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The Moredun Group

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uuid004x53u

Namestring
The Moredun Group
Legal namestring
The Moredun Foundation
Websiteurl
moredun.org
Company typeenum
Private
Founded yearint
1920
Descriptiontext

The Moredun Group is a Scottish-registered charitable organisation, founded in 1920 by Scottish farmers, dedicated to the prevention and control of infectious diseases in farmed livestock. The group operates through four interlinked entities: The Moredun Foundation (the membership and fundraising charity, SC022515), Moredun Research Institute (the research charity, SC022353), Moredun Scientific Limited (a commercial trading subsidiary offering contract research and specialist scientific services), and Pentlands Science Park Limited (a bioscience park facility). Its core technology platform is applied veterinary science — the institute has historically developed vaccines, diagnostic tests, and treatment strategies for diseases such as Louping Ill, Sheep Scab, OPA/Jaagsiekte, parasitic roundworms, Nematodirosis, Lungworm, and Equine Grass Sickness. The most prominent current pipeline asset is a next-generation Louping Ill virus vaccine, which has shown promise in research trials and is seeking £720,000 in funding for Phase 1 development, with a £250,000 match-funding pledge already in place.

The organisation's revenue mechanics are diversified across four streams: a recurring membership model serving over 9,000 farmers and veterinarians with commercially unbiased information and practical advice; donations and targeted fundraising campaigns (including the Louping Ill vaccine campaign); professional-services contract research delivered through Moredun Scientific to external industry partners; and one-off sales of scientific products. The go-to-market is community-led and education-focused, with dissemination via a website resource library, factsheets, a Substack newsletter, social media channels (Facebook, Twitter/X, LinkedIn, YouTube), webinars, and participation in industry events such as the NSA Sheep Event and Aquaculture Europe. The Equine Grass Sickness Fund operates as a sub-brand within the foundation, addressing a specific equine disease.

In July 2026 the Moredun Research Institute joined the National Research Organisations (NRO) Group, a UK alliance of more than 40 leading research organisations, expanding its collaborative infrastructure. The group maintains a Scotland-only operating geography for membership and donation activity but claims a global footprint for its research influence and Moredun Scientific contract services. Pricing is not publicly disclosed and the group operates without private equity, venture capital, or external institutional ownership.

Short descriptiontext

The Moredun Group is a Scottish charitable research organisation, founded in 1920, that develops vaccines, diagnostics, and treatment strategies for infectious livestock diseases and serves over 9,000 farmer and veterinarian members across the UK.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersScotland, United Kingdom
HQ citystring
Scotland
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
livestock disease research, veterinary diagnostics, animal vaccine development, contract research services, livestock health education
Industry3 codes
1Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology)
CodeHLAMADACPrimaryYes
2Veterinary Diagnostic Laboratories & Pathology
CodeAFAEANAFPrimaryNo
3Diagnostics & Laboratory Services (Sampling, Necropsy, Disease Investigation)
CodeAFACADAFPrimaryNo
NAICS code3 codes
  • Veterinary Services541940
  • Veterinary Services54194
  • Support Activities for Animal Production115210
SIC code2 codes
  • Services-Commercial Physical & Biological Research8731
  • Services-Medical Laboratories8071
Product category
Veterinary Research Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Membership
TypeSubscription Recurring
Description

Moredun offers membership to farmers and vets, providing access to comprehensive and commercially unbiased information on livestock health topics along with practical animal health advice and resources.

moredun.org.uk
2Donations and Fundraising
TypeGrants Donations
Description

Accepts donations for specific research initiatives, including a £720,000 fundraising campaign for Phase 1 of the Louping Ill vaccine development. A grouse moor owner pledged £250,000 to the louping ill vaccine campaign.

moredun.org.uk
3Contract Research Services
TypeProfessional Services
Description

Moredun Scientific offers specialist services including contract research to external clients.

moredun.org.uk
4Moredun Scientific Products
TypeOne Time License
Description

Sale of scientific products and services through Moredun Scientific Limited.

moredun.org.uk
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 record
1Equine Grass Sickness Fund
Description

A dedicated fund addressing Equine Grass Sickness (EGS), a debilitating and frequently fatal disease of horses, ponies and donkeys.

moredun.org.uk
Core offering1 text field

The Moredun Group conducts research into infectious diseases of farmed livestock, developing vaccines, diagnostic tests, and improved treatment strategies. It delivers contract research and specialist scientific services through its commercial subsidiary Moredun Scientific, and provides a membership-based community service to over 9,000 farmers and veterinarians through the Moredun Foundation, along with educational resources such as factsheets and disease directories.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Research has led to the development of many vaccines, diagnostic tests and improved treatment strategies for farm animals across the globe
+1 more record
Product overview1 text field

The Moredun Group operates as a multi-component research and membership organization dedicated to livestock health and welfare. The core is the Moredun Research Institute, which conducts research into infectious diseases of farmed livestock and has developed vaccines, diagnostic tests, and treatment strategies. Commercial activities are conducted through Moredun Scientific, while Moredun Foundation provides membership-based information services to over 9,000 farmers and vets. The group also operates Pentlands Science Park and manages specialized research funds including the Equine Grass Sickness Fund. A notable pipeline product is the Louping Ill vaccine currently seeking funding for Phase 1 trials.

