Moran Cleaning Technologies

What Moran Cleaning Technologies does

Moran Cleaning Technologies (מורן טכנולוגיות ניקוי בע"מ) is an Israeli privately held distributor and service provider of industrial cleaning equipment, operating for over 40 years from its headquarters in Gderot (Kannot Industrial Zone) and a northern branch in Yokneam. The company markets a broad catalog spanning floor scrubbers, pressure washers (including the in-house co-engineered Merkava series), industrial vacuums, mechanical and ride-on sweepers, steam cleaners, parts washing machines, escalator cleaners, beach cleaners, and autonomous cleaning robots from approximately 13 international manufacturers — primarily Italian (FIORENTINI, EUREKA, ALBERTI, COYNCO, teknox, ICE, INTERPUMP, SANTOEMA, tecomec, KARDV), plus Singapore-based LIONSBOT for autonomous robots and US-based EDIC for carpet cleaning. It also assembles custom solutions such as municipal sweepers with pressure-washing arms and self-propelled field-pressure units on ALBERTI frames with INTERPUMP components.

The business model combines one-time hardware sales, recurring spare-parts and consumables revenue, contract-based technical service across Israel, and bespoke engineering projects for enterprise and municipal customers. Named enterprise clients include Osem, Strauss Group, Shufersal, Carfour, Royal Group, Elbit Systems, SIH, and the Israeli Ministry of Defense; municipal clients include Rishon LeZion and Ashdod. The go-to-market is sales-led through direct field representatives, a WhatsApp Business line, and a website contact form, with no e-commerce or transactional platform. Revenue, ownership structure, and headcount are not formally disclosed; the company is bootstrapped and founder/owner-operated, and the website explicitly states it is not a platform for order execution or payment processing.

Name

Moran Cleaning Technologies

Legal name

מורן טכנולוגיות ניקוי בע"מ

Website

https://moranltd.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Moran Cleaning Technologies is a 40+ year Israeli distributor and service provider of industrial cleaning equipment — floor scrubbers, pressure washers, vacuums, sweepers, and LIONSBOT autonomous robots — serving enterprise, retail, defense, and municipal customers across Israel.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

General Industrial Machinery & Equipment (3560), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)

akta.pro secondary industries

Pressure Washing & Jetting Equipment (IMAHALAB), Parts Washing & Degreasing Equipment (IMAHALAD)

Keywords

• Industrial cleaning equipment
• Pressure washers
• Floor scrubbers
• Autonomous cleaning robots
• Industrial vacuum cleaners

Headquarters

HQ city

Gdera (Kannot Industrial Zone)

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Industrial Cleaning Equipment Sales: Sale of imported and locally manufactured cleaning machines including pressure washers, floor scrubbers, steam cleaners, industrial vacuums, mechanical sweepers, and beach cleaners. Products sourced from international manufacturers (Italy, USA, Singapore, China) and branded/assembled in Israel.
2. Spare Parts and Consumables: Ongoing sales of replacement parts, accessories (hoses, nozzles, brushes, sand kits, gum removal attachments), and detergents for the equipment sold.
3. Technical Service and Repairs: Nationwide service operation covering maintenance, repairs, and support for both Moran-sold and third-party cleaning equipment. Includes a fleet of service vehicles and technicians.
4. Custom/Project-Based Solutions: Bespoke cleaning systems designed and built to customer specifications, such as the municipal street sweeper with custom pressure washing arm developed for the Municipality of Rishon LeZion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moran Cleaning Technologies distributes, services, and custom-engineers industrial cleaning equipment for the Israeli market. The company sells pressure washers, ride-on and walk-behind floor scrubbers, industrial vacuum cleaners, mechanical sweepers, steam cleaners, autonomous cleaning robots (LIONSBOT), parts washing machines, escalator cleaners, and beach cleaners sourced primarily from Italian manufacturers (FIORENTINI, EUREKA, ALBERTI, COYNCO, teknox, ICE), alongside American (EDIC) and Chinese (Mingnuo) brands. Moran also engineers its own Merkava pressure washer series in-house at its Gdera workshop and operates a nationwide service fleet covering maintenance, repairs, and spare parts for both its own and third-party equipment.

