary industry
- Smart Home Hubs & Controllers Retail (CRAIAMAA)
- akta.pro secondary industries
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)
Keywords
Where Moorgen Smart Home is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Moorgen Smart Home business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Smart Hardware Products: Revenue generated from selling smart home hardware including panels, remote controls, sensors, smart lights, and smart door locks. Products are sold through Experience Centers and distributor networks with premium pricing reflecting luxury design positioning.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Moorgen Smart Home product offering
Product offeringCore offering
Moorgen designs, manufactures and sells a luxury smart home hardware ecosystem of over 1,200 products spanning intelligent wall panels, remote controls, decorative and architectural smart lighting, smart sensors, and biometric door locks with fingerprint and vein scanning. The portfolio is unified by proprietary AI and cloud technology and is differentiated through collaborations with internationally renowned architects and designers including Zaha Hadid, Philippe Starck, Kengo Kuma, Ma Yansong, Steve Leung, Yabu Pushelberg, Chi Wing Lo, Neri & Hu, and Tino Kwan.
Product overview
Moorgen Smart Home offers a comprehensive smart home ecosystem with over 1200 products powered by AI and cloud technology. The product portfolio centers on four core categories: Smart Systems (panels and remote controls), Smart Lights (decorative and architectural lighting), Smart Sensors, and Smart Door Locks with fingerprint and vein scanning. Key product lines include Smart Panels with extensive designer collaborations (Zaha Hadid, Philippe Starck, Kengo Kuma, Chi Wing Lo, Yabu Pushelberg, Neri & Hu, Steve Leung), Remote Controls (M36, M50, M66, M78 series), Dimmer Knobs (Milanese series), and Smart Lighting (table lamps, floor lamps, pendant lights). The ecosystem is controlled through wall panels, remotes, and mobile apps, unified by proprietary AI and cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Steve Leung Supercar Series: Luxury smart home switch panel designed by Steve Leung
- Zaha Hadid Landmark Series
- Chi Wing Lo Wall-Jewel Series
- Philippe Starck Rock'N Fire Series
- Yabu Pushelberg Modo Series
- Milanese Series
- Ma Yansong Master Collaboration Sublime Series
- Tino Kwan Master Collaboration Cloud 9 Series
- Crystal Lamp
- Melting Blossoms
- Kengo Kuma Smart Switch Panel
Products and services
- Smart Panels Designer wall-mounted smart panels with touch and gesture interfaces that control lighting, climate, and security for luxury residential and hospitality interiors.
- Smart Remote Controls Handheld smart remotes with LCD displays, touch controls, and dimming capabilities used to manage lighting, scenes, and broader home systems across the Moorgen ecosystem.
- Smart Lights Connected table, floor, pendant, suspension, and architectural lighting with brightness and color temperature control, including designer collaboration series.
- Smart Sensors Smart home sensors integrated into the Moorgen ecosystem to enable automation, occupancy, and environmental monitoring functions.
- Smart Door Locks Smart locks combining fingerprint and vein scanning biometric authentication with luxury aesthetic design for secure home access.
- Dimmer Knob Series Luxury dimmer knob collection for precise lighting control, including Milanese LCD, Milanese Tourbillon, Milanese Swarovski, Milanese Queen Tourbillon, Milanese Queen Swarovski, King Series, and Wu Bin Travelogue on Mountain variants.
- LCD Panels Wall-mounted LCD smart panels including Italian Series and Finnish Series for centralized home automation control.
Quantifiable outcome
- 1200+ smart home products available
Companies that use Moorgen Smart Home
Customer profileSegments2 records
Ideal customer profiles2 records
Moorgen Smart Home technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Moorgen Smart Home partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Zaha Hadid ArchitectsflagshipZaha Hadid Architects collaborated with Moorgen to create the Zaha Hadid Landmark Series smart panels, featuring the architect's signature fluid forms and innovative design language integrated into smart home controls.
- Philippe StarckflagshipRenowned French designer Philippe Starck partnered with Moorgen for the Rock'N Fire Series and the MOORGEN x Philippe Starck collaboration, bringing his iconic visionary design to smart home interfaces.
- Yabu PushelbergcoreInternational design studio Yabu Pushelberg collaborated on the Modo Series smart panels, bringing their distinctive contemporary design aesthetic to Moorgen's smart home offerings.
- Kengo KumacoreJapanese architect Kengo Kuma designed the Branch and Shadow Series smart switch panel, incorporating his signature wood architecture philosophy blending nature with technology.
- Steve LeungcoreHong Kong architect Steve Leung created the Supercar Series smart panels, bringing his expertise in luxury residential design to Moorgen's smart home collection.
- Chi Wing LocoreItalian architect Chi Wing Lo designed the Wall-Jewel and Minimalism Series smart panels, featuring his refined luxury aesthetic.
- Ma YansongcoreChinese architect Ma Yansong of MAD Architects collaborated on the Sublime Series architectural lighting and Melting Blowns table lamp, bringing his organic design philosophy to Moorgen's smart lighting.
