Moovartes

What Moovartes does

Moovartes is a privately held Belgian B2B orthopedics distributor and wholesaler headquartered in Genk, Belgium, serving healthcare professionals across Belgium, the Netherlands, and Luxembourg. The company was founded in 1999 as SproFit and rebranded to Moovartes in December 2023, and operates through two business units: a Support unit covering braces, splinting materials, rehabilitation equipment, and cold compression therapy, and a Surgical unit distributing innovative ultrasound-guided instruments for minimally invasive hand procedures. Moovartes is the sole authorized Benelux distributor for several premium international brands including Kinetec (CPM technology), Aspen (spine care), Rolyan (hand therapy), Orthoservice (orthopedic braces and insoles, since 2025), and Spirecut (ultrasound-guided surgical instruments, since 2024), while also selling its own private label brand FitLine, launched in 2009.

The product portfolio spans prefabricated braces for hand, wrist, shoulder, elbow, spine, hip, knee, ankle, and foot; cold compression therapy systems (dr. aktive CCT bandages and Cryo Pro XL device); and a class of surgical instruments (TF Sono-Instrument, CT Sono-Instrument, Sono-Bath, Sono-Pack) for trigger finger release, carpal tunnel release, and Dupuytren's contracture treatment. Kinetec Continuous Passive Motion (CPM) devices are made available both for sale to healthcare facilities and for home rental to patients, with delivery, installation, and patient training provided by medically trained staff across Benelux.

Commercially, Moovartes runs a field-sales-led B2B model with five regional account managers covering Flanders, Wallonia, Brussels, Luxembourg, and the Northern and Southern Netherlands, supported by a B2B e-commerce storefront that requires healthcare-professional registration to view pricing and place orders. Revenue is generated through one-time product sales of distributed and own-brand orthopedic goods, complemented by a recurring CPM equipment rental service invoiced after the rental period. The company is ISO certified, has approximately 11-14 named employees, and reports no external funding, acquisitions, or public listing.

Name

Moovartes

Legal name

MOOVARTES bv

Website

https://moovartes.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Moovartes is a privately held Belgian B2B orthopedics distributor based in Genk, serving healthcare professionals across Belgium, the Netherlands, and Luxembourg with exclusive distribution of premium brands (Kinetec, Aspen, Rolyan, Orthoservice, Spirecut), its own FitLine brace brand, and Kinetec CPM home-rental services.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Device Distribution

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industries

Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI), Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA), Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL)

Keywords

• Orthopedic product distribution
• Rehabilitation equipment supply
• Cold compression therapy
• Orthopedic braces wholesale
• Medical device distribution

Headquarters

HQ city

Genk

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Product Sales - Braces & Rehabilitation Materials: Moovartes distributes a wide range of orthopedic braces, splinting materials, rehabilitation equipment, and cold compression therapy products to healthcare professionals. The company operates as a B2B wholesaler requiring customer registration to view prices and place orders.
2. Kinetec CPM Equipment Rental: Moovartes rents Continuous Passive Motion (CPM) devices (Kinetec Spectra, Breva, Centura, 6080) to patients for home rehabilitation and to healthcare facilities. Rental is available across Belgium, Netherlands, and Luxembourg with professional delivery, installation, and training. No fixed rental rate disclosed; quote-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Moovartes is a Belgian B2B wholesaler and distributor of orthopedic medical devices serving healthcare professionals across the Benelux. The company operates two business units: a Support unit (orthopedic braces, splinting materials, cold compression therapy, CPM machines, and rehabilitation materials) and a Surgical unit (ultrasound-guided minimally invasive hand surgery instruments). In parallel, Moovartes rents Kinetec CPM rehabilitation devices to patients for home use across Belgium, the Netherlands, and Luxembourg, including professional delivery, installation, and training.

Product overview

Moovartes is a B2B orthopedics distributor and wholesaler serving healthcare professionals in Belgium, Netherlands, and Luxembourg. The company operates two business units: Support (braces and rehabilitation materials) and Surgical (innovative surgical solutions). Product portfolio includes own-brand FitLine braces, distributed brands (Kinetec, Aspen, Rolyan, Orthoservice), dr. aktive cold therapy devices (Cryo Pro XL and CCT), and surgical instruments (Sono-Instruments, Sono-Pack, Sono-Bath). Kinetec CPM rental service provides home rehabilitation devices. Products span orthopedic care across hand/wrist, shoulder/elbow, spine, hip/thigh, knee, and ankle/foot categories.

Differentiator

Problem solved

Functional benefit

Brands

• FitLine: Premium own-brand collection of braces for hand, wrist, thumb, knee, ankle and foot, designed for maximum comfort and healthy active lifestyle.

