More Cafe

What More Cafe does

MoreCafe is an Indonesian-language online gambling information and affiliate content website that publishes guides, game reviews, strategy articles, and odds-related content targeted at Indonesian gambling enthusiasts. Its editorial scope spans seven gambling verticals: online casino, online slots, online togel (lottery), sports betting (judi bola), online poker, cockfighting (sabung ayam), and fish shooting gambling (judi tembak ikan). The site functions as an informational and referral funnel directing visitors to external online gambling operators.

The underlying technology stack is a standard WordPress CMS deployment with no proprietary platform, no mobile application, no public API, and no documented AI or machine learning components. The site is registered in Milan, Minnesota, United States (likely a virtual or registered-agent address) while serving exclusively Indonesian-language content for the Indonesia market. Total headcount is reported at 30, though this figure is inconsistent with the operational footprint implied by a WordPress-hosted affiliate site and may include freelance contributors.

The business model is affiliate-based: MoreCafe monetizes by driving organic search traffic from Indonesian gambling-related queries to offshore online gambling operators and earning referral commissions. There are no disclosed pricing tiers, subscription products, enterprise customers, B2B contracts, or direct payment processing. The asset is exposed to material regulatory risk because online gambling — including cockfighting betting — is broadly prohibited under Indonesian law, making the operator's legal position structurally fragile.

Name

More Cafe

Legal name

MoreCafe

Website

https://morecafe.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

MoreCafe is an Indonesian-language affiliate content site that publishes guides, reviews, and strategy articles on online gambling across slots, togel, casino, sports betting, poker, cockfighting, and fish shooting, driving traffic to offshore gambling operators.

Ownership category

akta.pro rank

Product category

Online Gambling Information

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online gambling content
• Casino game guides
• Slot game reviews
• Indonesian gambling portal
• Sports betting information

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Marketing channels3 records

Core offering

More Cafe publishes Indonesian-language informational content, guides, and reviews about online gambling platforms and games across seven verticals: online casino, online slots, online lottery (togel), online cockfighting (sabung ayam), online sports betting (judi bola), online poker, and online fish shooting games (tembak ikan). The site serves as a content and affiliate destination for Indonesian-speaking users researching gambling sites and games.

Product overview

More Cafe is an online gambling information and gaming platform offering multiple product categories: Casino Online (live dealer games, roulette), Slot Online (various slot machines with jackpots), Togel Online (lottery with multiple markets including Hongkong, Singapore, Sidney), Judi Bola Online (football betting), Poker Online (Texas Hold'em, Omaha with tournaments and jackpots), Judi Tembak Ikan Online (fish shooting games), and Sabung Ayam Online (cockfighting). The platform functions as a content and information site for online gambling services.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Casino Content (Casino Online) Indonesian-language informational content, reviews, and guides covering online casino games and platforms for Indonesian-speaking users.
• Online Slot Content (Slot Online) Indonesian-language informational content, reviews, and guides covering online slot games and platforms for Indonesian-speaking users.
• Online Lottery Content (Togel Online) Indonesian-language informational content, reviews, and guides covering online lottery (togel) games and platforms for Indonesian-speaking users.
• Online Cockfighting Content (Sabung Ayam Online) Indonesian-language informational content, reviews, and guides covering online cockfighting (sabung ayam) platforms for Indonesian-speaking users.
• Online Sports Betting Content (Judi Bola Online) Indonesian-language informational content, reviews, and guides covering online sports betting (judi bola) platforms for Indonesian-speaking users.
• Online Poker Content (Poker Online) Indonesian-language informational content, reviews, and guides covering online poker games and platforms for Indonesian-speaking users.
• Online Fish Shooting Content (Judi Tembak Ikan Online) Indonesian-language informational content, reviews, and guides covering online fish shooting (tembak ikan) games and platforms for Indonesian-speaking users.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Catena Media: A publicly listed performance marketing and affiliate company focused on online gambling leads. Comparable as an affiliate-driven gambling content business, though focused on regulated Western markets.
• Gambling.com Group: Publicly traded online gambling affiliate marketing company with a global portfolio of gambling-related content sites. Comparable as an affiliate-led gambling content business, though at much larger scale and in regulated markets.
• Better World Media (formerly Better Collective): A global sports betting and iGaming affiliate media company. Comparable as a content/affiliate business in the online gambling vertical, with a stronger focus on regulated markets.
• CasinoBeats: A more established English-language gambling industry media and affiliate site. Comparable as a content/affiliate site for online gambling, though it serves a broader international audience and has bigger scale.

Emerging players

• Togel Hongkong / Togel Singapore Prediction Sites: Niche affiliate and prediction sites focused specifically on Togel markets (HK, Singapore, Sidney). Direct topical competitors to MoreCafe's Togel Online category with audience overlap.
• Situs Slot Online / Judi Slot Affiliates: Smaller Indonesian-language slot-focused affiliate sites that compete with MoreCafe's Slot Online category. Direct competitors in one of the segments MoreCafe covers, generally with narrower topical focus.
• Situs Sabung Ayam Online: Cockfighting-betting-focused affiliate sites in Indonesian. Direct competitors in the Sabung Ayam Online category, with elevated shared regulatory and reputational risk.

Direct peers

• Daftar Situs Judi / Bandar Judi Online: Indonesian-language online gambling directories and affiliate sites that publish platform rankings, registration guides, and strategy content. Direct peers competing in the same SEO and affiliate space.
• Agen Togel / Togel Online Affiliate Sites: Indonesian-language online gambling affiliate and review sites that compete directly with MoreCafe for organic search traffic across Togel, slot, casino, and sports betting keywords. They share the same business model, audience, and regulatory exposure.
• Situs Judi Online Review Portals: Aggregator and review sites in Indonesian that list and rank online gambling platforms (slots, live casino, sportsbook). Closely comparable to MoreCafe's content and platform-recommendation model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/more-cafe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Cafe