- Tino KwancoreLighting designer Tino Kwan collaborated on the Cloud 9 Series architectural lighting, combining his expertise in lighting design with Moorgen's smart technology.
- Neri & HuminorShanghai-based design studio Neri & Hu designed the Tile Series smart panels, bringing their contemporary Chinese design sensibility to the collection.
- Jorge HerreraminorDesigner Jorge Herrera collaborated on decorative lighting including the Crystal Table Lamp and floor lamps, bringing Latin American design aesthetics to Moorgen's lighting collection.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Moorgen Smart Home competitors and assessment
Company assessmentBroad incumbents
- Legrand: Legrand's luxury wiring-device brands (e.g., Arteor, adorne, BTicino) plus its smart-home portfolio (Netatmo) compete with Moorgen's designer switches, dimmer knobs, and wall panels, especially across European projects.
- ABB (ABB-free@home / KNX): ABB's free@home and KNX-based smart-building platforms serve residential and hotel projects with switches, dimmers, and sensors, overlapping with Moorgen in panel-based lighting and climate control for premium European developments.
- Schneider Electric (Wiser / KNX): Schneider's Wiser and KNX-connected wiring devices cover lighting control, shutters, and energy management for residential and hospitality, competing for the same specifier and installer relationships Moorgen relies on.
- Signify (Philips Hue / WiZ): Signify owns Philips Hue and WiZ, the largest connected-lighting portfolios globally. While positioned as a mass-market incumbent, its premium Hue gradient and designer collaborations overlap with Moorgen's smart-lighting and dimmer business.
Direct peers
- Lutron Electronics: Lutron is the dominant premium lighting-control and shading vendor globally (e.g., RA, HomeWorks, Palladiom), and competes head-on with Moorgen in luxury residential smart lighting, dimming controls, and wall keypads — though Lutron is broader and more integrator-channel driven.
- Bang & Olufsen: Bang & Olufsen sells premium, designer-led smart lighting, speakers and home control products (often via the BeoLink/Matter ecosystem). It mirrors Moorgen's strategy of pairing world-class industrial designers with luxury home technology.
- Control4 (Snap One): Control4 (part of Snap One / Resideo) is a mass-premium home automation platform with deep dealer-channel coverage, competing with Moorgen across smart panels, lighting, and locks in the upper-middle to luxury residential segment.
- Savant Systems: Savant is a premium smart-home and smart-energy platform with strong luxury residential and hospitality deployments, competing with Moorgen on integrated lighting, climate, and AV control surfaces in high-end projects.
- Crestron Electronics: Crestron delivers whole-home automation platforms (lighting, shades, AV, climate) into luxury residences, hospitality, and architectural projects — directly overlapping Moorgen's panel-based smart-home and hotel positioning at the high end.
Emerging players
- Aqara: Aqara offers a broad, design-forward smart-home lineup (hubs, sensors, switches, locks) at the value/premium boundary with Matter/Thread support. It is an emerging challenger that overlaps Moorgen's panels, sensors, and lock categories, especially in Asian and European markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Moorgen Smart Home social profiles
Digital presenceMoorgen Smart Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moorgen Smart Home leadership team
Management profileNumber of profiles
Moorgen Smart Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moorgen Smart Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moorgen Smart Home
What does Moorgen Smart Home do?
Moorgen designs, manufactures and sells a luxury smart home hardware ecosystem of over 1,200 products spanning intelligent wall panels, remote controls, decorative and architectural smart lighting, smart sensors, and biometric door locks with fingerprint and vein scanning. The portfolio is unified by proprietary AI and cloud technology and is differentiated through collaborations with internationally renowned architects and designers including Zaha Hadid, Philippe Starck, Kengo Kuma, Ma Yansong, Steve Leung, Yabu Pushelberg, Chi Wing Lo, Neri & Hu, and Tino Kwan.
Is Moorgen Smart Home a public or private company?
Moorgen Smart Home is a private company. It is classified as unknown and is currently operating.
When was Moorgen Smart Home founded?
Moorgen Smart Home was founded in -1. It employs 11 to 50 people.
Where is Moorgen Smart Home based?
Moorgen Smart Home is headquartered in Not specified, Germany, in the Europe region.
How does Moorgen Smart Home make money?
One revenue line is on record: smart Hardware Products.
Who are Moorgen Smart Home's main competitors?
Broad incumbents on record are Legrand, ABB (ABB-free@home / KNX), Schneider Electric (Wiser / KNX) and Signify (Philips Hue / WiZ). Direct peers are Lutron Electronics, Bang & Olufsen, Control4 (Snap One), Savant Systems and Crestron Electronics. Aqara is listed as an emerging player.
Does Moorgen Smart Home have an API?
No public API is recorded for Moorgen Smart Home.
What industry is Moorgen Smart Home in?
Moorgen Smart Home's product category is Smart Home Devices. Its primary akta.pro industry code is CRAIAMAA, Smart Home Hubs & Controllers Retail, with a secondary code of CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs). Its NAICS code is 33593 and its SIC code is 3640.