Products and services

• FitLine Orthopedic Braces Moovartes' own private-label brand of premium orthopedic braces for hand, wrist, thumb, knee, ankle, and foot, designed for maximum comfort and a healthy active lifestyle. Sold to healthcare professionals and through the Moovartes webstore.
• Kinetec CPM Rental Service

Quantifiable outcome

• Cold compression therapy reduces pain, swelling, and inflammation; helps minimize bruising; can reduce dependence on painkillers after injury
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• OrthoservicecoreChannel Partner/ Reseller/ Distributor · 1 January 2025Since 2025, Moovartes is the only authorized distributor of Orthoservice in its territory. Orthoservice has been designing and producing a comprehensive range of orthoses, insoles, and medical compression products since 1978. They are a leading international player known for advanced orthopedic braces and rehabilitation products with an excellent price-quality ratio, while remaining a family business.
• SpirecutcoreTechnology or Integration · 1 January 2024Spirecut produces Sono-Instruments for ultrasound-guided hand surgery, including Sono-Pack, Sono-Bath, CT Sono-Instrument, and TF Sono-Instrument. These products enable minimally invasive hand procedures such as trigger finger release and Dupuytren's contracture treatment. Spirecut holds CE certification for these Class I medical devices.
• AspencoreStrategic or Co-development Partner · 1 January 2016Aspen is known for over 30 years for developing pioneering and innovative products in spine care. Moovartes and Aspen share similar business philosophies focused on patient-centered care. Aspen invests significantly in R&D with extensive clinical testing supporting therapeutic potential. Moovartes supports customers with training and in-service product training, and jointly they work to shape and improve spine care.
• KineteccoreChannel Partner/ Reseller/ DistributorKinetec is the world leader in Continuous Passive Motion (CPM) technology and orthopedic traction frames. Moovartes distributes Kinetec products and also rents Kinetec CPM devices for both healthcare professionals and patients for home rehabilitation in Belgium, Netherlands, and Luxembourg.
• RolyancoreChannel Partner/ Reseller/ DistributorRolyan is the most trusted brand among therapists for hand therapy and thermoplastic splints. As a leader in hand splints, Rolyan has developed a range of splinting materials in collaboration with hand and occupational therapists. Moovartes distributes Rolyan products, offering the most extensive range of high-quality thermoplastics and accessories.
• FitLine (Private Label Brand)coreOthersFitLine is Moovartes' own premium private label brand launched in 2009, offering orthopedic braces designed for maximum comfort and healthy active lifestyle. The brand encompasses unique USPs accumulated over years of industry experience, covering hand, wrist, knee, and ankle/foot braces.
• DHL and DPD (Logistics Partners)minorOthersAll Moovartes articles are delivered by DHL transport company, and in some cases by DPD. These logistics partners handle the physical delivery of products to healthcare professionals across the Benelux region.
• SproFit (Predecessor Brand)minorOthersSproFit was the former company name before rebranding to Moovartes in December 2023. The Kinetec CPM rental service page and certain content still reference SproFit, indicating legacy branding. SproFit was started as a distribution company in 1999 and developed into a prominent developer, producer, and distributor of high-quality orthopedic products in the Benelux.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ofa Bamberg: German manufacturer of compression stockings, orthoses, and orthopedic aids. Regional peer operating primarily in DACH/Germany, with adjacent product categories (orthopedic supports, compression) competing for similar European healthcare professional accounts.

Direct peers

• Bauerfeind: German-based global manufacturer and distributor of orthopedic braces, supports, compression stockings, and orthoses. Highly comparable as Moovartes distributes competing premium brace brands and competes for the same physiotherapist and orthopedic specialist customers across Europe.
• Performance Health: Global distributor and manufacturer of rehabilitation and orthopedic products including Rolyan-brand thermoplastics (Moovartes is a Rolyan distributor). Comparable as it serves hand therapists, physiotherapists, and orthopedic professionals with overlapping product categories.
• Mediq (PalMedico): Major Benelux-based medical device and home healthcare distributor serving hospitals, care institutions, and patients. Highly comparable as a regional medical device wholesaler operating in the same Benelux geography with overlapping orthopedic and rehabilitation product categories.

Broad incumbents

• DJO Global (Enovis): Enovis Corporation's DJO division is a global leader in orthopedic bracing, cold therapy (DonJoy, Aircast, Breg brands), and surgical implants. Highly comparable in cold compression therapy and brace categories where Moovartes competes with Dr. Aktive and other distributed brands.
• Ottobock: Global leader in prosthetics, orthotics, and exoskeletons, with significant Benelux operations. Comparable in orthotic product categories (braces, supports) and serves overlapping orthopedic specialist and rehabilitation customer base.
• BSN medical (Essity): Now part of Essity, BSN medical is a global leader in wound care, compression therapy, and orthopedics. Comparable as it distributes competing orthopedic bracing, casting, and rehabilitation products into the same healthcare professional channels in Europe.
• Ossur: Icelandic-headquartered global orthopedics company providing bracing, supports, and prosthetics. Comparable as it competes in the same orthopedic bracing categories and targets similar orthopedic surgeon and physiotherapist customers across Europe.
• Thuasne: French-founded global medical device company specializing in orthopedic braces, compression therapy, and patient aids. Comparable product portfolio (braces, supports, compression) targeting similar healthcare professional segments; larger international scale competes against Moovartes' distributed brands.

Others

• Kinetec: French manufacturer of CPM devices and orthopedic traction frames. Both supplier and category-defining peer—Moovartes is Kinetec's Benelux distributor and the CPM rental service ties Moovartes' economics directly to Kinetec product demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moovartes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moovartes