Product overview

Moran Cleaning Technologies is a distributor and service provider of industrial cleaning equipment in Israel, operating for over 40 years. Its portfolio is organized as multiple distinct product lines rather than a single unified platform: (1) Floor scrubbers — walk-behind and ride-on machines from brands FIORENTINI (Italy), ICE (Italy), EUREKA (Italy), KARDV, and Mingnuo, covering compact to heavy industrial use; (2) LIONSBOT autonomous robots — the Singapore-based partner whose R3, R5, REX, and LEO robots Moran distributes and operates in Israel for autonomous floor cleaning, vacuuming, and sweeping; (3) Pressure washers (גרניק / Grennik) — cold-water, hot-water, and steam units from ALBERTI (Italy), SIMMM (Italy), and custom self-propelled units from Moran, ranging from single-phase portable to 31 HP diesel field units; (4) Industrial vacuum cleaners — single-phase, three-phase, wet/dry, and high-volume aspiration systems from COYNCO (Italy), KARDV, and others; (5) Mechanical and ride-on sweepers — from brands including MAGNUM, RIDER, KS-series, and MN-series for municipal and industrial use; (6) Steam cleaners including Delux Vapor (FIORENTINI) and Steam Master (teknox/Italy); (7) Carpet and upholstery machines — EDIC (USA, since 1975) and SANTOEMA (Italy) brands; (8) Parts washing machines from teknox (Italy); (9) Specialized equipment for escalator cleaning (EUREKA), beach cleaning, and autonomous cleaning robots; (10) Accessories, spare parts, and green/eco machines (electric and battery-powered). Moran also provides nationwide service, maintenance, and technician support for all products, including machines not originally sold by the company.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Scrubbers (ride-on and walk-behind) Ride-on and walk-behind floor scrubbing machines for cleaning large surfaces in retail, logistics, industry, and municipal settings. Distributed to enterprises, retailers, and municipalities across Israel.
• Pressure Washers (Grennik / industrial) Cold-water, hot-water, and steam pressure washers for heavy-duty industrial cleaning, degreasing, and sanitation. Sold to industrial facilities, defense organizations, municipalities, and agricultural sites.
• LIONSBOT Autonomous Cleaning Robots Autonomous floor scrubbing, vacuuming, and sweeping robots deployed for offices, malls, logistics centers, warehouses, and factories. Moran operates as the exclusive Israeli distributor and operator of the full LIONSBOT lineup.
• Industrial Vacuum Cleaners Single-phase and three-phase industrial vacuum cleaners for dry, wet, and mixed waste, including high-volume dust and chip extraction systems. Sold to industrial and commercial customers across Israel.
• Mechanical and Ride-On Sweepers Walk-behind and ride-on sweeping machines for large indoor and outdoor areas, including electric and battery-powered municipal street sweepers. Sold to industrial sites, municipalities, and commercial facilities.
• Industrial Steam Cleaners Steam and surface sanitation machines for the food industry, hospitality, and commercial cleaning applications. Sold to industrial and commercial customers across Israel.
• Carpet & Upholstery Cleaning Machines (EDIC and SANTOEMA) Injection-suction carpet and upholstery cleaning machines from American brand EDIC (since 1975) and Italian brand SANTOEMA. Includes compact home-use models (Bravo), portable models (5 Galaxy), heavy-duty professional models (Galaxy Pro), and SABRINA for private and professional use. Sold to cleaning contractors, building managers, and home users.
• teknox Parts Washing Machines High-pressure and low-pressure parts washing machines from Italian manufacturer teknox for industrial parts cleaning with minimal detergent and water use, recycling, and oil-water separation for environmental compliance. Sold to workshops, manufacturing facilities, and industrial customers.
• Escalator Cleaning Machines Specialized machines for cleaning escalators and moving walkways, including EUREKA ERC45 and EC51/E52 models designed to reach every corner and groove of escalator steps. Sold to shopping centers, transit operators, and commercial buildings.
• Beach Cleaning Machines Municipal beach cleaning machines for removing debris from sandy beach areas. Sold to Israeli coastal municipalities and beach operators.
• Self-Sufficient Washing Systems Self-sufficient pressure washing units with built-in engine, water tank, and fuel supply for field deployment without external power or water connections. Sold to military, construction, agricultural, and remote-site operators.
• Green/Eco Cleaning Machines Eco-friendly electric and battery-powered cleaning machines including ride-on sweepers, street sweepers, and municipal sweepers designed to reduce greenhouse gas emissions. Sold to municipalities and environmentally conscious operators.
• ASUS 135BAR Consumer Pressure Washer Consumer-grade home pressure washer from the ASUS lifestyle brand (135 bar, 372 L/hr flow rate) carrying CE, CB, GS, RoHS, ETL, and Israeli Standards Institute certifications, manufactured under ISO9001. Sold directly to home users at a publicly listed price of 799.00 ILS.
• Technical Service, Maintenance and Repairs Nationwide technical service, maintenance, and repair support covering both Moran-sold equipment and third-party cleaning machines, backed by a fleet of service vehicles and field technicians. Provided to enterprise, municipal, and government customers.
• Spare Parts and Consumables Original spare parts, accessories (hoses, nozzles, brushes, sand kits, gum removal attachments), and industrial detergents for the equipment sold. Available to existing Moran customers and third-party equipment owners via the service department.
• Bespoke / Custom-Engineered Cleaning Solutions Project-based custom engineering of cleaning systems to client specifications, including municipal cleaning machines (e.g., Rishon LeZion sweeper-washer, Ashdod sidewalk system) and the in-house Merkava pressure washer line. Delivered to municipal and enterprise customers.