Product and service5 records
1Moredun Foundation Membership
CategoryMembership Service
Description

Membership-based service offering for farmers and vets providing research-backed, commercially unbiased livestock health information, practical animal health advice, factsheets, and collective lobbying support for the farming industry.

2Moredun Scientific Contract Research Services
CategoryContract Research Services
Description

Contract research and specialist scientific services delivered by Moredun Scientific Limited to external clients and agricultural industry partners, leveraging the institute's infectious disease research capabilities.

3Moredun Scientific Specialist Services
CategorySpecialist Scientific Services
Description

Specialist scientific services provided by Moredun Scientific Limited to external clients, derived from the Moredun Research Institute's expertise in livestock disease research.

4Pentlands Science Park
CategoryResearch Facilities / Science Park
Description

Science park facility supporting research and development activities in the biosciences sector, operated by Pentlands Science Park Limited as a wholly-owned subsidiary of the Moredun Group.

5Louping Ill Vaccine (in development)
CategoryVaccine (in development)
Description

Next-generation vaccine against Louping Ill virus for UK sheep farmers, currently in development with Phase 1 trials requiring £720,000 in funding. The vaccine has shown promise in research trials.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1National Research Organisations (NRO) Group
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-07-09
Description

Moredun Research Institute is a partner of the newly launched National Research Organisations (NRO) Group, a UK-wide alliance bringing together more than 40 of the country's leading research organisations. This partnership positions Moredun within a collaborative network of UK research institutions.

moredun.org.uk
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

UK government agency with regulatory and reference laboratory functions for animal disease. Comparable to Moredun in disease surveillance and diagnostic capability, but operates as a state body rather than independent charity.

TypeDirect peer
Description

UK-based research institute focused on viral diseases of livestock and zoonotic threats. Directly comparable to Moredun as a specialist livestock infectious disease research organization serving UK farming interests.

TypeBroad incumbent
Description

Largest global animal health company offering vaccines, diagnostics, and treatments across livestock species. Comparable as a vertically integrated livestock health player, though vastly larger and commercially focused.

TypeBroad incumbent
Description

Major global animal health division of Merck offering livestock vaccines and parasiticides. Comparable to Moredun's vaccine development work but operates at commercial global scale.

TypeDirect peer
Description

UK veterinary institution with strong livestock health research and veterinary professional training. Overlaps with Moredun in serving veterinary professionals and conducting farm animal disease research.

TypeRegional player
Description

UK farming membership organization providing representation, advice, and lobbying. Comparable to Moredun's membership-based farmer engagement model and policy influence function.

TypeDirect peer
Description

University of Edinburgh animal science research institute with strengths in livestock genetics and disease. Comparable to Moredun in its livestock-focused research mission and UK academic positioning.

TypeRegional player
Description

UK statutory levy board funding research and knowledge exchange for livestock sectors. Comparable to Moredun's farmer-facing information dissemination and applied research role within the UK.

TypeDirect peer
Description

The subject company itself, included for completeness.

TypeBroad incumbent
Description

Global animal health company with significant livestock vaccine portfolio. Comparable to Moredun's vaccine R&D mission, though commercially oriented and globally distributed.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Moredun Group

Veterinary Research Servicesmoredun.org

The Moredun Group is a Scottish charitable research organisation, founded in 1920, that develops vaccines, diagnostics, and treatment strategies for infectious livestock diseases and serves over 9,000 farmer and veterinarian members across the UK.

What The Moredun Group does

The Moredun Group is a Scottish-registered charitable organisation, founded in 1920 by Scottish farmers, dedicated to the prevention and control of infectious diseases in farmed livestock. The group operates through four interlinked entities: The Moredun Foundation (the membership and fundraising charity, SC022515), Moredun Research Institute (the research charity, SC022353), Moredun Scientific Limited (a commercial trading subsidiary offering contract research and specialist scientific services), and Pentlands Science Park Limited (a bioscience park facility). Its core technology platform is applied veterinary science — the institute has historically developed vaccines, diagnostic tests, and treatment strategies for diseases such as Louping Ill, Sheep Scab, OPA/Jaagsiekte, parasitic roundworms, Nematodirosis, Lungworm, and Equine Grass Sickness. The most prominent current pipeline asset is a next-generation Louping Ill virus vaccine, which has shown promise in research trials and is seeking £720,000 in funding for Phase 1 development, with a £250,000 match-funding pledge already in place.

The organisation's revenue mechanics are diversified across four streams: a recurring membership model serving over 9,000 farmers and veterinarians with commercially unbiased information and practical advice; donations and targeted fundraising campaigns (including the Louping Ill vaccine campaign); professional-services contract research delivered through Moredun Scientific to external industry partners; and one-off sales of scientific products. The go-to-market is community-led and education-focused, with dissemination via a website resource library, factsheets, a Substack newsletter, social media channels (Facebook, Twitter/X, LinkedIn, YouTube), webinars, and participation in industry events such as the NSA Sheep Event and Aquaculture Europe. The Equine Grass Sickness Fund operates as a sub-brand within the foundation, addressing a specific equine disease.

In July 2026 the Moredun Research Institute joined the National Research Organisations (NRO) Group, a UK alliance of more than 40 leading research organisations, expanding its collaborative infrastructure. The group maintains a Scotland-only operating geography for membership and donation activity but claims a global footprint for its research influence and Moredun Scientific contract services. Pricing is not publicly disclosed and the group operates without private equity, venture capital, or external institutional ownership.

The Moredun Group firmographics

Firmographics
Name
The Moredun Group
Legal name
The Moredun Foundation
Website
https://moredun.org
Company type
Private
Founded year
1920
Operating status
Operating
Headcount range
11–50 employees
Short description
The Moredun Group is a Scottish charitable research organisation, founded in 1920, that develops vaccines, diagnostics, and treatment strategies for infectious livestock diseases and serves over 9,000 farmer and veterinarian members across the UK.
Ownership category
akta.pro rank

The Moredun Group industry classification

Industry
Product category
Veterinary Research Services
NAICS
Veterinary Services (541940), Veterinary Services (54194), Support Activities for Animal Production (115210)
SIC
Services-Commercial Physical & Biological Research (8731), Services-Medical Laboratories (8071)
akta.pro primary industry
Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC)
akta.pro secondary industries
Veterinary Diagnostic Laboratories & Pathology (AFAEANAF), Diagnostics & Laboratory Services (Sampling, Necropsy, Disease Investigation) (AFACADAF)

Keywords

  • Livestock disease research
  • Veterinary diagnostics
  • Animal vaccine development
  • Contract research services
  • Livestock health education

Where The Moredun Group is headquartered

Location

Headquarters

HQ city
Scotland
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

The Moredun Group business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

  1. Membership: Moredun offers membership to farmers and vets, providing access to comprehensive and commercially unbiased information on livestock health topics along with practical animal health advice and resources.
  2. Donations and Fundraising: Accepts donations for specific research initiatives, including a £720,000 fundraising campaign for Phase 1 of the Louping Ill vaccine development. A grouse moor owner pledged £250,000 to the louping ill vaccine campaign.
  3. Contract Research Services: Moredun Scientific offers specialist services including contract research to external clients.
  4. Moredun Scientific Products: Sale of scientific products and services through Moredun Scientific Limited.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

The Moredun Group product offering

Product offering

Core offering

The Moredun Group conducts research into infectious diseases of farmed livestock, developing vaccines, diagnostic tests, and improved treatment strategies. It delivers contract research and specialist scientific services through its commercial subsidiary Moredun Scientific, and provides a membership-based community service to over 9,000 farmers and veterinarians through the Moredun Foundation, along with educational resources such as factsheets and disease directories.

Product overview

The Moredun Group operates as a multi-component research and membership organization dedicated to livestock health and welfare. The core is the Moredun Research Institute, which conducts research into infectious diseases of farmed livestock and has developed vaccines, diagnostic tests, and treatment strategies. Commercial activities are conducted through Moredun Scientific, while Moredun Foundation provides membership-based information services to over 9,000 farmers and vets. The group also operates Pentlands Science Park and manages specialized research funds including the Equine Grass Sickness Fund. A notable pipeline product is the Louping Ill vaccine currently seeking funding for Phase 1 trials.

Differentiator

Problem solved

Functional benefit

Brands

  • Equine Grass Sickness Fund: A dedicated fund addressing Equine Grass Sickness (EGS), a debilitating and frequently fatal disease of horses, ponies and donkeys.