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• LIONSBOTcoreTechnology or IntegrationExclusive Israeli representative, marketer, and operator of LIONSBOT autonomous cleaning robots. Moran sells, deploys, and supports the full LIONSBOT lineup (R3, REX, LEO, R5, R3-VAC) in Israel. Robots are designed for dynamic, human-populated environments and cover sectors including retail, logistics, warehouses, and manufacturing.
• FIORENTINIcoreTechnology or IntegrationItalian manufacturer of floor scrubbers and polishing machines. Moran distributes the full FIORENTINI lineup including BALERINA, GIAMPY, I32, I38 UC, I42TE, I42DIESEL, and JOLLY models in Israel.
• EUREKAcoreTechnology or IntegrationItalian manufacturer of floor scrubbers and vacuum systems. Moran distributes EUREKA products including E36, E71, E75, E85, ECO E110, and combination sweeper-vacuums in Israel.
• ALBERTIcoreTechnology or IntegrationItalian manufacturer of pressure washers. Moran distributes ALBERTI pressure washers (FLEXI, SUPER ACTIVA, AVENJET) and co-engineered the Merkava series (Merkava 200/15, 200/21, 2200) with ALBERTI frames and INTERPUMP pumps, customized for Israeli conditions.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nilfisk: Danish global manufacturer of professional cleaning equipment including pressure washers, floor scrubbers, industrial vacuums, and autonomous solutions. Direct portfolio overlap with Moran's floor care and pressure washing lines, but Nilfisk is a vertically integrated OEM with worldwide service.
• Kärcher: World's largest cleaning equipment manufacturer, offering pressure washers, floor scrubbers, vacuums, and sweepers across consumer, commercial, and industrial segments. Comparable to Moran as a full-line cleaning equipment provider, though Kärcher operates globally with proprietary R&D and direct subsidiaries rather than as a multi-brand distributor.
• Tennant Company: US-listed manufacturer of industrial and commercial cleaning equipment including floor scrubbers, sweepers, and autonomous mobile robots. Comparable product mix to Moran across industrial floor care and outdoor sweeping, but operates as a global OEM with proprietary technology rather than distribution.

Direct peers

• Tornado Industries: US-based manufacturer of commercial and industrial cleaning equipment including vacuums, floor machines, and pressure washers. Comparable in industrial vacuum and floor care categories where Moran distributes COYNCO and other European brands.
• Numatic International: UK manufacturer of commercial and industrial vacuum cleaners (famous 'Henry' line) and floor care equipment. Comparable in industrial vacuum and commercial floor cleaning categories that form part of Moran's portfolio.
• Cleanfix Reinigungssysteme: Swiss manufacturer of commercial and industrial cleaning machines including floor scrubbers, vacuums, and window cleaners. Comparable mid-sized European cleaning equipment OEM competing for similar commercial and industrial customers as Moran.
• Hako: German mid-market manufacturer of municipal and industrial cleaning machines — sweepers, scrubbers, and outdoor equipment. Highly comparable to Moran's municipal and industrial product lines (especially Rishon LeZion/Ashdod custom work), with overlap in ride-on and municipal street cleaning categories.
• IPC Group (Fimap): Italian industrial cleaning group owning Fimap and other brands, manufacturing floor scrubbers, sweepers, and high-pressure washers for professional markets. Comparable European OEM with overlapping floor care and pressure washing product categories distributed by Moran.
• Comac: Italian manufacturer of professional floor scrubbers, sweepers, and vacuum cleaners serving commercial, industrial, and municipal markets. Direct portfolio overlap with several brands Moran distributes (FIORENTINI/Ice line), and competes for the same Italian-engineered equipment aesthetic in the global market.

Others

• LIONSBOT: Singapore-based manufacturer of autonomous cleaning robots (R3, REX, LEO, R5). Listed as a peer because LIONSBOT is Moran's exclusive Israeli partner and Moran operates, sells, and supports the full LIONSBOT lineup in Israel — making them simultaneously supplier and adjacent competitor in the autonomous cleaning category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/moranlevit1
• Facebookfacebook.com/Morancleaningtech
• Instagraminstagram.com/moran_cleaning
• LinkedInlinkedin.com/company/moran-cleaning-technologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moran Cleaning Technologies