Products and services

  • Moredun Foundation Membership Membership-based service offering for farmers and vets providing research-backed, commercially unbiased livestock health information, practical animal health advice, factsheets, and collective lobbying support for the farming industry.
  • Moredun Scientific Contract Research Services Contract research and specialist scientific services delivered by Moredun Scientific Limited to external clients and agricultural industry partners, leveraging the institute's infectious disease research capabilities.
  • Moredun Scientific Specialist Services Specialist scientific services provided by Moredun Scientific Limited to external clients, derived from the Moredun Research Institute's expertise in livestock disease research.
  • Pentlands Science Park Science park facility supporting research and development activities in the biosciences sector, operated by Pentlands Science Park Limited as a wholly-owned subsidiary of the Moredun Group.
  • Louping Ill Vaccine (in development) Next-generation vaccine against Louping Ill virus for UK sheep farmers, currently in development with Phase 1 trials requiring £720,000 in funding. The vaccine has shown promise in research trials.

Quantifiable outcome

  • Research has led to the development of many vaccines, diagnostic tests and improved treatment strategies for farm animals across the globe
  • +1 more outcomes

Companies that use The Moredun Group

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

The Moredun Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

The Moredun Group partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • National Research Organisations (NRO) GroupcoreStrategic or Co-development Partner · 9 July 2026Moredun Research Institute is a partner of the newly launched National Research Organisations (NRO) Group, a UK-wide alliance bringing together more than 40 of the country's leading research organisations. This partnership positions Moredun within a collaborative network of UK research institutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

The Moredun Group competitors and assessment

Company assessment

Broad incumbents

  • Animal and Plant Health Agency (APHA): UK government agency with regulatory and reference laboratory functions for animal disease. Comparable to Moredun in disease surveillance and diagnostic capability, but operates as a state body rather than independent charity.
  • Zoetis: Largest global animal health company offering vaccines, diagnostics, and treatments across livestock species. Comparable as a vertically integrated livestock health player, though vastly larger and commercially focused.
  • MSD Animal Health: Major global animal health division of Merck offering livestock vaccines and parasiticides. Comparable to Moredun's vaccine development work but operates at commercial global scale.
  • Boehringer Ingelheim Animal Health: Global animal health company with significant livestock vaccine portfolio. Comparable to Moredun's vaccine R&D mission, though commercially oriented and globally distributed.

Direct peers

  • The Pirbright Institute: UK-based research institute focused on viral diseases of livestock and zoonotic threats. Directly comparable to Moredun as a specialist livestock infectious disease research organization serving UK farming interests.
  • Royal Veterinary College: UK veterinary institution with strong livestock health research and veterinary professional training. Overlaps with Moredun in serving veterinary professionals and conducting farm animal disease research.
  • Roslin Institute: University of Edinburgh animal science research institute with strengths in livestock genetics and disease. Comparable to Moredun in its livestock-focused research mission and UK academic positioning.
  • Moredun Foundation (self-reference): The subject company itself, included for completeness.

Regional players

  • National Farmers Union (NFU): UK farming membership organization providing representation, advice, and lobbying. Comparable to Moredun's membership-based farmer engagement model and policy influence function.
  • AHDB (Agriculture and Horticulture Development Board): UK statutory levy board funding research and knowledge exchange for livestock sectors. Comparable to Moredun's farmer-facing information dissemination and applied research role within the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

The Moredun Group social profiles

Digital presence

The Moredun Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Moredun Group leadership team

Management profile

Number of profiles

Profiles1 record

The Moredun Group subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

The Moredun Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Moredun Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moredun Group

What does The Moredun Group do?

The Moredun Group conducts research into infectious diseases of farmed livestock, developing vaccines, diagnostic tests, and improved treatment strategies. It delivers contract research and specialist scientific services through its commercial subsidiary Moredun Scientific, and provides a membership-based community service to over 9,000 farmers and veterinarians through the Moredun Foundation, along with educational resources such as factsheets and disease directories.

Is The Moredun Group a public or private company?

The Moredun Group is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was The Moredun Group founded?

The Moredun Group was founded in 1920. It employs 11 to 50 people.

Where is The Moredun Group based?

The Moredun Group is headquartered in Scotland, United Kingdom, in the Europe region.

How does The Moredun Group make money?

Four revenue lines are on record. Membership is the primary driver. The others are donations and Fundraising, contract Research Services and moredun Scientific Products.

Who are The Moredun Group's main competitors?

Broad incumbents on record are Animal and Plant Health Agency (APHA), Zoetis, MSD Animal Health and Boehringer Ingelheim Animal Health. Direct peers are The Pirbright Institute, Royal Veterinary College, Roslin Institute and Moredun Foundation (self-reference). Regional players are National Farmers Union (NFU) and AHDB (Agriculture and Horticulture Development Board).

Does The Moredun Group have an API?

No public API is recorded for The Moredun Group.

What industry is The Moredun Group in?

The Moredun Group's product category is Veterinary Research Services. Its primary akta.pro industry code is HLAMADAC, Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology), with a secondary code of AFAEANAF, Veterinary Diagnostic Laboratories & Pathology. Its NAICS code is 541940 and its SIC code is 8731.

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